Mobility Giant
Mobility Giant is a UK direct-to-consumer retailer of refurbished and approved-used mobility scooters and power chairs, founded in 2010 and serving individual customers with mobility limitations nationwide. It restores used scooters from 10+ premium brands and resells them at roughly half new-equivalent prices, with white-glove home delivery, hire, warranty, and trade-in services.
- Company typePrivate
- Founded2010
- HeadquartersSevenoaks, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mobility Giant does
Mobility Giant Ltd is a UK-based direct-to-consumer retailer specializing in refurbished and approved-used mobility scooters and power chairs, founded in 2010 by Richard Wright and Billy White and headquartered in Sevenoaks, Kent, with a registered office in Westerham. The company sources used scooters from more than ten premium manufacturers (TGA, Kymco, Pride, Invacare, Rascal, Sterling, Drive, Freerider, Monarch, One Rehab, Motion Healthcare, CareCo, Vanos, Shoprider, Galaxy, Excel), restores them in-house through a documented 12-point refurbishment and 100-point inspection process, and resells them at approximately 50% of new-equivalent prices, with displayed ticket prices ranging from £795 to £4,995.
The business operates an e-commerce storefront (mobilitygiant.co.uk) supplemented by phone sales, an in-house 'white-glove' home delivery fleet that delivers, assembles, demonstrates, and trains customers in their homes, and a dedicated hire/rental operation with weekly rates of £25.95-£57.95 on 1-3 year contracts. Ancillary revenue streams include the MG Care warranty (free 12-month plus paid extensions of £159 for an additional 12 months or £270 for an additional 24 months), a buy-back scheme, part-exchange, a Refer-a-Friend program paying £100 per conversion, and FCA-regulated insurance and premium financing arranged through an appointed-representative relationship with Mark Bates Ltd t/a Premier Care. A sister offering, Easy Pay Mobility, extends a pay-as-you-go rental option.
The customer base is entirely individual end-users with mobility limitations — predominantly elderly customers, people with disabilities, and individuals recovering from injury — distributed nationwide across the UK, with the company claiming 25,000+ cumulative customers. Marketing relies on organic SEO, an educational blog, Trustpilot and Reviews.co.uk review presence, and social media, with no disclosed B2B or institutional segment.
Mobility Giant firmographics
Firmographics- Name
- Mobility Giant
- Legal name
- Mobility Giant Ltd
- Website
- https://mobilitygiant.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mobility Giant is a UK direct-to-consumer retailer of refurbished and approved-used mobility scooters and power chairs, founded in 2010 and serving individual customers with mobility limitations nationwide. It restores used scooters from 10+ premium brands and resells them at roughly half new-equivalent prices, with white-glove home delivery, hire, warranty, and trade-in services.
- Ownership category
- akta.pro rank
Mobility Giant industry classification
Industry- Product category
- Mobility Scooters
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- akta.pro primary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
- akta.pro secondary industry
- Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)
Keywords
Where Mobility Giant is headquartered
LocationHeadquarters
- HQ city
- Sevenoaks
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mobility Giant business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Scooter Sales: One-time sale of refurbished mobility scooters and powerchairs. Products are refurbished to showroom condition and sold at approximately 50% less than new prices, ranging from £795 to £4,995.
- Scooter Hire/Rental: Long-term rental of mobility scooters with various contract lengths (1-3 years). Weekly rates from £25.95 to £57.95 depending on scooter model and hire duration. Includes insurance, maintenance, breakdown cover, and delivery.
- Extended Warranty: Extended warranty packages: 12 months free with purchase, additional 12 months for £159, additional 24 months for £270.
- Buy-Back Scheme: Company buys back previously sold scooters at percentage of original cost depending on time owned: 0-3 months 60%, 4-12 months 45%, 12-24 months 35%, 24-36 months 25%.
- Part Exchange: Customers can trade in their old scooter when purchasing a new one, with instant online valuation and value deducted from purchase.
- Referral Program: Referral program where existing customers receive £100 for each friend or family member they refer who makes a purchase.
