Dancing Goat Distillery

What Dancing Goat Distillery does

Dancing Goat Distillery is a family-owned craft distillery headquartered in Cambridge, Wisconsin, operating from a 34,000 square foot production facility it built out following its 2016 groundbreaking. The company distills whiskey, gin, brandy, and specialty liqueurs using two continuous column stills and two pot stills, alongside a five-story open-air rickhouse with 7,800-barrel capacity and a custom 16-barrel Limousin Oak Solera finishing system. Core brands include Death's Door Gin (acquired in 2019), Limousin Rye, Berens Old Fashioned Brandy (a collaboration with Charlie Berens), Travis Hasse Pie Liqueurs, Stillman's Sonder 10-Year American Single Malt, and the Dancing Goat Presents sourced-whiskey series that monetizes a 4,500-barrel inventory across 16 mash bills aged 6-21 years.

The company sells through a hybrid direct-to-consumer and wholesale model. Direct revenue comes from an on-site tasting room, distillery tours, Cocktail Class, Gin Academy experiences, and bottle-your-own whiskey events priced at $50-$75 per person/bottle and booked via ExplorTock. Wholesale channels span Wisconsin and Illinois liquor retailers (Piggly Wiggly, Woodman's, Waterford Wine & Spirits, Liquor Barn) and bar/restaurant accounts such as Kegel's Inn, with single-barrel exclusives deepening retailer ties. Death's Door Gin is distributed internationally into the UK, Italy, and Spain.

Target customers fall into four personas: craft spirits enthusiasts, whiskey collectors pursuing single-barrel and aged expressions, gin enthusiasts engaging with Gin Academy, and hospitality operators (bars and restaurants) seeking differentiated spirits for cocktail programs. Experiential and event-driven marketing (festivals, live music, fundraisers, partnership events) is the primary demand-generation engine. The ownership lineage spans three generations of Maas family distilling expertise (Duane Maas at Fleischmann's, Tom Maas at Jim Beam, and current owner/whiskey maker Nick Brady Maas), which functions as a key branding and credibility asset. No external funding, institutional investors, or revenue figures are disclosed in available sources.

Name

Dancing Goat Distillery

Legal name

Dancing Goat Distillery LLC

Website

https://dancinggoat.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dancing Goat Distillery is a family-owned craft distillery in Cambridge, Wisconsin, producing whiskey, gin, brandy, and specialty liqueurs through direct-to-consumer tasting room and wholesale distribution to retail and hospitality accounts across Wisconsin, Illinois, the UK, Italy, and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Spirits Sales: Direct and wholesale sales of proprietary spirits including whiskey, gin, brandy, and specialty liqueurs through the tasting room, retail stores, and bars/restaurants.
2. Distillery Experiences: Paid experiences including distillery tours, cocktail classes, Gin Academy sessions, and bottle-your-own events at the tasting room.
3. Event Hosting: Hosting private and public events including live music, fundraisers, and partnership events at the distillery venue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Dancing Goat Distillery is a craft distillery producing a diverse portfolio of spirits — including whiskey, gin, brandy, and specialty liqueurs — using two continuous column stills and two pot stills in a 34,000-square-foot Cambridge, Wisconsin facility. It operates a five-story rickhouse with 7,800-barrel capacity and an on-site tasting room, and sells directly to consumers, regional retailers, and bars/restaurants while also offering paid distillery experiences (tours, cocktail classes, and the Gin Academy).

Product overview

Dancing Goat Distillery is a craft distillery producing a diverse portfolio of spirits from its 34,000 square foot facility in Cambridge, Wisconsin. The company operates two continuous column stills and two pot stills, alongside a five-story rickhouse with 7,800 barrel capacity. Core products include: Dancing Goat Presents (sourced whiskey series with 4,500 barrels, 16 mash bills aged 6-21 years), Death's Door Gin (award-winning London Dry-style gin acquired in 2019), Limousin Rye (aged in French Limousin Oak solera system), Berens Old Fashioned Brandy (collaboration with Charlie Berens), Travis Hasse Pie Liqueurs (Apple, Cow, and Cherry pie liqueurs), Stillman's Sonder (10-year American Single Malt), and Single Barrel Releases. The distillery also offers visitor experiences including tours, cocktail classes, and the Gin Academy, and operates an on-site tasting room.

Differentiator

Problem solved

Functional benefit

Brands

• Death's Door Gin: Award-winning gin brand acquired in 2019, named after Death's Door Passage, the treacherous waterway in the Great Lakes. Made with juniper, coriander and fennel using a 2,156-liter Carl Pot Still.
• Berens Old Fashioned Brandy
• Limousin Rye
• Travis Hasse Pie Liqueurs
• Stillman's Sonder
• Dancing Goat Presents

Products and services

• Dancing Goat Presents
• Death's Door Gin
• Limousin Rye
• Berens Old Fashioned Brandy
• Travis Hasse Pie Liqueurs
• Stillman's Sonder
• Single Barrel Releases
• Tasting Room
• Distillery Experiences

Quantifiable outcome

• Death's Door Gin distributed in UK, Italy, and Spain
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Death's Door SpiritscoreStrategic or Co-development Partner · 1 January 2019Acquired award-winning Death's Door Gin brand in 2019. The original German Carl hybrid pot still was relocated to the Cambridge facility. Death's Door Gin is now produced exclusively at Dancing Goat Distillery.
• Charlie BerenscoreStrategic or Co-development PartnerPartnership with Wisconsin comedian and author Charlie Berens for Berens Old Fashioned Brandy. Created in partnership with Charlie Berens, named after his Grandpa Bob. Brand positioned as 'most Wisconsin Brandy' made from best US grapes and aged in Wisconsin.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/dancing-goat-distillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dancing Goat Distillery