MozzaRisella

What MozzaRisella does

MozzaRisella is the consumer brand of Italian private limited company Frescolat S.r.l., founded in 2010 and headquartered in Caerano di San Marco (Treviso) with a dedicated plant-based manufacturing plant in San Vito di Altivole. The company produces vegan cheese alternatives, spreadable plant-based creams, melting slices, grated and wedge formats, a pizza-specific SKU, and a shelf-stable basil pesto. Its offering is built on a single proprietary ingredient platform called Bio SuRice—Italian brown rice seeds germinated in spring water at 600 meters above sea level in Lessinia Park (Little Dolomites), with the sprouted grain transformed into drink, cream, and solid formats. The company markets the sprouting process as pre-digesting the grain and elevating its protein, vitamin, and mineral content relative to unsprouted seeds, and pairs this claim with certified allergen-free positioning (0% lactose, soy, gluten, animal derivatives).

The product architecture is a horizontal CPG line rather than a single format, with ~12 stock-keeping units spanning the chilled fresh aisle and one ambient SKU. MozzaRisella sells almost exclusively through B2C retail: organic supermarket chains and natural health food stores stocking the chilled fresh department in Italy, with a multilingual website (Italian, English, German, Turkish) signalling intent to address export markets. The company holds EU Organic, BRC Food, IFS Food, FDA, and Kosher certifications, which collectively satisfy the compliance thresholds of large European organic retailers and unlock US export. Pricing is set at the retail level via unit pricing (80g slices, 135g-200g formats, 500g pizza block); no direct-to-consumer e-commerce store is operated and no subscription model is in evidence. Customer segments are health-conscious consumers, vegans, and individuals with lactose intolerance or gluten sensitivity. Headcount is reported in the 11-50 range and the company is independently held with no disclosed external investors, funding rounds, mergers, acquisitions, or executive changes on record.

Name

MozzaRisella

Legal name

Frescolat S.r.l.

Website

https://mozzarisella.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MozzaRisella is the plant-based food brand of Italian company Frescolat S.r.l., producing vegan cheese alternatives, spreads, slices, and sauces from proprietary Bio SuRice sprouted Italian brown rice, sold primarily through organic supermarkets and health food stores in Italy.

Ownership category

akta.pro rank

Product category

Plant-Based Dairy Alternatives

NAICS

Food Manufacturing (311)

SIC

Dairy Products (2020), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Cheese Analogues Processing (Slices, Shreds, Blocks, Meltables) (AFAHAJAC)

Keywords

• Plant-based cheese alternatives
• Vegan dairy alternatives
• Sprouted brown rice products
• Organic allergen-free foods
• Italian ready-made sauces

Headquarters

HQ city

San Marco

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of plant-based food products including cheese alternatives, spreads, slices, creams, and ready-made sauces. Revenue generated from B2C sales through organic supermarkets and health food stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MozzaRisella manufactures and sells a line of 100% plant-based cheese alternatives, spreadable creams, melting slices, grated and wedge products, and ready-made pesto sauces. All products are made from Bio SuRice, the company's proprietary sprouted Italian brown rice base, and are certified organic and free from lactose, gluten, soy, and animal derivatives. Products are sold in chilled fresh departments of organic supermarkets and health food stores.

Product overview

MozzaRisella is a plant-based and organic food products company producing vegan cheese alternatives and ready-made sauces made from sprouted Italian brown rice. The core product line includes fresh plant-based blocks (MozzaRisella Classica, Smoked), spreadable products (SpalmaRisella, Cremoso, BluRisella), and sliced products (Basil Slices, Cheddar Flavor Slices). Additional products include Granrì (grated and wedge formats), MascaRice (whole-grain vegetable cream), and Basil Pesto sauce. All products are certified organic, free from allergens (lactose, gluten, soy), and made using Bio SuRice® sprouted brown rice as the base ingredient. The company operates through two main product categories: "I Freschi" (Fresh Products) and "Sughi Pronti" (Ready-made Sauces).

Differentiator

Problem solved

Functional benefit

Brands

• MozzaRisella Classica/Granrì: Fresh plant-based alternative to dairy cheese, 100% vegan, 200g
• MozzaRisella Smoked
• BluRisella/Spreadable Blue
• SpalmaRisella/Spreadable Classic
• Cremoso/Spreadable Cremoso
• MascaRice
• Slices with Basil
• Slices Cheddar Flavor
• Pesto al Basilico
• Granrì Spicchio
• Granrì Grattugiato
• MozzaRisella per Pizza

