Sonoran Joint Venture

Name

Sonoran Joint Venture

Legal name

Sonoran Joint Venture

Website

https://sonoranjv.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Support Activities for Forestry (11531)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environment, Climate & Sustainable Development IGOs (BPADAAAI)

Keywords

• Bird habitat conservation
• Binational wildlife partnership
• Avian data sharing
• Conservation grant funding
• Habitat restoration services

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Grant Funding and Awards Program: The SJV operates primarily through competitive grant funding, distributing discretionary awards to partners supporting ongoing conservation projects including bird population monitoring and education initiatives. Since 2001, the SJV has awarded more than $1.3 million in funds through its competitive awards program to over 30 organizations in the U.S. and Mexico.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sonoran Joint Venture is a binational non-profit partnership that coordinates bird and habitat conservation across the southwestern United States and northwestern Mexico. It provides free conservation planning tools (Arizona Species and Habitat Accounts, PLuMA mapping tool), the bilingual Borderlands Avian Data Center, a competitive Awards Program distributing more than $1.3M since 2001, strategic planning documents, and training/technical assistance to a network of 80+ partner organizations and government agencies.

Product overview

Sonoran Joint Venture operates as a partnership organization focused on bird and habitat conservation across the southwestern United States and northwestern Mexico. The organization offers a portfolio of digital resources and programs including the Arizona Species and Habitat Accounts (conservation planning tools), the Borderlands Avian Data Center (bilingual data portal), PLuMA mapping tool, eBulletin newsletter, the SJV Awards Program funding initiative, and various conservation planning documents. Rather than a unified software product, the organization provides a collection of informational resources, data platforms, and funding programs designed to support transnational conservation efforts among its 80+ partner organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Arizona Species and Habitat Accounts Easy-to-use resource designed for agency biologists, land stewards, and others who make land management decisions affecting birds and their habitats. Provides conservation status overviews, distribution maps, and recommended conservation actions for species and habitats in Arizona.
• Borderlands Avian Data Center The first bilingual (English/Spanish) portal of the Avian Knowledge Network, providing a centralized platform for bird monitoring data, tools, and conservation information across the U.S.-Mexico border region.
• PLuMA (Prioritization of Land Management Applications) Interactive online mapping tool that enables land managers to assess and incorporate bird conservation considerations into their management planning and activities in the borderlands region.
• SJV Awards Program Competitive discretionary funding program that has awarded more than $1.3 million since 2001 to over 30 partner organizations in the U.S. and Mexico to support bird population monitoring, habitat restoration, education, and outreach projects.
• SJV Conservation Planning Documents Collection of strategic planning documents including the Strategic Plan, Conservation Implementation Plan, Bird Conservation Plan, and Waterfowl Management Supplement that guide SJV conservation priorities and partner activities.
• SJV eBulletin / eBoletín Bimonthly bilingual (English/Spanish) electronic newsletter sharing news, partner profiles, and project updates on bird and habitat conservation efforts across the Sonoran Joint Venture region.

