R.A. Smith National
R.A. Smith National (raSmith) is a multi-disciplinary civil engineering, structural engineering, and land surveying consulting firm founded in 1978 and headquartered in Brookfield, Wisconsin. It serves municipalities, private developers, and institutional clients across Wisconsin, Illinois, and California through six regional offices, with project-based professional services revenue.
- Company typePrivate
- Founded1978
- HeadquartersBrookfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What R.A. Smith National does
R.A. Smith National (doing business as raSmith) is a multi-disciplinary civil engineering, structural engineering, and land surveying consulting firm headquartered in Brookfield, Wisconsin, with additional offices in Appleton, Cedarburg, and Madison, Wisconsin; Naperville, Illinois; and Irvine, California. The firm was founded in 1978 and operates as a privately held corporation serving clients nationwide, with a primary focus on Wisconsin and the upper Midwest. Its service portfolio spans five practice areas — land survey and geospatial, municipal, site development, structural, and transportation — covering more than 20 distinct service lines including hydrographic surveying, static LiDAR 3D laser scanning, UAS drone mapping, GIS, grant writing, municipal engineering, site design, stormwater management, landscape architecture, structural design, cold-formed steel, tilt-up concrete, and traffic/transportation engineering.
The firm's underlying technology stack is conventional engineering tooling: GIS for spatial data analysis, static LiDAR for 3D laser scanning, unmanned aircraft systems for aerial mapping, and hydrographic instruments for water-based surveying. There is no indication of proprietary software products, AI/ML capabilities, or platform technology. The business generates revenue exclusively through professional services engagements, with project-based pricing determined by scope, complexity, and deliverables; pricing is not publicly disclosed. Go-to-market is consultative and sales-led, relying on direct client relationships, project showcases on the firm's website, blog/newsletter content, industry events, and referrals. Customer segments include Wisconsin municipalities (primary), private commercial developers, and institutional clients across healthcare, education, senior living, residential, and retail/mixed-use verticals. Named customer engagements include Pullman Bank & Trust, Educators Credit Union, and various Wisconsin local government units. The firm has no disclosed parent company, private equity backing, or external investors, and operates as an independent professional services firm with 101-250 employees.
R.A. Smith National firmographics
Firmographics- Name
- R.A. Smith National
- Legal name
- R.A. Smith, Inc.
- Website
- https://rasmithnational.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- R.A. Smith National (raSmith) is a multi-disciplinary civil engineering, structural engineering, and land surveying consulting firm founded in 1978 and headquartered in Brookfield, Wisconsin. It serves municipalities, private developers, and institutional clients across Wisconsin, Illinois, and California through six regional offices, with project-based professional services revenue.
- Ownership category
- akta.pro rank
Where R.A. Smith National is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
R.A. Smith National business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Engineering and Consulting Services: Professional services revenue generated through civil engineering, structural engineering, municipal engineering, site design, transportation engineering, and landscape architecture consulting engagements. Services are typically project-based with fees determined by scope, complexity, and deliverables.
- Land Surveying and Geospatial Services: Revenue from land surveying, hydrographic surveying, UAS mapping, and static LiDAR services. These technical surveying services support land development, construction, and infrastructure projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
R.A. Smith National product offering
Product offeringCore offering
R.A. Smith National (raSmith) is a multi-disciplinary consulting firm that delivers professional civil engineering, structural engineering, land surveying, municipal engineering, transportation engineering, and landscape architecture services to municipalities, private developers, and institutional clients. Engagements are project-based and cover the full project lifecycle from initial surveying and feasibility through design, permitting, and construction inspection. The firm combines in-house disciplines — including GIS, Static LiDAR 3D scanning, UAS mapping, and hydrographic surveying — with construction services and grant writing to support infrastructure, site development, and public works projects.
Product overview
R.A. Smith National is a multi-disciplinary consulting firm offering a comprehensive portfolio of civil engineering, structural engineering, and land surveying services. The company operates as a service-based consultancy rather than a software product company, providing professional services across five main practice areas: Land Survey & Geospatial (hydrographic surveying, land surveying, LiDAR 3D scanning, and UAS mapping), Municipal services (construction services, GIS, grant writing, municipal engineering, park planning, water/wastewater), Site development services (development management, ecological services, floodplain management, landscape architecture, site design, stormwater management), Structural engineering (structural design, cold-formed steel, tilt-up concrete), and Transportation services (traffic engineering, transportation engineering, real estate acquisition). The firm serves diverse markets including civic, education, government, healthcare, industrial, retail, residential, and senior living sectors across multiple office locations in Wisconsin, Illinois, and California.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydrographic Surveying Surveying service that maps underwater features and topography for water bodies, supporting infrastructure and development projects near or over water.
- Land Surveying Professional land surveying service establishing property boundaries, topographic features, and land characteristics for development and construction projects.
- Static LiDAR (3D Laser Scanning) 3D laser scanning technology service that captures precise spatial data of structures and terrain for analysis, design, and documentation purposes.
- UAS Mapping Unmanned Aircraft Systems mapping service providing aerial data collection and photogrammetry for surveying and site analysis applications.
- Construction Services Construction inspection and management service overseeing project execution, quality control, and compliance with design specifications.
- Geographic Information Systems (GIS) GIS service for spatial data analysis, mapping, and visualization to support planning, infrastructure management, and decision-making.
- Grant Writing Grant writing service for local government units in Wisconsin, connecting communities with state and federal funding resources for infrastructure projects.
- Municipal Engineering Engineering service for municipal infrastructure including roads, utilities, and public facilities serving local government clients.
- Park Master Planning Planning service for parks and recreational facilities including site analysis, design development, and implementation strategies.
- Water/Wastewater Systems Engineering service for water supply and wastewater treatment systems, including design, analysis, and infrastructure planning.
- Development Management Project management and coordination service overseeing development projects from conception through completion.
- Ecological Services Environmental assessment and ecological consulting service for evaluating impacts and ensuring regulatory compliance for development projects.
- Floodplain Management Flood risk assessment and management service including floodplain mapping, mitigation planning, and regulatory compliance.
- Landscape Architecture Landscape design service for site development, parks, and public spaces integrating aesthetic and functional elements.
- Site Design Comprehensive site design service including grading, utilities, access, and infrastructure layout for commercial and residential developments.
- Stormwater Management Stormwater runoff design and management service including detention, treatment, and erosion control for development projects.
- Structural Design Structural engineering service for buildings and structures including analysis, design, and construction document preparation.
- Cold-Formed Steel Design Specialized structural engineering service for cold-formed steel construction systems used in commercial and residential buildings.
- Tilt-Up Design Tilt-up concrete construction engineering service for warehouse, industrial, and commercial buildings.
- Traffic Engineering Traffic analysis, signal design, and transportation planning service for roadways and intersections.
- Transportation Engineering Civil engineering service for transportation infrastructure including roads, highways, and multimodal facilities.
- Real Estate Acquisition Services Service supporting real estate transactions including property assessment, due diligence, and acquisition support for infrastructure projects.
Quantifiable outcome
- $15.6 million project successfully delivered - US 18 Bluemound Road Resurfacing
- +1 more outcomes
Companies that use R.A. Smith National
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
R.A. Smith National technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
R.A. Smith National partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Wisconsin Economic Development Corporation (WEDC)minorraSmith directs small business clients to WEDC resources including the inwisconsin.com database for financing and technical assistance. This is a referral relationship rather than a formal partnership.
- Small Business Development Center (SBDC) WisconsinminorraSmith refers small business clients to SBDC Wisconsin resources including the Business Answer Line at 800-940-7232 for financing and technical assistance guidance.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
R.A. Smith National competitors and assessment
Company assessmentDirect peers
- Ruekert & Mielke: Waukesha, Wisconsin-based civil engineering and municipal consulting firm with overlapping practice areas in municipal engineering, site design, and surveying for government and private developers.
- Spicer Group: Michigan-based multi-disciplinary firm providing civil engineering, surveying, water resources, and planning services. Comparable in scale, service breadth, and municipal/private split to raSmith.
- Ayres Associates: Multi-disciplinary consulting firm offering civil engineering, structural engineering, surveying, GIS, and architecture services across the Midwest. Highly comparable in service mix, regional concentration, and client base to raSmith.
- MSA Professional Services (MSA): Wisconsin-headquartered multi-discipline firm providing civil engineering, surveying, planning, and architectural services to municipal and private clients. Direct peer in geography, services, and customer mix.
Broad incumbents
- WSP: Global professional services firm with substantial US engineering and transportation infrastructure practice. Competes with raSmith on larger municipal and transportation engagements.
- Stantec: Global engineering, architecture, and environmental services firm with significant US municipal infrastructure practice. Overlaps with raSmith in civil, structural, water, and transportation services, but at much greater scale.
- AECOM: Global infrastructure consulting firm with major US municipal, transportation, water, and environmental practices. Competes with raSmith on larger public-sector pursuits and adjacent technical services.
- Jacobs Solutions: Global engineering and professional services firm with deep US municipal water, transportation, and environmental infrastructure practices. Competes with raSmith for larger federal- and state-funded municipal projects.
Regional players
- JSD Professional Services: Wisconsin-based civil engineering, structural engineering, and surveying firm serving municipal and private clients. Strong regional overlap with raSmith's Wisconsin office footprint.
- KL Engineering: Wisconsin-headquartered civil engineering and surveying firm with transportation and municipal practices. Comparable in regional scope and core services, though slightly smaller in practice breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
R.A. Smith National social profiles
Digital presenceR.A. Smith National financial estimates
Financial estimateRevenue estimate
Valuation estimate
R.A. Smith National leadership team
Management profileNumber of profiles
Profiles7 records
R.A. Smith National funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R.A. Smith National M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R.A. Smith National
What does R.A. Smith National do?
R.A. Smith National (raSmith) is a multi-disciplinary consulting firm that delivers professional civil engineering, structural engineering, land surveying, municipal engineering, transportation engineering, and landscape architecture services to municipalities, private developers, and institutional clients. Engagements are project-based and cover the full project lifecycle from initial surveying and feasibility through design, permitting, and construction inspection. The firm combines in-house disciplines — including GIS, Static LiDAR 3D scanning, UAS mapping, and hydrographic surveying — with construction services and grant writing to support infrastructure, site development, and public works projects.
Is R.A. Smith National a public or private company?
R.A. Smith National is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R.A. Smith National founded?
R.A. Smith National was founded in 1978. It employs 101 to 250 people.
Where is R.A. Smith National based?
R.A. Smith National is headquartered in Brookfield, United States, in the North America region.
How does R.A. Smith National make money?
Two revenue lines are on record. Engineering and Consulting Services are the primary driver. The others are land Surveying and Geospatial Services.
Who are R.A. Smith National's main competitors?
Direct peers on record are Ruekert & Mielke, Spicer Group, Ayres Associates and MSA Professional Services (MSA). Broad incumbents are WSP, Stantec, AECOM and Jacobs Solutions. Regional players are JSD Professional Services and KL Engineering.
Does R.A. Smith National have an API?
No public API is recorded for R.A. Smith National.