What Genesis Recovery does

Genesis Recovery is a state-licensed, nonprofit drug and alcohol rehabilitation organization headquartered at 18985 CA-94, Dulzura, California, serving San Diego County and surrounding communities. Founded in 2013, it operates a residential inpatient recovery program targeted primarily at adult men with substance use disorders, while also extending programming to families, youth (via the Youth Initiative), and women (via partnered sober living homes).

The organization's core offering is a single, multifaceted treatment program built on four integrated pillars — Faith, Clinical, 12-Step, and Community — and delivered through a structured three-phase clinical approach addressing biological, emotional, legal, social, and holistic dimensions of addiction. Core clinical capabilities include medication-assisted treatment (Suboxone, buprenorphine, naltrexone), dual diagnosis treatment for co-occurring mental health conditions, EMDR-based trauma therapy, group and individual counseling, and evidence-based drug counseling with faith integration. Post-residential care is distributed through a network of partner sober living houses, halfway houses, women's sober living homes, and intensive outpatient programs across San Diego County.

Genesis Recovery generates revenue through insurance reimbursement from major carriers (Aetna, Humana, Cigna, Anthem Blue Cross, Blue Cross Blue Shield) and MHN, direct residential treatment fees, and donations (the organization is structured as a nonprofit with a Stripe-enabled donation flow). Go-to-market is sales-led: 24/7 phone intake, an online insurance verification portal, and SEO-driven content marketing across more than 25 named San Diego-area sub-markets. The company has recently announced its reopening ("A New Chapter in Healing and Hope"), implying a turnaround phase following a prior operational pause, while its California DHCS Residential Treatment license (#370139AN, expiring 9/30/2026) remains active.

Name

Genesis Recovery

Legal name

Genesis Recovery

Website

https://genesisrecovery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Recovery is a state-licensed nonprofit drug and alcohol rehabilitation center in Dulzura, San Diego County, providing multifaceted inpatient and aftercare addiction treatment for primarily adult men across San Diego County.

Ownership category

akta.pro rank

Product category

Behavioral Health & Substance Use Disorder Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Addiction treatment services
• Drug and alcohol rehab
• Dual diagnosis treatment
• Residential inpatient rehab
• Sober living housing

Headquarters

HQ city

La Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Treatment Services: Inpatient addiction recovery services providing 24-hour care in a structured, therapeutic environment. Revenue is generated through insurance reimbursement and direct payment for residential treatment programs.
2. Insurance Reimbursement: As an MHN Participating Provider and acceptor of major insurance plans (Aetna, Humana, Cigna, Anthem, Blue Cross Blue Shield), Genesis Recovery generates revenue through insurance claim reimbursement for covered behavioral health and substance use disorder treatment services.
3. Donations: As a nonprofit organization, Genesis Recovery accepts donations to support their mission of restoring lives affected by addiction.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Genesis Recovery is a state-licensed, nonprofit residential and outpatient addiction treatment provider operating in Dulzura, San Diego County. It delivers a structured, long-term rehabilitation program that integrates medication-assisted treatment, evidence-based clinical therapy (CBT, EMDR, ACT), 12-step participation, and faith-based practices, with a coordinated aftercare continuum of sober living, halfway houses, and outpatient services. Revenue is generated primarily through insurance reimbursement from major carriers (Aetna, Humana, Cigna, Anthem, Blue Cross Blue Shield) and donations.

