What Moventem does

Moventem is a Dutch research, advisory, and participation bureau that has served the semi-public sector for approximately 20 years. The firm operates from a single headquarters in Zutphen with a team of roughly 52 personnel, comprising approximately 27 named professionals and approximately 25 permanent field workers/mystery guests. Its customers are exclusively Dutch public sector bodies, including national ministries, provinces, municipalities, public transport operators, housing corporations, and government implementation organizations. Two directors, Maarten van Setten (Senior Advisor Mobility/Director) and Robin Koster (Strategic Advisor/Director), lead the firm alongside a multidisciplinary team of senior researchers, project managers, and specialists in data, monitoring, mobility, economics and labor market, online research, and Power BI analytics.

The company's offering is organized around five interconnected service pillars: (1) participatory methods, with sector leadership in citizen assemblies (Burgerberaden), having executed approximately 15 to date; (2) public transport concession monitoring across approximately 30 concession areas, a stated market leader position; (3) panel-based research, with approximately 50 active resident panels across municipalities, housing corporations, provinces, and transport operators, plus traveler, mobility, tenant, and entrepreneur panels; (4) continuous customer satisfaction research (C-KTO) for target group transport serving more than 100 municipalities; and (5) social-economic monitoring with interactive dashboards, publications, and congresses. The underlying technology stack combines an online research platform that annually invites approximately 100,000 participants with Power BI-based analytics and monitoring dashboards. Compliance and credibility are anchored by the Fair Data Keurmerk certification and adherence to MOA, ESOMAR, and the Dutch Gedragscode voor Onderzoek & Statistiek.

Moventem's business model is B2G direct sales through consultative engagement with public sector procurement, with project-based research contracts complemented by recurring monitoring and C-KTO subscription-style engagements on multi-year terms. Pricing is custom and not publicly disclosed. The firm is privately held (BV registered in the Netherlands under KVK 65715152), has no disclosed funding rounds or external investors, and has no subsidiaries. Geographic reach is exclusively national (Netherlands-wide).

Name

Moventem

Legal name

Moventem

Website

https://moventem.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Moventem is a Dutch research, advisory, and participation bureau with approximately 20 years of experience serving ministries, provinces, municipalities, public transport operators, and housing corporations in the Netherlands, specializing in citizen assemblies, concession monitoring, resident panels, and continuous customer satisfaction research.

Ownership category

akta.pro rank

Headquarters

HQ city

Zutphen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Sector Research Contracts: Project-based research and advisory services for government clients including ministries, provinces, municipalities, and public transport operators. Contracts cover citizen assemblies, concession monitoring, panel management, and policy research.
2. Monitoring & Evaluation Services: Ongoing monitoring services including customer satisfaction research (C-KTO) for over 100 municipalities, public transport concession monitoring, and regional economic monitors

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moventem is a Dutch research and consulting agency that delivers research, advisory, and citizen participation services for the (semi-)public sector. Their offerings include citizen councils, concession monitoring, resident and mobility panels, C-KTO customer-satisfaction research, social-economic monitors, and survey-based research, primarily for Dutch ministries, provinces, municipalities, and transport operators.

Product overview

Moventem is a research, advisory, and participation bureau serving the (semi) public sector in the Netherlands. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Its portfolio centers on five interconnected service pillars: (1) citizen participation through citizen councils (Burgerberaden), (2) public transport monitoring through concession monitoring and customer satisfaction research (Concessiemonitoring, C-KTO), (3) panel-based research through resident, traveler, mobility, tenant, and entrepreneur panels, (4) online and physical survey research, and (5) social-economic monitors with dashboards. These services collectively address societal challenges in housing, mobility, climate, economy, and broad prosperity by providing reliable insights into attitudes, behavior, and facts for policymakers and administrators.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Ca. 15 citizen assemblies designed and executed
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Nederlandse Marktonderzoek Associatie (MOA)coreOthersMember of the Dutch Market Research Association, demonstrating adherence to industry standards and professional best practices in market and social research.
• ESOMAR (European Society for Market Research)coreOthersCompliant with the International Code for Market and Social Research of the European Society for Market Research, ensuring global standards in research methodology.
• Gedragscode voor Onderzoek & StatistiekcoreOthersAdheres to the Dutch Code of Practice for Research and Statistics, demonstrating commitment to ethical research standards and data protection.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• I&O Research: Dutch research bureau focused on public sector, citizen panels, and policy research — directly comparable in target customers (municipalities, provinces, ministries) and core services (panel management, citizen research, government advisory).
• Newcom Research: Dutch market research agency with a strong public sector practice serving municipalities, provinces, and ministries — directly comparable in B2G survey research and resident panel services.
• Panteia: Dutch research and consultancy organization serving public sector clients with policy research, mobility research, and economic analysis — overlapping on mobility, labor market, and government advisory work.
• Significant: Dutch research and advisory firm serving public sector organizations with panel research, participation methods, and policy evaluation — closely overlapping with Moventem's citizen participation and monitoring offerings.
• Dialogic: Dutch research and consultancy firm specializing in public sector innovation, mobility, and policy evaluation — comparable in advisory methodology and government client base.
• Decisio: Dutch economic and policy research consultancy with focus on regional development, mobility, and social-economic monitoring — overlapping with Moventem's social-economic monitors and provincial research.
• Bureau Veltman: Dutch research and consultancy firm focused on public sector and social themes — comparable in Dutch B2G research delivery and policy advisory work.

Broad incumbents

• Ipsos Public Affairs: Global market research group with a public affairs division providing survey research, citizen panels, and policy evaluation for governments — broader portfolio but directly comparable service lines to Moventem.
• Kantar Public: Global market research leader with a dedicated public sector practice serving governments worldwide — comparable in citizen research and policy evidence, but operates at much greater scale and broader scope.

Others

• SAMR (Stichting Aanbesteding Maatschappelijk Onderzoek): Dutch procurement framework organization facilitating public sector research contracts — adjacent ecosystem participant that channels research demand from Dutch municipalities and ministries to research bureaus like Moventem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/moventem

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moventem