What MXP does

MXP GmbH is a privately held Managed Service Provider and digital agency headquartered in Stadtbergen bei Augsburg, Germany, founded in 2000. The company operates a horizontal Mittelstand GTM, serving German small and medium-sized enterprises — particularly tax advisors, accounting firms, and regulated SMBs — with a managed-services-first portfolio organized across three pillars: Managed Cloud Services (Managed Server, Lexware Cloud Server and its specialized variants, Cloud Server hosting for DATEV/RA-MICRO/Sage/Agenda, E-Mailarchiv on MailStore, Application Hosting for Nextcloud/N8N/Docker, and LLM Server Hosting), Managed IT (Microsoft 365 operations, SOPHOS Firewall, Hornetsecurity email security, network management, IP telephony, IT outsourcing, and IT emergency response), and a Digital Agency (websites, online shops, SEO/GEO, social media, and AI solutions).

The underlying technology stack is a cloud-first, vendor-partnered architecture: MXP does not develop core platforms but operates the integration layer across Hetzner (hosting infrastructure in Germany), Cloudflare (CDN/DDoS), Microsoft (365/Azure/Copilot), Lexware (Gold Partner), SOPHOS, Hornetsecurity, MailStore, and Nextcloud. Proprietary engineering effort is concentrated in workflow products — most notably the Lexware MCP Server (connecting Lexware accounting to LLMs via Model Context Protocol), LLM Server Hosting (private cloud for LLaMA/Mistral/DeepSeek plus public API aggregation), GEO-Monitoring, and Microsoft 365 Copilot/Power Automate consulting.

MXP's revenue mechanics combine recurring managed services, subscription cloud hosting, and professional services for digital agency projects, with quote-based pricing for enterprise engagements. Customer acquisition is consultative direct sales supplemented by digital marketing (SEO, paid search, blog, email, social). The company is privately held, founder/management-owned (Benjamin Knecht, CEO; Roland Berger, Managing Director), with no disclosed external funding or parent company.

Name

MXP

Legal name

MXP GmbH

Website

https://mxp.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MXP GmbH is a German Managed Service Provider and digital agency founded in 2000, offering managed cloud hosting, IT outsourcing, Microsoft 365 services, and AI integration (LLM hosting, Lexware MCP, GEO-Monitoring) primarily to small and medium-sized enterprises, tax advisors, and accounting firms in Germany.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Identity & Access Management (IAM) Administration Services (BPAEABAJ)

akta.pro secondary industries

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Managed IT services
• Cloud server hosting
• Lexware cloud hosting
• Microsoft 365 management
• Managed service provider

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Managed Services (Recurring): Ongoing IT management and support services billed on a recurring basis. Includes IT outsourcing, network management, security solutions, and infrastructure monitoring.
2. Cloud Hosting Services: Cloud server hosting including Lexware Cloud Servers, Managed Servers, Terminal Server Hosting, and LLM Server Hosting. Billed on subscription or usage basis.
3. Digital Agency Services: Web development, WordPress websites, online shops, online marketing, and web hosting services.
4. Microsoft 365 Consulting: Microsoft 365 implementation, licensing, security configuration, and Copilot consulting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MXP GmbH is a Managed Service Provider and digital agency that delivers managed cloud hosting (Lexware Cloud Servers, application hosting, LLM Server Hosting, MailStore email archiving, cloud backup, managed passwords), managed IT services (Microsoft 365, network management, security/firewall, IP telephony, IT outsourcing), and digital agency work (websites, online shops, SEO/GEO/SEA, web design). The company targets German SMEs and tax-advisory/accounting firms with a cloud-first, one-stop-shop offering.

Product overview

MXP GmbH is a Managed Service Provider (MSP) and Digital Agency headquartered in Augsburg, Germany, founded in 2000. Its offering is a multi-product portfolio organized around three pillars: (1) Managed Cloud Services — including Managed Server hosting, E-Mail Archive (MailStore-as-a-Service), Lexware Cloud Server (with specialized variants for Lexware Faktura, Lohn+Gehalt, Neue Steuerkanzlei, Reisekosten, and Warenwirtschaft), Cloud Server hosting for RA-MICRO, Agenda, DATEV, and Sage, Application Hosting (Nextcloud, N8N, Docker, Node.js, databases, GTM Server), LLM Server Hosting (private cloud with LLaMA/Mistral/DeepSeek or public API access to OpenAI/Azure OpenAI/Anthropic/Gemini/Mistral AI/Cohere/AWS Bedrock), Microsoft Azure management, Cloud Backup, and Managed Password; (2) Managed IT — covering network management, UPS/power protection, server virtualization, SOPHOS Firewall, Hornetsecurity email security, certified data destruction, full Microsoft 365 managed services (including Copilot, Power Automate, Modern Workplace), IP telephony (Starface), Lexware IT support, Lexware Office, IT Outsourcing, and IT emergency response; and (3) Digital Agency — delivering websites (WordPress, TYPO3, AI-enhanced Business Websites), managed web hosting (WordPress, WooCommerce, Magento, Shopware, Shopify, Prestashop, Joomla, Drupal, Contao, Gambio), online shops, AI solutions (KI-Lösungen including AI SEO/GEO services, GEO-Monitoring, AI Meeting Prototypes, AI Avatars), web design, and online marketing (SEO/GEO/SEA, social media, newsletters). The Lexware MCP Server connects Lexware to LLMs for AI-augmented accounting workflows. All services share a 'Cloud First' approach and are delivered as managed services with MXP handling setup, operations, monitoring, and support.

