Big Splash Adventure

What Big Splash Adventure does

Big Splash Adventure is a privately held, single-location family entertainment resort operating in French Lick, Indiana since at least 2010. The property combines a 40,000 square foot indoor water park with a retractable roof — enabling year-round operation in a region where outdoor water parks are seasonal — and an attached 153-room hotel with eight room types and suites sleeping up to nine guests. On-site amenities include the Boatyard Restaurant, Galley Grill, Lee Wally's bar, Seaside Market gift shop, and Treasure Chest Arcade with a Virtual Reality ride and more than 20 games.

The core technology is the retractable-roof water park infrastructure, which physically differentiates the property from outdoor competitors during cold-weather months. Distribution is direct-to-consumer: room reservations run through the Windsurfer CRS booking system, day passes through LTI Booking, and group bookings through a dedicated inquiry form. Marketing is concentrated on the company's Wix-hosted website and Facebook/Instagram channels, with no third-party reseller partnerships disclosed.

Revenue is generated across five streams: water park day passes priced by age bracket ($15–$29.95, with group and local-resident tiers), overnight hotel stays bundled with water park passes (plus a $17.99/night resort fee covering WiFi, parking, pool towels, and breakfast), package deals (DRIVE with Wilstem Wildlife Park, SHOTZ with Shotz Lazer Tag & Mini Golf), on-site dining and retail, and a usage-based arcade. The primary customer segment is families with children seeking year-round indoor entertainment, with secondary demand from organized groups of 20+ and local day visitors. There is no disclosed parent company, no external funding, and no management team information publicly available.

Name

Big Splash Adventure

Legal name

Big Splash Adventure

Website

https://bigsplashadventure.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Splash Adventure is a privately held indoor water park resort with retractable roof and attached 153-room hotel in French Lick, Indiana, selling day passes, overnight packages, dining, and arcade entertainment to regional families and organized groups.

Ownership category

akta.pro rank

Headquarters

HQ city

French Lick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Water Park Day Passes: Revenue from day passes sold to non-hotel guests for water park access. Pricing varies by height/age category. Limited daily availability with advance purchase recommended.
2. Hotel Accommodations: 153-room hotel with 8 room types and suites sleeping up to 9 people. Water park passes included with Water Park room packages. Check-in at 4:00 PM, check-out at 11:00 AM.
3. Gift Cards: Prepaid gift cards sold in denominations of $25, $50, $75, $100, $125, $200, $400, and $500. Sold through the resort's online shop.
4. Dining & Retail: On-site dining at Boatyard Restaurant, Galley Grill, and Lee Wally's bar. Souvenirs and essentials sold at Seaside Market gift shop.
5. Arcade & Entertainment: Treasure Chest Arcade with virtual reality ride and over 20 games. Tickets earned can be traded for prizes.
6. Package Deals: Bundled offers including DRIVE Package (room, water park passes, breakfast, Wilstem Wildlife Park tickets) and SHOTZ Package (room, water park passes, breakfast, Lazer Tag or Mini Golf).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Big Splash Adventure operates a 40,000 square foot indoor water park with a retractable roof in French Lick, Indiana, featuring attractions including a lazy river, tube slides, body slides, Buccaneer Bay play structure, toddler pool, and hot tub. Attached to the water park is a 153-room hotel with 8 room types accommodating up to 9 guests, plus on-site dining venues, a gift shop, and an arcade. The resort sells day passes to non-hotel guests and bundled packages combining water park access with nearby attractions.

