Stadtwerke Pirna

What Stadtwerke Pirna does

Stadtwerke Pirna is the municipal utility (Stadtwerke) of the city of Pirna, Saxony, Germany, owned by the city and structured across two related entities: Stadtwerke Pirna GmbH, which handles drinking water, wastewater, district heating, the Geibeltbad swimming facility, and a campsite, and Stadtwerke Pirna Energie GmbH, which manages electricity and gas network operations and supply. Founded in 1992, the company serves approximately 28,000 electricity customers plus undisclosed residential and commercial customers across its other utility lines, with operations confined to Pirna and the surrounding region.

The underlying technology stack centers on owned municipal infrastructure: combined heat and power (CHP) plants at Pirna-Sonnenstein and Pirna-Copitz, a 2,244-module solar park (~509 MWh/year), a 25 kW hydroelectric turbine, 390 m² of solar thermal collectors for district heating, a 215 kW solar thermal system on a drinking water reservoir (operational since 2022), multiple rooftop PV installations across municipal buildings, EV charging infrastructure under the Fahrlust brand, smart metering, and an online grid connection portal. All electricity tariffs are sourced as 100% renewable, with TÜV NORD-certified eco and regional products.

Revenue is generated primarily through regulated, subscription- and consumption-based tariffs across electricity, gas, water, wastewater, and district heating, supplemented by transactional revenue from swimming admissions, camping fees, and electric carsharing, plus professional services revenue from energy consulting (€149–€500 per engagement) and contracting/Mieterstrom arrangements for third-party solar installations. Customer acquisition relies on a sales-led motion via the Kundenzentrum, toll-free hotline, website tariff calculators, a referral program (Kunden werben Kunden), and community engagement through extensive local sponsorship, the Aqualino educational program, and the +CARD loyalty offering free parking and regional discounts.

Name

Stadtwerke Pirna

Legal name

Stadtwerke Pirna GmbH

Website

https://stadtwerke-pirna.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Stadtwerke Pirna is a municipally owned utility company in Pirna, Saxony, Germany, delivering electricity, natural gas, district heating, drinking water, and wastewater services—plus swimming, camping, and EV carsharing—to approximately 28,000 electricity customers and the broader Pirna region.

Ownership category

akta.pro rank

Product category

Multi-utility municipal services (electricity, gas, district heating, water, wastewater)

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122), Steam and Air-Conditioning Supply (221330), Water Supply and Irrigation Systems (221310), Utilities (221)

SIC

Electric Services (4911), Cogeneration Services & Small Power Producers (4991), Electric, Gas & Sanitary Services (4900), Water Supply (4941)

akta.pro primary industry

Municipal Electric Utilities (Munis) (EUADABAB)

akta.pro secondary industries

District Energy & Community CHP (District Heating/Cooling Networks) (EUACAKAH), District Energy & CHP-Based Microgrids (Thermal Networks + Power) (EUACALAL)

Keywords

• Municipal utility services
• Electricity supply
• District heating
• Drinking water supply
• Wastewater management

Headquarters

HQ city

Pirna

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Supply: Supply of electricity to residential and commercial customers in Pirna and surrounding areas, including green electricity products (Ökostrom) with TÜV NORD certification. Revenue generated from electricity consumption based on published tariffs.
2. Natural Gas Supply: Supply of natural gas to residential and commercial customers, with tariffs based on consumption.
3. District Heating (Fernwärme): Supply of district heating through their network infrastructure, including solar thermal systems. Revenue from heating consumption based on published price sheets.
4. Drinking Water Supply: Supply of drinking water to customers in Pirna, with charges based on consumption and connection fees.
5. Wastewater Management: Wastewater collection and treatment services, with charges based on water consumption and applicable fees.
6. Swimming Pool Operations (Geibeltbad): Operation of the Geibeltbad Pirna public swimming facility, generating revenue from admission fees.
7. Camping Site Operations: Operation of a camping site generating revenue from camping fees.
8. Carsharing (Stadtwerke Mobil): Electric car sharing service under the 'Fahrlust' brand, offering EV rentals and charging services.
9. Energy Consulting Services: Professional energy consulting including energy checks (149€ for customers, 169€ for non-customers) and energy certificates (200€-500€ depending on type).
10. Contracting Services: Planning, financing, and building solar installations for third parties (Mieterstrom - tenant electricity and standard contracting arrangements), where Stadtwerke retains ownership and customers pay for energy produced.
11. Network Connection Services: Charges for network connections to electricity, gas, water, wastewater, and district heating networks, including connection fees and ongoing network charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

