Immediate Family

Name

Immediate Family

Legal name

Immediate Family

Website

https://immediatefam.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing digital marketing, label services, tour promotion, and production services to musicians and brands. Revenue generated through service fees for campaign management, social media coordination, and promotional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Immediate Family is a New York City-based digital marketing agency that designs and executes promotional campaigns for musicians and brands. Its core offering combines fan engagement, brand outreach, and social media promotion to support music releases, performances, and artist projects. The agency also provides label services (uploading projects to digital streaming platforms and submitting to playlists), tour promotion, and full-service production for podcasts, live performances, and official videos.

Product overview

Immediate Family is a New York City-based digital marketing agency offering a unified suite of services for musicians and brands. Their core offerings include Digital Marketing (fan engagement campaigns combining social media and brand outreach), Label Services (full-service product management including DSP uploads and playlist submissions), Tour Promotion (amplification via social media, newsletters, and groups), and Full Service Production (podcasting, live performances, and video content). They also operate their own record label called Immediate Family Records. The company specializes in personalized approaches for independent artists and major labels alike, with a focus on word-of-mouth referrals and meaningful promotion campaigns in the digital landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing

Quantifiable outcome

• 250mm+ social media impressions for Cody Simpson poetry book release
• +4 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Thirty TigerscoreStrategic or Co-development PartnerPartnered with Thirty Tigers (label/distribution) for Robert Cray's 'That's What I Heard' album release. Thirty Tigers handled distribution while Immediate Family produced and promoted the single launch.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Atom Factory: Artist management and creative firm representing musicians and creators across marketing, branding, and partnerships. Comparable in offering integrated artist-services and competing for premium talent.
• Full Stop Management: Major artist management company led by Irving Azoff, representing legacy and contemporary musicians. Comparable as a high-touch services firm managing promotional and release campaigns for tier-one artists.
• Range Media Partners: Artist management and creative services firm representing musicians, actors, and creators across music marketing and brand partnerships. Comparable as a full-service artist-services platform competing for premium talent.
• Blueprint Group: Artist management and music services firm representing a roster of recording artists. Comparable in providing career management and release/promotion support overlapping with Immediate Family's offerings.
• Big Hassle Media: Boutique music PR and digital marketing agency representing established and emerging artists and labels. Closely comparable to Immediate Family in offering artist-centric marketing and promotional services.
• Milk & Honey Group: Talent management and creative services company for musicians and creators, offering management, marketing, and brand partnership support. Comparable service mix and target client base to Immediate Family.

Broad incumbents

• UnitedMasters: Capital-backed music distribution and label-services platform offering distribution, marketing tools, and brand partnerships to independent artists. Overlaps with Immediate Family's label-services and digital marketing offerings but at vastly greater scale.
• Stem: Music distribution and label-services platform (now part of Warner Music Group) serving independent artists with distribution, analytics, and marketing tools. Comparable as a label-services competitor with overlapping promotional capabilities.
• AWAL: Global music distribution and label-services platform (part of Sony Music) providing distribution, marketing, and playlist promotion to independent artists. Comparable in label-services scope but operates as a broad incumbent rather than a boutique.
• Create Music Group: Independent music and entertainment company offering distribution, label services, and rights management. Comparable in the label-services and digital marketing layer of Immediate Family's stack but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/famimmediate
• Facebookfacebook.com/immediatefam
• LinkedInlinkedin.com/company/immediatefamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immediate Family