WREK 91.1 FM
WREK 91.1 FM is a non-commercial, student-run college radio station at Georgia Institute of Technology, broadcasting 100,000 watts from Atlanta 24/7 since 1968. It serves Georgia Tech's 20,000+ students and the broader Atlanta metro area with diverse music programming, specialty shows, and event services.
- Company typePrivate
- Founded1968
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What WREK 91.1 FM does
WREK 91.1 FM is a non-commercial, student-managed college radio station licensed to and operated by the Georgia Institute of Technology in Atlanta, Georgia. Founded in 1968, it broadcasts 24 hours a day, 7 days a week at 100,000 watts — the maximum wattage permitted by the FCC — on 91.1 FM, covering a geographic reach from Calhoun (north) to Anniston, Alabama (west) to Athens (east) to Macon (south). The station is entirely student-run across all functions including management, on-air operations, and engineering, with students cycling through leadership roles annually. Its programming spans hundreds of genres absent from commercial radio, including underground rock, funk, international music, hip-hop, noise, classical, jazz, ambient, metal, blues, reggae, K-Pop, and electronic music, organized into scheduled sound blocks, specialty shows, public affairs programming, and sports coverage.
The station's core product is traditional FM broadcasting augmented by online streaming via wrek.org (128kbps and 24kbps), a 14-day archive of specialty shows and public affairs, a mobile app, and Georgia Tech Cable Network listing. Beyond broadcast, WREK operates a DJ and equipment rental service ($30/hr plus $30 equipment fee; $20/hr for charity events), publishes the WREK Blog and a monthly newsletter, produces live performance sessions (Live at WREK), and hosts an annual WREKtacular music festival. Distribution channels include FM/HD broadcast, online streaming, the WREK Online mobile app, wrekage.org for the metal show, and specialty show archive pages.
WREK's revenue model is non-commercial and multi-stream: (1) annual Student Government Association funding for basic operations, (2) negotiable underwriting/sponsorship spots (per show, monthly, semesterly, or yearly) that comply with FCC non-commercial language restrictions, (3) alumni and supporter donations for equipment and specialty programming, and (4) modest income from DJ/equipment rental services. It serves two primary audience segments: Georgia Tech's 20,000+ students and the broader Atlanta metropolitan area, with underwriting sponsors as a secondary commercial audience.
WREK 91.1 FM firmographics
Firmographics- Name
- WREK 91.1 FM
- Legal name
- WREK Atlanta, Georgia Tech Student Radio
- Website
- https://wrek.org
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WREK 91.1 FM is a non-commercial, student-run college radio station at Georgia Institute of Technology, broadcasting 100,000 watts from Atlanta 24/7 since 1968. It serves Georgia Tech's 20,000+ students and the broader Atlanta metro area with diverse music programming, specialty shows, and event services.
- Ownership category
- akta.pro rank
WREK 91.1 FM industry classification
Industry- Product category
- College Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where WREK 91.1 FM is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WREK 91.1 FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Student Government Funding: The Student Government Association provides annual funding for basic operating expenses.
- Underwriting/Sponsorships: Non-commercial underwriting spots identify sponsors and provide factual information about their products and services. Available per show, monthly, semesterly (4 months), or yearly. Underwriting is restricted to value-neutral language with no calls to action, no price mentions, and no background music per FCC rules.
- Donor Support: Donations from alumni and supporters fund equipment upgrades, specialty show music, and syndication beyond basic operations.
- Live Sound and DJ Rental: WREK provides live sound services for campus and Atlanta events, charging $30/hour plus $30 equipment fee ($20/hour for charity events).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Live Sound/DJ Rental |
| Unit Pricing | Pay-as-you-go | Charity Event Rate |
| Other | Multi-year contract | Underwriting Sponsorship |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
WREK 91.1 FM product offering
Product offeringCore offering
WREK 91.1 FM is a non-commercial, student-managed college radio station broadcasting diverse music programming, specialty shows, and public affairs content at 100,000 watts on 91.1 FM from the Georgia Institute of Technology campus in Atlanta. The station offers online streaming, a 14-day program archive, live sound production services, DJ equipment rental, underwriting opportunities, and the WREKtacular music festival.
Product overview
WREK 91.1 FM is a student-run non-commercial radio station at Georgia Tech broadcasting at 100,000 watts 24/7 from Atlanta. The core offering is traditional radio broadcasting on 91.1 FM and online streaming, supplemented by a 14-day program archive and multiple specialty shows covering diverse genres (K-Pop, electronic, reggae, metal, jazz, classical, blues, and more). The station's product portfolio includes radio broadcasting and streaming as the primary offering, specialty shows and sound blocks as scheduled programming, the WREK Blog for editorial content, a monthly newsletter, DJ/equipment rental services for live events, Public Service Announcements, and underwriting sponsorships. The station also hosts an annual music festival called WREKtacular and runs a live performance series (Live at WREK).
