MozzaRisella
MozzaRisella is the plant-based food brand of Italian company Frescolat S.r.l., producing vegan cheese alternatives, spreads, slices, and sauces from proprietary Bio SuRice sprouted Italian brown rice, sold primarily through organic supermarkets and health food stores in Italy.
- Company typePrivate
- Founded2010
- HeadquartersSan Marco, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MozzaRisella does
MozzaRisella is the consumer brand of Italian private limited company Frescolat S.r.l., founded in 2010 and headquartered in Caerano di San Marco (Treviso) with a dedicated plant-based manufacturing plant in San Vito di Altivole. The company produces vegan cheese alternatives, spreadable plant-based creams, melting slices, grated and wedge formats, a pizza-specific SKU, and a shelf-stable basil pesto. Its offering is built on a single proprietary ingredient platform called Bio SuRice—Italian brown rice seeds germinated in spring water at 600 meters above sea level in Lessinia Park (Little Dolomites), with the sprouted grain transformed into drink, cream, and solid formats. The company markets the sprouting process as pre-digesting the grain and elevating its protein, vitamin, and mineral content relative to unsprouted seeds, and pairs this claim with certified allergen-free positioning (0% lactose, soy, gluten, animal derivatives).
The product architecture is a horizontal CPG line rather than a single format, with ~12 stock-keeping units spanning the chilled fresh aisle and one ambient SKU. MozzaRisella sells almost exclusively through B2C retail: organic supermarket chains and natural health food stores stocking the chilled fresh department in Italy, with a multilingual website (Italian, English, German, Turkish) signalling intent to address export markets. The company holds EU Organic, BRC Food, IFS Food, FDA, and Kosher certifications, which collectively satisfy the compliance thresholds of large European organic retailers and unlock US export. Pricing is set at the retail level via unit pricing (80g slices, 135g-200g formats, 500g pizza block); no direct-to-consumer e-commerce store is operated and no subscription model is in evidence. Customer segments are health-conscious consumers, vegans, and individuals with lactose intolerance or gluten sensitivity. Headcount is reported in the 11-50 range and the company is independently held with no disclosed external investors, funding rounds, mergers, acquisitions, or executive changes on record.
MozzaRisella firmographics
Firmographics- Name
- MozzaRisella
- Legal name
- Frescolat S.r.l.
- Website
- https://mozzarisella.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MozzaRisella is the plant-based food brand of Italian company Frescolat S.r.l., producing vegan cheese alternatives, spreads, slices, and sauces from proprietary Bio SuRice sprouted Italian brown rice, sold primarily through organic supermarkets and health food stores in Italy.
- Ownership category
- akta.pro rank
MozzaRisella industry classification
Industry- Product category
- Plant-Based Dairy Alternatives
- NAICS
- Food Manufacturing (311)
- SIC
- Dairy Products (2020), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Cheese Analogues Processing (Slices, Shreds, Blocks, Meltables) (AFAHAJAC)
Keywords
Where MozzaRisella is headquartered
LocationHeadquarters
- HQ city
- San Marco
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
MozzaRisella business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of plant-based food products including cheese alternatives, spreads, slices, creams, and ready-made sauces. Revenue generated from B2C sales through organic supermarkets and health food stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for plant-based cheese alternatives and spreads |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MozzaRisella product offering
Product offeringCore offering
MozzaRisella manufactures and sells a line of 100% plant-based cheese alternatives, spreadable creams, melting slices, grated and wedge products, and ready-made pesto sauces. All products are made from Bio SuRice, the company's proprietary sprouted Italian brown rice base, and are certified organic and free from lactose, gluten, soy, and animal derivatives. Products are sold in chilled fresh departments of organic supermarkets and health food stores.
Product overview
MozzaRisella is a plant-based and organic food products company producing vegan cheese alternatives and ready-made sauces made from sprouted Italian brown rice. The core product line includes fresh plant-based blocks (MozzaRisella Classica, Smoked), spreadable products (SpalmaRisella, Cremoso, BluRisella), and sliced products (Basil Slices, Cheddar Flavor Slices). Additional products include Granrì (grated and wedge formats), MascaRice (whole-grain vegetable cream), and Basil Pesto sauce. All products are certified organic, free from allergens (lactose, gluten, soy), and made using Bio SuRice® sprouted brown rice as the base ingredient. The company operates through two main product categories: "I Freschi" (Fresh Products) and "Sughi Pronti" (Ready-made Sauces).
