Alberta Media Production Industries Association (AMPIA)

What Alberta Media Production Industries Association (AMPIA) does

The Alberta Media Production Industries Association (AMPIA) is a private, member-driven non-profit industry association founded in 1974 and headquartered at 242, 9722 102 St NW in Edmonton, Alberta. It represents the interests of Alberta film, television, and interactive digital media producers, operating as the provincial trade body that liaises with government agencies, runs industry recognition and professional development programs, and facilitates networking across the screen-based sector.

AMPIA's core offerings consist of a tiered annual membership structure (ranging from $25 for individual students to $750 for broadcasters, with production companies priced at $225-$500 based on employee count), the annual Rosie Awards ceremony at the Jubilee Auditorium in Calgary, the one-day Producer Power Up professional development conference (120+ attendees in 2025), the Edmonton Film Prize ($15,000 to winner, $5,000 per runner-up), the Bespoke Mentorship Program, and the TELUS Originals pitch intake. It also maintains a searchable Membership Directory and an Export Resources program supporting international co-production through MOUs signed in 2018 with Guangdong Motion Picture Industry and the Shanghai Broadcasting Film & Television Producers Association.

Revenue is generated through membership dues, event registration, and corporate sponsorship (including ATB Financial, Bishop & McKenzie LLP, Romanovsky & Associates LLP, Telefilm Canada, and Alberta Film Commission). GTM is community-led: AMPIA acquires members through networking events, industry panels, workshops, and partnerships with government and educational institutions such as Mount Royal University and NAIT. Distribution is via a self-serve WooCommerce storefront on ampia.org and in-person event registration, with no AI/ML technology stack disclosed.

Name

Alberta Media Production Industries Association (AMPIA)

Legal name

Alberta Media Production Industries Association

Website

https://ampia.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

AMPIA is a non-profit industry association founded in 1974 in Edmonton, Alberta, representing film, television, and interactive digital media producers through tiered memberships, the annual Rosie Awards, the Producer Power Up conference, and government liaison.

Ownership category

akta.pro rank

Product category

Film & Television Industry Association Services

NAICS

Business Associations (813910), Motion Picture and Sound Recording Industries (512)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Media Arts & Film/Photography Nonprofits (BPAGAHAJ)

Keywords

• Film industry association
• Media production advocacy
• Professional development programs
• Screen industries support
• Film awards program

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: AMPIA generates revenue through tiered membership fees from production companies, broadcasters, support companies, individual craftspeople, and educational institutions. Annual membership fees range from $25 for students to $750 for broadcasters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AMPIA is a non-profit industry association that provides tiered membership services to Alberta's film, television, and interactive digital media producers, craftspeople, broadcasters, and educational institutions. Its offerings include the annual Rosie Awards ceremony, the Producer Power Up professional development conference, the Bespoke Mentorship Program, the Edmonton Film Prize, and the TELUS Originals pitch program, alongside advocacy and government liaison services for the provincial screen industries.

Product overview

AMPIA operates as a member-driven association offering a tiered membership structure ranging from $25 (Individual Students) to $750 (Broadcasters), serving production companies, craftspeople, and educational institutions. The organization's core offerings center on industry recognition through The Rosie Awards (Alberta's premier film and TV celebration), professional development via the annual Producer Power Up conference and Bespoke Mentorship Program, and funding support through the TELUS originals pitch program. Additional services include the Edmonton Film Prize, Member Spotlight profiles, Lifetime Achievement and Friend of the Industry Awards, a searchable Membership Directory, and Export Resources for international market access. The association also maintains a Film Portfolio Showcase featuring Alberta-produced works.

Differentiator

Problem solved

Functional benefit

Brands

• Rosie Awards: Alberta's premier film and television awards ceremony celebrating top talent and industry professionals
• Producer Power Up
• Bespoke Mentorship Program
• Edmonton Film Prize

Products and services

• AMPIA Membership Tiers
• The Rosie Awards
• Producer Power Up Conference
• Edmonton Film Prize
• Bespoke Mentorship Program
• TELUS Originals Pitch Program
• Membership Directory
• Export Resources
• David Billington Award
• Lifetime Achievement Award
• Friend of the Industry Award

