Kakadu
Kakadu is a privately held Tokyo internet company that operates Arcana, a Japanese-language mobile app providing on-demand phone and chat consultations with professional fortune tellers, supplemented by beauty-salon directory and booking sub-brands.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Kakadu does
Kakadu, Inc. (株式会社カカドゥ) is a privately held Tokyo-based internet services company founded on August 26, 2015 by Representative Director Masuda Kotaro. The company's flagship product is Arcana (アルカナ), a consumer smartphone application available on iOS and Android that connects individual users with professional fortune tellers for real-time phone and chat consultations, replicating the experience of a physical fortune-telling parlor in a mobile interface. Kakadu monetizes Arcana on a per-consultation transaction-fee basis, with individual fortune tellers setting their own consultation fees within the platform. The product is positioned as a solution for Japanese consumers who want fortune-telling access but cannot or prefer not to visit a physical location due to distance, time, or convenience constraints. Distribution is consumer-direct via the Apple App Store and Google Play, supplemented by earned-media coverage in lifestyle publications such as Lani, 電話占い未来, and Startup Times, plus a 2021 partnership with Seven & i Holdings' Seven Mile Program that allows loyalty-mile redemption for first-time consultation discounts.
Beyond Arcana, Kakadu operates a small portfolio of adjacent lifestyle sub-brands, including SalonList (サロニスト), a beauty-salon directory and booking platform, and Uratte (ウラッテ), a beauty services platform. The company has been bootstrapped since inception, with no disclosed external venture or institutional funding; founder communications emphasize four-plus years of operations without a capital shortfall (as of 2019). Headcount is not publicly disclosed but is referenced as a small startup team. The company is headquartered in Shibuya, Tokyo, following a 2019 relocation that halved office space and rent, and is privately held with no parent company, subsidiaries, or M&A activity disclosed.
Kakadu has no disclosed AI/ML, patents, certifications, regulatory actions, or third-party integrations; its competitive posture rests on a consumer-facing mobile marketplace, a small media footprint in the Japan fortune-telling vertical, and a single strategic loyalty partnership. Public activity (news updates, product news, app listings) is current through at least September 2022, after which no further milestones are recorded in the available data.
Kakadu firmographics
Firmographics- Name
- Kakadu
- Legal name
- 株式会社カカドゥ
- Website
- https://kakadu.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Kakadu is a privately held Tokyo internet company that operates Arcana, a Japanese-language mobile app providing on-demand phone and chat consultations with professional fortune tellers, supplemented by beauty-salon directory and booking sub-brands.
- Ownership category
- akta.pro rank
Kakadu industry classification
Industry- Product category
- Online Fortune-Telling & Consultation Services
- akta.pro primary industry
- Mobile App Stores & Marketplaces (BPAMADAA)
Keywords
Where Kakadu is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Kakadu business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Fortune Telling Consultation Services: Revenue generated from user payments for phone and chat consultations with fortune tellers; transaction-based model where users pay per consultation
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Kakadu product offering
Product offeringCore offering
Kakadu develops and operates consumer mobile applications through its flagship product, the Arcana (アルカナ) smartphone app, which connects users with professional fortune tellers for real-time phone and chat consultations on iOS and Android. The company also runs complementary beauty vertical internet services, including the SalonList (サロリスト) beauty salon directory and reservation platform and the Uratte (ウラッテ) beauty services platform. Revenue is generated on a per-consultation transaction basis from user payments to fortune tellers facilitated through the Arcana app.
Product overview
Kakadu is an internet services company offering a portfolio of mobile-first consumer platforms. The core product is the アルカナ (Arcana) fortune-telling app, which provides chat and phone consultation with professional fortunetellers on iOS and Android. Complementing Arcana, Kakadu also operates the beauty salon directory service サロリスト (SalonList) and the beauty platform ウラッテ (Uratte). The overall offering consists of a primary consumer-facing app (Arcana) supplemented by lifestyle/service sub-brands in the beauty vertical.
Differentiator
Problem solved
Functional benefit
Brands
- アルカナ (Arcana): 電話占い・チャット占いアプリ (Phone fortune-telling and chat fortune-telling app) - A smartphone application that connects users with fortune tellers for real-time phone or chat consultations.