Quantifiable outcome

• Restoration efforts in Colorado River Delta have shown bird abundance increasing 28% and diversity increasing 53% following restoration activity
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Audubon Southwest (formerly Audubon Arizona)coreStrategic or Co-development PartnerCore partner since SJV's inception, participating on the management board to develop strategic direction and advance collaborative efforts for bird and habitat conservation. Operates Appleton-Whittell Research Ranch supporting grassland research and launched Working Lands program for grassland restoration.
• Pronatura NoroestecoreStrategic or Co-development PartnerKey partner organization working on Colorado River Delta conservation since 1999, implementing long-term bird monitoring programs and binational restoration initiatives. Hosts Motus station for long-term studies of sparrow use of grasslands.
• Terra Peninsular A.C.coreStrategic or Co-development PartnerPartner organization in Baja California focused on coastal scrub habitat conservation and Light-footed Ridgway's Rail protection, collaborating on binational conservation efforts with San Diego Natural History Museum and Pro Esteros.
• Pro Esteros A.C.coreStrategic or Co-development PartnerPartner organization working on coastal wetland conservation in Baja California, collaborating on Light-footed Ridgway's Rail monitoring and conservation with Terra Peninsular and San Diego Natural History Museum.
• The Nature ConservancycoreStrategic or Co-development PartnerKey conservation partner involved in Colorado River Delta restoration efforts and Villa Verde riparian restoration project, collaborating with SJV, Sonoran Institute, Pronatura Noroeste, and Raise the River coalition.
• Sonoran InstitutecoreStrategic or Co-development PartnerPartner involved in Colorado River Delta conservation, riparian restoration, and community conservation programs including the Community Conservation Center of the Santa Cruz River in San Lázaro, Sonora.
• U.S. Fish and Wildlife ServicecoreStrategic or Co-development PartnerFederal agency partner providing support for SJV activities, including staff coordination, conservation planning, and implementation of conservation projects across the SJV region.
• Prescott College Kino Bay CentercoreStrategic or Co-development PartnerMulti-year partner for Waterbird Monitoring Program in Eastern Midriff region of Sonora, Mexico, focusing on protecting nesting, wintering and migratory waterbird species through long-term data collection and collaborative management with government agencies and local communities.
• Borderlands Restoration NetworkminorStrategic or Co-development PartnerPartner focused on grassland and oak-woodland restoration in southeastern Arizona, receiving SJV awards for habitat enhancement work supporting Montezuma Quail conservation.
• Tucson Audubon SocietyminorStrategic or Co-development PartnerPartner leading Arizona's Important Bird Areas (IBA) Program, working to complete inventory of Arizona IBAs and manage site information through World Bird Database.
• Great Basin Bird ObservatoryminorStrategic or Co-development PartnerPartner conducting conservation monitoring work including Bendire's Thrasher surveys in Mexico, developing partner networks for conservation research.
• Conselva, Costas y Comunidades A.C.minorStrategic or Co-development PartnerPartner studying American Oystercatcher populations in Sinaloa, Mexico, working to identify critical zones for conservation and management actions.
• Sky Island AllianceminorStrategic or Co-development PartnerPartner working on grassland conservation through regenerative ranching practices in the Sky Islands region.
• Altar Valley Conservation AllianceminorStrategic or Co-development PartnerPartner working on safe harbor agreements for Montezuma Quail conservation in Altar Valley region.
• San Diego Natural History MuseumminorStrategic or Co-development PartnerAcademic partner collaborating on Light-footed Ridgway's Rail binational conservation efforts with Terra Peninsular and Pro Esteros.
• California Department of Fish and WildlifeminorStrategic or Co-development PartnerGovernment agency partner collaborating on Light-footed Ridgway's Rail conservation efforts spanning the U.S.-Mexico border region.
• CICESE (Centro de Investigación Científica y de Educación Superior de Ensenada)minorStrategic or Co-development PartnerResearch institution partner providing scientific training and expertise for bird monitoring and conservation research in Baja California, Mexico.
• Autonomous University of Baja CaliforniaminorStrategic or Co-development PartnerAcademic partner contributing to Light-footed Ridgway's Rail research and conservation efforts in northwestern Baja California.
• U.S. Geological SurveyminorStrategic or Co-development PartnerFederal research agency partner involved in Light-footed Ridgway's Rail conservation and binational conservation efforts.
• Raise the River CoalitioncoreStrategic or Co-development PartnerCoalition of conservation organizations leading Colorado River Delta restoration efforts, including Pronatura Noroeste, The Sonoran Institute, The Nature Conservancy, and Audubon Arizona, working to restore 4,300 acres over nine years under Minute 323 agreement.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• National Audubon Society: Largest U.S. bird conservation organization and direct umbrella entity for Audubon Southwest—one of SJV's core management-board partners since inception. Operates national network of habitat sanctuaries and policy advocacy that overlaps with but is far broader than SJV's regional scope.
• Cornell Lab of Ornithology: Premier university-affiliated bird research and citizen-science institution. Operates eBird, Birds of the World, and similar data assets that conceptually overlap with SJV's Borderlands Avian Data Center, making it a comparable data-platform peer in the broader conservation space.

Direct peers

• Appalachian Mountains Joint Venture: Migratory Bird Joint Venture covering the Appalachian region with the same federal charter, partnership governance, and bird-habitat conservation mandate. Directly comparable as a structurally identical MBJV even though geographically distant.
• Central Valley Joint Venture: Migratory Bird Joint Venture focused on wetlands and waterbirds in California's Central Valley—a region that overlaps with the western edge of SJV's territory. Shares SJV's partnership-based governance, Implementation Plan framework, and competitive grants model.
• Pacific Birds Habitat Joint Venture: One of the 18 federally recognized Migratory Bird Joint Ventures covering the Pacific states/Hawaii. Operates the same public-private partnership and grant distribution model as SJV, making its structure, funding mechanisms, and partner ecosystem directly comparable.
• Playa Lakes Joint Venture: Migratory Bird Joint Venture focused on playa wetlands and prairie species across the southern Great Plains. Comparable operating model (partnership body, Implementation Strategy, competitive grants) and overlapping priority species with SJV's grassland and wetland habitats.
• Intermountain West Joint Venture: Migratory Bird Joint Venture covering the intermountain western U.S. with comparable habitat types (sagebrush, riparian, grassland) and a partnership model identical to SJV's. Operates the same federal-state-NGO coordination playbook in an adjacent geography.
• Rio Grande Joint Venture: Migratory Bird Joint Venture focused on the Rio Grande corridor in the southwestern U.S. and northern Mexico—the most direct geographical neighbor to SJV. Uses the same federal/state/nonprofit structure and Mexico-coordination approach, making it a near-twin peer.
• Atlantic Coast Joint Venture: Migratory Bird Joint Venture covering the U.S. Atlantic Flyway. Operates an identical partnership, funding-distribution, and Implementation Plan framework as SJV, making it a structurally exact peer even though the geography and target species differ.

Emerging players

• Bird Conservancy of the Rockies: Regional bird conservation organization running monitoring, research, and banding programs across the Rocky Mountains and adjacent plains. Comparable to SJV in its bird-monitoring and science focus but more concentrated in a single country.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sonoranjv
• Facebookfacebook.com/sonoranjv
• LinkedInlinkedin.com/company/sonoran-joint-venture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonoran Joint Venture