Sixth & I
Sixth & I is a Washington, DC-based nonprofit cultural center housed in a restored 1908 historic synagogue, offering author talks, music, comedy, and Jewish life programming to young professionals and DC audiences.
- Company typePrivate
- Founded2004
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sixth & I does
Sixth & I is a Washington, DC-based nonprofit 501(c)(3) arts, entertainment, ideas, and Jewish life center housed in a restored 1908 historic synagogue at 600 I Street NW, originally constructed for Adas Israel Congregation, later occupied by Turner Memorial A.M.E. Church (1951-2002), and rededicated as Sixth & I on April 22, 2004 after purchase by developers Shelton Zuckerman, Abe Pollin, and Douglas Jemal. Programming operates across two interlocking verticals: Talks & Entertainment, which presents author talks, music performances (classical and contemporary), comedy shows, and live podcast recordings, and Jewish Life, which serves primarily people in their 20s and 30s through multi-denominational Shabbat services, holiday celebrations, educational classes (including a 38-week Jewish Welcome Workshop at $1,000 and shorter Basically Jewish, Hebrew Literacy, and How to Be a Jewish Adult modules), and social experiences. The organization also operates a Venue Rentals business spanning the 750-seat sanctuary, a 75-250-guest social hall, and two smaller multi-purpose rooms for weddings, b'nai mitzvah, corporate events, and conferences.
Revenue is generated through five independent streams: Eventbrite ticket sales (talks $22.50-$65, concerts up to $250 with VIP tiers), private event rentals, donations and memberships structured across eight tiers from $180 (Friend) to $10,000+ (Visionary) with reserved seating and VIP benefits, fee-based educational programs, and subsidized Shabbat dinners ($18 ticket vs. $45 cost). Distribution combines physical events, Facebook Live Shabbat streaming, podcast distribution via Apple Podcasts, and YouTube event recordings. Operational technology comprises multi-camera HD live-streaming production, professional audio engineering, and standard third-party platforms (Eventbrite, iCal, Google Calendar); no proprietary software platform or API is offered. The organization is governed by a Board chaired by Max Zuckerman and led by CEO Heather Moran, with a C-suite including a Senior Rabbi/Executive Director of Jewish Life and approximately 23-24 total staff.
Customer segments span young Jewish professionals, arts and entertainment audiences across the DC region, private event clients (lifecycle and corporate), Judaism seekers and interfaith couples, and media/press. Marketing is delivered through email newsletters, Instagram and Facebook, the "Sixth & I Live" podcast, earned media (NYT, Washington Post, NBC News), Eventbrite listings, and volunteer ambassador programs. The organization has earned external recognition including Newsweek's 2019 "Most Vibrant Congregations," the National Trust for Historic Preservation's 2013 Partners in Preservation award ($75,000 for stained-glass restoration), and repeated inclusion in the Slingshot Guide as a Standard Bearer among innovative North American Jewish organizations.
Sixth & I firmographics
Firmographics- Name
- Sixth & I
- Legal name
- Sixth & I Synagogue, Inc.
- Website
- https://sixthandi.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sixth & I is a Washington, DC-based nonprofit cultural center housed in a restored 1908 historic synagogue, offering author talks, music, comedy, and Jewish life programming to young professionals and DC audiences.