Stadtwerke Pirna is a municipal utility supplying essential services to residential and business customers in Pirna and surroundings, including electricity, natural gas, district heating, drinking water, wastewater disposal, plus operations of a public swimming facility (Geibeltbad), a campsite, and an electric car sharing service. The company also offers energy consulting, energy certificates, contracting (Mieterstrom / solar installations for third parties), and grid connection services, supported by renewable generation assets such as a 2,244-module solar park, solar thermal district heating, CHP plants, and a 25 kW hydroelectric turbine.

Product overview

Stadtwerke Pirna is a municipal utility company providing essential services including electricity supply, natural gas, drinking water, wastewater treatment, and district heating. The company operates a multi-product portfolio combining core utility services with digital customer services and renewable energy infrastructure. Their electricity offerings include multiple branded tariffs (PIRNAstromBASIS, PIRNAstromFIX+, PIRNAstromWÄRME, PIRNAstromUMWELT+, PIRNAstromREGIONAL+) serving different customer needs from basic supply to certified eco-electricity. Digital services encompass a customer portal, mobile app, and online grid connection portal. The company also operates renewable energy infrastructure including solar parks, solar thermal systems, and hydropower, while their mobility subsidiary offers electric carsharing through Stadtwerkemobil. Additional offerings include the +CARD loyalty program and educational initiatives like the Aqualino water awareness program.

Differentiator

Problem solved

Functional benefit

Brands

• +CARD: Customer loyalty card program offering discounts and benefits for Stadtwerke Pirna customers
• Fahrlust
• Geibeltbad Pirna
• Aqualino
• PIRNAstrom
• Campingplatz Pirna

Products and services

• Strom (Electricity Supply) Electricity supply services for residential and business customers in Pirna and surroundings, including standard tariffs, fixed-price options, and eco-friendly variants (PIRNAstromBASIS, PIRNAstromFIX+, PIRNAstromUMWELT+, PIRNAstromREGIONAL+, PIRNAstromWÄRME, PIRNAstromMOBIL).
• Erdgas (Natural Gas Supply) Natural gas supply for heating and cooking, available in standard and fixed-price tariff variants for residential and commercial customers.
• Trinkwasser (Drinking Water Supply) Drinking water supply and quality management for residential and commercial customers in Pirna, with charges based on consumption and connection fees.
• Abwasser (Wastewater Management) Wastewater disposal and treatment services for the Pirna region, with charges based on water consumption and applicable fees.
• Fernwärme (District Heating) District heating supply utilizing combined heat and power (CHP) technology and solar thermal integration for efficient energy provision in Pirna-Sonnenstein and Pirna-Copitz service areas.
• Geibeltbad Pirna (Public Swimming Pool) Operation of the Geibeltbad Pirna public swimming facility, generating revenue from admission fees; also hosts solar installations saving approximately 15 tonnes CO2 annually.
• Campingplatz Pirna (Camping Site) Operation of a camping site (Campingplatz Pirna) generating revenue from camping fees for visitors.
• Stadtwerke Mobil / Fahrlust (Electric Car Sharing) Electric car sharing service under the 'Fahrlust' brand, offering EV rentals to promote sustainable mobility, supported by EU NextGenerationEU funding for electromobility expansion.
• Energieberatung (Energy Consulting Services) Professional energy consulting including Energie-Check on-site consultations (€149 for customers, €169 for non-customers) and Energieausweis/energy certificates (€200–€500 depending on type).
• Contracting Services (Solar/Mieterstrom) Planning, financing, and building solar installations for third parties (Mieterstrom/tenant electricity and standard contracting arrangements), where Stadtwerke retains ownership and customers pay for the energy produced.
• Netzanschluss (Network Connection Services) Network connection services with charges for new connections to electricity, gas, water, wastewater, and district heating networks, including connection fees and ongoing network charges.
• +CARD Loyalty Program Customer loyalty card offering exclusive discounts and free parking in Pirna and surrounding area for Stadtwerke Pirna customers.
• Kundenportal (Customer Portal) Online customer portal for managing accounts, viewing consumption data, submitting meter readings, accessing billing information, and managing contracts.
• Stadtwerke Pirna App Mobile application for customers to access account information and services on smartphones and tablets.
• Netzanschlussportal (Grid Connection Portal) Online portal for submitting grid connection applications for electricity, photovoltaic systems, storage systems, and heat pumps.
• PIRNAstromUMWELT+ (Eco Premium Electricity Tariff) TÜV NORD certified eco-electricity tariff with 100% renewable energy from Germany, with proceeds funding regional climate protection projects (tree planting, EV charging expansion).
• PIRNAstromFIX+ (Fixed-Price Electricity Tariff) Fixed-price electricity tariff with contractual price guarantee, featuring TÜV NORD certified 100% renewable energy.
• PIRNAstromBASIS (Basic Supply Electricity Tariff) Basic supply tariff (Grundversorgung) for electricity with 100% renewable energy, serving as the universal supply option for the Pirna region.
• PIRNAstromWÄRME (Heat Pump Tariff) Special electricity tariff for heat pumps and night storage heating, with reduced network charges and 100% renewable energy. No minimum contract term.
• PIRNAstromREGIONAL+ (Regional Electricity Tariff) Regional electricity tariff sourced partially from local Pirna area generation facilities, supplemented by European renewable energy certificates, with proceeds supporting Pirnaer Stadtimker (beekeepers) and local initiatives.
• PIRNAstromMOBIL (EV Charging Tariff) Special electricity tariff for EV charging, providing favorable charging rates for electric vehicles at home or on the go.