Product overview

Genesis Recovery is a state-licensed, nonprofit drug and alcohol rehab in San Diego offering a single unified multifaceted addiction recovery treatment program. The program combines six integrated steps (Assessment, Detox, Therapy, Support, Aftercare, and Family Support) with four treatment pillars: Faith, Clinical, 12-Step, and Community. The company provides a complete continuum of care spanning residential/inpatient treatment, outpatient programs, medication management, individual and group therapy, trauma-informed therapy (including EMDR), family counseling, youth-specific services, and evidence-based drug counseling. Post-treatment support includes sober living houses, halfway houses, women's-specific sober living, and aftercare programs—all coordinated through the same integrated treatment framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Rehabilitation Program Long-term, highly structured residential addiction recovery program providing 24/7 care in a supportive, therapeutic environment where clients focus on recovery without daily life distractions and triggers.
• Dual Diagnosis Treatment Integrated treatment program addressing co-occurring mental health disorders such as depression, anxiety, trauma, and panic disorder alongside substance abuse, providing care for both conditions concurrently.
• Medication Management (Medication-Assisted Treatment) Medication-assisted treatment using Suboxone, buprenorphine, and naltrexone to reduce cravings and manage withdrawal symptoms, particularly for opioid and alcohol addiction.
• Individual Therapy (One-on-One Counseling) Personalized one-on-one counseling sessions using evidence-based therapeutic approaches including cognitive-behavioral therapy, EMDR for trauma, and Acceptance Commitment Therapy.
• Group Therapy Sessions Therapeutic group sessions providing peer support and shared learning experiences among individuals in recovery.
• Trauma Informed Therapy Specialized therapy using EMDR (Eye Movement Desensitization and Reprocessing) and other trauma-focused approaches to heal past trauma that may contribute to addiction.
• Family Addiction Counseling Therapeutic program supporting and guiding families through the recovery process, helping develop communication and coping skills to support their loved one's recovery and heal as a family.
• Youth Initiative Program Specialized addiction treatment program designed specifically for young people struggling with substance abuse, including age-appropriate therapy and substance abuse education.
• Evidence-Based Drug Counseling with Faith Integration Therapy incorporating faith-based practices including prayer, meditation, and Bible study alongside holistic and evidence-based treatment approaches for substance abuse.
• 12-Step Program Integration Structured integration of Alcoholics Anonymous and Narcotics Anonymous participation into treatment, with consistent meeting attendance and service commitments.
• Detoxification Services Safe and comfortable management of physical withdrawal symptoms as the first phase of the six-step recovery process at Genesis Recovery.
• Intensive Outpatient Treatment Intensive outpatient treatment program for graduates transitioning from residential care to sober living or home, including continued therapy, 12-step meeting attendance, and medication evaluation.
• Sober Living Houses 24/7 staffed transitional living environments in residential areas providing structured, supportive recovery housing with individual and group therapy, 12-step meetings, and recreational activities.
• Halfway Houses (Recovery Homes) Transitional living environments for individuals who completed primary treatment but are not yet ready for independent living, offering structured support and continued recovery services.
• Women's Sober Living Gender-specific sober living homes providing safe, supportive living environments exclusively for women in recovery, with 24/7 staffing and comprehensive recovery services.
• Aftercare Program Continued support and resources to help individuals maintain recovery after completing primary treatment, including relapse prevention planning and ongoing counseling.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Managed Health Network (MHN)coreGTM or Marketing PartnerMHN is a behavioral health insurance provider. Genesis Recovery is an MHN Participating Provider, meaning they are in-network for MHN-covered behavioral health services and substance use disorder treatment. This partnership enables insurance-reimbursed treatment for eligible members.
• AetnacoreGTM or Marketing PartnerMajor health insurance provider whose members can access Genesis Recovery services with insurance reimbursement.
• HumanacoreGTM or Marketing PartnerMajor health insurance provider whose members can access Genesis Recovery services with insurance reimbursement.
• CignacoreGTM or Marketing PartnerMajor health insurance provider whose members can access Genesis Recovery services with insurance reimbursement.
• Anthem Blue CrosscoreGTM or Marketing PartnerMajor health insurance provider whose members can access Genesis Recovery services with insurance reimbursement.
• Blue Cross Blue ShieldcoreGTM or Marketing PartnerMajor health insurance provider whose members can access Genesis Recovery services with insurance reimbursement.
• Local Sober Living HousescoreStrategic or Co-development PartnerPartnership with local quality sober living houses in San Diego County. These 24/7 staffed facilities in residential areas provide continued recovery support for graduates, offering individual and group therapy, 12-step meetings, and recreational activities.
• Local Halfway Houses/Recovery HomesminorStrategic or Co-development PartnerConnections to local halfway houses providing transitional living for individuals who completed primary treatment but are not ready for independent living. Services include therapy, 12-step meetings, and support for co-occurring mental health disorders.
• Women's Sober Living HomesminorStrategic or Co-development PartnerPartnership with local quality women's sober living homes offering gender-specific recovery environments staffed 24/7 with therapeutic support and 12-step meeting access.
• Intensive Outpatient Treatment ProvidersminorChannel Partner/ Reseller/ DistributorConnections to quality intensive outpatient programs for graduates transitioning to sober living or home, enabling continued therapy, medication evaluation, and meeting attendance during reintegration.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Addiction Centers (AAC): Large publicly-traded multi-state operator of residential and outpatient addiction treatment facilities with broad insurance participation. Not a direct scale competitor but the dominant incumbent in residential SUD for benchmarking on payer mix, marketing, and outcomes infrastructure.
• Promises Behavioral Health: Established California-anchored residential and outpatient addiction treatment operator with locations in Malibu and elsewhere. Serves as a broader California incumbent peer for residential SUD treatment, dual diagnosis, and trauma-informed care positioning.
• Hazelden Betty Ford Foundation: Large national nonprofit operating residential SUD treatment, outpatient programs, and recovery housing across multiple states with a 12-step and clinical model. Comparable to Genesis Recovery as an established faith-adjacent, residential SUD provider though at materially larger scale and broader geographic footprint.

Regional players

• Clear Recovery of San Diego: San Diego-area outpatient and recovery residence operator serving individuals with SUD. Comparable regional peer for residential-to-outpatient handoffs and California payer mix, though outpatient-led rather than residential-led like Genesis Recovery.

Direct peers

• Monarch Shores Recovery: Southern California residential and outpatient addiction treatment operator with multiple facility locations near the coast. Compares to Genesis Recovery on residential SUD, dual diagnosis, and California payer-mix dynamics, though at larger scale.
• Resurgence Behavioral Health: California-based residential addiction treatment provider operating multiple sites in Southern California with detox, residential, and outpatient programs. Directly comparable to Genesis Recovery on geography, residential SUD treatment scope, and payer-driven GTM.
• A New Crossroad (San Diego County residential SUD providers): Smaller residential addiction treatment program operating in Southern California. Direct peer in size and California residential SUD positioning, competing for the same San Diego-area referral pipeline.
• McAlister Institute: San Diego-based nonprofit organization operating residential, outpatient, and recovery housing for substance use disorder treatment. Closest California regional nonprofit peer with overlapping service lines, faith-adjacent orientation, and shared payer networks.

Emerging players

• Ashley Addiction Treatment: Nonprofit residential SUD treatment provider in the mid-Atlantic offering integrated primary, dual diagnosis, and recovery housing programs. Comparable to Genesis Recovery as a faith-informed, nonprofit, residential-focused SUD operator with similar size and treatment modality stack.

Others

• 5K Walk for HOPE / San Diego Recovery Walk community partners: Community fundraising and recovery-advocacy organizations embedded in the San Diego recovery ecosystem, including the 'We Walk for HOPE 5K' referenced on Genesis Recovery's website. Adjacent ecosystem participants that support referral pipeline, donations, and volunteer engagement for Genesis Recovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GenesisRecovery
• Facebookfacebook.com/genesisrecovery
• LinkedInlinkedin.com/company/genesis-recovery-san-diego

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Recovery