GermanFLAVOURS

What GermanFLAVOURS does

GermanFLAVOURS GmbH is a German manufacturer and online retailer of e-liquids, aromas, nicotine shots, bases, longfills, shortfills, disposable e-cigarettes, and pod systems, headquartered in Dortmund, Germany and founded in 2012 as a micro-production in a 20-square-meter facility. Since its 2018 acquisition by Flavourtec Sp. z o.o. (Poland), it has operated as a core subsidiary within the Flavourtec Group alongside the Polish production entity and a Belgian distribution arm (Flavourtec BVBA, established 2018). The company manufactures its products in two ISO 9001-certified facilities — combined capacity of approximately 50 million E-Liquids per year — using in-house gas chromatography for nicotine purity verification, and conforms to TPD2 (Tobacco Products Directive 2) across the EU market. Its portfolio includes 13+ sub-brands (Intense, Black Label, American Stars, VAPESTOFF, Legends, Basiq Liquid, VapeTrip, and others) covering 300+ product varieties and 170+ flavors across six nicotine strengths in standard, nicotine salt, and hybrid formulations.

The company operates a dual GTM model: direct-to-consumer sales through germanflavours.de with same-day shipping and free delivery above €40, supported by a four-tier loyalty program (Bronze through Platinum, 5–20% discounts), and a dedicated B2B wholesale channel through b2b.germanflavours.de targeting retailers and specialty vape shops across Germany and Europe. A field sales team covers Germany, Austria, Switzerland, Poland, and international markets, while full-service OEM/private label manufacturing (MOQs 1,000–14,000 units per SKU) serves brands seeking custom E-Liquid and disposable products. The group supplies 42 markets worldwide. Pricing is unit-based across all channels, with B2B pricing exclusive of VAT and OEM contracts typically multi-year. In 2024, GermanFLAVOURS extended its portfolio beyond vaping into functional wellness shots under the Flavourtec Beauty, Fruity, and Energy lines, leveraging its existing manufacturing and D2C infrastructure to enter the broader functional beverage category.

Ownership is held entirely by the Flavourtec Group, a privately held, family-controlled operating company based in NRW, Germany. Management is led by Wioleta Borkowska as Managing Director (Geschäftsführerin) of GermanFLAVOURS GmbH. The group operates without disclosed venture capital or private equity backing and does not publicize revenue, headcount trend, or growth rate data; firmographic filings report GermanFLAVOURS headcount at 11–50 employees and the Flavourtec Group at approximately 200 employees across Germany, Poland, and Belgium.

Name

GermanFLAVOURS

Legal name

GermanFLAVOURS GmbH

Website

https://germanflavours.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

GermanFLAVOURS is a German manufacturer and online retailer of e-liquids, aromas, nicotine shots, bases, and disposable vaping products, serving adult vapers via direct e-commerce and retailers across Europe via a wholesale portal and OEM/private label services.

Ownership category

akta.pro rank

Product category

Vaping Products and E-Liquids

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

akta.pro secondary industries

E-Liquid & Nicotine Salt Retail (CRANAEAH), Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Vape Wholesale Cash & Carry / Trade Retail (CRANAEAF), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• E-liquid manufacturing
• Vaping products retail
• Aroma concentrates wholesale
• OEM private label vaping
• Disposable e-cigarettes

Headquarters

HQ city

Wuppertal

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-Liquids and Vaping Products (B2C): Direct-to-consumer online sales of e-liquids, nicotine salt liquids, flavors, bases, nicotine shots, longfills, shortfills, and disposable e-cigarettes. Products sold with tax stamps as required by German law.
2. Wholesale B2B Sales: B2B wholesale channel through dedicated portal targeting retailers, specialty vape shops, and distributors across Germany and Europe
3. OEM and Private Label Solutions: Full-service OEM manufacturing for customers wanting their own branded vaping products. Includes product development, design services, and manufacturing. MOQs apply (1,000-14,000 units depending on product type)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

GermanFLAVOURS manufactures and retails E-Liquids, aromas, longfills/shortfills, nicotine shots, bases, disposable e-cigarettes, pod systems, and rechargeable e-cigarettes under its own and sub-brands (Intense, Black Label, American Stars, Salt Vape GermanFLAVOURS, VAPESTOFF, Legends by Flavourtec, Basiq Liquid, HERO, VapeTrip). The company also provides OEM and Private Label manufacturing services for customers wanting their own branded vaping products, and operates both a direct-to-consumer online shop and a dedicated B2B wholesale portal serving 42 markets. All products are TPD2-compliant, manufactured in ISO 9001 certified facilities using laboratory-tested EU-sourced ingredients.

Product overview

GermanFLAVOURS is a German E-Liquid, aroma, and vaping hardware manufacturer and online retailer operating since 2012, now part of the Flavourtec Group. The company offers a unified product portfolio spanning five core pillars: (1) Ready-to-vape E-Liquids under its own brand and sub-brands (Intense, Black Label, American Stars, Legends, Basiq Liquid, Hybrid, Salt Vape) in standard, nicotine salt, and hybrid formulations across 6+ nicotine strengths and 170+ flavors; (2) Aromas and Longfills/Shortfills for self-mixing, including Intense Longfills (Overdosed), GermanFLAVOURS Longfills, Most Wanted Tobacco, VAPESTOFF Lekka Vape, VapeTrip, and HERO Shortfills; (3) Nikotin Shots, Nikotinsalz Shots, and Bases in VPG (50VG/50PG) and 70VG/30PG ratios; (4) Disposable e-cigarettes and pod systems (GermanFLAVOURS disposables, American Stars disposables, Intense pods); (5) Functional shots (Flavourtec Beauty Line, Fruity Line, Energy Line). The company also provides OEM/private label manufacturing services and operates a loyalty VIP-Club program. All products are EU-made, TPD2-compliant, and use certified European ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• GermanFLAVOURS E-Liquids: Core own-brand E-Liquids line with over 300 varieties.
• Intense
• Black Label
• American Stars
• VAPESTOFF
• Salt Vape GermanFLAVOURS
• Legends by Flavourtec
• VAVO
• HERO Shortfill
• Basiq Liquid
• VapeTrip
• Most Wanted Tobacco
• Hybrid GermanFLAVOURS
• Flavourtec Beauty Line
• Flavourtec Fruity Line
• Flavourtec Energy Line

