National Window Film

What National Window Film does

National Window Film Inc. is a privately held professional services company founded in 1985 in Bound Brook, New Jersey, specializing in the sale and installation of architectural window films for residential and commercial customers. The company's product portfolio spans five categories: solar films (heat/glare reduction, UV blocking), decorative and privacy films (patterned/textured), switchable/smart films (on-demand transparency control), custom in-house design films (branded and bespoke patterns), and security films (glass strengthening). National Window Film operates as an Authorized Dealer for 3M (since 1985) and also distributes Llumar, Suntek, L. Professional Film, and Solyx products, giving it multi-brand sourcing across film technologies.

The business model is project-based and one-time in nature: customers contact the company via website, phone, or consultation, receive a quote-based proposal, and pay for combined materials and professional installation labor. Pricing is custom and not publicly disclosed. The go-to-market is sales-led and consultative, with no apps, no public APIs, no software platform, and no AI/ML infrastructure. Distribution is regional-direct across New Jersey, the New York City metropolitan area (Manhattan, Brooklyn), and Maryland. Marketing runs through website content, social media (Facebook, Instagram, X, LinkedIn), email newsletter, project showcases, and customer testimonials.

The customer base is reported as 568+ customers with 4,500+ completed projects and 4 million+ square feet of film installed cumulatively over the company's history. Notable enterprise and commercial customers referenced include Xerox Manhattan, Alexander McQueen (Madison Avenue), Comcast (via Bittenbender Construction), a local NYC bank, a prominent NYC telecom company, and Wallworks (interior design/construction). Primary customer segments are commercial businesses (offices, banks, retail, corporate environments), with secondary segments in residential homeowners and healthcare facilities. Headcount is reported at 1-10 employees, with leadership comprising CEO Mike Myrtetus, Owner/President Cody Kesler, and Head of Estimates Mike Finelli.

Name

National Window Film

Legal name

National Window Film Inc.

Website

https://nationalwindowfilm.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

National Window Film Inc., founded in 1985 in Bound Brook, New Jersey, is a privately held Authorized 3M Window Film Dealer that sells and professionally installs solar, decorative/privacy, switchable/smart, custom design, and security window films for residential and commercial customers across the Northeast US.

Ownership category

akta.pro rank

Product category

Window Film Installation Services

NAICS

Window Treatment Retailers (449122), Glass and Glazing Contractors (238150)

SIC

Glass Products, Made Of Purchased Glass (3231), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Window Films & Tinting Retail (Privacy, UV, Decorative Films) (CRAIAKAJ)

akta.pro secondary industries

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Window Replacement (Residential) (HSAPAJAA), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG)

Keywords

• Window film installation
• Solar control films
• Decorative privacy films
• Switchable smart films
• Commercial window tinting

Headquarters

HQ city

Bedminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Window Film Products and Installation Services: The company generates revenue through the sale of window film products combined with professional installation services. This is a project-based, one-time service model where customers pay for both the materials (window films) and the expert installation labor. Projects range from residential homes to large commercial buildings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

National Window Film sells and professionally installs architectural window film products for residential and commercial customers. Its portfolio includes solar control films, decorative and privacy films, switchable/smart films, custom in-house designed films, and security films, sourced from manufacturers such as 3M, Llumar, Suntek, L. Professional Film, and Solyx. Each project combines material supply with expert installation labor delivered across the New Jersey, New York City metropolitan, and Maryland markets.