Differentiator
Problem solved
Functional benefit
Brands
- MozzaRisella Classica/Granrì: Fresh plant-based alternative to dairy cheese, 100% vegan, 200g
- MozzaRisella Smoked
- BluRisella/Spreadable Blue
- SpalmaRisella/Spreadable Classic
- Cremoso/Spreadable Cremoso
- MascaRice
- Slices with Basil
- Slices Cheddar Flavor
- Pesto al Basilico
- Granrì Spicchio
- Granrì Grattugiato
- MozzaRisella per Pizza
Products and services
- MozzaRisella Classica Fresh plant-based alternative to dairy cheese made from Bio SuRice sprouted brown rice, with a delicate taste; certified organic, 200g block format. Targeted at vegans, lactose-intolerant consumers, and health-conscious shoppers buying in organic supermarkets.
- MozzaRisella Fumè (Smoked) Fresh pasteurized plant-based cheese alternative with a characteristic smoky flavor, made with Bio SuRice sprouted brown rice in a 200g format. Sold to consumers seeking a flavored vegan cheese alternative in organic retail.
- BluRisella (Spreadable Blue) Creamy and spreadable plant-based alternative with blue cheese flavor, featuring nori and ulva seaweed, made with Bio SuRice sprouted brown rice, 200g. Targeted at consumers wanting a spreadable vegan cheese with a distinctive flavor profile.
- SpalmaRisella (Spreadable Classic) Light and delicate spreadable plant-based product for vegetables, bread, crackers, and for preparing vegetable béchamel sauces; 150g format. Sold to allergen-conscious consumers seeking a versatile vegan spread.
- Cremoso (Spreadable Cremoso) Light, soft, spreadable plant-based cream with a creamy consistency, made with Bio SuRice in a 150g format, suited for sandwiches, fruits, and desserts. Targeted at health-conscious and vegan consumers.
- MascaRice First whole-grain vegetable cream made from Bio SuRice sprouted brown rice, allergen-free with no added sugar, in 250g format, used for desserts and savory recipes. Targeted at consumers seeking a nutritionally dense, allergen-free plant cream alternative to mascarpone.
- Fettine con Basilico (Slices Basil) Fresh plant-based melting slices with basil flavor, with no preservatives or colorings, in 80g format, used for filling toasts, gratinating pasta or vegetables. Sold to consumers wanting convenient single-serve vegan cheese slices.
- Fettine Gusto Saporito (Slices Cheddar Flavor) Fresh plant-based melting slices with strong cheddar flavor, in 80g format, used for filling veggie burgers, toasts, and gratinating dishes. Targeted at consumers seeking an aged/cheddar-style vegan cheese alternative.
- Granrì Grattugiato Natural, well-balanced plant-based grated product from sprouted brown rice in a 200g format, used for seasoning, creaming, gratinating, or sprinkling on pasta, lasagna, and risotto. Sold to consumers looking for a grated vegan cheese alternative.
- Granrì Spicchio Natural plant-based wedge product from Bio SuRice sprouted brown rice in a 200g format, designed to be grilled, pan-fried, or baked. Targeted at consumers wanting a firm vegan cheese for hot cooking applications.
- MozzaRisella per Pizza Plant-based product designed specifically for pizza topping and baking applications, in a 500g format. Targeted at consumers making vegan or allergen-free pizza at home.
- Pesto al Basilico (Basil Pesto) 100% plant-based pesto sauce made with certified fresh Ligurian basil (60g fresh basil per 100g pesto) and Mozzarisella cheddar, unpasteurized with 24-month shelf life and stored outside the refrigerator, in 135g format. Targeted at consumers wanting a ready-made allergen-free pesto sauce.
