Nassau Rehabilitation & Nursing Center

What Nassau Rehabilitation & Nursing Center does

Nassau Rehabilitation & Nursing Center is a 280-bed skilled nursing facility located at 1 Greenwich Street, Hempstead, NY 11550, operating as Nassau Operating Co. LLC since its founding in 2006. The facility serves two primary patient populations: short-term rehabilitation patients recovering from orthopedic procedures, traumatic injuries, wound care, and cardiac events (typically covered by Medicare for up to 100 days), and long-term residents requiring ongoing nursing care, including a dedicated secure Memory Care unit for dementia and Alzheimer's patients. A complementary Adult Day Health Services program serves community-dwelling adults with daytime care, therapy, and door-to-door transportation as an alternative to full residential placement.

The core service portfolio includes Long Term Care, Short Term Rehabilitation, Subacute Rehab, Orthopedic Rehabilitation, Skilled Nursing, and Dementia Care, supported by a multidisciplinary team of physicians, RNs, LPNs, CNAs, therapists, social workers, and dietitians. The facility's primary technology differentiator is OmniVR® Skills Technology — a virtual reality gaming-based physical therapy system using a 3D camera to recreate patient movements in real-time interactive environments — paired with a companion program called Restore® designed to improve engagement and outcomes. The facility reports a CMS Quality Measure rating of 5 out of 5 and an overall CMS rating of 3 out of 5, with a 5-star Best of Nassau County award in 2023.

The business model is a managed healthcare services revenue stream paid primarily through Medicare, Medicaid, and private insurance, with maximum non-governmental rates of $400/day for semi-private rooms and $475/day for private rooms. Go-to-market is sales-led through hospital case manager referrals, the Excelsior Marketer network, community events, paid media, and word of mouth. The facility operates as a member of the Excelsior Care Group, which provides strategic direction and operational support, and is owned by Bent Philipson, Mayer Fishl, Esther Farkovits, and Joel Leifer. The facility serves the Hempstead, Nassau County, and Long Island region exclusively, with no online distribution or geographic expansion beyond its single physical site.

Name

Nassau Rehabilitation & Nursing Center

Legal name

Nassau Operating Co. LLC

Website

https://nassauecf.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Nassau Rehabilitation & Nursing Center is a 280-bed skilled nursing facility in Hempstead, NY, providing short-term rehabilitation, long-term care, memory care, and adult day health services to residents across Nassau County and Long Island as a member of the Excelsior Care Group.

Ownership category

akta.pro rank

Product category

Skilled Nursing & Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADADAB

Long-Term Care Nursing Homes (Custodial LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLADACAC

Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADAIAD

Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Adult Day Health Care & Senior Day Care

SECONDARYHLADADAN

Short-Stay Respite SNFs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

Keywords

• Skilled nursing services
• Short-term rehabilitation
• Long-term nursing care
• Dementia memory care
• Adult day health services

Headquarters

HQ city

Hempstead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing nursing care, rehabilitation therapy, and long-term care services to residents. Services are primarily paid through Medicare, Medicaid, and private insurance. The facility provides care for up to 100 days covered by Medicare/insurance for short-term rehabilitation patients. Some ancillary services (barber/beauty shop, telephone, television) are paid privately by residents or families.
2. Skilled Nursing and Rehabilitation Services: Subacute and short-term rehabilitation services for patients recovering from hip/knee/joint replacements, surgeries, traumatic injuries, wound care, and other conditions. Long-term care services for residents requiring ongoing nursing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Nassau Rehabilitation & Nursing Center operates a 280-bed skilled nursing facility in Hempstead, NY delivering post-hospitalization short-term rehabilitation (physical, occupational, and speech therapy), long-term residential nursing care, subacute orthopedic rehabilitation, wound care, and a secure dementia/Alzheimer's memory care unit. It also runs an Adult Day Health Services program offering daytime clinical, social, and recreational support with door-to-door transportation. Services are billed through Medicare, Medicaid, and private insurance, with ancillary amenities such as telephone, television, and barber/beauty shop paid privately by residents or families.

