Alma Latina

What Alma Latina does

Alma Latina Productions & Radio is a privately-held media and entertainment company headquartered in Honolulu, Hawaii, that produces Latin cultural events and operates a bilingual Spanish-English radio show serving Hawaii's Hispanic community. Founded in 1976 by Nancy Ortiz, who continues to serve as host, the company has maintained continuous broadcast operations for over 36 years on KWAI/K-108 1080AM (Sundays 1-4pm) and KPRP 650AM (Tuesdays 9-11am). The company's core offering is a community-focused programming and event production ecosystem rather than a technology platform; its technology stack consists of standard third-party tools including WordPress for its website, Eventbrite for ticketing, Facebook and Twitter for social media, and terrestrial AM radio for distribution.

The company's product portfolio centers on annual flagship events — the Hispanic Heritage Festival & Health Fair (running for 29 years as of 2019), the Miss Latina Hawaii Scholarship Pageant (preliminary to Miss Hawaii/Miss America, launched in 2012), and the Summer Salsa in Paradise dance congress — alongside recurring weekly dance nights (Que Pasa! Latin Fridays, Latin Heat Thursdays), galas, and cultural celebrations such as Cinco de Mayo. Ticket prices range from $10 for weekly dance covers to $25-$30 for premium galas, with the Hispanic Heritage Festival offered free to the public. Corporate sponsorships from businesses including Aloha Petroleum, State Farm, Dunkin, and Hunt Development support the flagship festival.

Revenue is generated through four streams: event ticket sales, corporate sponsorships, radio advertising and free community announcements, and occasional donations via GoFundMe campaigns. The company operates without external institutional capital as a founder-owned enterprise, relying on venue partnerships with Honolulu nightclubs, hotels, and civic centers (Pure Nightclub, Indigo Ultra Lounge, Crossroads at Hawaiian Brians, Honolulu Hale) for event distribution. The primary customer base is Hawaii's Hispanic population of approximately 120,000 residents from 22+ nations, with secondary segments including Latin dance enthusiasts and young Latina women seeking pageant scholarship opportunities.

Name

Alma Latina

Legal name

Alma Latina Productions & Radio

Website

https://almalatinaproductions.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Alma Latina Productions & Radio is a Honolulu-based media and events company that produces Latin cultural festivals, dance nights, and the Miss Latina Hawaii pageant while operating a long-running bilingual radio show on K-108 and KPRP, serving Hawaii's Hispanic community of approximately 120,000 residents.

Ownership category

akta.pro rank

Product category

Cultural Event Production and Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)

SIC

Radio Broadcasting Stations (4832), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAFAO

Local Community & Multi-Category Fairs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYMPABACAI

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPAGABAM

Performing Arts Centers & Presenters (Programming/Booking)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

Keywords

• Latin cultural events
• Hispanic festival promotion
• Community radio broadcasting
• Latin music programming
• Scholarship pageant production

Headquarters

HQ city

Waipahu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Event Ticket Sales: Revenue generated from advance and at-door ticket sales for Latin dance events, concerts, festivals, and pageants. Ticket prices range from $10-$30 depending on event type and age restrictions.
2. Corporate Sponsorships: Sponsorship revenue from businesses including Aloha Petroleum, State Farm, Dunkin, Hunt Development, and others sponsoring the Hispanic Heritage Festival and other events.
3. Radio Advertising/Announcements: Free community announcements for Latin venues, DJs, bands and Hispanic events on Alma Latina Radio shows; radio time purchased by the show to broadcast to the Hispanic community.
4. Donations and Fundraising: Occasional Go Fund Me campaigns and donations to support the Hispanic Heritage Festival and keep the radio show on air.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Alma Latina Productions & Radio produces and promotes Latin cultural events in Hawaii — including the annual Hispanic Heritage Festival & Health Fair, the Miss Latina Hawaii scholarship pageant, Summer Salsa in Paradise, Cinco de Mayo celebrations, and recurring Latin dance nights — and broadcasts a bilingual community radio show (Alma Latina Radio) on KWAI/K-108 1080AM and KPRP 650AM serving Hawaii's Hispanic population. The company sells event tickets, secures corporate sponsorships, and operates a community-announcement radio format featuring Latin music, bands, DJs, and event listings.