- Insurance Services: Arranged through Mark Bates Ltd t/a Premier Care. Includes comprehensive insurance and breakdown cover as part of hire packages, and 1 month free insurance with purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used mobility scooter prices |
| Subscription | Multi-year contract | Scooter hire weekly rates |
| Subscription | Annual | Extended warranty options |
| Other | Pay-as-you-go | Discount programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mobility Giant product offering
Product offeringCore offering
Mobility Giant sources, refurbishes, and sells used mobility scooters and power chairs at approximately 50% of the cost of new products, operating as the UK's largest used mobility scooter superstore. The company also offers long-term scooter hire/rental contracts, part exchange, buy-back, warranty packages, and home delivery with guided demonstrations across the United Kingdom.
Product overview
Mobility Giant operates as the UK's largest used mobility scooter superstore, offering a comprehensive portfolio of refurbished mobility scooters and power chairs. The core offering includes approved-used mobility scooters from over 10 trusted brands (TGA, Kymco, Pride, Rascal, Sterling, Excel, Galaxy, Invacare, Freerider, Monarch, Drive, CareCo, Motion Healthcare, One Rehab, and VanOS) at approximately 50% less than new prices. The product line spans car boot/folding scooters (4mph), pavement scooters (4mph), road scooters (8mph), and all-terrain scooters, along with power wheelchairs for hire. Supporting services include the MG Care Warranty (12-month comprehensive warranty with optional extensions), ScooterFinder™ interactive quiz tool, Buy-Back Scheme, Part Exchange, Refer a Friend program, and Easy Pay Mobility rental option. All products undergo a rigorous 100-point inspection and 12-point refurbishment process before being offered for sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Mobility Scooters Approved-used, refurbished mobility scooters spanning car boot/folding (4mph), pavement (4mph), road (8mph), and all-terrain categories, sold across 140+ models from over 10 brands including TGA, Kymco, Pride, Rascal, Sterling, Excel, Galaxy, Invacare, Freerider, Monarch, Drive, and One Rehab. Targeted at individual consumers with mobility limitations across the UK.
- Refurbished Power Chairs Refurbished power wheelchairs for individual consumers, available as part of the company's expanded mobility product line alongside scooters.
- Scooter Rental/Hire (Easy Pay Mobility) Long-term scooter hire program with contracts of 1-3 years, weekly rates from £25.95 to £57.95 depending on model and contract length. Packages include insurance, maintenance, breakdown cover, and free delivery. Targeted at UK consumers who prefer not to own outright.
- Wheelchair Hire Long-term rental of power wheelchairs to UK consumers through the company's hire program.
- MG Care Extended Warranty Optional extended warranty packages for purchased scooters: additional 12 months for £159 or additional 24 months for £270, covering all electrical and mechanical faults. The first 12 months of warranty is included free with purchase.
- MG Care Insurance Package Comprehensive insurance package arranged through Mark Bates Ltd t/a Premier Care (FCA-authorised), bundled with purchases (1 month free) and hire packages. Includes spare key, tyre puncture proofing, battery charger, user manual, and shopping basket.
- Buy-Back Scheme Guaranteed buy-back of previously sold scooters at percentages of original cost: 0-3 months 60%, 4-12 months 45%, 12-24 months 35%, 24-36 months 25%. Allows customers to recover value when ready to upgrade or stop using a scooter.
- Part Exchange Service Allows customers to trade in their old mobility scooter when purchasing a new one, with instant online valuation and collection of the old unit during new product delivery.
Quantifiable outcome
- 50% cost savings compared to new scooter prices
- +3 more outcomes
Companies that use Mobility Giant
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Mobility Giant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Mobility Giant partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mobility Giant competitors and assessment
Company assessmentBroad incumbents
- Drive DeVilbiss Healthcare (UK): Drive DeVilbiss Healthcare is a global manufacturer and distributor of mobility products, respiratory equipment, and daily living aids with a UK operation. Comparable as a stocked brand at Mobility Giant and as a broad incumbent with adjacent product categories Mobility Giant could expand into.
