PetData
PetData is a Dallas-based provider of outsourced animal licensing administration for U.S. municipalities, animal control agencies, and animal welfare organizations, using its proprietary TAILS database and PetAccess/PetLicense portals to process over 1.7 million licenses annually across 24 states.
- Company typePrivate
- Founded1994
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PetData does
PetData, Inc. is a Dallas-based, privately held provider of outsourced animal licensing administration for U.S. municipalities, animal control agencies, and animal welfare organizations. Operating since 1994 (originally as PetFind®, a division of SafetyNet, Inc., before being divested and rebranded in November 1998), the company is the only U.S. firm singularly focused on pet licensing and currently serves more than 130 cities, counties, and animal agencies across 24 states. PetData administers licensing programs end-to-end — processing mail and online applications, handling pet-owner phone and web inquiries, capturing rabies vaccination data, issuing tags, depositing revenue with clients, and reporting on compliance — and reports an average 42% lift in licensing compliance for client municipalities.
PetData's technology stack centers on three proprietary components: (1) TAILS, an internal database system designed by co-founder Brian Campbell for animal licensing operations, integrating USPS CASS address validation, NCOA change-of-address processing, real-time consistency checks, and mailing history tracking; (2) PetAccess, a password-protected, browser-based portal providing municipal staff with 24/7 search and lookup across license and owner data; and (3) PetLicense, a citizen-facing online licensing platform supporting document upload and credit card payment under PCI-DSS compliance. The trademarks PetData, PetFind, PetAccess, PetLicense, and TAILS are registered. PetData also holds CCPA compliance for its consumer-facing web properties.
The business model is a transaction-based, per-license-issued fee, paired with a minimal one-time startup fee for new municipal programs. Pricing aligns vendor compensation with client outcomes (fees scale with actual licenses issued, not effort), and PetData's stated value proposition is that outsourcing reduces the labor, supplies, and overtime costs of in-house licensing programs while increasing compliance and revenue. Go-to-market is sales-led: a small dedicated team (Sales and Marketing Director and Senior Account Managers) conducts direct outreach, responds to municipal RFPs and bid processes, pursues sole-source contracts, and supplements activity with conference participation, word-of-mouth referrals, and inbound discovery. The company is founder-owned and operated by Chris Richey (President & CEO) and Brian Campbell (VP & CTO), with no disclosed institutional capital.
PetData firmographics
Firmographics- Name
- PetData
- Legal name
- PetData, Inc.
- Website
- https://petdata.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PetData is a Dallas-based provider of outsourced animal licensing administration for U.S. municipalities, animal control agencies, and animal welfare organizations, using its proprietary TAILS database and PetAccess/PetLicense portals to process over 1.7 million licenses annually across 24 states.
- Ownership category
- akta.pro rank
PetData industry classification
Industry- Product category
- Municipal Animal Licensing Services
- akta.pro primary industry
- Veterinary Regulatory Authorities (Licensing, Compliance & Enforcement) (HLAMAJAC)
- akta.pro secondary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
Keywords
Where PetData is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PetData business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Per-License Processing Fees: PetData charges a flat fee per actual license processed. This is the primary revenue model where clients pay for results, not efforts. The company does not charge per transaction based on effort but rather per license issued, whether 2,000 or 200,000 licenses.
- Startup Fees: There is a minimal one-time start-up fee for new clients to initiate the animal licensing program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-license processing fee (flat rate) |
| One time/ perpetual license | Pay-as-you-go | One-time startup fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
PetData product offering
Product offeringCore offering
PetData provides outsourced animal licensing administration services for municipalities, animal control agencies, and animal welfare organizations across the United States. The company handles the full lifecycle of pet licensing — application processing, data entry, mail and tag fulfillment, customer service, rabies vaccination tracking, and revenue deposit — using its proprietary TAILS database system. End consumers (pet owners) license their pets through the PetLicense online portal, while municipal clients access records via the PetAccess portal.
Product overview
PetData offers a unified animal licensing service platform comprising three main components: (1) PetLicense — an online licensing portal for pet owners to apply for and renew licenses with credit card payment; (2) PetAccess — a client-facing data portal for municipalities to search and access licensing records; and (3) TAILS — an internal proprietary database system that powers the licensing operations, data validation, and reporting. Together these products provide end-to-end animal licensing administration for municipalities, including application processing, rabies vaccination data management, license tag fulfillment, and compliance reporting.
Differentiator
Problem solved
Functional benefit
Brands
- PetAccess: Password-protected, online portal providing 24/7 secure access to license data for municipal clients.
- PetLicense
Products and services
- PetLicense Online Licensing Platform
Quantifiable outcome
- 42% average increase in licensing compliance for clients
- +2 more outcomes
Companies that use PetData
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
PetData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PetData partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
PetData competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PetData social profiles
Digital presencePetData compliance and trust
Trust signalCompliance2 records
PetData financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetData leadership team
Management profileNumber of profiles
Profiles5 records
PetData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetData
What does PetData do?
PetData provides outsourced animal licensing administration services for municipalities, animal control agencies, and animal welfare organizations across the United States. The company handles the full lifecycle of pet licensing — application processing, data entry, mail and tag fulfillment, customer service, rabies vaccination tracking, and revenue deposit — using its proprietary TAILS database system. End consumers (pet owners) license their pets through the PetLicense online portal, while municipal clients access records via the PetAccess portal.
Is PetData a public or private company?
PetData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PetData founded?
PetData was founded in 1994. It employs 11 to 50 people.
Where is PetData based?
PetData is headquartered in Dallas, United States, in the North America region.
How does PetData make money?
Two revenue lines are on record. Per-License Processing Fees are the primary driver. The others are startup Fees.
Does PetData have an API?
No public API is recorded for PetData.
What industry is PetData in?
PetData's product category is Municipal Animal Licensing Services. Its primary akta.pro industry code is HLAMAJAC, Veterinary Regulatory Authorities (Licensing, Compliance & Enforcement), with a secondary code of BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming).