Cura

What Cura does

Cura Lichtenfels (legal entity: Cura Ambulante Pflege Lichtenfels GmbH) is a privately held German nursing care provider headquartered in Lichtenfels, Bavaria, operating an integrated portfolio of elderly care services across Upper Franconia and South Thuringia. The company runs four core facilities: Pflegeheim Elisabeth, a full-time residential nursing home in Lichtenfels acquired by owner Fabian Franke in October 2018 from the Lauer family; Cura Ambulante Pflege, a home-based nursing service with offices in Lichtenfels and Rödental (Coburg area); Tagespflege Bürgerbräu, a day care facility in Lichtenfels city center opened in July 2019; and Kurzzeitpflege Alte Orthopädie Sonneberg, a short-term and respite care facility with 30 newly renovated apartments launched in 2024 in Thuringia. The organization employs approximately 100 staff across all sites and is led by Geschäftsführer Fabian Franke, who consolidated the group through acquisitions in 2018.

The business operates on a fee-for-service revenue model reimbursed primarily through Germany's social nursing care insurance (Pflegeversicherung), supplemented by private co-payments per care level (Pflegegrad 1-5). Customer acquisition is sales-led and referral-based, driven by word-of-mouth, medical professional recommendations, and a 24/7 emergency hotline rather than digital marketing or self-service channels. The technology stack is limited to a standard WordPress website (built and hosted by 3 Plus Solutions GmbH) with no proprietary software, mobile app, or disclosed data systems. Strategic differentiators cited include the district's longest-established nursing home tradition, IHK-certified training credentials, Fairfamily® certified employment practices, the MD Bayern best-possible quality rating for ambulatory care, and regional supplier partnerships (e.g., Rats-Apotheke Lichtenfels, local bakeries/butchers) supporting in-house meal preparation.

Name

Cura

Legal name

Cura Ambulante Pflege Lichtenfels GmbH

Website

https://cura-lichtenfels.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Cura Lichtenfels is a privately held German nursing care group operating four integrated facilities (residential, ambulatory, day care, and short-term care) across Upper Franconia and South Thuringia, serving elderly individuals and their families through German social nursing insurance reimbursement.

Ownership category

akta.pro rank

Product category

Elderly Nursing Care Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Elderly care services
• Nursing home care
• Ambulatory nursing
• Day care services
• Respite care

Headquarters

HQ city

Lichtenfels

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Nursing Care Services: Revenue generated through German social nursing care insurance (Pflegeversicherung) combined with private co-payments. Services include full-time residential care, ambulatory care, day care, and short-term care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Cura Lichtenfels is a regional German elderly care provider delivering integrated nursing services across four modalities: full-time residential care at Pflegeheim Elisabeth (Lichtenfels), home-based ambulatory care in Lichtenfels and Coburg, day care at Tagespflege Bürgerbräu (Lichtenfels), and short-term/respite care with 30 apartments at Kurzzeitpflege Alte Orthopädie (Sonneberg). Services are funded through the German social nursing care insurance (Pflegeversicherung) combined with private co-payments, and are accessed by direct contact via phone, email, contact form, or in-person visits.

Product overview

Cura is a nursing care service provider operating a multi-facility portfolio of care services in the Lichtenfels, Coburg, and Sonneberg regions of Upper Franconia and South Thuringia, Germany. The company offers four distinct but complementary care services: Pflegeheim Elisabeth (a traditional nursing home with full-time stationary care), Ambulante Pflege (mobile home-based nursing services), Tagespflege Bürgerbräu (day care for elderly), and Kurzzeitpflege Alte Orthopädie Sonneberg (short-term and respite care with 30 apartments). The services are designed to support people at different stages of care needs, from home-based ambulatory care through to full-time residential nursing.

