Drug Education Network

What Drug Education Network does

Drug Education Network Inc. (DEN) is a Tasmanian not-for-profit health promotion organisation founded in 1986 and headquartered at 57F Brisbane Street, Hobart. It delivers evidence-informed school education (Grades 5-12), workforce training across 16 industries, and community awareness programming on alcohol, tobacco, and other drugs (ATOD), operating under a harm-minimisation philosophy that neither condones nor condemns drug use. In 2024-2025 it reached 5,769 individuals via 295 sessions and distributed 5,081 resources across Tasmania's North, North West, and South regions.

The core technology stack is a content and curriculum platform rather than a software product. It centres on the Community Online Drug Education (CODE) website — a searchable digital library of factsheets, articles, and videos with multilingual (CALD) coverage across 20+ languages — complemented by physical educational tools such as the AOD Storytelling Dice, the Brief Intervention Scaffold, the Rough Guide, Value Cards, the FASD Handbook, and an A2 Research Station Poster with QR-code links to evidence-based content. A new research role, established in 2024-2025 with the University of Tasmania's School of Psychological Sciences, supports Tasmanian-specific AOD research. Underlying methodology is evidence-informed best practice, with QIC Health and Community Service Standards accreditation underpinning quality assurance.

DEN's revenue model is government-anchored: the Crown, via the Tasmanian Government Department of Health, provides primary recurring funding, supplemented by tax-deductible donations (ACNC-registered charity status) and modest unit-priced sales of physical resources ($5–$15 per item). All school education, workforce training, and digital resources are provided free to Tasmanians, making the model effectively freemium-from-the-state perspective. Go-to-market is multi-modal: direct in-person delivery by DEN educators statewide, channel-partner delivery via Youth Family and Community Connections (YFCC) in the North West, self-serve digital access via CODE, and mass-media awareness campaigns including the Win Television 'Aware is Halfway There' campaign (reaching 201,447 Tasmanians) and Metro bus CODE advertising. Customer segments span Tasmanian schools, the Tasmanian workforce (health, justice, local government, construction, disability, and others), and community members including CALD populations.

Name

Drug Education Network

Legal name

Drug Education Network Inc.

Website

https://den.org.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Drug Education Network is a Tasmanian not-for-profit providing school education, workforce training, and evidence-informed resources on alcohol, tobacco, and other drugs. Founded in 1986, it serves schools, workplaces, and community members statewide via in-person delivery and the CODE digital platform.

Ownership category

akta.pro rank

Product category

Drug and Alcohol Education Services

NAICS

Educational Support Services (611710), Educational Services (611), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)

Keywords

• Drug education services
• Harm minimization training
• School AOD curriculum
• Workforce AOD training
• Community health promotion

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: DEN is funded by the Crown through the Tasmanian Government Department of Health. This constitutes the primary funding source for operations and service delivery.
2. Donations: Tax-deductible donations from individuals and organizations who value evidence-based drug education. Donations of $2 or above are tax deductible as DEN is a registered charity.
3. Resource Sales: Sale of educational resources including The Rough Guide ($5), AOD Storytelling Dice Expanded Edition ($15), Value Cards ($15), Possibilities ($15), The Brief Intervention Scaffold ($15), and More Options for Managing Pain ($10). Some resources are provided free as part of training packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Drug Education Network delivers evidence-informed drug education, workforce training, and community awareness programs across Tasmania, supported by the free Community Online Drug Education (CODE) digital platform and a catalog of purchasable physical resources (dice, cards, books, leaflets, scaffolds). Services target schools (Grades 5-12), workplaces across 16 industries, and the broader Tasmanian community, with all core services provided free at point of use through Tasmanian Government funding.

