Hostellerie des Vins de Rognes

What Hostellerie des Vins de Rognes does

Hostellerie des Vins de Rognes is a French wine cooperative headquartered in Rognes, Provence (Chemin de Brès – RD 15, 13840), founded in 1924 and rebranded under its current name in 2012–2013 following modernization of its production facility and the launch of an on-site caveau de vente. The cooperative vinifies grapes from more than 550 hectares of member vineyards and accounts for approximately 15% of the total Coteaux d'Aix-en-Provence AOP appellation output. Its portfolio is organized into three quality tiers: prestige cuvées (Cuvée 1924, Château Trévaresse, Château Cabanes Bio), signature cuvées (Pierre de Taille, Ambassadeur, N°20, Éclat, Beau Voyage, Renouveau), and everyday wines including IGP Méditerranée and Bag-in-Box formats, available in rosé, red, white, and sparkling expressions. Production technology is traditional winemaking, augmented by a modernized cooperative facility; there is no proprietary software, AI, or platform layer beyond a standard e-commerce storefront.

The business model is direct-to-consumer wine sales with no disclosed wholesale, restaurant, or large-retail distribution. Sales occur through the owned caveau at the production site (open Tuesday–Saturday) and the company's e-commerce website, which ships within France via UPS and extends to the United States. Pricing spans €16.90 for a 5L entry-level BIB to €107.40 per 75cl bottle for the prestige Cuvée 1924 rouge, with payment via Visa, Mastercard, or PayPal. Marketing relies on organic social (Instagram, Facebook), wine events (Jazz evenings, Car & Wine Festival), cave tours, and an email newsletter. Customers are exclusively individual wine consumers seeking Provençal wines for personal consumption, gifting, and wine tourism; no enterprise or B2B accounts are disclosed.

The cooperative is member-owned, with no external funding rounds, no parent company, and no private equity involvement indicated in the available data. Sub-brands (Château Trévaresse, Château Cabanes, Cuvée 1924, Cuvée Éclat) are anchored to specific Provençal terroirs and heritage narratives dating to the 19th century (Trévaresse hillside) and 1789 (Cabanes bastide). Headcount is reported at 11–50 employees, consistent with a small, locally-rooted producer rather than a large négociant operation.

Name

Hostellerie des Vins de Rognes

Legal name

Hostellerie des Vins de Rognes

Website

https://www.hostelleriedesvinsderognes.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Hostellerie des Vins de Rognes is a French wine cooperative founded in 1924 in Rognes, Provence, producing approximately 15% of the Coteaux d'Aix-en-Provence appellation from 550+ hectares of member vineyards and selling rosé, red, white, and sparkling wines directly to consumers via an on-site caveau and e-commerce.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Provençal wine production
• Wine cooperative services
• Rosé wine manufacturing
• Provence vineyard wines
• Sparkling wine production

Headquarters

HQ city

Rognes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct sales of wines to consumers through on-site caveau (tasting room and retail shop) and e-commerce website with home delivery. Wines sold include rosé, red, white, and sparkling wines in various formats (bottles and Bag-in-Box).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hostellerie des Vins de Rognes is a wine cooperative producing and bottling Provençal wines (rosé, red, white, and sparkling cuvées) from over 550 hectares of vineyards spanning roughly 15% of the Coteaux d'Aix-en-Provence appellation. It sells its wines directly to consumers through its on-site caveau and an e-commerce platform with UPS-based delivery.

Product overview

Hostellerie des Vins de Rognes is a wine cooperative turned modern wine producer in Rognes, Provence, founded in 1924. The company operates as a single unified product offering centered around Provençal wines, organized around multiple named cuvées (signature blends) and appellations. The portfolio spans Rosé, Rouge (red), and Blanc (white) wines across three quality tiers: (1) Prestige cuvées including Cuvée 1924, Château Trévaresse, and Château Cabanes Bio; (2) Signature cuvées including Pierre de Taille, Ambassadeur, N°20, Éclat, Beau Voyage, and Renouveau; and (3) Everyday BIB (bag-in-box) wines. Products are available in multiple formats from 50cl bottles to 10L bag-in-box. The company produces about 15% of the Coteaux d'Aix-en-Provence AOP appellation from over 550 hectares of vineyards.

Differentiator

Problem solved

Functional benefit

Brands

• Château Trévaresse: A terroir wine from the 19th century hillside, producing wines under the Coteaux d'Aix-en-Provence appellation.
• Château Cabanes
• Cuvée 1924
• Cuvée Éclat

Products and services

• Rosé wines Multiple Provençal rosé cuvées produced from the cooperative's Coteaux d'Aix-en-Provence vineyards, sold to individual wine consumers through the caveau and online store.
• Red wines Red wine cuvées from the cooperative's Coteaux d'Aix-en-Provence vineyards, sold to individual wine consumers through the caveau and online store.
• White wines White wine cuvées from the cooperative's Coteaux d'Aix-en-Provence vineyards, sold to individual wine consumers through the caveau and online store.
• Sparkling wines Sparkling wine cuvées produced by the cooperative, sold to individual wine consumers through the caveau and online store.
• On-site caveau wine sales and tastings In-person wine sales and tasting experience at the cooperative's caveau in Rognes (Chemin de Brès – RD 15, 13840 Rognes), serving individual wine consumers and event attendees.
• Online wine store with UPS delivery Direct-to-consumer e-commerce channel for the cooperative's wines, with UPS-based parcel shipping to customers in France and international markets including the USA.
• Wine events and caveau hosting Wine tasting events and caveau-hosted gatherings (including cited events) at the cooperative's Rognes location, serving individual consumers and visitors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Château d'Esclans: Producer of Whispering Angel and other premium Provence rosés. Direct competitor in the Provence rosé category with overlapping DTC and on-premise distribution, but operating at a materially larger scale.
• Château Minuty: Premium Provence rosé producer with strong international brand presence. Comparable in category (Provence AOP rosé), price positioning, and DTC channel mix, though significantly larger.
• Domaines Ott: Iconic Provence rosé and wine producer with comparable Côteaux d'Aix / Côtes de Provence portfolio structure and prestige-tier positioning. Closest analog for the Cuvée 1924 / Château Trévaresse tier.
• Maison Saint Aix: Provence rosé specialist with similar DTC-led, single-estate business model and comparable volume scale. Direct competitor for on-trade and direct-to-consumer sales.
• Château Sainte-Marguerite: Côtes de Provence producer with a multi-cuvée portfolio spanning entry-level to prestige tiers. Comparable product architecture and DTC emphasis.
• Les Vignerons du Val d'Orbieu: Large French wine cooperative group with multi-appellation portfolio and DTC distribution. Comparable cooperative governance model and multi-tier product architecture.
• Union des Vignerons des Côtes du Rhône: Major Rhône cooperative with similar collective-ownership structure and broad appellation coverage. Comparable in scale of member hectares and operational complexity.
• Producteurs Plaimont: Southwest France cooperative known for premiumization of cooperative wines and organic certifications. Useful analog for the multi-cuvée, prestige-tier cooperative model.

Regional players

• Cave Coopérative de Lambesc: Neighboring Provence wine cooperative operating in the same Coteaux d'Aix-en-Provence appellation. Closest structural analog (cooperative model, regional appellation focus).

Broad incumbents

• Castel Group: Largest French wine producer with broad portfolio across multiple regions and price tiers. Overlaps in distribution channels and Provence offerings, but operates at vastly greater scale across many categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hostelleriedesvinsderognes
• Instagraminstagram.com/hostellerie_vins_de_rognes/?hl=fr
• Xx.com/hvrognes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hostellerie des Vins de Rognes