What Honda Turkiye A.S. does

Honda Türkiye A.Ş. is a privately held Turkish subsidiary (Anonim Şirketi, Mersis No: 0068006505800019) of Honda Motor Co. Ltd. (Japan), headquartered in Maltepe, Istanbul. Founded in 1992 and commencing serial production in 1998, the company manufactures, sells and distributes Honda passenger automobiles and a full motorcycle range — spanning Scooter, Big Scooter, Naked, Adventure, Supersport and Touring segments — through an exclusive authorized dealer (Yetkili Satıcılar) and authorized service (Yetkili Servisler) network across Turkey, supported by the honda.com.tr website, the Honda Yanımda mobile app, three call centers, and the Motosiklet Gelişim Merkezi motorcycle training facility.

The technical backbone rests on proprietary Honda platforms: Honda SENSING (ADAS suite for automobiles), e:HEV hybrid powertrain, the Honda-exclusive Dual Clutch Transmission (DCT) for motorcycles, E-Clutch electronic clutch control, and RoadSync / HSVCS Bluetooth smartphone voice control. Patents and trade secrets are held jointly by Honda Motor Co. Ltd. and Honda Türkiye A.Ş. The company operates an integrated management system certified to ISO 9001, ISO 14001 (1999, zero non-conformities), OHSAS 18001 (2004), EMAS (2007) and ISO 27001:2013 (2014, first organization in Turkey to certify to that version).

The business model is hardware-led: new automobile and motorcycle sales (recommended retail pricing only — dealers independently set final price), original parts and accessories (Orijinal Yedek Parça, Honda Collection merchandise, accessory packs such as 08HME-MLC and 08HME-MKC), 2+2 Yıl Garanti after-sales service, voluntary recall support, Honda Kasko insurance distribution and wholesale parts/financial services commissions. Customer segments range from individual passenger-car buyers, urban scooter commuters, adventure/touring riders, supersport enthusiasts, authorized dealers and service centers, to corporate fleet buyers and financial services partners — all routed through the same authorized network and KVKK-aligned data platform.

Name

Honda Turkiye A.S.

Legal name

Honda Türkiye A.Ş.

Website

https://honda.com.tr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Honda Türkiye A.Ş. is the Turkish subsidiary of Honda Motor Co. Ltd., manufacturing, selling and distributing Honda passenger automobiles and a full motorcycle range through an authorized dealer and service network across Turkey, leveraging proprietary technologies such as Honda SENSING, e:HEV, DCT and E-Clutch.

Ownership category

akta.pro rank

Product category

Passenger Automobiles and Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Passenger automobiles
• Motorcycle distribution
• Authorized dealer network
• Automotive manufacturing
• After-sales service

Headquarters

HQ city

Kocaeli

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. New automobile sales: Honda Türkiye distributes new Honda passenger cars through its authorized dealer network; pricing is recommended retail (Honda Yetkili Satıcılar are free to set their own prices).
2. New motorcycle sales: New motorcycle sales across Scooter, Big Scooter, Naked, Adventure, Supersport and Touring segments via dealers; dealer-channel hardware sales of vehicles, parts and accessories.
3. Parts and accessories sales: Original spare parts (Orijinal Yedek Parça), motorcycle accessories, Honda Collection merchandise, and accessory packages (e.g., 08HME-MLC, 08HME-MKC packages) sold through dealers.
4. After-sales service: Authorized service maintenance, periodic bakım, voluntary recall support, warranty service (2+2 Yıl Garanti on motorcycles), and Honda Kasko insurance distribution via the dealer network.
5. Wholesale parts and finance/insurance commissions: Wholesale parts, license and dealership agreement support, mail order and virman tahsilat, financial leasing and insurance transactions, and outsourced services per the company's KVKK processing purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Honda Türkiye A.Ş. manufactures, distributes, and services Honda passenger automobiles and Honda motorcycles (scooter, big scooter, naked, adventure, supersport and touring segments) through a national authorized dealer and service network. It sells original spare parts, Honda Collection merchandise, and motorcycle accessories, and distributes Honda Kasko insurance and financial-services products, while the website and Honda Yanımda app generate leads and route customers to dealers and service centers.