Products and services

• MozzaRisella Classica Fresh plant-based alternative to dairy cheese made from Bio SuRice sprouted brown rice, with a delicate taste; certified organic, 200g block format. Targeted at vegans, lactose-intolerant consumers, and health-conscious shoppers buying in organic supermarkets.
• MozzaRisella Fumè (Smoked) Fresh pasteurized plant-based cheese alternative with a characteristic smoky flavor, made with Bio SuRice sprouted brown rice in a 200g format. Sold to consumers seeking a flavored vegan cheese alternative in organic retail.
• BluRisella (Spreadable Blue) Creamy and spreadable plant-based alternative with blue cheese flavor, featuring nori and ulva seaweed, made with Bio SuRice sprouted brown rice, 200g. Targeted at consumers wanting a spreadable vegan cheese with a distinctive flavor profile.
• SpalmaRisella (Spreadable Classic) Light and delicate spreadable plant-based product for vegetables, bread, crackers, and for preparing vegetable béchamel sauces; 150g format. Sold to allergen-conscious consumers seeking a versatile vegan spread.
• Cremoso (Spreadable Cremoso) Light, soft, spreadable plant-based cream with a creamy consistency, made with Bio SuRice in a 150g format, suited for sandwiches, fruits, and desserts. Targeted at health-conscious and vegan consumers.
• MascaRice First whole-grain vegetable cream made from Bio SuRice sprouted brown rice, allergen-free with no added sugar, in 250g format, used for desserts and savory recipes. Targeted at consumers seeking a nutritionally dense, allergen-free plant cream alternative to mascarpone.
• Fettine con Basilico (Slices Basil) Fresh plant-based melting slices with basil flavor, with no preservatives or colorings, in 80g format, used for filling toasts, gratinating pasta or vegetables. Sold to consumers wanting convenient single-serve vegan cheese slices.
• Fettine Gusto Saporito (Slices Cheddar Flavor) Fresh plant-based melting slices with strong cheddar flavor, in 80g format, used for filling veggie burgers, toasts, and gratinating dishes. Targeted at consumers seeking an aged/cheddar-style vegan cheese alternative.
• Granrì Grattugiato Natural, well-balanced plant-based grated product from sprouted brown rice in a 200g format, used for seasoning, creaming, gratinating, or sprinkling on pasta, lasagna, and risotto. Sold to consumers looking for a grated vegan cheese alternative.
• Granrì Spicchio Natural plant-based wedge product from Bio SuRice sprouted brown rice in a 200g format, designed to be grilled, pan-fried, or baked. Targeted at consumers wanting a firm vegan cheese for hot cooking applications.
• MozzaRisella per Pizza Plant-based product designed specifically for pizza topping and baking applications, in a 500g format. Targeted at consumers making vegan or allergen-free pizza at home.
• Pesto al Basilico (Basil Pesto) 100% plant-based pesto sauce made with certified fresh Ligurian basil (60g fresh basil per 100g pesto) and Mozzarisella cheddar, unpasteurized with 24-month shelf life and stored outside the refrigerator, in 135g format. Targeted at consumers wanting a ready-made allergen-free pesto sauce.

Quantifiable outcome

• Sprouts contain up to 100% more proteins, vitamins, mineral salts than unsprouted seeds
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bute Island Foods (Sheese): UK-based maker of Sheese brand vegan cheese blocks, slices, and grated; comparable as a European artisanal plant-based cheese specialist with similar product formats and specialty retail distribution.
• Miyoko's Creamery: Artisan plant-based cheese brand (now under Best Foods/Otsuka ownership) using traditional cheesemaking techniques with plant milks; comparable in premium artisanal positioning and natural foods channel focus.
• Daiya Foods: Canadian plant-based cheese, pizza, and dairy alternative brand with broad SKU coverage including shreds, slices, blocks, and cream cheese; comparable in product range and mainstream retail ambition.
• Violife: Plant-based cheese specialist (owned by Upfield) producing vegan slices, blocks, grated, and cream cheese alternatives across global markets; most directly comparable competitor in product format and channel strategy.
• Follow Your Heart: US-based plant-based cheese and dairy alternative brand offering vegan slices, shreds, and cream cheese; comparable in artisanal, allergen-free positioning and natural foods channel distribution.
• Treeline Cheese: US plant-based cheese brand using cashew and other nut bases; comparable as an artisanal allergen-free vegan cheese competitor in natural foods retail.

Broad incumbents

• Bel Group (Laughing Cow, Babybel): Major global dairy incumbent expanding rapidly into plant-based cheese with The Laughing Cow Plant Based and Nurishh brands; represents the threat of incumbent scale moving into MozzaRisella's category.
• Oatly: Global plant-based dairy leader (now publicly listed) with category-defining brand building; comparable as a successful European-origin plant-based dairy company that scaled from niche to mainstream, illustrating the category trajectory.
• Danone (Alpro): European plant-based dairy incumbent under Danone with broad portfolio including plant-based yogurts, drinks, and increasingly cheese alternatives; comparable as a larger, well-funded European plant-based dairy competitor.

Regional players

• Sacla': Italian premium pesto and sauce brand; directly comparable for MozzaRisella's Pesto al Basilico product line and as an Italian artisan food brand with supermarket distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/Mozza_Risella
• Facebookfacebook.com/mozzarisella

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MozzaRisella