- Ownership category
- akta.pro rank
Sixth & I industry classification
Industry- Product category
- Cultural Center and Religious Community Venue
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industry
- Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)
Keywords
Where Sixth & I is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sixth & I business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue generated from ticketed events including author talks, concerts, comedy shows, and comedy performances. Tickets sold through Eventbrite with various pricing tiers including in-person and virtual options
- Private Event Rentals: Revenue from renting venue spaces including sanctuary (up to 750 guests), social hall (75-250 guests), and multi-purpose rooms for weddings, b'nai mitzvah, corporate events, and other private gatherings. Includes live-streaming production services as add-on
- Donations and Membership: Tax-deductible donations at various giving levels from Friend ($180/year) to Visionary ($10,000+). Includes stock gifts, bequests, and retirement plan gifts. Donor benefits include reserved seating, VIP access, and recognition
- Educational Programs: Revenue from structured Jewish education including the 38-week Jewish Welcome Workshop at $1,000, and potentially other classes and workshops
- Shabbat Services and dinners: Subsidized Shabbat dinners at $18 (actual cost $45) providing affordable community experiences while generating some revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard author/talk events |
| Transaction based/ take rate | Pay-as-you-go | Music events |
| One time/ perpetual license | Multi-year contract | Jewish Welcome Workshop |
| Subscription | Monthly | Shabbat Services and Dinner |
| Subscription | Monthly | Donor Membership Levels |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Sixth & I product offering
Product offeringCore offering
Sixth & I operates a historic 1908 synagogue building in Washington, DC as a cultural center that produces ticketed arts and entertainment events (author talks, concerts, comedy), inclusive Jewish life programming for young adults (Shabbat services, classes, social events), structured educational courses on Judaism, and private venue rentals for weddings, corporate events, and bar/bat mitzvahs. The organization combines a 750-seat sanctuary with state-of-the-art audio/visual production capabilities to deliver both in-person and virtually streamed experiences.
Product overview
Sixth & I is a historic synagogue-turned-cultural center offering a unified programming portfolio combining arts/entertainment events and Jewish life programming. The core offerings include Talks & Entertainment (author talks, music, comedy performances), Jewish Life Programming (Shabbat services, holiday celebrations, educational classes), and Venue Rentals (historic sanctuary, social hall, multi-purpose rooms for events). Educational programs like the Jewish Welcome Workshop (38-week conversion course), Basically Jewish (5-session intro), and Hebrew Literacy course complement the spiritual programming. Events are available both in-person and via virtual streaming, with tickets managed through Eventbrite and calendar integration via iCal/Google Calendar.
Differentiator
Problem solved
Functional benefit
Products and services
- Talks & Entertainment Ticketed events featuring author talks, music concerts, and comedy shows with preeminent speakers and performers; events typically sell out quickly and many offer virtual streaming options. For audiences seeking cultural enrichment and entertainment.
- Jewish Life Programming Multi-denominational Jewish life programming including Shabbat services, holiday celebrations, classes, social events, and Shabbat dinners for young adults in their 20s and 30s. Designed for unaffiliated and post-college Jewish individuals seeking community without the traditional synagogue membership model.
- Jewish Welcome Workshop A 38-week structured course for non-Jewish adults exploring Judaism for potential conversion and for Jews seeking deeper engagement with Jewish life. Combines instruction, mentorship, and immersive educational experiences.
- Basically Jewish A 10-week introductory course for individuals seeking foundational knowledge of Jewish life, traditions, and practices. Designed for adult learners exploring Jewish identity and community.
- Interfaith Couples Workshop Workshop designed for interfaith couples seeking guidance on building a Jewish home and navigating Jewish family life. Provides structured guidance for couples in mixed-faith relationships.
- Hebrew Literacy Course Course designed to teach Hebrew reading and basic literacy skills for adults seeking to participate more fully in Jewish prayer, ritual, and text study.
- How to Be a Jewish Adult A 12-week series for Jewish adults seeking to deepen their religious practice, navigate Jewish life stages, and engage with Jewish community and ritual.
- Private Venue Rentals Private event rentals of the historic 1908 synagogue building for weddings, bar/bat mitzvahs, corporate events, conferences, and receptions. Spaces include the 750-seat sanctuary, social hall, and multi-purpose rooms, with full A/V production capabilities. For couples, families, and organizations seeking a distinctive DC venue.
Quantifiable outcome
- Reached audiences in all 50 states and dozens of countries during 2020 virtual programming pivot
- +1 more outcomes
Companies that use Sixth & I
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Sixth & I technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Sixth & I partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Washington Performing ArtscoreWashington Performing Arts partners with Sixth & I to present classical music events including piano recitals, string quartet performances, and cultural concerts featuring artists such as Simone Dinnerstein, Niladri Kumaar, Minsoo Sohn, Seth Parker Woods, Conor Hanick, Balourdet Quartet, Anthony Walker, and Paul Huang.
