Cart Blanche Marketing

What Cart Blanche Marketing does

Cart Blanche Marketing is a family-owned South African freight and logistics company founded in 1997, headquartered at 60 Moore Street, Wadeville, Germiston, and operating under the trade names CartBlanche and Cart Blanche Logistics. The company delivers end-to-end logistics services to B2B clients, including trucking, long-distance transport, overnight express deliveries, break bulk and consolidated cargo, domestic air freight, cross-border logistics to six African countries (Namibia, Botswana, Zambia, Mozambique, Eswatini, Lesotho), warehousing and distribution, accredited Remover in Bond (RIB) services, and supply chain consulting. Warehousing capacity exceeds 1,000m² across Johannesburg, Cape Town, Durban, Port Elizabeth, and Rosslyn, with regional sales offices in each city plus Mossel Bay.

The technology stack is operational rather than software-driven: owned fleet with permanent surveillance and tracking, warehouse surveillance with full-time security, an in-house weigh bridge for compliance verification, an on-site diesel depot to reduce fleet downtime, and a client login portal at cb.u4ria.co.za for shipment management. No AI/ML capabilities, API integrations, or proprietary software platform are described.

The business model is sales-led with quote-based, pay-as-you-go pricing tailored to each client's cargo type, volume, distance, and service requirements. Revenue streams span transaction-fee freight services (road and air), recurring warehousing and storage revenue, and professional services from supply chain consulting. The company markets directly through its website, blog, phone, WhatsApp, email, and face-to-face regional offices with no third-party distribution channels, and targets a horizontal base of B2B customers including manufacturers, retailers, importers, and exporters.

Name

Cart Blanche Marketing

Legal name

CartBlanche

Website

https://cartblanche.co.za

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Cart Blanche Marketing is a family-owned South African freight and logistics company founded in 1997 that provides trucking, warehousing, air freight, cross-border logistics to six African countries, and supply chain consulting to B2B manufacturers, retailers, importers, and exporters.

Ownership category

akta.pro rank

Product category

Freight and Logistics Services

NAICS

General Freight Trucking, Long-Distance (48412), General Warehousing and Storage (49311), Couriers and Express Delivery Services (492110), Freight Transportation Arrangement (48851)

SIC

Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213), Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Bonded Warehousing & Customs Storage (Dry) (TLALAAAF)

akta.pro secondary industry

B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite) (TLAAAKAL)

Keywords

• Freight forwarding services
• Logistics management
• Warehousing and storage
• Cross-border transportation
• Supply chain consulting

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Freight and Logistics Services: Core revenue stream from transportation and logistics services including trucking, long-distance transport, express deliveries, bulk cargo, consolidated cargo, and goods in bond transportation. Services are priced quote-based with flexible rates tailored to client requirements.
2. Warehousing and Storage Services: Revenue from secure storage and distribution services at warehousing facilities spanning over 1000m² across Johannesburg, Cape Town, Durban, Port Elizabeth, and Rosslyn. Features advanced surveillance and full-time security.
3. Air Freight Services: Domestic air freight transportation services delivering cargo from major cities to remote regions across South Africa.
4. Cross-Border Logistics: International logistics services connecting South Africa to Namibia, Botswana, Zambia, Mozambique (Maputo), Swaziland, and Lesotho with customs clearance expertise.
5. RIB (Remover in Bond) Services: Accredited remover in bond services facilitating seamless transportation of goods from harbours to bond stores or airports to bond stores.
6. Supply Chain Consulting: Strategic guidance and consulting services to optimise supply chain operations and drive business growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cart Blanche is a B2B freight and logistics service provider offering end-to-end transportation, warehousing, and supply chain solutions. Core services span overnight express deliveries, break bulk and consolidated cargo, long-distance trucking, domestic air freight, cross-border logistics into six neighboring African countries, accredited Remover in Bond (RIB) services, and secure warehousing across more than 1,000m² of depots, supported by an in-house fleet and warehouse surveillance infrastructure, weigh bridge, and diesel depot.

Product overview

Cart Blanche Marketing is a family-owned logistics company operating since 1997, offering a unified suite of freight and logistics services rather than a modular platform. The core offerings include Overnight Express Deliveries, Break Bulk & Consolidated Cargo, Cross-Border Services, Domestic Air Freight, Warehousing Facilities, and RIB (Remover in Bond) services. These services are supported by in-house amenities including weigh bridges, diesel depots, fleet surveillance, warehouse surveillance, and full-time security. The company positions itself as a one-stop-shop for transportation, warehousing, and supply chain optimization, with warehouses in Johannesburg, Cape Town, Durban, Port Elizabeth, and Rosslyn.

Differentiator

Problem solved

Functional benefit

Products and services

• Overnight Express Deliveries Dedicated vehicle service guaranteeing overnight delivery of urgent cargo for B2B clients needing swift, time-sensitive shipments.
• Break Bulk and Consolidated Cargo 24/48-hour delivery service offering flexible rates and personalised solutions for rapid turnaround or cost-effective cargo consolidation for businesses with varied shipment sizes.
• Cross-Border Services International logistics services connecting South Africa to Namibia, Botswana, Zambia, Mozambique (Maputo), Eswatini, and Lesotho, with customs clearance expertise for importers and exporters.
• Domestic Air Freight Domestic air transportation services covering major South African cities to remote regions, delivering cargo with care and on-time arrival for time-sensitive B2B clients.
• Warehousing Facilities Secure storage and distribution services across depots in Johannesburg, Cape Town, Durban, Port Elizabeth, and Rosslyn spanning over 1,000m², equipped with advanced surveillance and full-time security for businesses needing storage and inventory distribution.
• RIB (Remover in Bond) Accredited and licensed Remover in Bond service facilitating transportation of goods from harbours to bond stores or from airports to bond stores for businesses managing bonded cargo.
• Supply Chain Consulting Strategic guidance and consulting services to optimise supply chain operations and drive business growth for clients using Cart Blanche's logistics network.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cbmnetworks
• LinkedInlinkedin.com/company/cart-blanche-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cart Blanche Marketing