What Emergence Insurance does

Emergence Insurance Pty Ltd is an Australian underwriting agency founded in 2015 and headquartered in Sydney that specializes in cyber insurance solutions. Operating as agent for certain underwriters at Lloyd's under Australian Financial Services Licence 329634, the company distributes cyber coverage exclusively through licensed insurance brokers across Australia, New Zealand, and the United States. Its product portfolio spans Business Cyber Insurance (the core commercial product for financial, operational, and reputational cyber risk), Tech Event Protection (a combined Professional Indemnity, Cyber, Public and Product Liability package for technology service providers), Personal Cyber Insurance (for individuals and families), and Group Personal Cyber Insurance (purchased by employers as an employee benefit). The company is ISO 27001 certified and compliant with the General Insurance Code of Practice.

The technical offering layers Smarter Cyber Services (real-time risk management and vulnerability detection) and a 24/7 in-house Incident Response team with cyber coaching onto the underlying insurance policy, creating a prevent–survive–recover stack rather than a pure indemnity product. Distribution is entirely broker-mediated, supported by a Broker Hub portal with registration, FAQs, and resources; named broker partners include MAS New Zealand, Tudor Insurance Australia, Hunter Broking Group, Scott & Broad, and Regional Insurance Brokers, with Scott & Broad cited as a nine-year specialist partner. The US business is led by CEO US Doug Alexander and operates through a separate US website and US broker network.

Revenue is generated through insurance premiums on annually billed cyber policies, with pricing quoted on a case-by-case basis through broker consultations rather than published rate cards. The company has been recognized through consecutive Insurance Business Australia awards from 2019 through 2025, including Brokers Pick, Cyber/IT category recognition, Claims Team of the Year (2023, 2024), Underwriting Agency of the Year (2023), and Gold in the 2025 IB Brokers on Underwriting Agencies ranking. Headcount is in the 11–50 range, no funding rounds or revenue figures are publicly disclosed, and ownership appears to be founder/management-controlled with no identified parent company or institutional investor.

Name

Emergence Insurance

Legal name

Emergence Insurance Pty Ltd

Website

https://emergenceinsurance.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Emergence Insurance is an Australian underwriting agency distributing specialist cyber insurance policies through licensed brokers across Australia, New Zealand, and the United States, offering business, technology, and personal cyber coverage backed by in-house incident response and risk management services.

Ownership category

akta.pro rank

Product category

Cyber Insurance Underwriting

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standalone Cyber Liability Insurance (FSAJAOAA)

akta.pro secondary industry

Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC)

Keywords

• Cyber insurance underwriting
• Incident response services
• Cyber risk management
• Technology liability coverage
• Underwriting agency services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cyber Insurance Premiums: Emergence Insurance operates as an underwriting agency distributing cyber insurance products as agent for certain underwriters at Lloyd's. Revenue is generated through insurance premiums paid by policyholders for cyber coverage protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Emergence Insurance is a specialist cyber underwriting agency that designs and distributes cyber insurance products on behalf of certain underwriters at Lloyd's. It bundles insurance coverage with proprietary real-time risk management technology, Smarter Cyber Services for vulnerability detection, and a 24/7 in-house Incident Response team, delivering prevention, survival, and recovery support for businesses, technology service providers, and individuals across Australia, New Zealand, and the United States.

Product overview

Emergence Insurance is an underwriting agency specializing in cyber insurance solutions, combining insurance coverage with real-time risk management, 24/7 in-house incident response, and expert cyber advisory services. The product portfolio consists of Business Cyber Insurance (core commercial product), Tech Event Protection (for technology service providers), Personal Cyber Insurance (for individuals and families), and Group Personal Cyber Insurance (employer-sponsored), supported by Smarter Cyber Services (risk management and vulnerability detection) and 24/7 Incident Response services. Together, these offerings provide a unified smarter cyber insurance approach covering prevention, survival, and recovery from cyber incidents.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cyber Insurance Cyber insurance for businesses providing smarter protection against the financial, operational and reputational impact of cyber incidents. Designed for organizations seeking integrated cyber coverage with breach response support.
• Tech Event Protection Combined Professional Indemnity, Cyber, Public and Product Liability cover designed specifically for technology service providers needing one policy for technology-specific risks.
• Personal Cyber Insurance Cyber insurance for individuals and families covering the financial and emotional impacts of cyber events and cybercrimes.
• Group Personal Cyber Insurance Personal cyber cover for employees purchased by businesses as an employee benefit offering, providing workforce protection from personal cyber events.
• Smarter Cyber Services Real-time risk management service combining advanced technology for vulnerability detection with expert knowledge to reduce risk exposure before incidents occur.
• Incident Response 24/7 in-house incident response team that reacts promptly to cyber incidents, providing triage, expert coordination, cyber coaching, and support for business recovery.

Quantifiable outcome

• Expert panel assembled within 10 minutes of cyber incident call
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Travelers: Large US-headquartered P&C carrier with a dedicated cyber liability practice sold through agents and brokers. Competes for the same mid-market and enterprise cyber business as Emergence, especially in the US market Emergence is expanding into.
• AIG: Global insurer offering Cyber Edge and related cyber liability products through broker channels worldwide. A direct competitor in the same product category, scaled across multiple geographies including Australia.
• AXA XL: Global specialty P&C division of AXA with cyber and tech E&O underwriting capabilities distributed through brokers. Overlaps with Emergence in mid-market and enterprise cyber segments globally.
• Beazley: Global specialty insurer and Lloyd's market participant with one of the largest dedicated cyber and tech E&O underwriting teams. Provides integrated cyber and Tech E&O products globally, directly competing with Emergence's Business Cyber and Tech Event Protection lines.
• Chubb: Large global P&C insurer with a substantial cyber liability practice spanning personal, commercial, and technology E&O lines. Competes across Emergence's customer segments through broad agent/broker distribution.
• Tokio Marine HCC: Specialty insurance group with cyber, tech E&O and professional liability lines distributed through brokers. Comparable as a specialty-incumbent offering combined cyber + professional indemnity coverage similar to Emergence's Tech Event Protection.

Direct peers

• At-Bay: US-based cyber insurance MGA that combines cyber coverage with active security monitoring and risk engineering for SMEs. Directly comparable as a tech-enabled, specialist cyber underwriting agency selling through brokers with an integrated risk-services proposition.
• Coalition: US-based cyber insurtech MGA offering active monitoring, incident response, and broad cyber coverage distributed through brokers. Closest peer in terms of combining insurance with continuous attack-surface scanning and in-house response services.
• CFC Underwriting: London-based specialist underwriting agency focused on cyber and emerging risk lines. Operates as a Lloyd's-approved coverholder, distributes exclusively through brokers, and combines proactive cyber risk management with in-house incident response — a near-identical operating model to Emergence, scaled globally.

Regional players

• Hollard Insurance Australia: Large Australian insurance group operating underwriting agencies and direct products through broker and affinity channels in ANZ. Relevant as a domestic competitor and potential partner for scaling the ANZ distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emergence Insurance