Product overview

The Drug Education Network (DEN) is a not-for-profit health promotion organization providing a comprehensive suite of education, training, and resource services focused on alcohol, tobacco, and other drugs in Tasmania. The core offerings consist of: (1) the CODE (Community Online Drug Education) digital platform - a searchable library of factsheets, articles, videos, and resources available at code.den.org.au; (2) School Education Services delivering age-appropriate sessions for students in Grades 5-12; (3) Workforce Training Programs including Brief Intervention training, workplace workshops, and professional development; and (4) an extensive catalog of physical and digital educational resources including the AOD Storytelling Dice, The Rough Guide, Brief Intervention Framework/Scaffold, FASD Handbook, and numerous leaflets, books, and posters. The portfolio is designed for schools, workplaces, community members, healthcare professionals, and families across Tasmania, with the CODE platform serving as the central digital hub for resource access.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Online Drug Education (CODE) Platform A free, searchable digital library of factsheets, articles, videos, and multilingual information about alcohol and other drugs curated for the Tasmanian context. Covers Help and Support Services, Drugs and their Effects, Talking about Drugs, Drugs and the Law, Safer Partying, Young People, Drugs and Pregnancy, LGBTIQA+ information, and Culturally and Linguistically Diverse resources.
• School Education Services
• Workforce Training Programs
• Community Education Sessions
• AOD Storytelling Dice - Expanded Edition
• The Rough Guide
• The Brief Intervention Scaffold
• Tasmanian AOD Brief Intervention Framework Evidence-based framework developed in 2018 in partnership with the Promotion, Prevention and Early Intervention Advisory Group, providing best-practice guidance for brief intervention across Tasmania.
• AOD Brief Intervention Template
• The FASD Handbook
• AOD Peer Worker Implementation Guide
• Value Cards
• Possibilities
• Research Station Poster
• More Options for Managing Pain

Quantifiable outcome

• 94.9% agreed they built their knowledge; 93.9% changed their awareness; 96.6% intended to change their behaviour (Community workshops)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• University of Tasmania - School of Psychological SciencescoreStrategic or Co-development PartnerResearch partnership established in 2024-2025. DEN introduced a new research role focused on increasing access to Tasmanian-specific AOD research, enabling promotion, prevention, and early intervention services responsive to local community needs.
• Youth Family and Community Connections (YFCC)coreChannel Partner/ Reseller/ DistributorYFCC delivers school education services in Tasmania's North West region on DEN's behalf. In 2024-2025: 66 sessions, 1,214 resources distributed, 1,371 attendees across 17 schools.
• Tasmanian Health ServiceminorStrategic or Co-development PartnerPartner supporting health and wellbeing initiatives across Tasmania's health system

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Family Drug Support Australia: National nonprofit providing 24/7 support and education to families affected by AOD issues. Comparable in mission of harm-minimization and in providing educational resources and helpline services to those affected by alcohol and other drugs.
• SMART Recovery Australia: Peer-led mutual-help organization providing evidence-based addiction recovery support, including workforce training and facilitator programs. Comparable to DEN's Brief Intervention Foundation and Masterclass training offerings.
• Ted Noffs Foundation: Australian charity delivering drug and alcohol education, early intervention, and youth support services including school-based programs. Operates directly comparable AOD education and brief intervention services to young people and communities.
• ReachOut Australia: Australia's leading online mental health organization for young people, providing digital education, peer support, and self-help resources. Strongly comparable to DEN's CODE digital platform model for delivering AOD and wellbeing information to youth.
• Alcohol and Drug Foundation (ADF): Australia's leading national body for alcohol and other drug education and prevention, providing evidence-based resources, school programs, and community campaigns. ADF is already a content partner on DEN's CODE platform, making it the closest comparable in mission and offering.

Broad incumbents

• Orygen Youth Mental Health: Australia's centre of excellence in youth mental health, providing research, training, and clinical services. Comparable to DEN's research partnership with University of Tasmania and youth-focused AOD education delivery.
• headspace (National Youth Mental Health Foundation): Australia's national youth mental health foundation, operating centres that include AOD support. Overlaps with DEN's youth-focused AOD education mission and provides broader mental health and wellbeing services to similar 12-25 age cohorts.
• Lifeline Australia: National crisis support and suicide prevention charity providing workforce training and community education. Overlaps with DEN's workforce training programs across 16 industries and its community awareness campaigns.

Regional players

• Uniting (Victoria and Tasmania): Community services provider offering AOD, mental health, and family services across Victoria and Tasmania. An existing DEN customer/training partner, comparable in providing AOD and broader community services across similar priority populations.

Others

• Youth Family and Community Connections (YFCC): Tasmanian community organization that delivers school education on DEN's behalf in the North West region. Functions as both a partner and a comparable front-line community education provider serving overlapping school and youth populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/drugeducationnetwork
• Facebookfacebook.com/drugeducationnetwork
• LinkedInlinkedin.com/company/drugeducationnetwork

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drug Education Network