Eco Furniture

What Eco Furniture does

Eco Furniture, trading as Eco Furnishings, is a UK-based B2B wholesale importer and distributor of furniture and home accessories, headquartered in Wembley, London. The company was founded by 2021 and positions itself as the "Number One Wholesaler in Mirrored Furniture" in the UK, with ISO 9001 certification. Its core product differentiator is a specialized range of mirrored, diamond crushed, and marble effect furniture, complemented by bedroom, dining, living room, outdoor, lighting, mirror, rug, accessory, and home scent lines.

The business operates a trade-only model: customers must register with proof of business (VAT number, business utility bill or business invoice) to access wholesale pricing on a login-gated e-commerce website (ecofurnishings.co.uk), built and hosted by partner agency IT Titans. All sales are on a pro-forma basis with payment required in advance, and no credit facilities are offered. Distribution is served by an own fleet delivering weekly to most UK Mainland areas, supplemented by third-party couriers (Parcelforce, Royal Mail) for extended postcodes, with tiered free-delivery thresholds by region. A combined showroom and warehouse at Colindale Retail Park supports trade visits and collections, and a dropshipping service delivers directly to end consumers on behalf of trade customers with white-glove 1-Man and 2-Man options.

Revenue is generated through one-time wholesale furniture sales and transaction-based dropshipping delivery fees, across five primary customer segments: high street furniture retailers, online furniture retailers, interior designers, building developers, and landlords. The company is privately held with no disclosed external investment, no named management team, and no disclosed revenue figures.

Name

Eco Furniture

Legal name

Eco Furniture

Website

https://ecofurnishings.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based B2B wholesale importer and distributor specializing in mirrored, diamond crushed, and home furniture, supplying trade customers (retailers, online sellers, designers, developers, landlords) via a pro-forma e-commerce platform with own-fleet delivery and dropshipping.

Ownership category

akta.pro rank

Product category

Wholesale Furniture Distribution

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Wholesale furniture supplier
• Mirrored furniture
• Diamond crushed furniture
• Trade furniture dropshipping
• Marble effect furniture

Headquarters

HQ city

Wembley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Furniture Sales: Eco Furniture sells furniture to trade customers including mirrored furniture, diamond crushed furniture, marble furniture, bedroom furniture, dining furniture, living room furniture, lighting, and accessories. All prices exclude VAT and are quoted on a pro-forma basis with advance payment required before despatch.
2. Dropshipping Services: The company offers dropshipping delivery services to trade customers, delivering products directly to end consumers on behalf of retailers. Delivery charges vary by item size (Small, 1-Man, 2-Man) and UK region.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eco Furniture is a UK-based importer and wholesale distributor of mirrored furniture, diamond crushed furniture, marble effect furniture, and complementary home furnishings (bedroom, dining, living room, lighting, mirrors, rugs, accessories, home scents). The company supplies exclusively to trade customers on a pro-forma basis and provides dropshipping delivery services direct to end consumers on behalf of trade buyers.

