Newcastle Place

What Newcastle Place does

Newcastle Place is a nonprofit Life Plan (CCRC) senior living community located on 52 wooded acres at 12600 N. Port Washington Road in Mequon, Wisconsin, just north of Milwaukee. It operates as a member community of Lifespace Communities, Inc., a nonprofit network with four decades of senior living experience across the Midwest, Texas, and Florida. The community delivers a full continuum of care: independent living in carriage homes (10+ floor plans, 1,718–2,434 sq ft) and luxury apartments (12+ floor plans, 633–1,604 sq ft); assisted living; memory care for Alzheimer's and dementia; skilled nursing with 24/7 clinical oversight; and short-term rehabilitation.

The product surface includes four dining venues (Skylight, Royal Oak Room, Castle Cafe, Blue Heron Lounge), an indoor heated pool, fitness and wellness programs (yoga, water aerobics, Tai Chi, personal training), woodworking and art studios, a salon and spa, underground heated parking, scheduled transportation, and bi-weekly housekeeping. À la carte homecare services (medication management, light housekeeping, companionship, pet care) extend the offering to existing residents as needs evolve. The underlying platform is a traditional senior living community management and care coordination system—no proprietary technology stack, no AI features, and no AI/ML integrations are disclosed.

The business model is a subscription-based CCRC: residents pay a Life Care entrance fee plus monthly service fees covering residence, utilities, maintenance, housekeeping, dining credits, scheduled transportation, and access to amenities, with priority access to higher-acuity care services (assisted living, memory care, skilled nursing, rehabilitation) at predictable rates below market. Go-to-market is direct-to-consumer through the website, on-site tours, and community events targeting both seniors and their adult children. Skilled nursing and rehabilitation are nationally recognized by U.S. News & World Report for short-term rehabilitation excellence.

Name

Newcastle Place

Legal name

Newcastle Place

Website

https://newcastleplace.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Newcastle Place is a nonprofit Life Plan (CCRC) senior living community in Mequon, Wisconsin, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation on a 52-acre campus under a Lifespace Communities network affiliation.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living community
• Continuum of care
• Independent living services
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Life Care Contract Fees: Residents enter into Life Care contracts that provide priority access to assisted living, memory care, skilled nursing, and rehabilitation services at predictable, discounted rates compared to market prices. These contracts typically include entrance fees and monthly service fees.
2. Monthly Residence Fees: Residents pay monthly fees for their living spaces (apartments or carriage homes) which include utilities, maintenance, housekeeping, access to amenities, dining credits, and scheduled transportation.
3. Care Services: Additional fees for care services including assisted living, memory care, skilled nursing, and rehabilitation services as residents' needs evolve over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Newcastle Place is a nonprofit luxury Life Care senior living community operating on a 52-acre campus in Mequon, Wisconsin. It sells Independent Living residences (luxury apartments and carriage homes), Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation services under Life Care contracts that bundle priority access to all care levels at predictable monthly and entrance-fee pricing.

Product overview

Newcastle Place is a luxury Life Care senior living community offering a continuum of care including Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation services. The community features two residence types: luxury apartments (floor plans ranging from 633 to 1,604 sq ft including Finch, Sparrow, Wren, Valley, Cardinal, Dove, Glen, Meadow, Oriole, Robin, Shore, Owl, Prairie) and freestanding carriage homes (floor plans ranging from 1,718 to 2,434 sq ft including Birch, Cedar, Dogwood, Elm, Fig, Magnolia, Maple, Gull, Swan, Heron, Aster, Monarch, Willow). Residents enjoy resort-style amenities including four dining venues (Skylight, Royal Oak Room, Castle Cafe, Blue Heron Lounge), an indoor heated pool, fitness center, art studio, woodworking shop, and concierge services. The Life Care model provides priority access to all care levels at predictable costs. Set on 52 wooded acres in Mequon, Wisconsin, just minutes from Milwaukee.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Luxury senior living option offering spacious apartments and carriage homes with full access to community amenities, dining venues, fitness facilities, and on-site healthcare services. Residents live independently with a maintenance-free lifestyle. Target: active seniors 55+ seeking community living.
• Assisted Living

Quantifiable outcome

• U.S. News & World Report recognition for skilled nursing excellence
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lifespace Communities, Inc.flagshipStrategic or Co-development PartnerNewcastle Place is a member of Lifespace Communities, Inc., a nonprofit senior living and care provider operating throughout the Midwest, Texas, and Florida. Lifespace provides operational expertise, brand standards, and community development resources. The relationship enables reinvestment into communities, access to four decades of senior living experience, and participation in philanthropic initiatives through the Lifespace Foundation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Presbyterian Senior Living: Nonprofit provider of retirement communities, personal care, and skilled nursing across multiple states. Comparable to Newcastle Place on nonprofit CCRC structure, mission-driven operations, and full continuum-of-care model.
• Atria Senior Living: Operator of upscale senior living communities offering independent living, assisted living, and memory care. Directly comparable because Atria competes in the same premium lifestyle segment as Newcastle Place with comparable amenities, dining programs, and life enrichment offerings.
• Sunrise Senior Living: Senior living provider operating communities with independent living, assisted living, memory care, and skilled nursing. Comparable in continuum-of-care model and premium positioning, particularly in suburban markets with similar demographic profiles to Mequon.
• Erickson Senior Living: Operator of large-scale continuing care retirement communities with Life Care/continuum-of-care contracts, amenity-rich campuses, and primarily affluent senior demographics. Closely comparable to Newcastle Place on CCRC structure, real estate scale, and entry-fee pricing model.
• Belmont Village Senior Living: Operator of upscale senior living communities with a strong memory care and assisted living program. Comparable in premium positioning, amenity-led lifestyle programming, and quality of clinical care.
• Five Star Senior Living: Operator of independent living, assisted living, and memory care communities, including CCRC/Life Plan settings. Comparable on full continuum-of-care service mix and continuing care contract structures offered to residents.
• Lifespace Communities: Parent nonprofit network operating multiple CCRC/Life Plan communities across the Midwest, Texas, and Florida. Directly comparable because sister communities share operational standards, Life Care contracts, and the same continuum-of-care model as Newcastle Place.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing. Comparable to Newcastle Place across the full continuum of care, though Brookdale is broadly positioned across price points while Newcastle Place competes at the premium/luxury end.

Regional players

• United Methodist Communities: Nonprofit operator of full-service senior living communities including independent living, assisted living, memory care, and skilled nursing. Comparable on mission-driven, faith-based CCRC structure and continuum-of-care service delivery.
• Masonicare: Nonprofit CCRC operator primarily serving Connecticut. Comparable on continuum-of-care model including independent living, assisted living, memory care, skilled nursing, and rehabilitation, though operating in a different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LifespaceCareer
• Facebookfacebook.com/newcastleplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcastle Place