EnviroTech International

What EnviroTech International does

EnviroTech International Inc., doing business as RainSoft of Dallas Fort Worth, is a privately held, family-owned residential water treatment dealer founded in 1983 and headquartered at 734 Greenview Dr, Grand Prairie, Texas. The company sells and installs whole-house water treatment systems under the RainSoft brand (RainSoft corporate has been in water treatment since 1953), serving homeowners in the Dallas/Fort Worth metropolitan area. Its product portfolio is anchored by Water Solutions — systems designed to address hard water, chlorine taste and odor, soap scum, dish spotting, and sediment buildup — with Air Solutions and an Education resource vertical listed as forthcoming offerings on the company's website.

The business operates a direct-to-consumer go-to-market motion built around free in-home water testing, custom water analysis appointments, and professional installation. Sales are generated through in-home demonstrations, community referrals, online presence (organic social and review platforms such as BBB, Google, Consumer Affairs, and Review Buzz), and an authorized partnership with Home Depot as an In-Home Service Provider. The company holds certifications from the Water Quality Association and Texas Water Quality Association, and maintains an A+ BBB rating. In 2019 it was recognized by Home Depot as both Water Treatment Dealer of the Year and In-Home Service Provider of the Year.

Revenue is generated primarily through hardware sales (systems and installation services) with no disclosed pricing or recurring-service model. The company employs 11-50 people, operates in a single U.S. metro market with no disclosed expansion beyond DFW, and has no record of institutional investment, acquisitions, or public-market activity. EnviroTech is a long-tenured local franchise of a national OEM brand rather than a venture-backed growth business.

Name

EnviroTech International

Legal name

EnviroTech International Inc.

Website

https://rainsoftofdallas.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

EnviroTech International (dba RainSoft of Dallas Fort Worth) is a family-owned residential water treatment dealer founded in 1983 that sells and installs whole-house water systems for homeowners in the Dallas/Fort Worth metro via direct in-home sales and a Home Depot service partnership.

Ownership category

akta.pro rank

Product category

Residential Water Treatment Systems

akta.pro primary industry

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

akta.pro secondary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water treatment systems
• Whole-house filtration
• Residential water softeners
• In-home water testing
• Home water conditioning

Headquarters

HQ city

Grand Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Water Treatment Systems Sales and Installation: Sale and installation of whole-house water treatment systems for residential customers. The revenue model involves direct sales of water treatment equipment with professional installation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EnviroTech International is the licensed RainSoft dealership for the Dallas/Fort Worth metro, selling and professionally installing RainSoft whole-house water treatment systems to residential homeowners. The offering starts with a free in-home water analysis to identify household water issues, followed by customized equipment selection and on-site installation of point-of-entry treatment hardware. The systems are designed to address hard water, chlorine, bad taste/odor, soap scum, dish spots, and sediment buildup throughout the home.

Product overview

EnviroTech International operates as a RainSoft dealer offering whole-house water and air treatment systems for residential customers. The company provides Water Solutions for home water treatment, with Air Solutions and Education resources listed as upcoming offerings. Products are designed to address common water quality issues including dry skin, dish spots, taste/odor problems, and soap scum, enabling families to avoid harsh cleaning chemicals while improving water quality throughout the home.

Differentiator

Problem solved

Functional benefit

Products and services

• RainSoft Water Treatment Systems (Water Solutions) Whole-house water treatment systems installed at the point of entry to a residence, designed to address hard water, chlorine, bad taste/odor, soap scum, dish spotting, sediment buildup, and bottled-water reliance. Sold and installed by EnviroTech International as an authorized RainSoft dealership serving residential customers in the Dallas/Fort Worth metroplex; configuration is customized after a free in-home water analysis.
• Professional In-Home Water Testing & Consultation A scheduled, no-cost in-home water analysis and personalized consultation delivered by EnviroTech International's water quality specialists. The test identifies household water quality issues and is used to recommend the appropriate RainSoft system configuration for the residence; it is the lead-generating service that precedes a hardware sale and installation.
• Professional Installation Service for RainSoft Systems On-site professional installation of the selected RainSoft whole-house water treatment system, performed by EnviroTech International as part of the three-step process (Inform → Identify → Install) used to deliver clean water throughout the home.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Home DepotcoreChannel Partner/ Reseller/ DistributorRainSoft of Dallas/Fort Worth is an authorized Home Depot In-Home Service Provider and Water Treatment Dealer of the Year award recipient. The partnership provides access to Home Depot's customer base and retail distribution network.
• Compassion InternationalminorOthersSupported organization receiving charitable contributions from RainSoft of Dallas/Fort Worth as part of community involvement initiatives.
• Manna WorldwideminorOthersSupported organization receiving charitable contributions from RainSoft of Dallas/Fort Worth as part of community involvement initiatives.
• Mission Arlington / Mission MetroplexminorOthersSupported local organization receiving charitable support from RainSoft of Dallas/Fort Worth.
• Water Quality AssociationminorOthersIndustry certification organization that has certified RainSoft of Dallas/Fort Worth as a water quality specialist.
• Texas Water Quality AssociationminorOthersRegional industry association that has certified RainSoft of Dallas/Fort Worth for water quality services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Pelican Water Systems: Whole-house and point-of-entry water treatment systems sold direct and through dealers, addressing the same residential water-quality use cases (hardness, chlorine, taste) as EnviroTech.
• SpringWell Water Filtration Systems: Direct-to-consumer online-first whole-house water filtration brand competing on price and convenience, representing the digitally native substitute that pressures traditional dealer-led models like EnviroTech.
• US Water Systems: Residential and light-commercial water treatment provider offering whole-house filtration/softening equipment and service — a comparable specialty dealer serving overlapping customer pain points.

Direct peers

• Hellenbrand: Whole-house water treatment company (including WaterCare and Pro Systems brands) using a dealer/in-home sales model — directly comparable category, customer, and sales motion to EnviroTech.
• EcoWater Systems: Major U.S. whole-house water treatment brand sold through a dealer network with in-home testing, consultation, and installation — directly comparable to EnviroTech's RainSoft dealership offering.
• Water-Right / WaterCare: Regional whole-house water treatment manufacturer/dealer network in the Midwest with an in-home consultative sales model comparable to EnviroTech's RainSoft dealership approach.
• Kinetico: Manufacturer and dealer network of whole-house water softening and filtration systems installed residentially with a consultative in-home sales approach similar to EnviroTech's motion.
• Culligan: National whole-house water treatment franchise network offering water softening, filtration, and drinking water systems via direct-to-consumer in-home sales — the same go-to-market model EnviroTech uses as a RainSoft dealer.

Broad incumbents

• Aquasana (A. O. Smith): National household water filtration brand owned by A. O. Smith, offering whole-house and point-of-use systems through retail and online channels — broader incumbent that competes with EnviroTech for the same residential water quality dollar.

Others

• Home Depot (Home Services / Installed Sales): EnviroTech's most important channel partner; Home Depot's installed-sales program both drives leads to authorized service providers and competes with DIY point-of-use alternatives in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rainsoftdallas
• YouTubeyoutube.com/channel/rainsoftdallas
• Facebookfacebook.com/EnviroTechDFW
• Pinterestpinterest.com/rainsoftdallas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EnviroTech International