Differentiator

Problem solved

Functional benefit

Brands

• Honda Yanımda: Honda's mobile companion application ("Honda With Me") referenced on the website, providing a unified login/profile experience alongside honda.com.tr.

Products and services

• Honda Otomobil (Honda Passenger Automobiles) Honda's full passenger-car line-up sold in Türkiye through Honda Türkiye A.Ş. via authorized dealers, including related pricing, campaigns and configurator tools, equipped with Honda SENSING ADAS and the e:HEV hybrid powertrain.
• Honda Motosiklet (Honda Motorcycles) Honda's complete motorcycle portfolio sold in Türkiye through authorized dealers, spanning Scooter, Big Scooter, Naked, Adventure, Supersport and Touring segments, alongside accessories and Honda Collection merchandise.
• Honda XL750 Transalp Adventure-segment motorcycle powered by a 755 cc parallel-twin (92 HP / 67.5 kW), with Showa suspension, 5-inch TFT display, Honda Selectable Torque Control and touring-specific electronic throttle, wet weight 208 kg, 16.9 L fuel tank. Recommended retail price 881,250 TL.
• Honda GL1800 Gold Wing Flagship touring motorcycle powered by a 1,833 cc horizontally-opposed 6-cylinder engine producing 126.4 HP (93 kW) and 170 Nm, with DCT automatic transmission (7 forward + 1 reverse gears), wireless Apple CarPlay/Android Auto, improved sound system, electric windscreen, airbag, 21 L fuel tank and 745 mm seat. Recommended retail price 2,614,750 TL.
• Honda GL1800 Gold Wing Bagger Bagger variant of the GL1800 Gold Wing fitted with rear side panniers, heated grips, ABS and DCT automatic transmission; wet weight 373 kg, sharing the 1,833 cc flat-six engine with the standard Gold Wing DCT. Recommended retail price 2,273,250 TL.
• Honda Africa Twin (CRF1100L) and Africa Twin Adventure Sports Adventure-touring motorcycles offered in both manual (MT) and DCT automatic variants; the Adventure Sports variant is a long-range adventure configuration.
• Honda NT1100 Sport-touring motorcycle powered by a 1,084 cc engine producing 112 Nm @ 5500 rpm with a 20.4 L fuel tank, available in both manual (MT) and DCT automatic transmissions. Recommended retail price 1,236,250 TL.
• Honda NC750X Adventure-segment motorcycle offered with both manual and DCT transmission variants.
• Honda Forza 750 Premium big-scooter fitted with Honda DCT automatic transmission and HSVCS / Honda RoadSync smartphone voice control connectivity.
• Honda X-ADV Adventure-style scooter equipped with Honda DCT transmission and HSVCS / Honda RoadSync connectivity.
• Honda ADV350 Mid-size adventure scooter supporting HSVCS / Honda RoadSync smartphone voice control.
• Honda Forza 250 (Standard and Çantalı) Big-scooter available in standard and with-top-case (Çantalı) variants; supports HSVCS / Honda RoadSync.
• Honda CB-series naked motorcycles (CB125F, Monkey, CL250, CB500 Hornet, CB750 Hornet, CB650R) Naked-segment motorcycle range distributed in Türkiye including the CB125F, Monkey, CL250, CB500 Hornet, CB750 Hornet and CB650R; the CB650R additionally features Honda E-Clutch and HSVCS / Honda RoadSync smartphone connectivity.
• Honda CRF250L and CRF250 Rally Off-road-oriented adventure motorcycles in the Honda Türkiye line-up, with the CRF250 Rally offering 23 Nm torque, 7.8 L fuel tank (12.8 L alternative configuration), and recommended retail of 396,500 TL.
• Honda CBR-series supersport motorcycles (CBR500R, CBR650R, CBR1000RR-R Fireblade SP) Supersport motorcycle range distributed in Türkiye, including the CBR500R, CBR650R and the CBR1000RR-R Fireblade SP flagship; CBR650R additionally features Honda E-Clutch and HSVCS / Honda RoadSync.
• Honda EM1 e: electric scooter Battery-electric scooter listed in Honda Türkiye's Scooter model range, providing urban commuters with a zero-tailpipe-emission Honda electric two-wheeler.
• Honda PCX125 DLX and SH125i scooters Honda city scooters distributed in Türkiye, both supporting HSVCS / Honda RoadSync smartphone voice control for hands-free navigation, calling, messaging, music and weather.
• Honda Yanımda mobile application Honda Türkiye's customer mobile application allowing single sign-on via phone number to the unified Honda account ecosystem on honda.com.tr, providing access to service appointments, campaigns and product notifications.
• Honda Collection merchandise Official Honda-branded merchandise and accessories sold via the motorcycle section of honda.com.tr, marketed to Honda owners and enthusiasts.
• Honda Motosiklet Aksesuarları (motorcycle accessories and accessory packs) Genuine Honda motorcycle accessories and accessory packs tailored per model (e.g., 08HME-MLC-ADS Macera Paketi, 08HME-MKC-FOGLTO Full Opsiyon Paketi) sold through authorized Honda dealers.
• Honda Orijinal Yedek Parça (original spare parts) and Honda Kasko insurance distribution Original Honda spare parts (Orijinal Yedek Parça) plus Honda Kasko insurance distributed through the authorized Honda dealer and service network in Türkiye.

