Savicki

What Savicki does

Savicki (legal entity SAVICKI 1976 Sp. z o.o.) is a Polish family-owned jewelry retailer founded in 1976 and headquartered in Zielona Góra, Poland, operating across 14 international markets via localized e-commerce domains in Poland, the UK, Czechia, Slovakia, Germany, Romania, Hungary, the USA, Bulgaria, Croatia, Greece, Ukraine, Lithuania, Latvia, and Austria. Its core offerings are diamond and gemstone engagement rings (priced roughly 2,400–18,000+ PLN), wedding bands (under 2,000–15,000+ PLN), and general jewelry (under 500–1,500+ PLN), all manufactured in the company's own Polish workshop using 585 and 750 gold. Supporting the product range are eight branded collections (The Light, Fairytale, The Journey, Share Your Love, Dream, This is Love, Pure, SAVICKI Ring), a proprietary online Ring Configurator, an in-store TryOn Table fitting experience, a virtual E-Salon for remote video consultation, the SAVICKI 5C diamond standard (adding 'Control' to the traditional 4C), the SAVICKI Care+ lifetime protection service, a MySAVICKI loyalty program, a gold-buying and recycling service, and the Share Your Love CSR initiative that has raised over 1.7 million PLN across 13,600 donors.

Revenue mechanics combine one-time direct-to-consumer jewelry sales (engagement rings, wedding bands, general jewelry) with ancillary services — bespoke customization, repair and re-rhodium plating, gold purchasing, gift cards, and lifetime care add-ons. Pricing is publicly disclosed in PLN with a 0% installment payment option, free shipping, free ring resizing, free engraving, and a 120-day return policy designed to lower buyer friction on high-consideration purchases. Diamond authenticity and ethical sourcing are positioning pillars: the Kimberley Process Certification Scheme participation, Conflict-Free certification cards with each diamond product, and grading partnerships with GIA, HRD, and IGI.

Go-to-market is multi-channel: company-owned e-commerce sites with PayU, BLIK, Klarna, Apple Pay, and Google Pay integrations; physical salons featuring the TryOn Table; virtual E-Salon consultations; and shipping partnerships with InPost, DHL, GLS, and UPS for 24-hour dispatch on in-stock items. Marketing combines celebrity endorsement (Polish artist Doda as ambassador of a limited-edition collection), SEO-rich category pages spanning stone type, gold color, cut, style, and price tier, content marketing and buying guides, email/newsletter, and the Share Your Love charitable program. The primary customer segments are couples preparing for engagement and weddings (high-value, emotional, infrequent purchases) and general jewelry buyers for gifting occasions (anniversaries, Mother's Day, Valentine's Day, communion, birthdays). The company is privately held with no disclosed external investors or M&A activity, and its registered share capital stands at 684,000 PLN.

Name

Savicki

Legal name

SAVICKI 1976 Sp. z o.o.

Website

https://savicki.pl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Savicki is a Polish family-owned jewelry retailer founded in 1976, designing and selling engagement rings, wedding bands, and general jewelry across 14 countries via e-commerce, physical salons, and virtual E-Salon consultations, primarily serving couples preparing for engagement and marriage.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Bridal Jewelry Services (Sizing, Engraving, Cleaning, Appraisals, Warranties/Insurance Add-ons) (CRAKACAJ), Stone Setting & Gem Mounting Services (CRAKAIAG), Pre-owned Fine Jewelry Dealers (CRAKAKAC), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Engagement rings
• Wedding bands
• Fine jewelry
• Diamond jewelry
• Gold jewelry

Headquarters

HQ city

Zielona Góra

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Jewelry retail - engagement rings: Sale of engagement rings made from gold (585, 750) with diamonds, colored gemstones, moissanite, and cubic zirconia. Price range approximately 2,400 PLN to over 18,000 PLN per ring.
2. Jewelry retail - wedding bands: Sale of wedding bands in various gold types including yellow, white, rose, black, two-tone, and three-tone gold, with optional diamond and gemstone settings
3. Jewelry retail - general: Sale of general jewelry including necklaces, bracelets, earrings, and pendants in various precious metals and with various gemstones
4. Jewelry customization services: Custom jewelry design services and bespoke jewelry creation
5. Gold buying and recycling: Gold purchasing service - buying gold from customers and creating new jewelry from their gold
6. Jewelry repair and maintenance: Professional repair, cleaning, and maintenance services for jewelry including re-rhodium plating for white gold
7. Gift cards: Savicki gift cards available for purchase

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Savicki manufactures and retails fine jewelry, with a primary focus on gold and diamond engagement rings, wedding bands, and general jewelry (necklaces, bracelets, earrings, pendants). The company operates its own Polish workshop and sells through 14 country-localized e-commerce sites, physical showrooms, and virtual E-Salon consultations. Supporting services include custom ring configuration, jewelry repair, gold buying/recycling, and lifetime protection through SAVICKI Care+.

