Podiatrist Perth

What Podiatrist Perth does

Podiatrist Perth is a privately-held, multi-location podiatry healthcare practice operating 16 clinic sites across the Perth Metropolitan area of Western Australia under a master brand and 19 suburb-specific DBAs (e.g., Atwell Podiatry, Balcatta Podiatry, Piara Waters Podiatry, Scarborough Beach Podiatry). The practice employs 20+ podiatrists and delivers general podiatry, biomechanical assessments, sports injury treatment, paediatric podiatry, diabetic foot care, wound management, custom-made orthotic therapy, shockwave therapy, Swift microwave wart therapy, dry needling, electroacupuncture, partial nail avulsion surgery, and specialist podiatric surgery (reconstructive foot and ankle surgery, minimally invasive forefoot procedures, bunion correction) with operating theatre access at The Park Private Hospital, Westminster Day Surgery, McCourt Street Day Surgery, and the UWA Podiatric Surgery Clinic. Patient-facing clinicians include a specialist podiatric surgeon (Dr. Christian Pocklington) and podiatrists with elite-sport credentials such as Josh Cheng, who previously served Manchester City and Wigan Warriors.

The practice runs on a healthcare-service-delivery platform that uses on-site HICAPS for real-time electronic health-fund claiming and accepts Medicare Chronic Disease Management (CDM) rebates (AUD 53.80 per consultation, up to five per patient per year with GP referral), workers compensation, and DVA referrals. Diagnostic and treatment technology is centred on computer-scan-based custom orthotic fabrication, radial pressure-wave shockwave units deployed at 15 sites, and microwave-based Swift wart-therapy devices operated by trained podiatrists. An adjunct retail line (Pediroller massage tool, Walker's Urea Cream 25%, Dermavive 40% urea cream, Thursday Plantation Tea Tree Oil Spray) is distributed through clinic locations, and an educational e-book, 'The Podiatrist's Guide to Healthy Feet' by Christine McCallum, supports the content-marketing funnel.

Revenue is generated through three streams: professional consultation and procedural fees (general podiatry, orthotic therapy, shockwave, nail surgery, diabetic foot care, specialist podiatric surgery), retail product sales, and transaction-fee economics on health-fund rebates processed via HICAPS. Pricing is quote-based per service with payment collected at the time of consultation, supplemented by Medicare CDM rebates and bulk billing at select locations. Go-to-market is direct-to-consumer, with patients booking online through clinic-specific pages or by phone; demand is captured via local SEO targeting 'podiatrist near me' and suburb-specific searches across 16 catchments, an educational blog, email/SMS appointment communications, social media engagement, and community-event and sports-team outreach. No public listing, external investor, or parent company is disclosed.

Name

Podiatrist Perth

Legal name

Podiatrist Perth

Website

https://podiatristperth.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Podiatrist Perth is a privately-held multi-location podiatry practice operating 16 clinics across the Perth Metropolitan area, employing 20+ podiatrists to deliver general foot care, sports and paediatric podiatry, diabetic foot care, custom orthotics, shockwave therapy, and specialist podiatric surgery to local consumers.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Medical/Clinical Nail Care (e.g., diabetic foot, podiatry-adjacent) (HSALACAJ)

Keywords

• Podiatry services
• Foot care clinic
• Custom orthotics
• Sports podiatry
• Diabetic foot care

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Consultation Services: Professional podiatry consultations charged at time of service. Services include general podiatry, biomechanical assessments, orthotic therapy, shockwave therapy, nail surgery, and diabetic foot care. Accepts Medicare (Chronic Disease Management), workers compensation, and DVA referrals.
2. Healthcare Product Sales: Retail sales of foot care products including Pediroller massage tool, Walker's Urea Cream (25% urea), Dermavive cream (40% urea), and Tea Tree Oil Spray.
3. Health Fund Rebates: On-site HICAPS electronic claiming allows patients to claim health fund rebates immediately. The company collects co-payment from patients at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Podiatrist Perth operates a multi-location podiatry healthcare practice delivering comprehensive foot and ankle care across 16 clinic locations in the Perth Metropolitan area. Core services include general podiatry consultations, custom-made orthotics, sports injury and biomechanical assessments, diabetic foot care, paediatric podiatry, shockwave therapy, nail surgery and specialist podiatric surgery, supplemented by retail foot care products and an educational e-book.

Product overview

Podiatrist Perth operates as a multi-location healthcare service provider offering comprehensive podiatry care across 16+ clinic locations in the Perth Metropolitan area. The core offering comprises general podiatry services for common foot conditions (plantar fasciitis, bunions, ingrown toenails, corns, calluses) supported by diagnostic capabilities and treatment modalities including custom-made orthotics, shockwave therapy, Swift microwave wart therapy, dry needling, and surgical interventions. The business also distributes a complementary line of retail foot care products (Pediroller, Walker's Urea Cream, Dermavive, Tea Tree Oil Spray) sold through clinic locations. An educational e-book ('The Podiatrist's Guide to Healthy Feet') provides patient education content. The portfolio spans general podiatry, sports podiatry, diabetic foot care, paediatric podiatry, and specialist podiatric surgery services.

