Upper90College
Upper 90 College is an Australian advisory service that guides young footballers and their families through securing US college soccer scholarships across NCAA, NAIA, and NJCAA programs. Founded in 2010, it has placed over 200 athletes with $40M+ in total scholarship value via two service tiers.
- Company typePrivate
- Founded2010
- HeadquartersHomebush, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Upper90College does
Upper 90 College is an Australian sports recruitment advisory service that guides young footballers and their families through the process of securing US college soccer scholarships. Founded in 2010 and based in Homebush, Australia, the company operates as a founder-led, bootstrapped private business with a small team of 1-10 employees. Its stated track record includes over 200 Australian athletes placed in NCAA, NAIA, and NJCAA programs, generating more than $40 million in aggregate scholarship value, with 6 national champions among alumni.
The company delivers its offering through two flagship programs: College Connect, a standard recruitment advisory covering assessment, program identification, coach outreach, and scholarship guidance; and Elite College Connect, a premium tier for athletes targeting top-tier NCAA Division I programs. A free 30-minute Pathway Session functions as the primary lead-generation mechanism, supported by a content marketing engine comprising a blog and downloadable guides. Distribution is exclusively direct-to-consumer via the company website, with services delivered remotely to families nationwide across Australia. No external funding, institutional investors, parent company, or acquisition activity has been disclosed.
The business model is professional-services advisory revenue on a per-engagement basis, with pricing not publicly disclosed. Go-to-market is sales-led, relying on content marketing, free consultations, and a client referral program to convert prospects within the niche Australian youth soccer community. There is no technology platform, no disclosed AI/ML capabilities, no API surface, and no proprietary software product — the value proposition rests entirely on the operator's specialized expertise and accumulated placement track record.
Upper90College firmographics
Firmographics- Name
- Upper90College
- Legal name
- Upper 90 College
- Website
- https://u90college.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upper 90 College is an Australian advisory service that guides young footballers and their families through securing US college soccer scholarships across NCAA, NAIA, and NJCAA programs. Founded in 2010, it has placed over 200 athletes with $40M+ in total scholarship value via two service tiers.
- Ownership category
- akta.pro rank
Upper90College industry classification
Industry- Product category
- Sports Recruitment Advisory
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)
- akta.pro secondary industry
- Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM)
Keywords
Where Upper90College is headquartered
LocationHeadquarters
- HQ city
- Homebush
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Upper90College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- College Connect Program: Standard recruitment advisory program offering tailored program targeting, direct coach outreach support, and ongoing scholarship guidance for Australian footballers seeking US college placements.
- Elite College Connect Program: Premium advisory service for athletes targeting top-tier NCAA programs, offering enhanced support and guidance through the scholarship recruitment process.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Upper90College product offering
Product offeringCore offering
Upper 90 College is an advisory service that guides Australian footballers and their families through the US college soccer recruitment process. The company offers end-to-end support including athlete assessment, NCAA/NAIA/NJCAA program identification, structured coach outreach, and scholarship negotiation. It operates two flagship tiers — College Connect (standard) and Elite College Connect (premium for top-tier NCAA Division I prospects) — delivered remotely to families across Australia.
Product overview
Upper90College operates as a service-based advisory platform offering two flagship programs — College Connect (standard recruitment advisory) and Elite College Connect (premium service for top-tier NCAA prospects) — both providing tailored program targeting, coach outreach support, and scholarship guidance. The company also offers free pathway sessions and downloadable guides as lead magnets, with assessments forming the initial evaluation component of the recruitment process.
Differentiator
Problem solved
Functional benefit
Products and services
- College Connect Standard recruitment advisory program that guides Australian footballers through the US college scholarship process, including tailored program targeting, direct coach outreach support, and ongoing scholarship guidance.
- Elite College Connect Premium advisory service for elite athletes specifically targeting top-tier NCAA Division I programs, offering enhanced support with tailored program targeting, direct coach outreach, and scholarship negotiation guidance.
- Free Pathway Session Free 30-minute consultation session that assesses an athlete's profile and provides an honest overview of realistic options in the US college system.
Quantifiable outcome
- Over 200 Australian footballers secured scholarships
- +2 more outcomes
Companies that use Upper90College
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Upper90College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upper90College partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Upper90College competitors and assessment
Company assessmentPeers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Upper90College social profiles
Digital presenceUpper90College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upper90College leadership team
Management profileNumber of profiles
Upper90College funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upper90College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upper90College
What does Upper90College do?
Upper 90 College is an advisory service that guides Australian footballers and their families through the US college soccer recruitment process. The company offers end-to-end support including athlete assessment, NCAA/NAIA/NJCAA program identification, structured coach outreach, and scholarship negotiation. It operates two flagship tiers — College Connect (standard) and Elite College Connect (premium for top-tier NCAA Division I prospects) — delivered remotely to families across Australia.
Is Upper90College a public or private company?
Upper90College is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upper90College founded?
Upper90College was founded in 2010. It employs 1 to 10 people.
Where is Upper90College based?
Upper90College is headquartered in Homebush, Australia, in the Oceania region.
How does Upper90College make money?
Two revenue lines are on record. College Connect Program is the primary driver. The others are elite College Connect Program.
Who are Upper90College's main competitors?
NCSA (Next College Student Athlete) is listed as a peer.
Does Upper90College have an API?
No public API is recorded for Upper90College.
What industry is Upper90College in?
Upper90College's product category is Sports Recruitment Advisory. Its primary akta.pro industry code is HSADAEAL, College Recruiting & Scholarship Advisory / Athlete Placement, with a secondary code of EDANAEAM, Athletic Recruitment & NCAA/NAIA Eligibility Counseling. Its NAICS code is 611710 and its SIC code is 8200.