Products and services
- Arcana (アルカナ) Arcana is a smartphone-based fortune-telling app offering real-time chat and phone consultations with professional fortunetellers. Users can access 1-on-1 divination sessions via voice call or text chat directly from their mobile device, simulating the experience of visiting a fortune-telling salon, and is targeted at individual consumers in Japan seeking on-demand remote consultations.
- SalonList (サロリスト) SalonList is a beauty salon directory and booking platform that allows users to discover and make reservations at salons, with a dedicated vertical for beauty and wellness services.
- Uratte (ウラッテ) Uratte is a platform for beauty-related services, operated as a sub-brand under Kakadu's portfolio of internet services.
Companies that use Kakadu
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Kakadu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kakadu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Seven & i Holdings (セブンマイルプログラム)minorArcana app was featured in Seven & i's Seven Mile Program, allowing users to use accumulated miles for discounts on their first Arcana consultation, providing a cost-effective trial opportunity for new users
Scale indicators2 records
Recent moves7 records
Expansion highlights3 records
Kakadu competitors and assessment
Company assessmentDirect peers
- 株式会社ヴェルニ (Vernie): Vernie is a major Japanese telephone and chat fortune-telling platform that connects users with professional fortune tellers, directly overlapping with Kakadu's Arcana product offering and customer base.
- 株式会社カリス (Kallis): Kallis operates a telephone and chat fortune-telling service in Japan with a roster of professional fortune tellers, serving the same on-demand consumer use case as Arcana.
- 株式会社cocoloni: cocoloni operates one of Japan's largest online fortune-telling platforms with telephone and chat consultations, directly competing with Arcana in the same mobile-first, on-demand consumer segment with similar transaction-based revenue model.
Broad incumbents
- 楽天株式会社 (Rakuten Beauty): Rakuten Beauty is a large-scale beauty salon booking platform within the Rakuten ecosystem, comparable to Kakadu's SalonList with significantly broader scale and cross-platform Rakuten benefits.
- 株式会社エキサイト (Excite): Excite operates a major Japanese online fortune-telling section alongside other internet services, offering overlapping fortune-telling content and consultation capabilities to similar consumer audiences as Kakadu's Arcana.
- 株式会社リクルート (Hot Pepper Beauty): Recruit's Hot Pepper Beauty is Japan's dominant beauty salon directory and booking platform, directly comparable to Kakadu's SalonList sub-brand but operating at materially larger scale and network density.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Kakadu social profiles
Digital presenceKakadu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kakadu leadership team
Management profileNumber of profiles
Profiles1 record
Kakadu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kakadu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kakadu
What does Kakadu do?
Kakadu develops and operates consumer mobile applications through its flagship product, the Arcana (アルカナ) smartphone app, which connects users with professional fortune tellers for real-time phone and chat consultations on iOS and Android. The company also runs complementary beauty vertical internet services, including the SalonList (サロリスト) beauty salon directory and reservation platform and the Uratte (ウラッテ) beauty services platform. Revenue is generated on a per-consultation transaction basis from user payments to fortune tellers facilitated through the Arcana app.
Is Kakadu a public or private company?
Kakadu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kakadu founded?
Kakadu was founded in 2015.
Where is Kakadu based?
Kakadu is headquartered in Tokyo, Japan, in the Asia region.
How does Kakadu make money?
One revenue line is on record: fortune Telling Consultation Services.
Who are Kakadu's main competitors?
Direct peers on record are 株式会社ヴェルニ (Vernie), 株式会社カリス (Kallis) and 株式会社cocoloni. Broad incumbents are 楽天株式会社 (Rakuten Beauty), 株式会社エキサイト (Excite) and 株式会社リクルート (Hot Pepper Beauty).
Does Kakadu have an API?
No public API is recorded for Kakadu.
What industry is Kakadu in?
Kakadu's product category is Online Fortune-Telling & Consultation Services. Its primary akta.pro industry code is BPAMADAA, Mobile App Stores & Marketplaces.