Differentiator

Problem solved

Functional benefit

Brands

• MXP DIGITAL: The digital agency division of MXP, providing web development, web design, online marketing, and e-commerce services.

Products and services

• Managed Server Fully managed physical or virtual server hosting for SMEs with monitoring, security, backups, and 24/7 support bundled into a recurring managed-service contract.
• E-Mailarchiv (MailStore-as-a-Service) Cloud-based, GoBD-compliant email archiving service built on MailStore Server, including e-invoice archival, migration from existing solutions, and Microsoft 365 integration, offered as a per-mailbox subscription.
• Lexware Cloud Server Managed Windows-based cloud server running Lexware Financial Office, Lohn+Gehalt, Warenwirtschaft, Faktura, and tax-office products, accessible via RDP or HTML5 browser from Linux, Mac, iPad, Android, and Windows devices for German SMEs and tax advisory firms.
• Cloud Server (general-purpose) General-purpose virtual cloud server hosting with MXP management for businesses that need scalable Windows or Linux server infrastructure.
• LLM Server Hosting Managed LLM server hosting with private-cloud (LLaMA, Mistral, DeepSeek on dedicated servers) or public-API access (OpenAI, Azure OpenAI, Anthropic Claude, Google Gemini, Mistral AI, Cohere, AWS Bedrock), targeting businesses deploying LLMs in production for internal copilots, document analysis, and AI-augmented workflows with full GDPR/data-sovereignty positioning.
• Microsoft Azure Managed Services Managed deployment, migration, operations, and optimization services for Microsoft Azure cloud environments on behalf of German SME customers.
• Cloud Backup Managed cloud backup service providing automated data protection, retention, and disaster-recovery capability for servers and Microsoft 365 workloads.
• Managed Password Managed password management solution providing secure credential storage, team password sharing, and policy-based access for SME IT environments.
• Network Management (Netzwerkbetreuung) Managed network services covering design, operation, and monitoring of business network infrastructure for German SMEs.
• SOPHOS Managed Firewall Managed SOPHOS firewall security service including installation, configuration, policy management, and ongoing monitoring by MXP as part of its security portfolio.
• Hornetsecurity 365 Total Protection Managed email security and compliance service built on Hornetsecurity 365 Total Protection, covering spam filtering, malware protection, email encryption, and compliance archiving for Microsoft 365 environments.
• Microsoft 365 Managed Services Comprehensive managed operations for Microsoft 365, including administration, user management, security hardening, backups, license consulting, Copilot and Power Automate consulting, and Modern Workplace transformation.
• IP-Telefonie (Managed IP Telephony) Managed IP telephony services including VoIP system deployment and management, integrated with Starface for business communications in SME environments.
• IT-Outsourcing Full or partial IT outsourcing services taking over operational IT responsibilities for German SME clients as a contracted managed-service engagement.
• IT-Notfallhilfe (Emergency IT Response) Emergency IT response and recovery services for businesses experiencing urgent IT incidents, outages, or security events.
• Websites (Web Design & Development) Custom website design and development services covering WordPress, TYPO3, and AI-enhanced Business Websites as part of MXP's digital agency offering for SME customers.
• Onlineshops (Online Shop Development) Full-service online shop development and consulting covering Magento, Shopware, Shopify, and supporting hosting for WooCommerce and Gambio, delivered by MXP's digital agency.
• Webdesign Custom web design services as a standalone digital-agency offering, including layout, branding, and conversion-focused design work.
• Onlinemarketing (Online Marketing) Full-service online marketing services including SEO, GEO (Generative Engine Optimization), SEA (Google Ads and Microsoft Advertising), social media management, and newsletter campaigns.
• GEO-Monitoring AI-search monitoring service that tracks brand visibility, mentions, and citations in AI search results across ChatGPT, Perplexity, Gemini and AI Overviews, and combines these with traditional SEO reporting.
• KI-Lösungen (AI Solutions) Bundle of AI solutions from the digital agency covering AI-augmented content creation, KI SEO / GEO services, AI meeting tools (Jamie, Teams Copilot), AI avatars for social media, and AI-powered workflow automation.
• Lexware MCP Server Model Context Protocol (MCP) server that connects Lexware accounting and business software to Large Language Models, enabling AI-augmented workflows such as automated document analysis, natural language data querying, and AI-driven reporting within Lexware.

