Morton and Furbish Real Estate

What Morton and Furbish Real Estate does

Morton and Furbish Real Estate is a privately held, family-owned real estate brokerage serving the Rangeley Lakes Region of Maine from a single office at 2478 Main Street, Rangeley. The firm operates a traditional full-service brokerage model, listing and selling residential properties, waterfront homes, building lots, land parcels, and commercial real estate across communities including Rangeley, Dallas Plt, Sandy River Plt, and surrounding townships. Active listings visible on the website range from approximately $425K to $3.95M, indicating a meaningful waterfront and luxury mix, and the firm reports 870+ historical sold listings with 70+ current listings. The company also owns and operates Rangeley Rentals, a wholly-owned vacation rental management subsidiary with 300+ properties that functions as a buyer lead-generation pipeline by converting vacationing renters into eventual property purchasers.

The firm employs 17 licensed agents, including broker/owners Jamie and Beth Eastlack, two brokers, one associate broker, and additional sales agents and associates, with over 120 combined years of experience. Notably, all Top 5 Agents for 2024 in the Rangeley Lakes Region work at the firm. Underlying technology is a standard brokerage platform: the website is powered by Union Street Media, listing data is sourced from the Maine Real Estate Information System (MREIS) MLS, virtual tours are delivered via Property Panorama, the mortgage calculator pulls rates from the Federal Reserve Bank of St. Louis (FRED) API, and Google Maps and reCAPTCHA provide location and form protection. The firm is differentiated by its exclusive display boards in both Downtown Oquossoc and Downtown Rangeley, its 1899 founding date, family ownership spanning 50+ years, and the cross-pollination between its vacation rental book and brokerage lead funnel.

Revenue is generated primarily through traditional real estate commissions on residential, land, and commercial transactions, supplemented by management and marketing fees from the Rangeley Rentals vacation rental portfolio. Commission rates are not publicly disclosed. The firm is privately held with no external investors, no funding rounds, and no parent company, and it operates as a DBA under both Morton & Furbish Real Estate and Morton & Furbish Agency. The go-to-market motion is sales-led, leveraging direct agent relationships, a physical office presence open seven days a week, multi-channel digital marketing (Facebook, Instagram, YouTube, Realtor.com, Maine MLS), and the vacation rental pipeline to source and close transactions.

Name

Morton and Furbish Real Estate

Legal name

Morton & Furbish Real Estate

Website

https://morton-furbish.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

1–10 employees

Short description

Morton and Furbish Real Estate is a family-owned real estate brokerage serving the Rangeley Lakes Region of Maine since 1899, with 17 agents offering residential, waterfront, land, and commercial listings alongside a 300+ property vacation rental subsidiary.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Waterfront property listings
• Vacation rental management
• Land and building lots
• Commercial real estate sales

Headquarters

HQ city

Rangeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential, land, and commercial property sales in the Rangeley Lakes Region

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Morton & Furbish Real Estate is a full-service residential real estate brokerage in the Rangeley Lakes Region of Maine, providing buying and selling services for residential homes, waterfront properties, land/building lots, Saddleback Mountain-area properties, and commercial real estate. The firm also operates Rangeley Rentals, a vacation rental management business with 300+ properties that serves as a unique buyer lead-generation channel.

Product overview

Morton & Furbish Real Estate is a traditional full-service real estate brokerage operating as a single, unified service offering rather than a software platform. The company provides residential and commercial property sales, land sales, and vacation rental management services. Key product components include the core brokerage service for buying and selling homes, land, and commercial properties; specialized waterfront property listings; Saddleback Mountain area properties; and an affiliated vacation rental business (Rangeley Rentals) with over 300 properties that serves as a client acquisition channel. The company also offers user account features for saving listings and receiving updates, home worth assessment tools, and market analysis reports. The platform is powered by Union Street Media and displays Maine MLS (MREIS) listing data.

Differentiator

Problem solved

Functional benefit

Brands

• Rangeley Rentals: Vacation rental business operated by Morton & Furbish with over 300 properties in the Rangeley Lakes Region.

Products and services

• Morton & Furbish Real Estate Agency Full-service residential real estate brokerage serving the Rangeley Lakes Region of Maine, offering buying and selling services for homes, land, and commercial properties. Founded in 1899, family-owned and operated with over 120 combined years of agent experience.
• Waterfront Properties Specialized listings for homes and land with direct waterfront access on lakes including Rangeley Lake, Cupsuptic Lake, Mooselookmeguntic Lake, and other area lakes and ponds.
• Vacation Rentals (Rangeley Rentals) Vacation rental management business with over 300 properties in the Rangeley Lakes Region. Attracts potential buyers who fall in love with the area while vacationing, generating a buyer lead pipeline for the brokerage.
• Commercial Properties Commercial real estate listings in Rangeley, Maine, including properties suitable for tourism-driven businesses, retail, and other commercial ventures in the region.
• Saddleback Mountain Properties Specialized listings near Saddleback Mountain and Saddleback Lake, including residential properties, building lots, and ski area properties in the Saddleback region.
• Home Worth Assessment Interactive form-based tool for homeowners to estimate their property value based on property type, bedrooms, bathrooms, square footage, lot size, heating/cooling systems, basement, parking, and home condition.
• Market Analysis Reports Real estate market analysis service providing reports and data on property values, trends, and market conditions in the Rangeley Lakes Region.

Quantifiable outcome

• Top producing agency in the Rangeley Lakes Region for 15+ years
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSrZbPSLM4ZC5FJV3OZ6iqw
• Facebookfacebook.com/Morton-Furbish-Real-Estate-112361355499993/timeline
• LinkedInlinkedin.com/pub/james-eastlack-morton-furbish/32/516/a51
• Instagraminstagram.com/mortonfurbishrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morton and Furbish Real Estate