Nordgröön Energy

What Nordgröön Energy does

Nordgröön Energie GmbH is a German regional renewable energy market integrator founded in 2012 by Torge Wendt and headquartered in Medelby, Schleswig-Holstein. The company markets electricity from renewable installations (wind, solar PV, biogas, biomass) directly to regional end consumers within an approximately 50 km radius, creating a closed-loop local energy model that addresses the disconnection between distributed renewable producers and nearby electricity buyers. It serves two primary customer groups: Anlagenbetreiber — operators of wind, solar, biogas, and biomass plants who need direct marketing and balancing power services — and Stromkunden (households and small businesses) who want traceable local green electricity. Industrial customers are addressed through dedicated pilots, most notably BASF Schwarzheide GmbH in May 2021.

The company's core technical platform is a central control center (Leitwarte) that performs real-time balancing of variable renewable generation against consumption, integrates with the EPEX SPOT power exchange in Paris for direct marketing, and aggregates distributed assets into a Virtual Power Plant (Virtuelles Kraftwerk) capable of providing primary, secondary, and tertiary balancing reserves. Supporting infrastructure includes a customer-facing app, separate portals for plant operators (NGPortal) and end customers (Kundenportal), and the Regiogröön sub-brand platform for end-customer tariff sales. Proprietary services include Regionale Direktvermarktung (regional direct marketing), Regelleistungsvermarktung (balancing power marketing), and Demand-Side Management for industrial customers with flexible loads. Nordgröön's 2017 world-premiere partnership with Microsoft and Agder Energi at Hannovermesse positioned its marketplace on enterprise cloud infrastructure.

Nordgröön generates revenue through three streams: transaction fees on regional direct marketing (spread between wholesale/balancing revenues and payments to plant operators plus end-customer fees), usage-based earnings from balancing power markets, and per-kWh tariffs for end-customer electricity supply (approximately 30.18 ct/kWh for the Backensholzer Hof-Strom product). Pricing transitioned from fixed tariffs to flexible/variable market-indexed pricing in January 2022. The company was majority-owned by Norwegian Agder Energi Venture (61.4%) from 2016/2017 before being fully acquired by Dutch utility Eneco in November 2021; Eneco itself was subsequently acquired by Mitsubishi Corporation and Chubu Electric, placing Nordgröön within a major international energy group.

Name

Nordgröön Energy

Legal name

Nordgröön Energie GmbH

Website

https://nordgroon.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordgröön Energie GmbH is a German regional renewable energy market integrator that directly markets electricity from local wind, solar, biogas, and biomass plants to nearby households, businesses, and industrial customers in Schleswig-Holstein and Hamburg.

Ownership category

akta.pro rank

Product category

Renewable Energy Market Integration

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Generation (22111), Wind Electric Power Generation (221115), Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

DERMS & Microgrid Control Software (EMS/SCADA/DERMS) (EUAMAJAG)

akta.pro secondary industries

DER & Microgrid Interconnection / Grid Edge Integration Services (EUAEANAF), Interconnection, Permitting & Grid Services for DERs (EUAMAJAH), Community Microgrids (Neighborhood, Municipal, Cooperative) (EUAFAJAC), Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)

Keywords

• Regional renewable energy
• Direct marketing services
• Balancing power market
• Green electricity supply
• Virtual power plant

Headquarters

HQ city

Medelby

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Regionale Direktvermarktung (Regional Direct Marketing): Nordgröön charges plant operators a fee for marketing their renewable electricity directly to regional consumers. The company handles all market roles including balancing management, energy trading on EPEX SPOT, and billing. Revenue is generated from the spread between wholesale/balancing market revenues and payments to plant operators, plus fees paid by end consumers.
2. Regelleistung / Regelenergie (Balancing Power Services): Nordgröön earns additional revenues by offering flexibility from aggregated renewable plants to transmission system operators for primary, secondary, and tertiary balancing reserves. Operators receive a readiness fee (Leistungspreis) plus an energy price when balancing power is dispatched.
3. Endkunden-Stromlieferung (End-Customer Electricity Supply): Nordgröön supplies green regional electricity to households and businesses at transparent, sustainable tariffs. End customers pay per kWh; pricing follows variable/flexible models as of 2022, with prices also published on the Regiogröön platform. Nordgröön serves as the 'Lieferant' (supplier) in the regulatory sense.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nordgröön is a renewable energy market integrator that markets electricity generated by local wind, solar, biogas, and biomass plants directly to nearby consumers within a ~50 km radius in Schleswig-Holstein and Hamburg. The company handles the full set of market roles — direct marketing on EPEX SPOT, balancing power marketing (primary, secondary, tertiary), demand-side management, billing, and regional certificate registry compliance — for plant operators, and supplies Regionalstrom and branded products such as Hof-Strom to households, commercial customers, and industrial buyers through the Regiogröön platform.