Product overview

Savicki is a Polish family-owned jewelry company established in 1976, offering engagement rings, wedding bands, and general jewelry across multiple sub-brands including The Light®, Share Your Love®, This is Love®, Pure®, Fairytale®, The Journey®, Dream®, and SAVICKI Ring® collections. The core products span engagement rings with diamonds (natural and lab-grown), colored gemstones (sapphires, rubies, emeralds, tanzanite), and various gold/platinum settings. Supporting services include a ring configurator, TryOn table for in-store fitting, SAVICKI Care+® lifetime protection, SAVICKI 5C quality standard, E-Salon virtual consultations, MySAVICKI® loyalty program, gold purchasing, and the Share Your Love CSR initiative. The company operates physical salons and online sales across multiple European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Pierścionki zaręczynowe (Engagement Rings) Diamond and gemstone engagement rings available in gold (yellow, white, rose, black), platinum, and silver, featuring various cuts and stone options including natural diamonds, lab-grown diamonds, colored gemstones (sapphires, rubies, emeralds, tanzanite), moissanite, and cubic zirconia. Priced from approximately 2,400 PLN to over 18,000 PLN. Targeted at couples preparing for marriage proposals.
• Obrączki ślubne (Wedding Bands) Wedding rings available in multiple metals including yellow, white, rose, black, two-tone, and three-tone gold, platinum, titanium, and carbon, with various profiles, widths, and optional diamond and gemstone settings. Priced from under 2,000 PLN to over 15,000 PLN. Designed for couples seeking matching wedding bands.
• Biżuteria (General Jewelry) General jewelry including necklaces, chains, bracelets, earrings, and pendants in various precious metals (gold, silver, platinum) and with various gemstones for women, men, and children. Priced from under 500 PLN to over 1,500 PLN. Suited for daily wear, fashion accessories, gift-giving, and children's jewelry.
• SAVICKI Care+ Lifetime jewelry protection service covering repairs, cleaning, and care for the buyer and future generations, including re-rhodium plating for white gold pieces.
• E-Salon Virtual Consultation Virtual showroom experience allowing customers to view products and receive consultations via video call with Savicki consultants, providing an alternative to in-store visits for engagement ring and wedding band shopping.
• Gift Cards Savicki gift cards available for purchase and use across the entire Savicki product catalog, suitable for gifting purposes.
• Gold Purchasing Service Service for purchasing gold from customers and creating new jewelry from their gold, including custom jewelry creation from customer-supplied materials.
• SAVICKI 5C Diamond Quality Standard Proprietary diamond quality standard with 5Cs (Cut, Carat, Color, Clarity, and Control) ensuring diamonds come from legal, certified sources with multiple quality inspections and independent verification from GIA, HRD, and IGI laboratories.

Quantifiable outcome

• Over 1.7 million PLN raised for charitable foundations
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Kimberley Process Certification SchemecoreOthersSavicki participates in the Kimberley Process Certification Scheme, a global certification system established in 2002 to prevent trade in 'conflict diamonds' from conflict zones. The company provides Conflict-Free certification cards with all diamond jewelry confirming legal sourcing.
• GIA, HRD, IGI Diamond LaboratoriescoreTechnology or IntegrationSavicki works with internationally recognized diamond grading laboratories including GIA, HRD, and IGI for diamond certification and quality verification of higher-value stones, providing independent third-party verification of diamond parameters.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Zales (Signet Jewelers): Large US jewelry retail chain under Signet Jewelers, focused on bridal and fashion jewelry at accessible price points, with online and physical store presence. Comparable assortment and target segment to Savicki's lower-tier rings and general jewelry.
• Pandora: Global mass-market jewelry brand (bracelets, charms, rings) sold through branded stores and partner retail across Europe. Overlaps with Savicki's general jewelry (chains, bracelets, pendants) segment and shared European footprint.
• Tiffany & Co. Global luxury jewelry brand under LVMH, with deep bridal category expertise (Tiffany Setting), premium positioning, and strong omnichannel. Comparable to Savicki in bridal flagship presence but vastly larger scale and brand reach.

Direct peers

• Apart: Polish jewelry retail chain with broad assortment of gold and diamond jewelry, watches, and bridal collections across ~200 physical salons and a large e-commerce operation. Closest direct competitor to Savicki by category, customer segment, and Polish omnichannel model.
• Blue Nile: Online diamond and engagement-ring retailer acquired by Signet Jewelers, known for build-your-own ring customization and broad loose-stone inventory. Direct comparison to Savicki's ring configurator and online-only buying pathway in international markets.
• W.KRUK: W.KRUK is Poland's most established heritage jewelry retailer, founded in 1840, specializing in engagement rings, wedding bands, and branded fine jewelry. It competes directly with Savicki on bridal jewelry and multi-channel retail in Poland and select international markets.
• Yes (Biżuteria Yes): Polish jewelry retailer with strong online presence and own-brand gold and diamond collections, including engagement and wedding lines. Competes with Savicki head-to-head on price-positioned bridal jewelry in Poland.
• Brilliant Earth: US-based online engagement ring and bridal jewelry retailer with a strong focus on lab-grown diamonds and conflict-free sourcing. Overlaps with Savicki on ethical sourcing positioning and customization/online-first bridal sales.

Emerging players

• Mejuri: DTC fine-jewelry brand targeting younger consumers with everyday gold and diamond pieces via online channels. Comparable business model (DTC-first, online configurator, own-brand) but focused on everyday fine jewelry rather than bridal hero category.

Others

• Swarovski: Global crystal and fashion jewelry brand with broad retail presence and a gifting/occasion-based positioning. Adjacent to Savicki's general-jewelry and gifting lines (gift cards, occasion jewelry) but distinct materials and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/savickibizuteria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savicki