Product overview

Nassau Rehabilitation & Nursing Center operates a 280-bed skilled nursing facility offering an integrated portfolio of care services centered on post-hospitalization short-term rehabilitation and long-term residential care. The core offerings include Long Term Care, Short Term Rehabilitation (with subacute rehab programs), Skilled Nursing, and Dementia/Memory Care units. The facility differentiates through technology-enabled therapy programs—OmniVR® Skills Technology and Restore®—which provide virtual reality-based physical therapy sessions that recreate patient movements in real-time interactive 3D experiences. Additional services include Adult Day Health Services for community-based care alternatives. All programs are delivered through a coordinated team of physicians, nursing staff, therapists, social workers, and dietitians working from the Hempstead, NY facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Term Care Comprehensive residential care for individuals requiring ongoing support, including 24/7 nursing supervision, assistance with daily living activities, and personalized care plans.
• Short Term Rehabilitation Post-hospitalization rehabilitation services including physical, occupational, and speech therapy to help patients recover and return to independent living, supported by state-of-the-art equipment such as Cybex Isokinetics, Nu-Step, and Pro-fit units.
• Subacute Rehabilitation Specialized post-surgical and post-hospitalization rehabilitation for hip, knee, or joint replacements, traumatic injuries, and wound care, providing a clinical bridge from hospital to home.
• Orthopedic Rehabilitation Specialized rehabilitation for orthopedic conditions including hip/pelvic/upper and lower extremity fractures, lower back disorders, multiple trauma, musculoskeletal injuries, spinal surgery, and joint replacements using advanced therapy equipment.
• Adult Day Health Services Daytime care program offering an alternative to nursing home placement, including recreational activities, community outings, RN clinical management, dietary consultation, social work services, and door-to-door transportation.
• Dementia Care / Memory Care Unit Specialized secure unit for residents with memory loss or Alzheimer's disease, offering a safe homelike environment, stimulating activities, clinical management, and 24/7 supervision by dedicated certified nursing assistants.
• Skilled Nursing Round-the-clock nursing care including medication dispensation, physician availability, certified nursing staff (CNAs, RNs, LPNs), and services such as orthopedic rehab, wound care, IV therapy, and hospice care.

Quantifiable outcome

• Five out of five stars from CMS for quality measures
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Excelsior Care GroupcoreStrategic or Co-development PartnerProud member of the Excelsior Care Group and its progressive vision of care. The parent organization provides strategic direction and operational support, enabling facility-wide transformations and new additions. Excelsior Care Group includes multiple facilities under its network, allowing for shared best practices and unified quality standards.

Scale indicators4 records

Recent moves12 records

Expansion highlights8 records

Broad incumbents

• Genesis HealthCare: One of the largest U.S. skilled nursing facility operators with hundreds of facilities nationwide — sets the competitive benchmark for scale, payor contracts, and operational standards against which Nassau must compete.
• Brookdale Senior Living: Largest U.S. operator of senior living communities, including assisted living and memory care — comparable as a senior care provider serving similar elderly populations, though more focused on assisted living than skilled nursing.
• National HealthCare Corporation: Long-established publicly traded operator of skilled nursing and assisted living facilities across the southeastern U.S. — comparable in service lines (SNF, rehab, memory care) and care delivery model, though operating in a different geography.
• The Ensign Group: Public operator of skilled nursing and rehabilitation facilities across the U.S., known for operating-cluster strategy — broadly comparable as a multi-state SNF operator, though Nassau is a single-site operator within the Excelsior portfolio.

Direct peers

• A. Holly Patterson Extended Care Facility: Public skilled nursing facility operated by NuHealth in Uniondale, NY serving the same Nassau County market with comparable long-term and rehabilitation services.
• Cold Spring Hills Center for Nursing and Rehabilitation: Long Island skilled nursing and rehabilitation facility in Woodbury, NY offering short-term rehab, long-term care, and specialized programs — comparable in service breadth and regional market overlap.
• Brookhaven Rehabilitation & Health Care Center: Skilled nursing facility on Long Island providing short-term rehabilitation, long-term care, and memory care services — directly comparable in operating model and regional competition.
• Gurwin Jewish Nursing & Rehabilitation Center: Long Island-based nonprofit skilled nursing and rehabilitation facility in Commack, NY offering short-term rehab, long-term care, and adult day health services — directly comparable to Nassau's service mix and patient population.
• Parker Jewish Institute for Health Care and Rehabilitation: Skilled nursing and rehabilitation provider in New Hyde Park, NY serving Nassau County with short-term rehab, long-term care, and memory care — directly comparable in geography, scale, and service portfolio.
• South Shore Rehabilitation and Nursing Center: Long Island skilled nursing facility offering post-acute rehabilitation and long-term care in Freeport, NY — directly comparable in service mix and serving the same Nassau County referral base.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/nassauecf
• Instagraminstagram.com/nassaurehab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nassau Rehabilitation & Nursing Center