Product overview

Nordgröön Energy operates as a market integrator for renewable energies, offering a platform of interconnected services for both energy producers and consumers. The core offering includes Regionalstrom (regional electricity) connecting local renewable energy producers with nearby consumers, supplemented by Direct Marketing (Direktvermarktung) services for plant operators to market electricity at power exchanges. The platform includes customer-facing portals (Nordgröön Portal for plant operators, Kundenportal for end customers) and the Nordgröön App. Additional services include Balance Power Marketing (Regelleistung) for grid stability participation, Demand-Side Management for load optimization, and Virtual Power Plant capabilities combining distributed generators. Related offerings include Hof-Strom from partner farms and the Regiogröön brand for end customer tariff sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Regionalstrom (Regional Electricity) Regional green electricity product connecting end consumers directly with nearby renewable energy producers (wind, solar PV, biogas, biomass) within an approximately 50 km radius. Provides physically traceable, locally sourced green power to households and businesses in Schleswig-Holstein and Hamburg, with source transparency on the Regiogröön platform.
• Direktvermarktung (Direct Marketing) Market integration service for renewable energy plant operators (wind, PV, biogas, biomass) to sell electricity directly at the EPEX SPOT power exchange with market premium support. Nordgröön handles all market roles from balancing to billing, charging plant operators a fee for the service.
• Regelleistung (Balancing Power Marketing) Service enabling plant operators to participate in the German control power market by offering flexibility from aggregated renewable plants to transmission system operators for primary, secondary, and tertiary balancing reserves. Generates additional revenues via a readiness fee (Leistungspreis) plus an energy price when balancing power is dispatched.
• Demand-Side Management (Lastmanagement) Load management service that uses Nordgröön's control center to steer energy-intensive processes for commercial and industrial customers, aligning consumption with periods of high renewable supply and low electricity prices. Offers real-time pricing instead of fixed HT/NT tariffs.
• Virtual Power Plant (Virtuelles Kraftwerk) Aggregated network combining multiple distributed wind, solar, biogas, and biomass plants into a virtual large-scale power plant, enabling small generators to participate in balancing power markets and deliver system stability services.
• Hof-Strom (Farm Electricity from Backensholzer Hof) Branded Nordgröön regional electricity product sourced from Backensholzer Hof's biogas and solar installations in Oster-Ohrstedt, Schleswig-Holstein. Quoted at approximately 30.18 Euro-Cents/kWh for private households, plus regional fixed monthly costs varying by grid operator. Available in Schleswig-Holstein and Hamburg.
• Regiogröön (End-Customer Tariff Platform) Sub-brand and self-service online platform for end-customer tariff sales. New private household electricity contracts are concluded exclusively through regiogroon.de, where customers can search for available regional tariffs and view price development.

Quantifiable outcome

• Backensholzer Hof produces enough renewable energy to supply approximately 2,000 households annually from biogas and solar installations
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and flagship.