Differentiator

Problem solved

Functional benefit

Products and services

• General Podiatry Services Comprehensive foot and ankle healthcare consultations for individual patients covering common conditions including plantar fasciitis, bunions, ingrown toenails, corns and calluses, ankle sprains, cracked heels, thickened nails, fungal infections, and Achilles tendinopathy.
• Custom-Made Orthotics Tailored orthotic devices prescribed by podiatrists to address abnormal biomechanical forces in feet, using computer scans for assessment and custom fabrication to improve conditions such as flat feet, bunions, and high arches.
• Diabetes Foot Care Specialised diabetic foot assessments and ongoing management to prevent complications including ulceration, infection, and tissue damage from nerve and blood supply impact, with Medicare-rebated consultations under the Chronic Disease Management (CDM) program.
• Paediatric Podiatry Foot care services for children and teenagers addressing conditions such as Sever's disease, flat feet, in-toeing, toe-walking, and developmental concerns related to foot posture, with feet continuing to develop until growth plate closure around age 18-20.
• Sports Podiatry Specialised podiatric sports medicine including gait and running analysis, sports injury treatment, biomechanical assessments, orthotic therapy, Achilles tendinopathy, and plantar fasciitis management for professional and recreational athletes.
• Podiatric Surgery Specialist podiatric surgical services including reconstructive foot and ankle surgery, minimally invasive forefoot procedures, and surgical correction of bunions, performed by Dr. Christian Pocklington at private hospital theatres including The Park Private Hospital, Westminster Day Surgery, McCourt Street Day Surgery, and UWA Podiatric Surgery Clinic.
• Pediroller Podiatrist-designed massage tool to stretch sole structures, provide pain relief for plantar fasciitis, heel and arch pain, and prevent foot complications. Can be frozen for anti-inflammatory benefit.
• Walker's Urea Cream Everyday moisturiser with 25% urea content (gold standard for dry skin) to eliminate dry or cracked heels and soften corns and calluses; light and non-greasy formula.
• Dermavive Cream Cream for very dry, thick, cracked skin containing 40% urea, 2% salicylic acid, vitamin E, and aloe vera to break through tough outer skin layers and allow moisturising ingredients to penetrate.
• Tea Tree Oil Spray Thursday Plantation Tea Tree Oil Spray with natural anti-bacterial and anti-fungal properties for prevention of nail and skin fungal infections, particularly for those in sweaty enclosed footwear.
• The Podiatrist's Guide to Healthy Feet (E-Book) Educational e-book authored by Christine McCallum covering barefoot podiatry, foot health maintenance, and care tips especially for diabetics.

Quantifiable outcome

• 100% satisfaction guarantee or money back plus free next session

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Dr. Scholl's: Long-standing global consumer foot-care brand offering insoles, orthotics, creams and treatment products at retail. Overlaps with Podiatrist Perth's retail products (Walker's Urea Cream, Dermavive, Pediroller, Tea Tree Oil Spray) and competes for the same self-directed foot-care consumer, but does not operate clinic services.

Regional players

• Shuropody: UK-based multi-store foot-care, orthotics and footwear retailer with in-store podiatry services. Comparable on the consumer-retail podiatry plus retail foot-product hybrid model and on multi-location local service delivery, but operates in a separate geography and does not directly compete with Podiatrist Perth in Perth.

Direct peers

• Healthia Limited: ASX-listed Australian allied-health roll-up that owns multiple podiatry brands (including My FootDr) and physio/optometry networks. Most directly comparable peer because it competes for the same pool of podiatrists and patients, and exemplifies the multi-clinic scaling thesis Podiatrist Perth could pursue through M&A or acquisition interest in the practice itself.
• ModPod Podiatry Group: Multi-location Australian podiatry group operating alongside My FootDr and Healthia-owned brands. Comparable because of the same multi-clinic retail-style podiatry model, similar mix of orthotics/biomechanics/sports podiatry, and shared reliance on private health funds and Medicare CDM pathways.
• My FootDr Podiatry: Australia's largest multi-location podiatry brand and a Healthia subsidiary, with clinics across QLD, NSW, VIC and WA. Directly comparable on multi-site podiatry service delivery, custom orthotics, sports podiatry, and HICAPS-style billing, and a likely competitor for talent and patients inside the same Medicare/DVA frameworks.
• The Foot & Leg Clinic: Multi-site podiatry practice on the Australian east coast offering general podiatry, custom orthotics and sports podiatry. Comparable as another private multi-clinic operator pursuing the same patient segments (athletes, diabetics, families) with overlapping service menus and same-channel local SEO acquisition model.

Others

• Foot Levelers: US-based custom-orthotics manufacturer serving individual patients and practitioners. Comparable only on the custom-orthotics supply chain, which is a meaningful revenue stream for Podiatrist Perth; not a direct competitor for clinic services but an adjacent/enabling ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/azure-health-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podiatrist Perth