Quantifiable outcome

• 28,000 electricity customers served
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Stadt PirnacoreStrategic or Co-development PartnerStadtwerke Pirna operates as the municipal utility company for the city of Pirna, maintaining a close partnership with the city government. The company supports Pirna's participation in the European Energy Award program and the Energieteam Pirna working group. Stadtwerke also provides sponsorship and support for city initiatives like 'Pirna 800 - 800 Bäume für 800 Jahre'.
• Geibeltbad PirnacoreStrategic or Co-development PartnerThe Geibeltbad Pirna public swimming facility hosts solar installations operated by Stadtwerke Pirna on its roof, which save approximately 15 tonnes of CO2 annually. The partnership demonstrates successful municipal cooperation for climate protection.
• European Energy Award OrganizationminorStrategic or Co-development PartnerStadtwerke Pirna supports the city of Pirna's participation in the European Energy Award program, contributing employees to the Energieteam Pirna working group to help implement climate protection and energy efficiency measures across the municipality.
• European Union / NextGenerationEUminorStrategic or Co-development PartnerStadtwerke Pirna's electromobility measures were supported by funding through the German Recovery and Resilience Plan (DARP) and the European Recovery and Resilience Facility 'NextGenerationEU', supporting the expansion of EV charging infrastructure.
• Installateurverzeichnis (Contract Installation Companies)coreChannel Partner/ Reseller/ DistributorStadtwerke Pirna maintains a register of qualified installation companies (Vertragsinstallationsunternehmen - VIU) for water installations. These companies are certified and authorized to perform installations connected to the public water supply network, ensuring quality standards for customer installations.
• Stadtwerke Pirna Energie GmbH (SWPE)coreStrategic or Co-development PartnerSeparate legal entity responsible for electricity and gas network operations and supply. Stadtwerke Pirna GmbH handles water, wastewater, district heating, and swimming pool operations while SWPE manages energy supply and network operations. Both companies share the same headquarters and management.
• Gemeinschaftsaktion 'Ihre Wasserversorger der Region'minorStrategic or Co-development PartnerRegional water providers association focused on informing the public about water topics, providing insights into the work of water companies, and promoting conscious use of water resources. Stadtwerke Pirna is a member and partner of this initiative.
• Pirnaer StadtimkerminorStrategic or Co-development PartnerLocal beekeeping organization supported by the PIRNAstromREGIONAL+ tariff, which funds bee protection and biodiversity initiatives including bee-friendly areas and educational offerings for schools and kindergartens.
• Sports and Cultural OrganizationsminorChannel Partner/ Reseller/ DistributorStadtwerke Pirna sponsors numerous local sports clubs (1. FC Pirna, Pirnaer Ruderverein, VfL Pirna-Copitz, etc.), cultural organizations (Canaletto Forum, Kultur- und Tourismusgesellschaft), and educational institutions. Sponsorship includes financial support, donations, and Sachspenden (in-kind donations) for events.
• Sächsisches Staatsministerium für Wirtschaft, Arbeit und VerkehrminorOthersRegulatory oversight authority for network operations (electricity and gas) as the competent supervisory authority per the Energieversorgungsgesetz (EnWG).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• E.ON Energie Deutschland: E.ON Energie Deutschland is one of Germany's largest energy suppliers, providing electricity, gas, and network services nationwide. As a broad incumbent, it competes with Stadtwerke Pirna on retail supply (especially outside basic-supply territory), heat-pump tariffs, and EV charging products.
• Stadtwerke München (SWM): SWM is one of Germany's largest municipal utilities, supplying electricity, district heating, water, and operating Munich's U-Bahn. While much larger than Stadtwerke Pirna, it represents the same integrated Stadtwerke business model with multi-utility scope and renewable generation (InnComm/Hydro) that smaller Saxony utilities emulate.
• Vattenfall Wärme Berlin: Vattenfall Wärme Berlin operates one of Europe's largest district-heating networks and supplies electricity and gas across northern Germany. Its deep district-heating competence and decarbonization roadmap represent the strategic trajectory that smaller municipal heat utilities like Stadtwerke Pirna must navigate.