Quantifiable outcome
- Sprouts contain up to 100% more proteins, vitamins, mineral salts than unsprouted seeds
- +1 more outcomes
Companies that use MozzaRisella
Customer profileSegments3 records
Ideal customer profiles3 records
MozzaRisella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MozzaRisella partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
MozzaRisella competitors and assessment
Company assessmentDirect peers
- Bute Island Foods (Sheese): UK-based maker of Sheese brand vegan cheese blocks, slices, and grated; comparable as a European artisanal plant-based cheese specialist with similar product formats and specialty retail distribution.
- Miyoko's Creamery: Artisan plant-based cheese brand (now under Best Foods/Otsuka ownership) using traditional cheesemaking techniques with plant milks; comparable in premium artisanal positioning and natural foods channel focus.
- Daiya Foods: Canadian plant-based cheese, pizza, and dairy alternative brand with broad SKU coverage including shreds, slices, blocks, and cream cheese; comparable in product range and mainstream retail ambition.
- Violife: Plant-based cheese specialist (owned by Upfield) producing vegan slices, blocks, grated, and cream cheese alternatives across global markets; most directly comparable competitor in product format and channel strategy.
- Follow Your Heart: US-based plant-based cheese and dairy alternative brand offering vegan slices, shreds, and cream cheese; comparable in artisanal, allergen-free positioning and natural foods channel distribution.
- Treeline Cheese: US plant-based cheese brand using cashew and other nut bases; comparable as an artisanal allergen-free vegan cheese competitor in natural foods retail.
Broad incumbents
- Bel Group (Laughing Cow, Babybel): Major global dairy incumbent expanding rapidly into plant-based cheese with The Laughing Cow Plant Based and Nurishh brands; represents the threat of incumbent scale moving into MozzaRisella's category.
- Oatly: Global plant-based dairy leader (now publicly listed) with category-defining brand building; comparable as a successful European-origin plant-based dairy company that scaled from niche to mainstream, illustrating the category trajectory.
- Danone (Alpro): European plant-based dairy incumbent under Danone with broad portfolio including plant-based yogurts, drinks, and increasingly cheese alternatives; comparable as a larger, well-funded European plant-based dairy competitor.
Regional players
- Sacla': Italian premium pesto and sauce brand; directly comparable for MozzaRisella's Pesto al Basilico product line and as an Italian artisan food brand with supermarket distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
MozzaRisella social profiles
Digital presenceMozzaRisella compliance and trust
Trust signalCompliance5 records
MozzaRisella financial estimates
Financial estimateRevenue estimate
Valuation estimate
MozzaRisella leadership team
Management profileNumber of profiles
Profiles1 record
MozzaRisella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MozzaRisella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MozzaRisella
What does MozzaRisella do?
MozzaRisella manufactures and sells a line of 100% plant-based cheese alternatives, spreadable creams, melting slices, grated and wedge products, and ready-made pesto sauces. All products are made from Bio SuRice, the company's proprietary sprouted Italian brown rice base, and are certified organic and free from lactose, gluten, soy, and animal derivatives. Products are sold in chilled fresh departments of organic supermarkets and health food stores.
Is MozzaRisella a public or private company?
MozzaRisella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MozzaRisella founded?
MozzaRisella was founded in 2010. It employs 11 to 50 people.
Where is MozzaRisella based?
MozzaRisella is headquartered in San Marco, Italy, in the Europe region.
How does MozzaRisella make money?
One revenue line is on record: product Sales.
Who are MozzaRisella's main competitors?
Direct peers on record are Bute Island Foods (Sheese), Miyoko's Creamery, Daiya Foods, Violife, Follow Your Heart and Treeline Cheese. Broad incumbents are Bel Group (Laughing Cow, Babybel), Oatly and Danone (Alpro). Sacla' is listed as a regional player.
Does MozzaRisella have an API?
No public API is recorded for MozzaRisella.
What industry is MozzaRisella in?
MozzaRisella's product category is Plant-Based Dairy Alternatives. Its primary akta.pro industry code is AFAHAJAC, Plant-Based Cheese Analogues Processing (Slices, Shreds, Blocks, Meltables). Its NAICS code is 311 and its SIC code is 2020.