Product overview

Big Splash Adventure is an indoor water park resort in French Lick, Indiana, offering a unified family entertainment experience. The core product is a 40,000 square foot indoor water park with retractable roof featuring attractions such as the Jolly Roger Jetty water slide, Pirate's Plunder, and Lost Treasure Lagoon. This is paired with an attached 153-room hotel offering 8 room types that sleep up to 9 guests, with water park passes included in room packages. The resort also operates multiple dining venues (Boatyard Restaurant, Galley Grill, Lee Wally's Bar, Seaside Market), a Treasure Chest Arcade with VR ride, and sells gift cards and promotional packages (DRIVE Package with Wilstem Wildlife Park tickets, SHOTZ Package with Shotz Lazer Tag/Mini Golf tickets). Day passes are available for non-hotel visitors. The resort is not a technology platform and does not offer API, AI, or software integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Water Park A 40,000 square foot indoor water park featuring retractable roof, lazy river, 2 large tube slides, 2 large body slides, Buccaneer Bay play structure, Splish Splash pool for toddlers, indoor pool, adults-only hot tub, and outdoor pool. Attractions include Jolly Roger Jetty water slide, Pirate's Plunder, 'toilet bowl' feature, and Lost Treasure Lagoon basketball area. Targets families and individual visitors seeking year-round water-based entertainment.
• Hotel Rooms & Suites Attached 153-room hotel featuring 8 different room types and suites that sleep up to 9 people. Water park passes are included with Water Park room packages. Targets families and groups seeking overnight accommodation with bundled water park access.
• Water Park Day Passes Limited day passes for non-hotel guests to access the water park with height/age-based pricing. Available to day visitors and local residents, with special discounted pricing for Orange County, Indiana residents on weekdays.
• Boatyard Restaurant Family-friendly sit-down dining restaurant featuring a wide selection of menu items for resort guests and visitors.
• Galley Grill Quick-service dining spot offering snacks for water park visitors.
• Lee Wally's Bar Bar located at the venue for adult guests to relax.
• Seaside Market Gift Shop Gift shop and convenience store offering souvenirs and essentials for guests during their resort stay.
• Treasure Chest Arcade Family arcade featuring a Virtual Reality ride and over 20 games. Guests earn tickets to redeem for prizes.
• Gift Cards Prepaid gift cards sold in denominations of $25, $50, $75, $100, $125, $200, $400, and $500 through the resort's online shop.

Quantifiable outcome

• Two parks for the price of one (promotional offer)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Shotz Lazer Tag & Mini GolfcoreGTM or Marketing PartnerShotz Lazer Tag and Mini Golf is a nearby attraction in French Lick offering laser tag and mini golf experiences. Big Splash Adventure offers the SHOTZ Package bundling room, water park passes, breakfast, and tickets for Lazer Tag or Mini Golf. This partnership provides cross-promotional value for visitors seeking extended entertainment options.
• Wilstem Ranch / Wildlife ParkcoreGTM or Marketing PartnerWilstem is a wildlife park featuring a drive-thru safari experience located near Big Splash Adventure. The DRIVE Package offered by the resort includes room, water park passes, breakfast, and Wilstem Wildlife Park tickets. Available June 4th through August 9th, this partnership attracts families seeking diverse entertainment experiences during summer months.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kalahari Resorts: Large indoor water park resorts with attached hotel, convention space, and multiple dining outlets across the Midwest and beyond. Directly comparable to Big Splash in facility mix and family-group target market.
• Wilderness Resort: Wisconsin Dells-based indoor and outdoor water park resort with attached hotels and condos. Comparable Midwestern family destination with bundled lodging, waterpark, and arcade amenities.
• Schlitterbahn New Braunfels: Iconic Texas-based water park destination with on-property lodging. Comparable on waterpark-as-primary-anchor with overnight accommodations, though primarily outdoor.
• Great Wolf Lodge: Operates a national chain of indoor water park resorts with attached hotel rooms, dining, and arcade attractions. Closest large-scale comp to Big Splash's resort-plus-waterpark model and the dominant branded competitor in the segment.
• Coco Key Water Resort: Hotel-based indoor water park resorts operating in multiple U.S. markets. Directly comparable on the indoor-waterpark-with-attached-hotel model serving family travelers.
• Massanutten Resort: Virginia four-season resort featuring an indoor water park, hotel lodging, and dining. Comparable single-property resort model with year-round indoor waterpark positioning.
• Camelback Resort: Pennsylvania resort with indoor water park (Aquatopia), hotel rooms, and family activities. Comparable indoor waterpark-plus-resort bundle targeting families in the Mid-Atlantic.
• Splash Lagoon Indoor Water Park Resort: Pennsylvania indoor water park resort with attached partner hotels. Closely comparable independent indoor waterpark-plus-lodging model serving family regional travelers.

Regional players

• French Lick Resort: Historic resort hotel and casino in the same French Lick, Indiana destination cluster. Comparable hospitality footprint in the immediate market; not a water park but competes for the same regional visitor dollars.

Broad incumbents

• Walt Disney World Water Parks: Operates Blizzard Beach and Typhoon Lagoon within a global destination resort portfolio. Comparable on waterpark-as-destination with multiple F&B and ancillary outlets, though at vastly larger scale and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/bigsplashadventure
• Instagraminstagram.com/bigsplashadventure
• LinkedInlinkedin.com/company/big-splash-adventure-waterpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Splash Adventure