- BAIRD (Stock Gifts)minorBAIRD serves as the broker for Sixth & I's stock gift program. Account: Sixth & I Historic Synagogue, Account #: 89188926, DTC: 547. Tax ID: 33-1036146.
- Shalom Baranes AssociatesminorWashington, DC architecture firm that voluntarily drew up restoration plans at no charge during the 2002-2004 historic restoration of the building.
- EHT Traceries, Inc.minorHistorical research and documentation firm that provided valuable documentation and research assistance during the building's historic restoration.
- Jewish Historical Society of Greater WashingtonminorProvided historical research assistance and valuable documentation during the building's historic restoration and rededication as Sixth & I Historic Synagogue.
- Turner Memorial A.M.E. ChurchminorFormer owner of the building from 1951-2002. Church congregation worshipped in the building for half a century before moving to Hyattsville, Maryland. Pastor Darryl Walker participated in 2004 rededication ceremony.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Sixth & I competitors and assessment
Company assessmentBroad incumbents
- Arena Stage: Major DC regional theater producing and presenting large-scale theatrical productions. Competes for arts/entertainment audiences and donors in the same metro.
- Carnegie Hall: Premier New York concert presenter offering classical, pop, and family programming. Comparable presenter/venue model with national reach and educational programming.
- Lincoln Center: New York's flagship performing arts complex presenting music, dance, theater, and education programming. Broad incumbent with presenter/booking model comparable to Sixth & I.
Direct peers
- 92nd Street Y: New York-based Jewish cultural center presenting author talks, concerts, classes, and Jewish life programming. Operates as a 501(c)(3) presenter/venue with a similar mission to Sixth & I.
- Busboys and Poets: DC restaurant, bookstore, and event venue hosting author talks, performances, and community programming. Direct competitor for arts/entertainment and literary event audiences.
- Capital Jewish Museum: Washington, DC museum focused on Jewish history and culture, with programming for adults and families. Comparable regional Jewish cultural institution with similar audience.
- Politics and Prose: DC independent bookstore hosting major author talks and literary events, including virtual programming. Direct competitor for author-talk ticket revenue and audience.
- The Jewish Museum: New York museum dedicated to Jewish art and culture, offering exhibitions and public programs. Comparable mission around Jewish cultural programming and education.
- Edlavitch DCJCC: Washington, DC Jewish Community Center offering cultural programming, classes, and events for the local Jewish community — directly comparable in geography and mission.
- JCC Manhattan: New York Jewish Community Center with cultural arts programming, education, and Jewish life offerings targeting urban adults. Closely comparable model and programming mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sixth & I social profiles
Digital presenceSixth & I financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sixth & I leadership team
Management profileNumber of profiles
Profiles8 records
Sixth & I funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sixth & I M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sixth & I
What does Sixth & I do?
Sixth & I operates a historic 1908 synagogue building in Washington, DC as a cultural center that produces ticketed arts and entertainment events (author talks, concerts, comedy), inclusive Jewish life programming for young adults (Shabbat services, classes, social events), structured educational courses on Judaism, and private venue rentals for weddings, corporate events, and bar/bat mitzvahs. The organization combines a 750-seat sanctuary with state-of-the-art audio/visual production capabilities to deliver both in-person and virtually streamed experiences.
Is Sixth & I a public or private company?
Sixth & I is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sixth & I founded?
Sixth & I was founded in 2004. It employs 11 to 50 people.
Where is Sixth & I based?
Sixth & I is headquartered in Washington, United States, in the North America region.
How does Sixth & I make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are private Event Rentals, donations and Membership, educational Programs and shabbat Services and dinners.
Who are Sixth & I's main competitors?
Broad incumbents on record are Arena Stage, Carnegie Hall and Lincoln Center. Direct peers are 92nd Street Y, Busboys and Poets, Capital Jewish Museum, Politics and Prose, The Jewish Museum, Edlavitch DCJCC and JCC Manhattan.
Does Sixth & I have an API?
No public API is recorded for Sixth & I.
What industry is Sixth & I in?
Sixth & I's product category is Cultural Center and Religious Community Venue. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of THAHAAAK, Specialty & Historic Venues (Landmarks, Estates). Its NAICS code is 711 and its SIC code is 7900.