Separations
- Company typePrivate
- Founded1989
- HeadquartersRandburg, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingServices
Separations firmographics
Firmographics- Name
- Separations
- Legal name
- Promolab (Pty) Ltd
- Website
- https://separations.co.za
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Separations industry classification
Industry- Product category
- Laboratory Equipment Distribution
- NAICS
- Industrial Machinery and Equipment Merchant Wholesalers (423830), Analytical Laboratory Instrument Manufacturing (334516)
- SIC
- Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Analytical Instruments & Chromatography Systems (HLAGAIAA)
Keywords
Where Separations is headquartered
LocationHeadquarters
- HQ city
- Randburg
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Separations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Scientific Equipment Distribution: Separations generates revenue through the distribution and sale of scientific laboratory equipment, including chromatography and spectroscopy instruments. Additional revenue streams include service contracts for calibrations, repairs, application support, and product training.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Separations product offering
Product offeringCore offering
Separations is a South African value-added distributor of scientific laboratory equipment, selling chromatography, spectroscopy, and related laboratory instruments from multiple suppliers through an online catalog. The company complements its equipment distribution with four bundled service lines: Application Support, Calibrations, Repairs, and Product Training.
Product overview
Separations (t/a Promolab (Pty) Ltd) is a South African laboratory equipment distributor offering a multi-supplier product catalog alongside comprehensive support services. The core offering consists of an online product catalog featuring equipment from various suppliers, complemented by four key service offerings: Application Support, Calibrations, Repairs, and Product Training. The company operates as a value-added reseller providing both products and associated services for the laboratory and scientific equipment market.
Differentiator
Problem solved
Functional benefit
Products and services
- Separations Product Catalog Comprehensive online catalog of laboratory and scientific equipment featuring products from multiple suppliers, with search, filtering, and favorites functionality for South African laboratory customers.
- Application Support Technical application support services to assist customers with product selection, implementation, and troubleshooting of laboratory separation and analytical equipment.
- Calibrations Calibration services for laboratory instruments to ensure accuracy and compliance with quality standards.
- Repairs Repair services for laboratory equipment to maintain functionality and extend equipment lifespan.
- Product Training Training services delivered through the Training Academy to educate customers on the proper use and maintenance of laboratory equipment.
Companies that use Separations
Customer profileSegments1 record
Ideal customer profiles1 record
Separations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Separations partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Separations competitors and assessment
Company assessmentDirect peers
- Anatech Scientific: South African supplier of chromatography consumables, instruments, and laboratory support services, serving analytical labs with bundled product-and-service offerings similar to Separations.
- Microsep: South African distributor of chromatography, spectroscopy, and general laboratory instrumentation with technical service, training, and applications support — an immediate head-to-head competitor in the same product categories, customer segments, and geographic footprint.
- Chemetrix: South African distributor of chromatography, spectroscopy, and life science instrumentation with applications support and service capability, overlapping directly with Separations' core product categories and customer base.
- Scientific Group (SciCorp): Long-established South African distributor of scientific instruments, laboratory consumables, and analytical equipment, offering both products and technical service — a comparable multi-line distributor in the same domestic market.
- Labotec: South African scientific and laboratory equipment supplier offering a multi-brand product range with installation, calibration, and after-sales service across chromatography, spectroscopy, and general lab instruments — directly comparable to Separations' dual-hub, multi-supplier distributor model.
Broad incumbents
- PerkinElmer South Africa: Global analytical instrumentation and life sciences company with a South African presence, overlapping with Separations in spectroscopy, chromatography, and lab services, and operating a much broader global portfolio.
- Shimadzu South Africa: Global manufacturer of chromatography and spectroscopy instrumentation with a South African office, overlapping with Separations in product category and customer base while operating a wider global portfolio.
- Thermo Fisher Scientific South Africa: Global leader in analytical instruments and laboratory consumables with a South African subsidiary, serving the same laboratory customers with both instruments and services; relevant as a broad incumbent and potential channel partner or competitor.
- Agilent Technologies South Africa: Global manufacturer of analytical instruments (chromatography, mass spectrometry, spectroscopy) with its own South African presence; competes both as an upstream supplier to Separations and as a direct seller to large SA accounts, representing both channel risk and partnership opportunity.
Emerging players
- Analytical Solutions: South African provider focused on analytical instrumentation solutions and technical support; a smaller, more specialised emerging player that competes on service depth in a subset of Separations' product and customer overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Separations social profiles
Digital presenceSeparations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Separations leadership team
Management profileNumber of profiles
Separations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Separations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Separations
What does Separations do?
Separations is a South African value-added distributor of scientific laboratory equipment, selling chromatography, spectroscopy, and related laboratory instruments from multiple suppliers through an online catalog. The company complements its equipment distribution with four bundled service lines: Application Support, Calibrations, Repairs, and Product Training.
Is Separations a public or private company?
Separations is a private company. It is classified as unknown and is currently operating.
When was Separations founded?
Separations was founded in 1989. It employs 101 to 250 people.
Where is Separations based?
Separations is headquartered in Randburg, South Africa, in the Africa region.
How does Separations make money?
One revenue line is on record: scientific Equipment Distribution.
Who are Separations's main competitors?
Direct peers on record are Anatech Scientific, Microsep, Chemetrix, Scientific Group (SciCorp) and Labotec. Broad incumbents are PerkinElmer South Africa, Shimadzu South Africa, Thermo Fisher Scientific South Africa and Agilent Technologies South Africa. Analytical Solutions is listed as an emerging player.
Does Separations have an API?
No public API is recorded for Separations.
What industry is Separations in?
Separations's product category is Laboratory Equipment Distribution. Its primary akta.pro industry code is HLAGAIAA, Analytical Instruments & Chromatography Systems. Its NAICS code is 423830 and its SIC code is 3826.