AS DE PIC

What AS DE PIC does

AS DE PIC is a French pest control services company founded in 2001 and headquartered in Saint-Denis, operating a national franchise network of over 30 agencies across metropolitan France plus the overseas territory of Guyane. The company delivers four core service lines — deratization (rodent control), desinsectization (insect control including cockroaches, bed bugs, wasps, hornets, and processionary caterpillars), disinfection (virus and bacteria treatment via nebulization), and depigeonnage (pigeon control) — plus specialized xylophage (wood-destroying insect) treatment. Technicians provide on-site interventions using a source-level treatment methodology that addresses infestation origins rather than symptoms only, and deliver digital intervention reports after each visit.

The company serves a dual B2C/B2B customer base. The B2C segment comprises individual homeowners (particuliers) acquiring services through website quote requests, phone contact, and local SEO landings. The B2B segment spans restaurants (Pret a Manger, Paul, Leon, Del Arte, Matsuri Sushi, Le Paradis du Fruit, Gontran Cherrier, Tour d'Argent, SSP, among others), retail businesses, food industry and agro-industrial facilities (HACCP-driven), building management syndicates, and municipal governments (including the Brigade des Pompiers de Paris). Enterprise contract revenue is anchored in food service compliance buyers requiring health-inspection-safe pest management.

AS DE PIC operates a sales-led, quote-based services model where pricing varies by pest type, infestation severity, and property size, with payment collected on completion via card or check. Revenue is generated through per-intervention professional services delivered by certified technicians, channeled via the franchise agency network, direct website requests, and phone-based diagnostics. Marketing concentrates on local SEO and content (blog/advice), with reputation managed through Trustpilot. The company is private, independently owned, employs 51-100 staff at the HQ level, and shows no evidence of venture capital or private equity involvement.

Name

AS DE PIC

Legal name

AS DE PIC

Website

https://asdepic.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

AS DE PIC is a French pest control services company founded in 2001 that operates a national franchise network of 30+ agencies delivering rodent, insect, disinfection, and pigeon-control services to residential customers, restaurants, retail, food industry, and municipal clients across metropolitan France and Guyane.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), Pest-Related Sanitization (Rodent/Bird Droppings) (HSAEAHAM), Dead Animal (Carcass) Removal & Deodorization (HSAMAMAJ)

Keywords

• Pest control services
• Rodent extermination
• Insect disinfestation
• Virus disinfection services
• Pigeon control

Headquarters

HQ city

Saint-denis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Professional pest control services: On-site pest control interventions for residential and commercial customers, including deratization, desinsectization, disinfection, and depigeonnage services. Payment collected via credit card or check after service completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

AS DE PIC provides professional on-site pest control and disinfection services across France through a franchise network of certified technicians. Core offerings cover rodent control (dératisation), insect disinfestation (désinsectisation for cockroaches, bed bugs, wasps, hornets, processionary caterpillars), virus and bacteria disinfection via nebulization, pigeon control (dépigeonnage), and treatment of wood-destroying insects.

Product overview

AS DE PIC is a network of pest control agencies offering a comprehensive suite of extermination and prevention services for both residential and commercial clients across France. The company's core offerings include rodent control (dératisation), insect control (désinsectisation), disinfection services, and pigeon control (dépigeonnage), along with specialized treatments for bed bugs, wasps/hornets, processionary caterpillars, and wood-destroying insects. Services are delivered through a franchise network with agencies throughout France, targeting individual homeowners, businesses, restaurants, building managers, industries, and municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dératisation (Rodent Control) Professional extermination and prevention services for mice and rats, including baiting, sealing entry points, and ongoing monitoring to eliminate rodent infestations in residential and commercial properties.
• Désinsectisation (Insect Control) Treatment services for cockroaches, ants, and other harmful insects affecting homes and businesses, delivered on-site by certified technicians.
• Désinfection (Disinfection) Professional disinfection services for viruses and bacteria, including nebulization treatment methods for commercial and residential spaces, designed to reach inaccessible areas.
• Dépigeonnage (Pigeon Control) Pigeon prevention and removal services using deterrents and exclusion methods to protect buildings from pigeon infestations.
• Traitement Xylophages (Wood-Destroying Insects Treatment) Treatment for wood-boring insects including termites and other xylophages that damage wooden structures in residential and commercial buildings.
• Traitement punaises de lit (Bed Bug Treatment) Specialized treatment services for bed bug infestations in residential and commercial properties.
• Traitement guêpes et frelons (Wasp and Hornet Control) Nest removal and treatment services for wasps and hornets, including Asian hornets.
• Traitement chenilles processionnaires (Processionary Caterpillar Treatment) Treatment and removal of processionary caterpillars, which pose health risks to humans and animals.

Quantifiable outcome

• Long-term treatment effectiveness through source-level pest management

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Bug Busters (Nantes)minorStrategic or Co-development PartnerThe Nantes agency of AS DE PIC associated with the company Bug Busters, representing a local franchise partnership. This appears to be a business acquisition or franchise affiliation rather than a technology or GTM partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sodexo S.A. French-headquartered global facilities and food services group. Bundles pest-related hygiene into broader facility management contracts, making it a competitor for integrated accounts with large restaurant, industrial, and municipal clients.
• Ecolab Inc. Global leader in water, hygiene, and infection-prevention solutions serving food service, hospitality, and industrial customers. Adjacent to AS DE PIC's disinfection line and competes for the same food-industry and HoReCa hygiene budgets.
• Terminix (Terminix Global Holdings): Major US-focused pest control brand offering residential and commercial pest management. Comparable pest taxonomy and B2B/B2C split; illustrates the scale and brand investment required to compete beyond a single national market.
• Orkin (Rollins, Inc.): One of the largest pest control operators globally, owned by Rollins. Comparable service taxonomy and recurring-contract model; serves as the benchmark broad incumbent against which smaller national players like AS DE PIC compete for multi-site enterprise accounts.

Direct peers

• NIS Hygiène (3D Hygiène): French pest control and hygiene company with a national footprint and similar service mix (deratisation, désinsectisation, désinfection). Directly competes for the same restaurant, retail, and industrial accounts in France.
• Anticimex: European pest control specialist active across Northern Europe and expanding in Western Europe. Comparable service portfolio (rodents, insects, disinfection) and target segments (residential, commercial, food industry) make it a strong international direct peer.
• Rentokil Initial plc: Global leader in pest control and hygiene services. Most directly comparable to AS DE PIC across the full pest taxonomy (rodents, insects, disinfection, specialist treatments) and operates in France — the closest direct competitor at enterprise scale.
• Pluss Hygiene Services: French pest control and hygiene operator offering rodent, insect, and disinfection services nationally. Competes head-to-head for AS DE PIC's restaurant, retail, and condominium (syndics) segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/asdepic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS DE PIC