Aida Group
Aida Group is a privately held Australian firm founded in 2002 and based in Broadbeach that provides retail marketing solutions and field sales-force services to consumer brands and their products, employing 251-500 people.
- Company typePrivate
- Founded2002
- HeadquartersBroadbeach, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
Aida Group firmographics
Firmographics- Name
- Aida Group
- Website
- https://aidagroup.com.au
- Company type
- Private
- Founded year
- 2002
- Headcount range
- 251–500 employees
- Short description
- Aida Group is a privately held Australian firm founded in 2002 and based in Broadbeach that provides retail marketing solutions and field sales-force services to consumer brands and their products, employing 251-500 people.
- Ownership category
- akta.pro rank
Where Aida Group is headquartered
LocationHeadquarters
- HQ city
- Broadbeach
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Aida Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Aida Group product offering
Product offeringCore offering
Aida Group provides retail marketing solutions and outsourced sales-force services for client brands and their products. The company deploys personnel to execute in-store marketing, merchandising, and sales activities on behalf of consumer-brand clients. It operates as a services firm with its own workforce rather than a software or platform provider.
Differentiator
Problem solved
Functional benefit
Companies that use Aida Group
Customer profileIdeal customer profiles1 record
Aida Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aida Group competitors and assessment
Company assessmentDirect peers
- DMC Retail Solutions: An Australian firm providing outsourced retail merchandising and field marketing services to brands and retailers, competing for the same customer base as Aida Group in Australia.
- Crossmark Australia: Crossmark provides outsourced retail sales, merchandising, and in-store execution services in Australia and New Zealand, directly overlapping with Aida Group's stated offering of retail marketing solutions and sales forces.
- CPM International: CPM provides outsourced field sales, merchandising, and brand activation services across Australia and globally, directly comparable to Aida Group's retail marketing solutions and sales-force model.
Broad incumbents
- Acosta: Acosta provides outsourced sales, marketing, and merchandising services to CPG brands and retailers globally, sharing Aida Group's core sales-force and retail marketing service offering at much larger scale.
- Advantage Solutions: Advantage Solutions is a large US-headquartered retail-services platform providing sales, merchandising, and marketing services to consumer-goods manufacturers and retailers, a broader-scale analogue to Aida Group's business model.
Others
- Spotlight Retail Group: Large Australian retail group that engages outsourced retail marketing and field-sales vendors, representing a potential client-side counterpart rather than a direct competitor to Aida Group.
Regional players
- Retail Adventures: An Australian retail services operator active in merchandising and in-store execution, operating in the same regional market as Aida Group with overlapping service lines for retail clients.
Emerging players
- Winc Australia: Australian provider of workplace and retail-related services with adjacent field execution and promotional staffing capabilities that partially overlap with Aida Group's offering.
Market position
Customer concentration
Aida Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aida Group leadership team
Management profileNumber of profiles
Aida Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aida Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aida Group
What does Aida Group do?
Aida Group provides retail marketing solutions and outsourced sales-force services for client brands and their products. The company deploys personnel to execute in-store marketing, merchandising, and sales activities on behalf of consumer-brand clients. It operates as a services firm with its own workforce rather than a software or platform provider.
When was Aida Group founded?
Aida Group was founded in 2002. It employs 251 to 500 people.
Where is Aida Group based?
Aida Group is headquartered in Broadbeach, Australia, in the Oceania region.
Who are Aida Group's main competitors?
Direct peers on record are DMC Retail Solutions, Crossmark Australia and CPM International. Broad incumbents are Acosta and Advantage Solutions. Spotlight Retail Group is listed as an others. Retail Adventures is listed as a regional player. Winc Australia is listed as an emerging player.
Does Aida Group have an API?
No public API is recorded for Aida Group.