Quantifiable outcome

• Producer Power Up 2025 attracted approximately 120 attendees including students, emerging, mid-level, and senior producers
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Guangdong Motion Picture IndustryminorStrategic or Co-development Partner · 1 January 2018International partnership established via Memorandum of Understanding in January 2018. Facilitates cross-border film collaborations and market access between Alberta and Guangdong producers.
• Shanghai Broadcasting Film & Television Producers AssociationminorStrategic or Co-development Partner · 1 January 2018International partnership agreement for film and television cooperation between Alberta and Shanghai markets.
• Guangdong Matrix Film Development Limited CompanyminorStrategic or Co-development Partner · 1 January 2018Partnership agreement signed with AMPIA and Guangdong Motion Picture Industry for film development and market collaboration.
• Alberta Film CommissioncoreStrategic or Co-development PartnerGovernment agency supporting Alberta's film and television industry. AMPIA collaborates with the Commission on events, awards, and advocacy initiatives. The Commission is a regular sponsor of Producer Power Up and provides funding support for industry development.
• Edmonton Screen Industries Office (ESIO)coreStrategic or Co-development PartnerEdmonton's screen industries office promoting the city's film and television sector. Co-sponsors Producer Power Up events and collaborates on industry initiatives.
• Calgary Economic DevelopmentcoreStrategic or Co-development PartnerEconomic development organization for Calgary and Southern Alberta. Partners with AMPIA on events and promoting Calgary as a film production destination. Sponsors Producer Power Up and other industry events.
• Telefilm CanadacoreStrategic or Co-development PartnerFederal cultural agency investing in and promoting Canada's screen-based content. Sponsors AMPIA events and provides funding guidance to Alberta producers through workshops and presentations.
• Edmonton Arts CouncilcoreStrategic or Co-development PartnerArts funding body for Edmonton. Partners with AMPIA on the Edmonton Film Prize, presenting $15,000 to the winner and $5,000 to each runner-up. Co-sponsored 2026 Producer Power Up.
• Mount Royal UniversityminorStrategic or Co-development PartnerCalgary-based university that hosted the 2025 Producer Power Up event, providing venue and educational partnership for professional development.
• NAIT (Northern Alberta Institute of Technology)minorStrategic or Co-development PartnerEdmonton polytechnic that hosted the 2024 Producer Power Up at the Dow Theatre, with hands-on demonstrations of their Motion Capture Studio.
• ATB FinancialminorGTM or Marketing PartnerSponsor of 2026 Producer Power Up, supporting professional development and networking events for Alberta producers.
• Bishop & McKenzie LLPminorGTM or Marketing PartnerEntertainment law firm sponsoring 2026 Producer Power Up panel on production contracts and entertainment law.
• Romanovsky & Associates LLPminorGTM or Marketing PartnerLaw firm sponsoring 2026 Producer Power Up Telefilm funding panel.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PACT (Producers Alliance for Cinema and Television): UK trade association representing independent film, TV, and digital production companies. PACT's role in advocacy, collective bargaining, and member services closely mirrors AMPIA's, making it the most directly comparable international peer in a major English-language production market.
• Canadian Media Producers Association (CMPA): National trade association representing Canadian independent production companies across film, TV, and digital media. CMPA operates as AMPIA's national-level counterpart, providing similar advocacy, policy work, and member services at a pan-Canadian scale and competing for the same Alberta producers as AMPIA.
• Women in Film & Television International (WIFT): Global network of Women in Film & Television chapters operating as membership-based associations supporting women in screen industries. WIFT shares AMPIA's model of tiered membership, professional development, networking events, and advocacy for an underserved segment of the production community.
• Producers Guild of America (PGA): US trade organization for film, TV, and new media producers. PGA runs analogous advocacy, mentorship (e.g., Producing Pipeline), and awards programs (Producers Guild Awards) and represents the closest US functional analog to AMPIA's mandate to represent producer members.
• Independent Film & Television Alliance (IFTA): International trade association of independent film and television producers and distributors. IFTA's membership model, sales/market access role, and producer advocacy mirror AMPIA's goals, particularly with respect to international co-production and export support.
• FIAPF (International Federation of Film Producers Associations): International federation of national film producers' associations. FIAPF's mandate to represent producer associations globally directly parallels AMPIA's trade-association model and provides the international umbrella under which national bodies like CMPA and equivalents in other countries coordinate.

Broad incumbents

• Telefilm Canada: Federal cultural agency investing in Canadian screen-based content. While a Crown corporation rather than a member association, Telefilm is a core AMPIA partner and effectively a higher-tier body in the same producer-support ecosystem, providing the funding that AMPIA members navigate and depend on.
• Academy of Canadian Cinema & Television: National organization administering the Canadian Screen Awards and Canadian Screen Week. While broader in mandate (recognition, education, talent development), it operates adjacent to AMPIA's Rosie Awards and represents a higher-tier industry recognition body with significantly larger resources.

Others

• Directors Guild of Canada (DGC): Canadian national labour organization representing directors, editors, and other production crafts. While operating as a union rather than a trade association, DGC shares Alberta presence (DGC-AB) and represents an adjacent craft constituency in the same production ecosystem AMPIA serves.
• Banff Centre for Arts and Creativity: Alberta-based post-secondary arts and cultural institution offering training programs including the Banff World Media Festival. Operates adjacent to AMPIA in Alberta's creative ecosystem, particularly overlapping on professional development and producer training (e.g., BWMF Workshop Series referenced on AMPIA's site).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alberta-media-production-industries-association-ampia-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Alberta Media Production Industries Association (AMPIA)