Quantifiable outcome

• Lexware Cloud Server offers up to 43% cost savings vs. on-premise solutions
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability11 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hetzner Online GmbHcoreTechnology or IntegrationExternal hosting provider for website and infrastructure. MXP uses Hetzner servers for hosting with data stored in Germany (Gunzenhausen). Full data processing agreement (AVV) in place.
• CloudflarecoreTechnology or IntegrationCDN and DNS service provider used for website performance optimization and security. Provides worldwide content delivery and DDoS protection.
• Microsoft (Azure, Teams, 365)coreTechnology or IntegrationStrategic technology partner for cloud infrastructure, productivity tools, and AI services. MXP offers managed services for Microsoft 365, Azure, Teams, and Copilot.
• SOPHOScoreTechnology or IntegrationFirewall and security solutions provider. MXP offers managed Sophos Firewall services as part of security solutions portfolio.
• HornetsecuritycoreTechnology or IntegrationEmail security and compliance solutions provider. MXP resells and manages Hornetsecurity 365 Total Protection and email security services.
• Lexware (Haufe Group)coreTechnology or IntegrationGold partner for Lexware cloud solutions. MXP operates Lexware Cloud Servers and provides hosting, migration, and support for Lexware products including Financial Office, Lohn+Gehalt, Warenwirtschaft, and tax solutions.
• DATEVcoreTechnology or IntegrationGerman accounting software integration. MXP offers DATEV Cloud Server hosting for tax advisors and accounting firms.
• MailStorecoreTechnology or IntegrationEmail archiving solutions provider. MXP offers MailStore-as-a-Service for compliant email archiving.
• Cloud Services Made in Germany InitiativeminorStrategic or Co-development PartnerIndustry initiative for German cloud services ensuring data protection and legal certainty. MXP is a member committed to strict criteria.
• Allianz für Cyber-Sicherheit (BSI)minorStrategic or Co-development PartnerGerman cybersecurity network initiative by BSI. MXP participates as a security-focused IT service provider.
• A³ Förderverein Regio Augsburg WirtschaftminorStrategic or Co-development PartnerRegional economic development association for Augsburg area. MXP is a member supporting local business networking and SME support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Allgeier SE: Diversified German IT services group with managed services and cloud — broader portfolio and larger scale than MXP, but addresses overlapping customer segments in German Mittelstand and enterprise IT outsourcing.
• IONOS Group (PlusServer): Major German cloud and hosting provider offering managed servers, cloud hosting, and SME-focused products — competes with MXP's cloud server and managed hosting portfolio at a substantially larger scale.
• ACP Holding GmbH: Large German IT solutions and managed services provider covering cloud, security, and workplace — competes with MXP across managed IT, Microsoft 365, and security offerings at a broader scale.
• Bechtle AG: One of the largest European IT service providers with a broad managed services, cloud, and workplace portfolio including Microsoft 365 — much larger scale, competes with MXP in the German mid-market for managed IT and cloud outsourcing.

Direct peers

• SIEVERS-SNC GmbH: Northern German IT services and cloud provider offering managed IT, cloud hosting, and digital agency services to mid-sized enterprises — a close functional peer to MXP's combined MSP + digital agency model.
• noris network AG: German IT services and hosting provider operating its own data center infrastructure and managed services for German enterprises — competes in the same managed cloud and IT outsourcing segment.
• Mittwald CM Service GmbH & Co. KG: German hosting and managed services specialist for CMS, e-commerce, and developer workloads — overlaps with MXP's application hosting and digital agency offerings in the German SME market.
• Profihost GmbH: German managed hosting and cloud provider serving SMEs with managed servers, application hosting, and compliance-friendly hosting — closely comparable to MXP's Lexware/managed hosting business.
• NetPlans GmbH: German managed service provider of similar size focused on cloud, IT infrastructure, and managed services for SMEs and mid-market in the DACH region — directly comparable in target customer, service mix, and scale.

Others

• Hetzner Online GmbH: German cloud and hosting infrastructure provider that is both a technology partner of MXP (data center infrastructure) and a broader competitor in the German managed hosting market, particularly for privacy-focused customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mxp_de
• YouTubeyoutube.com/channel/UCVy1NkQe2FL3NI7D10fu9Kg
• Facebookfacebook.com/mxp.de
• LinkedInlinkedin.com/company/mxpgmbh
• Instagraminstagram.com/mxp_gmbh

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MXP