Pond Design
- Company typePrivate
- Founded2001
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pond Design firmographics
Firmographics- Name
- Pond Design
- Legal name
- Pond Design AB
- Website
- https://ponddesign.se
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Pond Design is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Pond Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Design Services: B2B professional services revenue from brand strategy, design, and production engagements with corporate clients across food & beverage, spirits, fashion, healthcare, and other industries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pond Design product offering
Product offeringCore offering
Pond Design is a Stockholm-based brand and design agency offering professional services across four areas: Innovation, Brand Strategy, Design, and Production. The agency helps consumer-facing companies develop brand strategy, visual identities, packaging, structural design, spatial design, and digital design through an insight-driven, human-centered approach. They manage production through print-ready artwork, 3D visualization, brand toolkits, illustration, and motion graphics for clients spanning food & beverage, spirits, fashion, healthcare, and lifestyle categories.
Product overview
Pond Design is a brand and design agency based in Stockholm, Sweden, offering comprehensive services across four core areas: Innovation, Brand Strategy, Design, and Production. The agency operates as a service-based consultancy rather than a software product company. Their Design services encompass Design System, Visual Identity, Packaging Design, Structural Design, Spatial Design, Digital Design, and Brand World development. Brand Strategy services include Brand Architecture & Portfolio Strategy, Brand Platform, Vision & Mission Statement, and Naming. Production services cover Final Art for Print, 3D & Retouch, Brand World Toolkit, Visual Guidelines, Illustration, and Motion Graphics. The agency works with clients across food and beverage, spirits, healthcare, fashion, and consumer goods sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovation Services
- Brand Strategy
- Design Services
- Production Services
Quantifiable outcome
- Jameson Whiskey achieved 29 consecutive years of growth and became best-selling Irish whiskey in the world with 7 million cases annually across 130 markets
- +1 more outcomes
Companies that use Pond Design
Customer profileNamed customers36 records
Segments2 records
Ideal customer profiles2 records
Pond Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pond Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TretornminorCollaborated with Swedish outerwear and footwear producer on Wasa 'True to Nature' jacket merchandise, combining sustainable fashion expertise with food brand heritage.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Pond Design competitors and assessment
Company assessmentDirect peers
- Landor: Global brand consulting and design firm (WPP) offering brand strategy, identity, packaging, and brand-world services to enterprise CPG and spirits clients that overlap Pond's Pernod Ricard-tier roster.
- FutureBrand: Interpublic-owned brand strategy and design consultancy serving multinational CPG, spirits, and food clients with portfolio strategy and packaging capabilities directly comparable to Pond.
- Superunion (formerly Brand Union): WPP-owned global brand and design network combining brand strategy, identity, packaging, and experience design for multinational enterprise clients.
- Pentagram: Independent multi-partner design consultancy with similar brand identity, packaging, and brand strategy capabilities for major consumer brands; closest functional comparable to Pond at a larger global scale.
- Saffron Brand Consultants: Boutique brand strategy consultancy with similar positioning around brand purpose, portfolio strategy, and identity work for global consumer brands.
- MetaDesign: International brand and design agency with deep roots in the German-speaking market, providing brand strategy, packaging, and digital brand experiences similar to Pond's service stack.
- Wolff Olins: Omnicom-owned brand consultancy delivering brand strategy, identity design, and brand experience work for global consumer-facing brands, comparable in offering and client type.
Regional players
- Stockholm Design Lab: Stockholm-based brand and design agency serving Nordic and international consumer brands; the closest direct geographic competitor to Pond in the Swedish market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Pond Design social profiles
Digital presencePond Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pond Design leadership team
Management profileNumber of profiles
Profiles1 record
Pond Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pond Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pond Design
What does Pond Design do?
Pond Design is a Stockholm-based brand and design agency offering professional services across four areas: Innovation, Brand Strategy, Design, and Production. The agency helps consumer-facing companies develop brand strategy, visual identities, packaging, structural design, spatial design, and digital design through an insight-driven, human-centered approach. They manage production through print-ready artwork, 3D visualization, brand toolkits, illustration, and motion graphics for clients spanning food & beverage, spirits, fashion, healthcare, and lifestyle categories.
Is Pond Design a public or private company?
Pond Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pond Design founded?
Pond Design was founded in 2001. It employs 11 to 50 people.
Where is Pond Design based?
Pond Design is headquartered in Stockholm, Sweden, in the Europe region.
How does Pond Design make money?
One revenue line is on record: professional Design Services.
Who are Pond Design's main competitors?
Direct peers on record are Landor, FutureBrand, Superunion (formerly Brand Union), Pentagram, Saffron Brand Consultants, MetaDesign and Wolff Olins. Stockholm Design Lab is listed as a regional player.
Does Pond Design have an API?
No public API is recorded for Pond Design.