Direct peers

• N-ERGIE: N-ERGIE is the municipal utility of Nuremberg, providing electricity, gas, district heating, and water in the Nuremberg metropolitan area. It operates the same multi-utility Stadtwerke model with comparable customer base scale (mid-six-figure customers) and product offerings.
• Stadtwerke Leipzig: Stadtwerke Leipzig is a municipal multi-utility supplying electricity, gas, district heating, water, and mobility services in Leipzig, Saxony. It is a same-state, same-model utility with a comparable service mix (including carsharing and swimming facilities) operating under the same EnWG regulatory framework.
• ENSO Energie Sachsen: ENSO Energie Sachsen is a regional energy supplier in Saxony offering electricity, gas, heat, and energy services to households and businesses. It operates under the same Saxon regulatory oversight as Stadtwerke Pirna and overlaps directly on retail electricity and gas supply products.
• Mainova: Mainova is the municipal utility of Frankfurt am Main, supplying electricity, gas, district heating, and water. As a comparable mid-to-large German Stadtwerke, it offers a directly relevant benchmark for product structure, pricing approach, and renewable tariffs.
• Stadtwerke Augsburg: Stadtwerke Augsburg is a mid-sized Bavarian municipal utility offering electricity, gas, district heating, water, mobility, and swimming-pool services. It shares the same integrated Stadtwerke operating model, multi-product portfolio structure, and municipal ownership context as Stadtwerke Pirna.
• SachsenEnergie: SachsenEnergie is the municipal utility of Dresden, Saxony, providing electricity, gas, heating, water, and telecommunications across the greater Dresden region. It is the closest comparable Saxon municipal multi-utility and shares Stadtwerke Pirna's regulatory environment, customer segments, and product portfolio structure.

Regional players

• envia Mitteldeutsche Energie: enviaM is a regional energy supplier across Saxony, Saxony-Anhalt, Brandenburg, and Thuringia, providing electricity and gas to municipal utilities and end customers. It serves as an upstream wholesale/network counterpart and overlapping retail competitor for many small Saxon Stadtwerke including Pirna.

Market position

Strengths1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stadtwerke-pirna-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtwerke Pirna