Differentiator
Problem solved
Functional benefit
Products and services
- WREK 91.1 FM Broadcast The main 24/7 FM radio broadcast on 91.1 FM serving the Georgia Tech campus and Atlanta metro area with diverse music and public affairs programming.
- Online Streaming Live online audio streaming of the WREK broadcast available to listeners worldwide via wrek.org.
- 14-Day Program Archive On-demand archive of recent WREK programming allowing listeners to catch up on shows they missed within a 14-day window.
- Specialty Shows Themed music and talk programming across diverse genres including K-Pop, electronic, jazz, metal, reggae, classical, and automotive topics for listeners seeking specialty content.
- DJ Equipment Rental Rental of DJ and sound equipment to the Georgia Tech community at $30 per hour, with a discounted rate of $20 per hour available for charity and non-profit events.
- Live Sound Production Services Professional live sound production services for events, concerts, and broadcasts, managed by the Live Sound Directors.
- WREKtacular Music Festival Annual music festival produced by WREK showcasing local and diverse musical artists for the Georgia Tech community and Atlanta audiences.
- Music Submission System Online platform through which independent artists can submit music for consideration to be played on WREK programming.
- Underwriting and Sponsorship Program Underwriting and sponsorship program allowing local businesses and organizations to support WREK in exchange for on-air mentions, web presence, and event visibility. Includes a goods-in-lieu-of-money option for sponsors.
- Mobile Applications Mobile applications for iOS and Android that enable listeners to stream WREK programming from smartphones and tablets.
Quantifiable outcome
- Broadcast reach from 91.1 FM covers north to Calhoun, west to Anniston AL, east to Athens, south to Macon.
Companies that use WREK 91.1 FM
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
WREK 91.1 FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WREK 91.1 FM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- WMRE (Atlanta College Radio)minorWREK co-hosts events with Atlanta's other college radio station WMRE, including a picnic in Piedmont Park on October 4th, tabling on Tech Green on October 8th, and a College Radio Day concert at Eyedrum on October 11th, all in October 2025.
- WRAS (Atlanta College Radio)minorWREK co-hosts events with WRAS (another Atlanta college radio station) including a picnic in Piedmont Park on October 4th and a College Radio Day concert at Eyedrum on October 11th, 2025.
- Georgia Tech Musicians' NetworkminorWREK collaborates with the Georgia Tech Musicians' Network on events and programming, including the WREKtacular festival.
- Rocky Mountain Pizza (Rocky's)minorRocky Mountain Pizza collaborated with WREK to host a day-of-release listening party for Big Thief's album Double Infinity on September 5th. The event was streamed live on air with the Engineering Team's Mobile Broadcast Rig.
- Georgia Tech CreativesminorWREK partnered with Georgia Tech Creatives to help bring the festival market to life at WREKtacular 2024, featuring food, local artisans, GT artists, vinyl sellers, and live screenprinting by the design team.
- Georgia Tech (Parent Institution)coreWREK is the entirely student-managed, operated, and engineered radio station of Georgia Institute of Technology. The station receives core operational funding from the Student Government Association and operates within the Georgia Tech Student Center.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WREK 91.1 FM competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WREK 91.1 FM social profiles
Digital presenceWREK 91.1 FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
WREK 91.1 FM leadership team
Management profileNumber of profiles
Profiles9 records
WREK 91.1 FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WREK 91.1 FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WREK 91.1 FM
What does WREK 91.1 FM do?
WREK 91.1 FM is a non-commercial, student-managed college radio station broadcasting diverse music programming, specialty shows, and public affairs content at 100,000 watts on 91.1 FM from the Georgia Institute of Technology campus in Atlanta. The station offers online streaming, a 14-day program archive, live sound production services, DJ equipment rental, underwriting opportunities, and the WREKtacular music festival.
Is WREK 91.1 FM a public or private company?
WREK 91.1 FM is a private company. It is classified as state government owned and is currently operating.
When was WREK 91.1 FM founded?
WREK 91.1 FM was founded in 1968. It employs 51 to 100 people.
Where is WREK 91.1 FM based?
WREK 91.1 FM is headquartered in Atlanta, United States, in the North America region.
How does WREK 91.1 FM make money?
Four revenue lines are on record. Student Government Funding is the primary driver. The others are underwriting/Sponsorships, donor Support and live Sound and DJ Rental.
Does WREK 91.1 FM have an API?
No public API is recorded for WREK 91.1 FM.
What industry is WREK 91.1 FM in?
WREK 91.1 FM's product category is College Radio Broadcasting. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.