- Rascal Mobility (Electric Mobility): Electric Mobility designs and manufactures the Rascal range of mobility scooters and powerchairs sold in the UK. Comparable as a stocked brand within Mobility Giant's assortment and as a manufacturer that could launch its own refurbished/used channel.
- Invacare: Invacare is a global manufacturer of mobility scooters, power wheelchairs, and homecare equipment with a UK presence. Comparable as a stocked premium brand and as a broad incumbent whose certified pre-owned or rental programmes could compete with Mobility Giant's model.
- Pride Mobility: Pride Mobility is a global US-headquartered manufacturer of mobility scooters, power chairs, and lift chairs. Comparable as a key OEM brand stocked by Mobility Giant, a benchmark for new-pricing, and a potential direct competitor if it launches its own certified pre-owned programme in the UK.
- TGA Mobility: TGA Mobility is a UK-based designer and manufacturer of mobility scooters and power chairs, and one of Mobility Giant's key brand partners. Comparable as a supplier, brand within the assortment, and benchmark for new-scooter pricing, though TGA is a manufacturer rather than a retailer.
- Kymco Healthcare UK: Kymco is a Taiwanese manufacturer with a UK healthcare arm producing mobility scooters (e.g., Maxer, K-Lite) that are stocked by Mobility Giant. Comparable as an OEM supplier and pricing benchmark, with a broader scooter range globally.
Direct peers
- CareCo: CareCo is one of the UK's largest mobility and daily living aids retailers, offering new and refurbished mobility scooters, power chairs, and related equipment through showrooms and online channels. Directly comparable to Mobility Giant in product range, target customer, and UK e-commerce-led distribution model.
- Betterlife (LloydsPharmacy): Betterlife is a UK mobility and daily living aids retailer, historically tied to the LloydsPharmacy network, selling new mobility scooters, power chairs, and home accessibility products online and in-store. Directly comparable in product category, UK customer base, and omnichannel GTM.
Emerging players
- Shoprider: Shoprider is a mobility scooter and power chair brand distributed in the UK. Comparable as a stocked brand at Mobility Giant and as a competing mid-range option for retail customers.
- Motion Healthcare: Motion Healthcare is a UK-based designer and distributor of mobility scooters, power chairs, and daily living aids. Comparable as a stocked brand at Mobility Giant (e.g., Xcite model) and as a newer entrant in the UK mobility space with overlapping retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Mobility Giant social profiles
Digital presenceMobility Giant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobility Giant leadership team
Management profileNumber of profiles
Profiles3 records
Mobility Giant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobility Giant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobility Giant
What does Mobility Giant do?
Mobility Giant sources, refurbishes, and sells used mobility scooters and power chairs at approximately 50% of the cost of new products, operating as the UK's largest used mobility scooter superstore. The company also offers long-term scooter hire/rental contracts, part exchange, buy-back, warranty packages, and home delivery with guided demonstrations across the United Kingdom.
Is Mobility Giant a public or private company?
Mobility Giant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobility Giant founded?
Mobility Giant was founded in 2010. It employs 51 to 100 people.
Where is Mobility Giant based?
Mobility Giant is headquartered in Sevenoaks, United Kingdom, in the Europe region.
How does Mobility Giant make money?
Seven revenue lines are on record. Scooter Sales are the primary driver. The others are scooter Hire/Rental, extended Warranty, buy-Back Scheme, part Exchange, referral Program and insurance Services.
Who are Mobility Giant's main competitors?
Broad incumbents on record are Drive DeVilbiss Healthcare (UK), Rascal Mobility (Electric Mobility), Invacare, Pride Mobility, TGA Mobility and Kymco Healthcare UK. Direct peers are CareCo and Betterlife (LloydsPharmacy). Emerging players are Shoprider and Motion Healthcare.
Does Mobility Giant have an API?
No public API is recorded for Mobility Giant.
What industry is Mobility Giant in?
Mobility Giant's product category is Mobility Scooters. Its primary akta.pro industry code is CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters), with a secondary code of THADAHAE, Scooter & Moped Rentals (Motorized 2-Wheel). Its NAICS code is 44122.