Differentiator

Problem solved

Functional benefit

Brands

• Pflegeheim Elisabeth: Full-time inpatient nursing home offering around-the-clock competent, friendly, and dignified care. Located at Eichenweg 13, 96215 Lichtenfels.
• Tagespflege Bürgerbräu
• Kurzzeitpflege Alte Orthopädie
• Cura Ambulante Pflege

Products and services

• Pflegeheim Elisabeth Full-time stationary nursing home providing 24-hour competent, friendly, and dignified care for elderly residents. Features single and double rooms, an in-house kitchen with freshly prepared meals, a chapel, terrace, beauty salon, and regular hairdresser and foot care services. Operates at Eichenweg 13, 96215 Lichtenfels.
• Ambulante Pflege Lichtenfels Mobile home-based nursing service providing medical and personal care to help people maintain health, wellbeing, and independence in their own homes across Lichtenfels. Includes a 24/7 nursing emergency hotline. Operates from Lange Straße 33, 96215 Lichtenfels.
• Ambulante Pflege Coburg (Cura Ambulante Pflege Coburg GmbH) Ambulatory nursing service operating in the Coburg/Rödental area, providing home-based elderly care and support with a 24/7 nursing emergency hotline. Operates from Coburger Straße 7, 96472 Rödental.
• Tagespflege Bürgerbräu Teilstationäre Tagespflegeeinrichtung (part-time day care facility) operating Monday to Friday 07:30–16:30 in Lichtenfels city center. Provides nursing care, varied activities, meals, and transportation services. Free trial day offered; does not impact the visitor's nursing care allowance (Pflegegeld). Located at Pabstenweg 7, 96215 Lichtenfels.
• Kurzzeitpflege Alte Orthopädie Sonneberg Short-term and respite care facility with 30 newly renovated apartments providing round-the-clock care in the Sonneberg region (South Thuringia and Upper Franconia). Services include short-term care, respite care (Verhinderungspflege), vacation care, and post-operative support. Operates at Gustav-König-Straße 25, 96515 Sonneberg.

Quantifiable outcome

• Best possible rating from Medizinischer Dienst Bayern (MD Bayern) for ambulatory care quality

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Rats-Apotheke LichtenfelscoreStrategic or Co-development PartnerCooperation agreement with Rats-Apotheke Lichtenfels for pharmaceutical supplies and services. Pharmacist Pensel and qualified team provide advisory services to residents and family members. Partnership ensures reliable medication supply and professional pharmaceutical consultation.
• Regional Bakeries and Butchers (Landkreis)minorOthersLocal and regional bakery and butcher partners supply fresh, high-quality ingredients for home-cooked meals at the nursing home. Emphasizes regional products and supports local businesses.
• Apollo OptikminorGTM or Marketing PartnerThrough Fairfamily® membership, employees receive special rates on eyewear at Apollo Optik partner locations.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• advita Pflegedienst: German provider of ambulatory home care services with regional clusters across Germany; directly comparable to Cura's Ambulante Pflege Lichtenfels / Coburg operations in model and customer base.
• Johanniter Seniorenhäuser: German non-profit operator of senior residences, ambulatory care, and short-term / respite care; closely comparable multi-setting elder-care portfolio to Cura's residential + ambulatory + day + short-term model.
• Malteser Pflegedienst: Operates ambulatory nursing services and day/respite care across Germany, often in regional clusters similar to Cura's Upper Franconia footprint; directly comparable care model and patient population.

Broad incumbents

• Pro Seniore Residenzen: German operator of senior residences, nursing homes and ambulatory care services; overlapping service portfolio with Cura across residential and home-based elder care.
• Korian Deutschland: One of Germany's largest nursing home and assisted living operators with hundreds of facilities nationwide; broadly comparable as a multi-setting elder-care provider, though far larger and not regionally focused on Upper Franconia.
• Alloheim Senioren-Residenzen: Major German nursing home and assisted living chain operating more than 150 facilities; comparable to Cura's full-time residential and ambulatory offerings but at national scale.
• Curanum AG: German nursing and assisted living operator with a multi-facility portfolio; comparable in offering inpatient and ambulatory care, though Cura also shares the "Cura" branding similarity and operates in Bavaria.
• Domicil Seniorenresidenzen: Operates a chain of German senior residences including full-time nursing care; comparable inpatient elder-care service line to Cura's Pflegeheim Elisabeth, but at larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cura-ambulante-pflege-lichtenfels-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cura