Product overview

Alma Latina Productions & Radio is an event production and radio broadcasting company serving Hawaii's Hispanic community. The company operates two core offerings: a bilingual radio show broadcast on KWAI/K-108 1080AM and KPRP 650AM featuring Latin music and cultural programming, and a comprehensive events division producing Latin cultural festivals including the annual Hispanic Heritage Festival & Health Fair, Summer Salsa in Paradise dance congress, Miss Latina Hawaii scholarship pageant, and recurring dance parties such as Que Pasa! Latin Fridays and Latin Heat Thursdays. The company also organizes special events including Cinco de Mayo celebrations and New Year's Eve galas.

Differentiator

Problem solved

Functional benefit

Products and services

• Alma Latina Productions (event production services) Event production and promotion service specializing in Latin cultural events in Hawaii, organizing festivals, concerts, dance parties, and community celebrations for the state's Hispanic community.
• Alma Latina Radio Show Community radio programming featuring Latin music, cultural announcements, and community news broadcast on KWAI/K-108 1080AM (Sundays 1-4pm) and KPRP 650AM (Tuesdays 9-11am), serving Hawaii's Hispanic community with free announcements for local Latin events.
• Hispanic Heritage Festival & Health Fair Annual free community festival celebrating National Hispanic Heritage Month (Sept 15 – Oct 15), featuring live Latin entertainment, food booths, cultural displays, dance workshops, children's activities, and health agency information in Downtown Chinatown, Honolulu.
• Miss Latina Hawaii Scholarship Pageant Annual scholarship pageant providing young Latina women opportunities for personal growth and cultural representation; competitive events include interview, talent, evening wear, and swimsuit, and serves as an official preliminary to Miss Hawaii/Miss America Organization.
• Summer Salsa in Paradise Multi-day Latin dance congress featuring workshops, competitions, live music, pool parties, and international instructors, co-produced with Albert Torres Productions as a fundraiser benefiting the Hispanic Center of Hawaii (a 501(c)(3) nonprofit).
• Cinco de Mayo Celebration (Chinatown Block Party) Free street festival celebrating Mexican heritage with live music, dance performances, food vendors, lowrider car show, beer gardens, and Latin motorcycle club exhibits in Downtown Honolulu/Chinatown.
• Que Pasa! Latin Fridays Weekly Latin dance party series featuring live bands, DJs, dance showcases, and Latin-themed entertainment held at Pure Nightclub in Honolulu.
• Latin Heat Thursdays Weekly Latin dance night featuring DJ music and complimentary dance lessons in Bachata, Salsa, Merengue, and Cha-Cha-Cha at Blue Ocean Thai Nightclub (21+ with valid ID).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Hawaii Hispanic Heritage Festival & EventscoreStrategic or Co-development PartnerCo-producing partner for the annual Hispanic Heritage Festival & Health Fair, the company's flagship annual event celebrating National Hispanic Heritage Month (Sept 15 - Oct 15).
• Pure Nightclub & Events CentercoreChannel Partner/ Reseller/ DistributorPrimary venue partner for many Latin dance events, after-parties, and special events. Located at 985 Dillingham Blvd, Honolulu.
• Indigo Ultra LoungecoreChannel Partner/ Reseller/ DistributorVenue partner for recurring Sizzlin Latin/Salsa Madness events held every 3rd Saturday. Located at 1211 Nuuanu Ave, Downtown Chinatown.
• Aloha PetroleumminorGTM or Marketing PartnerCorporate sponsor for Hispanic Heritage Festival events.
• State FarmminorGTM or Marketing PartnerCorporate sponsor for Hispanic Heritage Festival events.
• DunkinminorGTM or Marketing PartnerCorporate sponsor for Hispanic Heritage Festival events.
• Hunt DevelopmentminorGTM or Marketing PartnerCorporate sponsor for Hispanic Heritage Festival events.
• Crossroads at Hawaiian BrianscoreChannel Partner/ Reseller/ DistributorVenue partner for events including Pre-Mother's Day Gala, El Dia de la Raza celebrations. Located at 1680 Kapiolani Blvd, Honolulu.
• Creative Arts ExperienceminorStrategic or Co-development PartnerCo-producing partner for Hispanic Heritage Festival events.
• The Arts at Mark's GarageminorStrategic or Co-development PartnerPartner organization for Cinco de Mayo and other Hispanic Heritage Festival events.
• Hispanic Center of HawaiicoreStrategic or Co-development Partner501(c)(3) nonprofit beneficiary of Summer Salsa in Paradise fundraiser events.
• KWAI/K-108 1080AMcoreChannel Partner/ Reseller/ DistributorRadio broadcast partner for Alma Latina Show on Sundays 1-4pm serving Hawaii's Hispanic community.
• KPRP 650AMcoreChannel Partner/ Reseller/ DistributorRadio broadcast partner for Alma Latina Morning Drive on Tuesdays 9-11am.
• ChinatownGetDown.comminorStrategic or Co-development PartnerCo-producing partner for Cinco de Mayo Hispanic Celebration events.
• IslaTangominorStrategic or Co-development PartnerPartner for Hawaii Paradise Tango Festival events; recognized as premiere source of Argentine Tango in Hawaii and 'Best of Honolulu' by Honolulu Magazine.
• Albert Torres ProductionscoreStrategic or Co-development PartnerCo-producer of Summer Salsa in Paradise annual events, bringing international dance instructors and performers.
• Louis Pohl GalleryminorGTM or Marketing PartnerCorporate sponsor for Hispanic Heritage Festival events.
• United Puerto Rican Association of HawaiiminorStrategic or Co-development PartnerPartner organization and venue provider for events; Bronze sponsor for Miss Latina Hawaii pageant.
• DonGato Latin BandcoreChannel Partner/ Reseller/ DistributorFeatured performing artist from Sacramento, California at multiple Hispanic Heritage Festival events.
• Son Caribe Band / Eddie Ortiz & Son CaribecoreChannel Partner/ Reseller/ DistributorHawaii's premier Latin band, led by Eddie Ortiz (trumpeter, vocalist, arranger), performing regularly at company events. Described as 'Honolulu's premiere Latin band.'
• Latin AmigoscoreChannel Partner/ Reseller/ DistributorFeatured local Latin band performing at multiple events including NYE Latin Gala and Hispanic Heritage Festival celebrations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• KKHJ 92.3 FM (Mega Hawaii): Spanish-language radio station serving Hawaii's Hispanic community, directly competing with Alma Latina's radio programming on KWAI/K-108 and KPRP in the same Honolulu DMA.