Products and services

• GermanFLAVOURS E-Liquids Flagship ready-to-vape E-Liquid line in 10ml bottles with tax stamps (Steuerbanderole), available in multiple nicotine strengths and over 300 total varieties, for adult vapers seeking quality TPD2-compliant products.
• Intense E-Liquids Premium sub-brand of E-Liquids available in standard, nicotine salt (Nikotinsalz), Fresh, Prime, and Dark variants, covering over 170 flavor varieties across 6 nicotine strengths for adult vapers.
• Black Label E-Liquids Premium sub-brand line of E-Liquids available in both standard and nicotine salt formulations, positioned as a high-quality specialty label for adult vapers.
• Hybrid E-Liquids VPG-based E-Liquids containing equal proportions of freebase nicotine and nicotine salt, available in 3 nicotine strengths for adult vapers seeking balanced nicotine delivery.
• American Stars E-Liquids Brand of E-Liquids also available as disposable e-cigarettes, featuring rich flavor profiles combined with nicotine salts for adult vapers.
• Legends by Flavourtec Premium E-Liquid brand under the Flavourtec group, positioned as a specialty flavor line for adult vapers.
• Basiq Liquid E-Liquid brand offered as part of the GermanFLAVOURS portfolio for adult vapers.
• Aromen (Aromas) Flavor concentrates for self-mixing E-Liquids, available in 10ml, 50ml, and 100ml bottle sizes, covering the same flavor variety as ready-to-vape liquids for DIY self-mixing vapers.
• Longfills / Shortfills Aroma shots in larger bottles (60ml/120ml) requiring base and optional nicotine shot addition before use; longfills come with 10ml, 15ml, or 20ml of flavor in 60ml or 120ml bottles. Shortfills are nicotine-free liquids in 50ml (60ml bottle) or 100ml (120ml bottle) sizes for DIY self-mixing vapers.
• Nikotin Shots & Nikotinsalz Shots 10ml nicotine shots in 3-20mg strengths available in both VPG (50VG/50PG) and 70VG/30PG formulations, including regular and nicotine salt variants for adding to bases or Longfills.
• Basen (Bases) Nicotine-free base liquids in VPG (50VG/50PG) and 70VG/30PG compositions, available in 50ml, 100ml, 250ml, 500ml, and 1000ml sizes, using VG (pflanzliches Glycerin E422) and PG (Propylenglykol E1520) as base components, for DIY self-mixing vapers.
• GermanFLAVOURS Disposable E-Zigaretten (Disposables) Ready-to-vape disposable e-cigarettes, pre-filled devices designed for single use, positioned as an entry-level option for new vapers.
• American Stars Disposable E-Zigaretten Disposable e-cigarettes prefilled with American Stars E-Liquids and nicotine salts, 2ml content, available in 0mg and 20mg nicotine strengths for adult vapers.
• E-Zigaretten & Clearomizer Rechargeable e-cigarette devices and clearomizer tanks for refilling with E-Liquids, recommended for both beginner and advanced vapers.
• OEM / Private Label Solutions Full-service OEM and private label manufacturing for E-Liquids, aromas, bases, nicotine shots, Longfills, Shortfills, and disposable e-cigarettes. Includes graphic design support, regulatory compliance assistance, and minimum order quantities starting at 1,000 units per SKU for most products. Target customers are brands and companies seeking to launch their own branded vaping product lines.
• GermanFLAVOURS Liquid Rechner (Calculator Tool) Online calculator tool helping users determine the correct mixing ratio of base, aroma, and nicotine shots for DIY E-Liquid preparation. Supports calculation with nicotine shots (3-20mg) or bunker base (up to 200mg), with adjustable parameters for liquid volume, desired nicotine strength, shot nicotine strength, and aroma percentage.
• Functional Shots (Beauty, Fruity, Energy Lines) Functional shots in 60ml and 100ml bottles including Flavourtec Beauty Line (with collagen, Coenzym Q10, Hyaluronic Acid, vitamins and minerals), Flavourtec Fruity Line (ginger and fruit-based shots), and Flavourtec Energy Line (caffeine, vitamins, acerola, ginger, orange, passion fruit). Sold in singles and bundles to consumers via the GermanFLAVOURS shop.

Quantifiable outcome

• 50 million E-Liquids produced annually
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Flavourtec Sp. z o. o.coreOthers · 1 January 2018Flavourtec Sp. z o. o. is the Polish sister company within the Flavourtec Group, founded in 2012 alongside GermanFLAVOURS. Focused on OEM and Private-Label solutions, it houses one of the group's two production facilities with modern equipment and quality control laboratory in Gdańsk, Poland.
• Flavourtec BVBAcoreOthers · 1 January 2018Flavourtec BVBA is the Belgian entity of the Flavourtec Group, established in 2018 to optimize operations for the BeNeLux markets. This entity manages distribution and sales activities for Belgium, Netherlands, and Luxembourg.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GermanFLAVOURSstoreHennef
• Instagraminstagram.com/germanflavours_official
• Xx.com/germanflavours
• LinkedInlinkedin.com/company/germanflavours

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GermanFLAVOURS