• ENFO AS / Harald von HeydenminorStrategic or Co-development PartnerHarald von Heyden, CEO of ENFO AS (a 100% subsidiary of Agder Energi Venture), served as co-CEO of Nordgröön alongside founder Torge Wendt, providing strategic oversight aligned with the Norwegian parent's interests.
• MicrosoftflagshipTechnology or IntegrationAt Hannovermesse 2017, Nordgröön and Microsoft (alongside Agder Energi) presented a world-premiere joint project on decentralized energy marketplaces. The partnership leveraged Microsoft's cloud and digital platform capabilities to support Nordgröön's virtual power plant and regional energy trading platform.
• BASF Schwarzheide GmbHflagshipStrategic or Co-development PartnerNordgröön and Regiogröön conducted a successful pilot project (May 2021) supplying green industrial electricity directly to BASF's Schwarzheide site. This was featured as part of the INDUSTRY MEETS RENEWABLES initiative, demonstrating direct green power supply to a major industrial customer.
• GreenTEC Campus (Medelby)minorStrategic or Co-development PartnerGreenTEC Campus is a technology and business campus in Medelby, adjacent to Nordgröön's office. The two organizations collaborate on energy and climate topics; Nordgröön's CEO participated in a World Economic Forum round table with GreenTEC Campus representatives.
• GP JOULE GruppeminorGTM or Marketing PartnerNordgröön's CEO Torge Wendt co-presented with GP JOULE's Ove Petersen at the Industry meets Renewables event (2022), discussing direct green power supply to industry.
• Heinrich-Böll-Stiftung / bewirk InitiativeminorGTM or Marketing PartnerCEO Torge Wendt gave an interview to the Heinrich-Böll-Stiftung (Green political foundation) and the 'bewirk — Gemeinsam fürs Klima' initiative in summer 2021, under the Braveheart initiative (a Nordgröön/Regiogröön brand).
• Bürgerwindpark MedelbyminorStrategic or Co-development PartnerNordgröön partnered with the Bürgerwindpark Medelby (citizen wind park) to launch the 'Dörpsmobil' e-car sharing project in the Kirchspiel Medelby community (2018), demonstrating local energy-community integration.
• Umweltbundesamt (Federal Environment Agency)minorStrategic or Co-development PartnerNordgröön actively participated in workshops at the Umweltbundesamt in Dessau (2016–2017) to help design the future Regionalnachweisregister (regional certificate registry) for labeling regional renewable electricity, and offers this service to plant operators.
• WTSH (Wirtschaftsförderungs- und Technologietransfer Schleswig-Holstein GmbH)minorGTM or Marketing PartnerNordgröön gave an interview to WTSH in the context of Industry meets Renewables 2025, discussing direct green electricity supply to industry.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Lichtblick: German green electricity supplier operating its own 'Schwarm' virtual power plant for households and small operators; competes directly with Nordgröön in green retail, VPP aggregation and balancing services.
• Next Kraftwerke: Germany's largest independent VPP operator, aggregating distributed renewables and offering balancing power, day-ahead and intraday marketing — the closest functional analogue to Nordgröön's Leitwarte platform and Direktvermarktung model.
• Bürgerwerke: German citizen-energy network pooling small renewable producers across regions; competes with Nordgröön's Regionalstrom model by aggregating local renewable supply for green electricity customers nationwide.
• Energy2market (e2m): VPP aggregator and direct marketer of distributed renewable plants in Germany, now integrated into EnBW; mirrors Nordgröön's combination of plant-operator marketing and balancing-power monetization.
• Greenpeace Energy: German green electricity cooperative offering renewable tariffs sourced from member plants; overlaps with Nordgröön's end-customer green supply and plant-operator partnerships in the Direktvermarktung segment.
• EWS Schönau: Citizen-owned energy cooperative supplying regionally sourced green power; pioneers the 'Naturstrom aus der Region' positioning that Nordgröön also targets through Regionalstrom, with comparable regulatory and grassroots DNA.

Broad incumbents

• EnBW: One of Germany's largest utilities with growing renewable marketing and VPP capability (via EnBW/Energy2market); broad incumbent with overlapping offerings to Nordgröön at significantly larger scale.
• Trianel: Municipal utility network aggregating Stadtwerke across Germany; overlaps with Nordgröön's regional direct-marketing ethos and increasingly competes for renewable marketing volumes from distributed generators.

Regional players

• GP JOULE: Northern German renewable energy developer and marketer; co-presented with Nordgröön at Industry meets Renewables, signalling overlap in industrial green-PPA origination in Schleswig-Holstein and beyond.

Emerging players

• Sonnen (sonnen eServices): Residential battery and virtual power plant platform, now part of Shell; competes in the distributed-storage and home-VPP segments that increasingly intersect with Nordgröön's demand-side-management and balancing-power offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordgröön Energy