Quantifiable outcome

• 500 million+ Honda motorcycles produced globally
• +5 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Honda Motor Co. Ltd.flagshipStrategic or Co-development PartnerHonda Motor Co. Ltd. is the global parent company headquartered in Tokyo (2-1-1 Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan). Established September 1948. Honda Türkiye A.Ş. operates as its Turkish subsidiary, distributing Honda automobiles and motorcycles; the parent provides technology (Honda SENSING, e:HEV, DCT, E-Clutch, RoadSync), brand rights, manufacturing know-how, capital and operational frameworks. Toshihiro Mibe serves as Representative Executive Officer and Chairman of the parent.
• Honda Motor Europe Ltd.coreStrategic or Co-development PartnerHonda Motor Europe Ltd. (UK) houses Honda's Intellectual Property Division that processes unsolicited idea submissions from the Turkish public on behalf of the Honda group; provides IP governance framework for the European/Middle East/Africa region including Turkey.
• Honda Racing Corporation (HRC)coreStrategic or Co-development PartnerHonda Racing Corporation is Honda's motorsport subsidiary. The Turkish website promotes HRC across Formula 1, MotoGP, World Superbike Championship, MXGP, Dakar Rally and Trial; hondaracingcorporation.com hosts detailed sub-brand content with dedicated Instagram, YouTube and Facebook channels (@hondaracingcorporation, HondaRacingHRC). HRC has captured 25 Trial world championships since 1944 and 10 brand championships in the past 18 years.
• AIB-VINÇOTTE International (Belgium)coreImplementation/ SI/ Consulting PartnerBelgian certification body that audited and awarded Honda Türkiye's ISO 14001 Environmental Management System in 1999 (with zero non-conformities) and verified EMAS (Eco-Management Audit Scheme) compliance in February 2007.
• Honda Authorized Dealers and Service Centers (Yetkili Satıcılar & Yetkili Servisler)flagshipChannel Partner/ Reseller/ DistributorNetwork of contractually authorized dealers and service centers across Turkey; sell Honda cars and motorcycles, distribute original parts and accessories, run periodic maintenance, handle warranty (2+2 Yıl Garanti), Honda Kasko insurance and voluntary recalls; share customer data with Honda under KVKK-aligned data processing agreements.
• Honda Türkiye suppliers and service providerscoreOthersSuppliers, service providers, event agencies, travel agencies, hotels, training firms, SMS/email service providers, cargo/logistics, and IT service providers that process data on Honda's behalf under KVKK-aligned sub-processor agreements.
• Google (Analytics, Ads, reCAPTCHA, Tag Manager, Maps)coreTechnology or IntegrationGoogle technologies (Google Analytics _ga/_gid/_gat, Google Ads _gcl_au, Google reCAPTCHA _grecaptcha, AEC cookie, search and Maps cookies) are integrated into honda.com.tr for traffic analysis, ad conversion tracking, spam protection and fraud prevention.