Product overview

National Window Film offers a comprehensive portfolio of window film solutions for residential and commercial applications. The core offerings include Solar Films for heat/glare reduction and energy efficiency, Decorative & Privacy Films for aesthetic appeal and privacy, Switchable/Smart Films for dynamic transparency control, Custom In-House Design Films for bespoke branding and patterns, and Security Films for enhanced protection. The company operates as an Authorized 3M Window Film Dealer and works with partner brands including Llumar, Suntek, L Formula, and Solyx. Services encompass professional installation with precision and warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Films Solar control films designed to reduce heat and glare from the sun, improve comfort and energy efficiency, and block harmful UV rays while allowing natural light to enter interiors. Intended for residential and commercial spaces seeking energy savings and UV protection for furnishings and occupants.
• Decorative & Privacy Films Decorative and privacy window films offering style and privacy without sacrificing natural light, available in a variety of patterns and textures. Intended for offices, clinics, and home spaces seeking aesthetic enhancement and visual privacy.
• Switchable Films (Smart Films) Advanced smart films that adjust their appearance from clear to opaque with the flip of a switch, providing instant privacy and a modern aesthetic touch to glass surfaces. Intended for conference rooms, private areas, and any glass surface where on-demand privacy is needed.
• Custom In-House Design Films Bespoke window film solutions tailor-made to meet specific aesthetic and functional needs, including custom branding elements, unique patterns, and specific privacy requirements created in collaboration with clients. Intended for commercial clients and homeowners seeking distinctive, custom-designed glass treatments.
• Security Film Protective window film that strengthens glass against break-ins, holds shattered glass together in accidents, blocks UV rays, and can provide privacy through tinted options. Intended for retail stores, offices, and homes seeking enhanced glass safety and security.
• Professional Window Film Installation Services Professional installation services for all window film products, ensuring precision, efficiency, and flawless results across projects of any scale. The team is equipped to handle residential homes through large commercial buildings.

Quantifiable outcome

• 568+ happy customers served
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 3McoreChannel Partner/ Reseller/ Distributor · 1 January 1985National Window Film has been an Authorized 3M Window Film Dealer since 1985. This partnership provides access to premium 3M window film products including dusted crystal privacy films, and represents the company's foundation in the industry with widely respected success.
• LlumarminorChannel Partner/ Reseller/ DistributorNational Window Film is an authorized dealer of Llumar window films, a major brand in the window film industry offering residential and commercial film solutions.
• Suntek Automotive Window FilmminorChannel Partner/ Reseller/ DistributorPartnership for Suntek Automotive Window Film products, expanding the company's offerings in automotive window film solutions.
• L. Professional FilmminorChannel Partner/ Reseller/ DistributorAuthorized dealer relationship for L. Professional Film products, providing additional window film options for commercial and residential applications.
• SolyxminorChannel Partner/ Reseller/ DistributorPartnership for Solyx decorative and privacy window films, expanding product portfolio for interior design and privacy solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Madico: Manufacturer and supplier of window films (solar, safety, decorative) with an installer network. Comparable as both an upstream product supplier that competes for specification decisions and a reference point for film technology categories NWF sells.
• Vista Window Film: Manufacturer and brand of architectural window films sold through dealer networks. Comparable as an upstream film brand whose products are specified in the same categories NWF installs.

Direct peers

• Window Film Depot: National window film installation company offering solar, safety, decorative, and graphic films for commercial and residential customers. Highly comparable as a multi-region installer-dealer with similar product breadth and enterprise project focus.
• EnergyShield Window Films: Window film installer offering solar, security, decorative, and smart films for commercial and residential applications. Comparable as a direct peer with overlapping product categories and service-led go-to-market.
• Commercial Window Shield: Specialty installer of architectural window films for commercial and high-rise projects. Comparable as a direct competitor focused on the same enterprise/commercial installation niche NWF serves.
• Tint World: Franchised window tinting and film installation brand covering automotive, residential, marine, and commercial films. Comparable as a direct competitor in the broader window-film installation service market.

Regional players

• Sun Control of Minnesota: Regional window film dealer/installer serving residential and commercial customers in the Upper Midwest. Comparable as a similarly positioned regional installer competing on similar product categories but in a different geography than NWF.

Broad incumbents

• Solar Gard (Saint-Gobain): Global window film brand under Saint-Gobain producing architectural and automotive films with a dealer/installer network. Comparable as a major incumbent whose films are specified alongside or against NWF's offerings.
• LLumar Window Film (Eastman): Eastman Chemical's window film brand offering residential, commercial, and automotive films through authorized dealers. Comparable as a major manufacturer partner whose products NWF resells and a benchmark for installer-program standards.
• 3M Window Film: Manufacturer of architectural window films and NWF's foundational partner since 1985. Comparable as the upstream supplier whose Authorized Dealer network NWF belongs to and as the dominant brand against which NWF's offerings are positioned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NatWindowFilm
• Facebookfacebook.com/nationalwindowfilmnj
• LinkedInlinkedin.com/company/national-window-film-inc.
• Instagraminstagram.com/birddivert

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Window Film