BORLEASE

What BORLEASE does

BORLEASE Otomotiv A.Ş. is a Turkish operational fleet leasing company founded in 2013 in Istanbul as the foundational entity of the Bor Holding A.Ş. conglomerate. The company provides B2B vehicle fleet services including operational leasing with contract terms of 12 to 48 months, long-term and short-term rental (the latter through the SIXT Turkey partnership), commercial vehicle rental for businesses holding K2 authorization certificates, and electric vehicle rental. The service offering also extends to management of customers' self-owned fleets through the CFM (Özmal Araç Yönetimi) module, on-site fleet personnel via İmplant, and dedicated modules for damage, accident, tire, periodic maintenance, and vehicle return handling.\n\nTechnology is built around two proprietary components. FİLOM (Filo Yönetim Programı) is a browser-based fleet management program that delivers financial and operational management of vehicle fleets without installation, covering maintenance tracking, repair management, tire requests, rental invoicing, HGS-OGS toll management, traffic fines, personnel management, and Excel export. The Telematics platform uses GPS and LBS for real-time vehicle tracking, navigation integration, driving performance evaluation, journey recording, fuel efficiency analytics, and automatic maintenance and repair recommendations.\n\nRevenue is primarily recurring through monthly fixed rental fees that bundle vehicle supply, delivery, registration, taxes, insurance, maintenance, and roadside assistance, supplemented by transaction-based short-term rentals through SIXT Turkey and managed service fees for telematics, fuel management, İmplant personnel, and damage handling. Go-to-market is enterprise field sales targeting corporate fleet buyers via phone, email, and online quote forms, supported by a nationwide network of authorized dealers and service centers, and channel cross-referrals from sister company SIXT Turkey.

Name

BORLEASE

Legal name

Borlease Otomotiv A.Ş.

Website

https://borlease.com.tr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

BORLEASE is a Turkish B2B operational fleet leasing company offering long-term vehicle leasing, commercial and EV rentals, and proprietary FİLOM fleet management software, operating as the foundational subsidiary of Bor Holding.

Ownership category

akta.pro rank

Product category

Fleet Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industries

Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD), Corporate & Employee Fleet Programs (THADAKAC)

Keywords

• Fleet leasing services
• Operational leasing
• Vehicle rental
• Telematics fleet management
• Commercial vehicle leasing

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Operational Fleet Leasing: Long-term vehicle leasing (12 months to 4 years) to businesses, with monthly fixed rental fees covering vehicle supply, registration, taxes, insurance, maintenance, and roadside assistance. Core revenue stream with monthly recurring revenue model.
2. Short-Term Vehicle Rental: Daily, weekly, and monthly vehicle rentals (1 day to 6 months) through the SIXT partnership. Revenue generated per rental transaction.
3. Fleet Management Services (FİLOM, Telematics, Fuel Management, Implant): Supplementary technology and management services for leased and owned fleets. Includes telematics device integration, FİLOM fleet software, fuel management, and on-site fleet management personnel (Implant). Revenue generated as part of leasing packages or as standalone service fees.
4. Commercial Vehicle Leasing: Specialized leasing of light commercial and commercial vehicles (vans, trucks) to businesses with K2 authorization certificates. Revenue through long-term leasing contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BORLEASE (Borlease Otomotiv A.Ş.) provides operational fleet leasing services to corporate clients in Turkey, enabling businesses to use vehicles without capital investment. Its offering spans long-term and short-term car rentals, commercial vehicle rentals, electric vehicle rentals, second-hand vehicle sales, insurance products, and integrated fleet management technologies (FİLOM platform, telematics, fuel management, and corporate fleet management). The company combines vehicle supply, fleet operation, and software-driven management under a single contract for corporate customers.

Product overview

BORLEASE is a fleet leasing and mobility services company operating as a platform-plus-modules architecture. The core offering is Operasyonel Kiralama (Operational Fleet Leasing), supported by short-term rental (Kısa Dönem, via SIXT), long-term rental (Uzun Dönem, 12–48 months), commercial vehicle rental, and electric vehicle rental. The platform is extended by an ecosystem of modular add-on services: FİLOM (fleet management software), Telematics (GPS/LBS tracking), Yakıt Yönetimi (fuel management), Özmal Araç Yönetimi/CFM (owned fleet management), İmplant (on-site HR personnel), and a suite of driver/vehicle support modules covering damage, breakdowns, tires, periodic maintenance, and vehicle return. In 2019, BORLEASE expanded internationally by acquiring SIXT rent a car Turkey, broadening its short-term rental reach. The company was founded in 2013 and is headquartered in Istanbul.

Differentiator

Problem solved

Functional benefit

Brands

• FİLOM: Filo Yönetim Programı - Fleet Management Program for operational and financial management of vehicle fleets without requiring installation, accessible on all devices.
• Telematics
• Implant
• Yakıt Yönetimi

Quantifiable outcome

• Elimination of vehicle ownership administrative burden including registration, tax, insurance, and maintenance management
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SIXT rent a carcoreChannel Partner/ Reseller/ Distributor · 1 January 2019SIXT rent a car, a leading international vehicle rental brand operating in ~110 countries with 2,100+ branches, joined Bor Holding group in 2019. Borlease provides operational fleet leasing while SIXT handles short-term rental needs, creating a complementary mobility ecosystem. Borlease refers customers needing short-term vehicles to SIXT, and SIXT corporate fleet customers are directed to Borlease for long-term solutions. Borlease's short-term rental page explicitly directs customers to sixt.com.tr.
• SIXT (Help Steps App)minorGTM or Marketing PartnerBorlease participates in the SIXT Help Steps initiative, converting corporate fleet vehicle kilometers into charitable donations to the Efes Tarlası Yaşam Köyü project. Borlease vehicles' mileage is tracked and converted into HS (Help Steps) points, which are donated to support sustainable agriculture and local seed projects.
• Authorized Dealers and Service Centers (Nationwide Network)coreTechnology or IntegrationBorlease maintains contracts with a broad network of authorized dealers and service centers across Turkey. These partners provide periodic maintenance, tire services, repairs, vehicle inspections, and spare parts supply — essential for delivering the all-inclusive maintenance and support included in operational leasing contracts.
• Insurance CompaniescoreOthersBorlease works with insurance companies to manage vehicle insurance policies for leased fleets, including renewal and claims processing. Insurance coverage is bundled into operational leasing contracts.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Borleasefilo
• Facebookfacebook.com/BorleaseOtomotiv
• LinkedInlinkedin.com/company/borleasefilo
• Instagraminstagram.com/borleasefilo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORLEASE