Doctools ApS
Doctools ApS was a one-person Danish venture founded in 2006 by Lene Fredborg that developed and sold Microsoft Word add-ins, templates, and VBA macros, serving corporate Word users globally and Danish enterprises via consulting until the founder retired in April 2026.
- Company typePrivate
- Founded2006
- HeadquartersFrederikssund, Denmark
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Doctools ApS does
Doctools ApS was a sole-proprietor Danish software venture founded in 2006 by Lene Fredborg in Frederikssund, Denmark, focused exclusively on Microsoft Word productivity. Its product surface consisted of three related offerings: ready-to-use Word add-ins (licensed for one-time sale), professional Word templates for corporate document quality, and free VBA macros and Word tips distributed through its website and affiliated community sites. The underlying technology was Microsoft Word add-ins and Visual Basic for Applications (VBA), making it a legacy desktop-productivity business rather than a modern SaaS or AI-native company.
Doctools ApS firmographics
Firmographics- Name
- Doctools ApS
- Legal name
- Doctools ApS
- Website
- https://thedoctools.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Closed
- Short description
- Doctools ApS was a one-person Danish venture founded in 2006 by Lene Fredborg that developed and sold Microsoft Word add-ins, templates, and VBA macros, serving corporate Word users globally and Danish enterprises via consulting until the founder retired in April 2026.
- Ownership category
- akta.pro rank
Where Doctools ApS is headquartered
LocationHeadquarters
- HQ city
- Frederikssund
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Doctools ApS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Add-in Licensing: Sale of licenses for ready-to-use Word add-ins to Word users in numerous countries. The company is now retired and no longer provides these services.
- Consulting Services: Consulting services in all areas related to Microsoft Word, including customer-specific Word solutions development.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Doctools ApS product offering
Product offeringCore offering
DocTools ApS developed and sold professional Microsoft Word templates, ready-to-use Word add-ins, and VBA macros designed to improve productivity and the quality of corporate documents. The company also delivered consulting services and customer-specific Word solutions to private and public companies, primarily in Denmark. All offerings were discontinued as of April 24, 2026.
Product overview
DocTools was a single-product company focused on Microsoft Word productivity tools, consisting of professional Word templates, Word add-ins (add-on modules), and VBA macros. The core offering centered on templates for document automation, complemented by add-ins that provided efficient tools for Word users, and free VBA macros. As of April 24, 2026, the company has retired and no longer provides any of these products or services.
Differentiator
Problem solved
Functional benefit
Companies that use Doctools ApS
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Doctools ApS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Doctools ApS partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights1 record
Doctools ApS competitors and assessment
Company assessmentEmerging players
- Vertex42: Provider of professionally designed Excel and Word templates for business and personal use, sold via direct website downloads; comparable template-product, self-serve distribution model.
- Aditic Custom Office Templates (custom template providers): Boutique consultancies delivering custom Microsoft Office templates and document automation to enterprises, comparable in service offering to DocTools' consulting arm.
- Shauna Kelly: Word template and formatting specialist whose site is co-maintained by DocTools' founder; competes in the same Word template/formatting niche with a similar audience of corporate Word users.
- Shanen Boily: Word MVP community site maintained by Lene Fredborg alongside other Word experts; comparable niche of Word automation and add-in expertise targeting the same corporate Word-user segment.
Direct peers
- AbleBits: Provider of add-ins for Microsoft Office (including Word) sold via one-time licenses to individuals and businesses globally; closely matches DocTools' licensing model, target market, and product category.
- Kutools for Word: Vendor of productivity add-ins for Microsoft Word offering ready-made tools to automate document tasks; directly comparable product category, distribution model (direct website sales), and target customer (Word power users and corporate IT).
Broad incumbents
- Templates Office (by Microsoft): Microsoft's own template and add-in marketplace for Word and Office; a broad incumbent offering overlapping template and add-in capabilities as part of its wider Office ecosystem.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Doctools ApS social profiles
Digital presenceDoctools ApS compliance and trust
Trust signalCompliance1 record
Doctools ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doctools ApS leadership team
Management profileNumber of profiles
Doctools ApS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doctools ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doctools ApS
What does Doctools ApS do?
DocTools ApS developed and sold professional Microsoft Word templates, ready-to-use Word add-ins, and VBA macros designed to improve productivity and the quality of corporate documents. The company also delivered consulting services and customer-specific Word solutions to private and public companies, primarily in Denmark. All offerings were discontinued as of April 24, 2026.
Is Doctools ApS a public or private company?
Doctools ApS is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Doctools ApS founded?
Doctools ApS was founded in 2006.
Where is Doctools ApS based?
Doctools ApS is headquartered in Frederikssund, Denmark, in the Europe region.
How does Doctools ApS make money?
Two revenue lines are on record. Add-in Licensing is the primary driver. The others are consulting Services.
Who are Doctools ApS's main competitors?
Emerging players on record are Vertex42, Aditic Custom Office Templates (custom template providers), Shauna Kelly and Shanen Boily. Direct peers are AbleBits and Kutools for Word. Templates Office (by Microsoft) is listed as a broad incumbent.
Does Doctools ApS have an API?
No public API is recorded for Doctools ApS.