Product overview

Eco Furniture is a UK-based furniture wholesaler and dropshipper specializing in mirrored furniture and diamond crushed furniture. The company operates as a wholesale supplier to trade customers only (furniture retailers, online sellers, interior designers, and developers). Their product portfolio includes bedroom, dining room, living room, outdoor furniture, lighting, mirrors, accessories, rugs, and home scents. The core differentiated product lines are mirrored furniture and diamond crushed furniture, complemented by marble effect furniture. The company offers delivery services including dropshipping directly to customers, with their own fleet delivering to UK mainland on a weekly basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedroom Furniture Wholesale range of bedroom furnishings including beds, bedside tables, chest of drawers, dressers, wardrobes, mattresses, office chairs, office desks, and stools/ottomans, supplied to trade retailers, designers, and developers.
• Dining Room Furniture Wholesale range of dining furniture including arm chairs, dining benches, dining chairs, and dining tables, supplied to trade customers for retail and project use.
• Living Room Furniture Wholesale range of living room furnishings including bookshelves, coffee tables, side tables, console tables, display units, fire surrounds, media units, nest of tables, shoe cabinets, sideboards, sofa beds, and sofas, supplied to trade customers.
• Lighting Wholesale range of interior lighting fixtures including ceiling lights, floor lamps, lamp shades, table lamps, and wall lights, supplied to trade customers.
• Mirrors Wholesale range of mirrors including full length mirrors, vanity mirrors, wall art, and wall mirrors, supplied to trade customers.
• Outdoor Furniture Wholesale range of outdoor furnishings including rattan furniture, pot plants, artificial plants, and water fountains, supplied to trade customers.
• Rugs Wholesale rug collection including the Lorenz, Minyatur, Emerald, Persian, Amatist, Bukhara, Ruby, Sapphire, and Washable ranges, supplied to trade customers.
• Accessories Wholesale range of home decor accessories including animal ornaments, clocks, and decorative ornaments, supplied to trade customers.
• Home Scents Wholesale range of home fragrance products including reed diffusers, perfumes, and room/linen fresheners, supplied to trade customers.
• Mirrored Furniture Specialized wholesale range of mirrored furniture including mirrored bedside tables, chests of drawers, dressers, and display cabinets, positioned as the company's signature product line and a key competitive differentiator.
• Diamond Crushed Furniture Specialized wholesale collection of diamond crushed mirrored furniture featuring crystalline faceted mirror finishes on various furniture pieces, positioned as one of Eco Furniture's key differentiated product lines.
• Marble Effect Furniture Wholesale range of marble effect furniture pieces including coffee tables, dining tables, and nest of tables, supplied to trade customers as a complementary product line to mirrored and diamond crushed ranges.
• Dropshipping Delivery Service Dropshipping fulfilment service for trade customers, delivering Eco Furniture products directly to end consumers on behalf of retailers. Includes white-glove 1-Man and 2-Man delivery options to the room of choice for England, Wales, and Scotland, with curbside-only delivery to Northern Ireland, Highlands, Southwest Coast, and international destinations.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• ParcelforceminorOthersThird-party delivery service provider used by Eco Furniture for order fulfillment. Customer name, address and contact details are shared with Parcelforce to enable product delivery to customers.
• Royal MailminorOthersThird-party delivery service provider used by Eco Furniture for order fulfillment. Customer information is shared to enable delivery of purchased products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wayfair: Global online furniture marketplace with extensive UK operations and supplier/wholesale relationships — a broad incumbent in the same furniture category that sources from many of the same type of importers and competes for the online retailer's wallet.
• ScS: UK national sofa and carpets retailer with established supplier/wholesale relationships — broad incumbent operating at the downstream end of the same B2B furniture distribution channel.
• DFS: UK's largest sofa and furniture retailer with extensive supplier/wholesale relationships — broad incumbent in the furniture category whose procurement model and supplier ecosystem overlaps with Eco Furniture's market.
• Barker & Stonehouse: Established UK multi-room furniture retailer with showrooms across the country — operates at the downstream end of the same B2B supply chain and shares product categories with Eco Furniture's trade customers.

Direct peers

• Airsprung Furniture Group: Long-established UK furniture manufacturer and wholesaler supplying bedroom, dining and living ranges to trade accounts — comparable B2B wholesale furniture model within the UK.
• Premier Furniture Group: UK-based wholesale furniture distributor supplying living room, dining and bedroom furniture to trade retailers — a direct B2B peer in product mix and customer segment.
• BeModern Group: UK-based manufacturer and wholesaler of furniture, fireplaces and bedroom products selling through trade retailers — a directly comparable B2B furniture wholesaler with similar customer base and UK distribution model.
• Westbridge Furniture Designs: UK-based wholesale furniture supplier providing multi-category home furniture to trade customers — closely comparable B2B wholesaler serving the same retail and interior design segments.
• Furniture And Things: UK furniture retailer with trade and consumer supply, offering multi-room furniture ranges similar to Eco Furniture's product breadth and overlapping bedroom/dining/living categories.

Emerging players

• Loaf: UK-based direct-to-consumer furniture brand focused on sofas, bedroom and living — operates in adjacent online and lifestyle furniture channels and competes for some of the same end-consumer demand that Eco Furniture's trade customers serve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ecofurnishingsuk
• LinkedInlinkedin.com/company/eco-furniture
• Instagraminstagram.com/eco_furnishings/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Furniture