Arendsoog

What Arendsoog does

Arendsoog is a privately-held creative media company headquartered in Gent, Belgium, founded in 2012 by Jan Smekens, who remains the owner and operator. The firm operates with a small team of 11-50 employees and delivers four interrelated service lines: social media content production, copywriting, commercials, and audio-visual (AV) production. Together these capabilities position Arendsoog as a full-stack local creative agency able to support clients from initial concept and copy through to finished moving-image deliverables.

The company's business model is that of a project- and retainer-based creative services provider rather than a product or platform business. Revenue is generated by selling creative labor and production capacity to clients — implied to be primarily Belgium-based or regional — across the content-to-commercial value chain. No pricing structure, client list, distribution channels, marketing channels, partnerships, awards, certifications, or funding history has been disclosed, and the company's own website (arendsoog.be) returned only a verification/loading screen at the time of data collection, indicating limited public-facing transparency.

The absence of disclosed funding rounds, M&A activity, leadership changes beyond the founder, patents, regulatory actions, or product launches means the observable strategic footprint is narrow. Arendsoog presents as a stable, founder-led small creative agency in operation for over a decade — a profile that is consistent with steady, locally-anchored services revenue but offers little visibility into growth, customer concentration, or competitive positioning without additional data.

Name

Arendsoog

Website

https://arendsoog.be

Company type

Private

Founded year

2012

Headcount range

11–50 employees

Short description

Arendsoog is a privately-held Belgian creative media agency based in Gent, founded in 2012 by Jan Smekens, providing social media content, copywriting, commercials, and audio-visual production services to clients via a small 11-50 person team.

Ownership category

akta.pro rank

Product category

Creative Media Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Social media content
• Copywriting services
• Commercial production
• Audio-visual production
• Creative media services

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Arendsoog is a creative media company that provides social media content, copywriting, commercials, and audio-visual production services. The firm operates from Gent, Belgium and was founded in 2012. Its staff of 11-50 supports multi-format creative production for client briefs.

Product overview

No product or service information available. The source page displays a placeholder/verification loading screen with no substantive content about Arendsoog's offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Content Creation of social media content assets for clients' brand and marketing channels. Targeted at businesses that need ongoing or campaign-based social media output.
• Copywriting Writing services for marketing communications, advertising copy, and related text-based brand content. Targeted at businesses needing persuasive written content for campaigns and brand communications.
• Commercials Production of advertising commercials for brand and marketing campaigns. Targeted at businesses that need produced advertising spots across media channels.
• Audio-Visual Production Audio-visual production services covering video and audio asset creation for marketing, brand, and communications use. Targeted at businesses that need professionally produced audio-visual content.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• BBDO Belgium: Local affiliate of a global network providing integrated advertising, content, and AV production services to brands across Belgium — a broader incumbent competing for similar client budgets.
• Dentsu Belgium: Belgian operations of a global media and advertising group; an established competitor with broader service depth and global client relationships.
• These Days/Y&R Belgium: Belgium-based WPP-affiliated creative agency offering brand, content, and campaign work to comparable Flemish and Belgian clients.
• Publicis Belgium: Belgian arm of a global communications group offering advertising, content production, and marketing services as part of a much broader portfolio than Arendsoog.

Direct peers

• FamousGrey: Belgian creative agency operating in the same Flemish/Dutch-language market with overlapping content, copywriting, and campaign production capabilities.
• Studio Brussels (DE WILDE): Belgian boutique creative production house delivering commercials and branded content for local and international brands — a closely comparable boutique operator.
• Duval Guillaume: Belgian creative agency with a comparable mix of advertising, content production and brand storytelling services, and a similarly Belgian/Dutch-speaking regional focus.

Emerging players

• Lief Media: Belgian content and social media production agency; smaller-scale specialist overlapping with Arendsoog's social media content offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/__arendsoog
• Facebookfacebook.com/productiehuisArendsoog

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arendsoog