• Meta (Facebook) advertising & pixel integrationcoreTechnology or IntegrationFacebook cookies (_fbp, datr, wd, fr, xs, sb, c_user) are used on honda.com.tr for ad personalization, retargeting, conversion tracking and login authentication; Facebook pixel feeds campaign attribution data back to Honda Türkiye.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renault Mais (Renault Group Türkiye): Direct peer — Renault's Turkish sales subsidiary distributing the Renault model range (Clio, Megane, Captur, Austral, etc.) through an authorized dealer network; competes directly in the same retail channels and ICE/hybrid price bands as Honda Türkiye.
• Toyota Türkiye: Direct peer — Japanese automaker's Turkish distribution and (historically) manufacturing arm. Competes head-to-head with Honda Türkiye in passenger cars and hybrids via its own authorized dealer network and parallel manufacturer/importer model.
• Tofaş (Stellantis / Fiat Türkiye): Direct peer — Stellantis/Fiat's Turkish OEM designing and manufacturing Egea, Doblo and Fiorino for domestic and export; shares the Turkish manufacturer-importer-dealer structure and competes in identical mass-market price segments as Honda Türkiye.
• Suzuki Türkiye: Direct peer — Japanese Suzuki's Turkish automobile and motorcycle distributor selling Swift, Vitara and Jimny alongside a motorcycle range; smaller than Honda but highly comparable in product mix (scooters, naked, adventure) and Japanese OEM positioning.
• Ford Otosan: Direct peer — Ford's Turkish JV and the country's largest commercial vehicle and passenger car manufacturer, operating a similar manufacturer-plus-distributor structure with its own dealer network; directly comparable scale and product breadth versus Honda Türkiye.
• Hyundai Assan: Direct peer — Hyundai's Turkish manufacturing and distribution arm producing i10, i20 and Bayon for domestic and export markets; competes in similar passenger-car segments as Honda Türkiye with a parallel OEM + dealer model.
• Yamaha Motor Türkiye: Direct peer — Yamaha's motorcycle distributor in Turkey, competing across scooter, naked, supersport, adventure and touring segments with comparable Japanese OEM brand equity; the closest motorcycle-line comparable to Honda Türkiye's two-wheeler business.

Broad incumbents

• Volkswagen Doğuş (Volkswagen Group Türkiye): Broad incumbent — VW Group's historical Turkish distributor (VW, Audi, SEAT, Škoda, Porsche) operating an extensive dealer and service network; competes in higher-volume automobile segments with a much wider portfolio than Honda Türkiye.
• BMW Türkiye: Broad incumbent — BMW Group's Turkish distributor covering BMW, MINI and BMW Motorrad motorcycles; the motorcycle overlap (BMW Motorrad adventure/touring models) makes BMW Türkiye a particularly close comparable to Honda Türkiye's premium motorcycle franchise.
• Mercedes-Benz Türkiye: Broad incumbent — premium German OEM distributor in Turkey selling Mercedes-Benz passenger cars, vans and trucks via an authorized dealer network; overlaps with Honda's premium automobile positioning and adjacent service/parts business.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hondatr

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Turkiye A.S.