Others

• Hispanic Heritage Foundation: National nonprofit that organizes Hispanic Heritage Month programming, scholarships, and youth leadership events, addressing the same cultural-preservation and community-empowerment use cases Alma Latina serves through its festival and pageant.

Broad incumbents

• Entravision Communications: US Spanish-language media operator with radio and TV stations plus digital properties serving Hispanic audiences, with comparable advertising and community-event business model to Alma Latina's local radio + cultural events positioning.
• Spanish Broadcasting System (SBS): Major US Spanish-language radio network operating stations in multiple markets with Hispanic-targeted programming and live event tie-ins, directly comparable to Alma Latina's Spanish-language radio + event model at significantly larger scale.
• iHeartMedia (Spanish Format Stations): Largest US radio operator with a meaningful portfolio of Spanish-language and multicultural stations, including live event production that competes for the same Hispanic advertising and event sponsorship dollars as Alma Latina.
• TelevisaUnivision (Univision Radio): Largest Spanish-language media company in the US, operating radio stations, TV networks, and live event programming aimed at Hispanic audiences, serving the same consumer demographic Alma Latina targets but at national scale.

Direct peers

• Albert Torres Productions: Long-running producer of international salsa congresses and Latin dance events, explicitly co-produces Summer Salsa in Paradise with Alma Latina and shares the same target audience of Latin dance enthusiasts and Hispanic community members across the US.
• IslaTango: Hawaii-based Argentine tango event organizer recognized as Honolulu Magazine's 'Best of,' co-produces Hawaii Paradise Tango Festival with Alma Latina and serves an overlapping Latin dance enthusiast audience in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/almalatina
• Facebookfacebook.com/almalatinaproductions
• LinkedInlinkedin.com/company/alma-latina-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma Latina