Union Shopper Mortgage Planners

What Union Shopper Mortgage Planners does

Union Shopper Mortgage Planners is an Australian mortgage and loan brokerage that provides residential, vehicle, personal, commercial, construction, equipment, and SMSF financing exclusively to Australian union members and their families. The firm operates as an authorized credit representative under LMG Broker Services Pty Ltd's Australian Credit Licence 517192 and accesses a panel of more than 60 lenders through the Loan Market broker network. Its product surface spans first home loans, next home loans, refinancing, investment property loans, car loans, personal loans, asset/equipment finance, commercial loans, construction loans, and SMSF lending, supplemented by pre-approval assistance and online financial calculators for borrowing power and loan repayment estimation.

The business operates a lender-commission revenue model: brokers are paid by lenders upon settlement of each loan, and the service is free for union members and their families, with occasional customer fees disclosed in the Credit Guide. Distribution runs through direct broker consultations by phone, video, and online booking via Calendly, complemented by content marketing (a substantive blog covering property markets, refinancing, tax tips, and government schemes) and digital self-service tools (loan calculators and a compare-rates resource). The firm's go-to-market is relationship-led, leveraging endorsement from the Australian union movement to acquire customers through union networks and member referrals.

Internally the firm is small (11-50 employees) and founded in 2011, with a Melbourne-based correspondence address at LMG Broker Services (Level 28, 35 Collins Street). Leadership is anchored by Founder and General Manager Scott Albertson. The company states it has served over 10,000 union members cumulatively and positions itself as independent (not bank-owned) for trust differentiation. No external funding, M&A, or public listing has been disclosed, and operations are confined to the Australian domestic market.

Name

Union Shopper Mortgage Planners

Legal name

LMG Broker Services Pty Ltd

Website

https://unionshoppermortgageplanners.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Union Shopper Mortgage Planners is an Australian mortgage and loan brokerage providing home, car, commercial, SMSF, and personal financing exclusively to union members and their families via a lender-commission model and 60+ lender panel.

Ownership category

akta.pro rank

Product category

Mortgage & Loan Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

Keywords

• Mortgage broking services
• Home loan advisory
• Loan refinancing
• Asset finance
• Construction loans

Headquarters

HQ city

Albion

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission from Lenders: Union Shopper Mortgage Planners operates as a mortgage broker paid by lenders/banks rather than by customers. When customers select a loan product and it settles, the broker receives commission from the lender. This is a commission-based model where the service is free for union members and their families. There may be occasions where customers may be charged a fee by their broker.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Union Shopper Mortgage Planners is a mortgage and loan brokerage that arranges home loans, car loans, personal loans, asset/equipment finance, commercial loans, construction loans, SMSF loans, investment property loans and refinancing for Australian union members and their families. Operating under LMG Broker Services Pty Ltd's Australian Credit Licence 517192, the brokerage provides access to over 60 lenders and guides customers from pre-approval through to settlement and ongoing annual reviews.

Product overview

Union Shopper Mortgage Planners operates as a mortgage brokerage platform offering a comprehensive suite of loan products and financial services. The core offering includes home loans (first home, next home, refinancing, and construction), vehicle financing (car loans), personal financing, business financing (commercial loans, equipment finance), and specialized products (SMSF loans, investment property loans). Access to over 60 lenders is provided through their parent company Loan Market. Additional services include pre-approval assistance and online financial calculators for borrowing power and loan repayment estimation.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans Mortgage solutions for purchasing residential properties, including first home loans and next home loans, tailored to union members buying or upgrading their home.
• Car Loans Vehicle financing arranged through negotiations with over 20 banks and lenders to find competitive car loan options for union members.
• Personal Loans Personal financing solutions for holidays, courses, furniture and other personal expenses arranged through the broker's lender panel.
• Equipment Finance Asset and equipment financing services for business expansion and asset updates arranged through over 20 banks and lenders.
• Property Investment Loans Loans for expanding property portfolios and self-managed superannuation fund (SMSF) property investments, with consideration of cash flow and capital growth.
• Refinancing Loan refinancing services to help customers save money and optimize their existing mortgage terms.
• Construction Loans Financing solutions for residential construction projects arranged through the broker's lender panel.
• SMSF Loans Self-managed superannuation fund lending for property investment using superannuation funds, designed to align with long-term wealth goals.
• Commercial Loans Business financing options for entrepreneurs and investors, covering office spaces and industrial sites.
• Pre-approval Services In-principle loan approval service to help buyers understand their borrowing capacity before making property purchases.

Quantifiable outcome

• Over 10,000 union members have saved money on their home loans

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• LMG Broker Services Pty LtdcoreOthersUnion Shopper Mortgage Planners is authorised under LMG Broker Services Pty Ltd Australian Credit Licence 517192. LMG appears to be the parent or umbrella company providing licensing, compliance, and operational infrastructure for the broker network.
• Loan MarketcoreTechnology or IntegrationUnion Shopper Mortgage Planners operates as part of the Loan Market broker panel. Loan Market provides technology infrastructure, access to lender panels (up to 62 lenders), and broker support systems. The company uses Loan Market's platform for broker services and compliance.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mortgage Choice (REA Group): National mortgage broker franchise now owned by REA Group. Directly comparable retail mortgage brokerage model with a franchise network and broad lender panel.
• Loan Market Group: The aggregator/broker network under which USMP operates. Directly comparable as an Australian mortgage broker network offering lender panel access, technology and compliance infrastructure.
• Smartline Personal Mortgage Advisors: Retail mortgage broker franchise in Australia with a multi-lender panel. Comparable in business model as a commission-based residential mortgage broker serving retail customers.
• Aussie Home Loans: Australia's largest retail mortgage broker brand, offering home loans across a broad lender panel. Comparable as a relationship-led broker serving consumers, though operating at much larger national scale.
• Home Loan Experts: Australian mortgage broker with a multi-lender panel and similar relationship-based, free-to-customer service model. Directly comparable retail broker at similar scale.

Broad incumbents

• Connective Home Loans: Major Australian mortgage aggregator supporting a national broker network. Comparable as the aggregator backbone providing lender panel access to retail brokers.
• AFG (Australian Finance Group): Large Australian mortgage aggregator with a member broker network. Comparable as a wholesale/aggregator layer over retail brokers like USMP.
• PLAN Australia (Choice Aggregation Services): Aggregator supporting a national broker network in Australia. Comparable as an upstream infrastructure peer that retail brokers like USMP plug into for lender access and compliance.

Emerging players

• Lendi: Digital-first Australian mortgage broker with its own technology platform. Comparable as a retail broker competing for the same consumer, though differentiated by a tech-led acquisition model.
• Athena Home Loans: Australian digital mortgage lender that also distributes via brokers. Comparable as a participant in the same home-loan value chain, with overlap on the broker-distribution side.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/union-shopper-mortgage-planners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Shopper Mortgage Planners