Millstream Area Credit Union

Name

Millstream Area Credit Union

Legal name

Millstream Area Credit Union, Inc.

Website

https://millstreamcu.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Consumer lending products
• Deposit accounts
• Mortgage lending services
• Credit union services

Headquarters

HQ city

Findlay

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income: The primary revenue driver is net interest income earned on loans (auto loans, home mortgages, personal loans, credit cards, HELOCs, home equity loans, student loans, credit builder loans) minus interest paid on deposits (savings, checking, money market, certificates, IRAs). Credit unions operate as not-for-profit cooperatives returning earnings to members through better rates.
2. Fee-Based Income: Various account and service fees including overdraft protection (Courtesy Pay), wire transfer fees ($10 incoming domestic, $35 incoming international, $20 outgoing domestic, $35 outgoing international), early payment processing fees ($5 for online, $15 with specialist), MessagePay convenience fees ($4.99 per transaction), Fresh Start Checking monthly service fee ($10), certificate early withdrawal penalties, and credit card interchange.
3. Insurance and Protection Products: TruStage Insurance products (life, accident, health, and property insurance) offered through CUNA Mutual Group, as well as loan protection products including GAP Plus coverage and Debt Protection for auto loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels9 records

Core offering

Millstream Area Credit Union is a not-for-profit, member-owned cooperative financial institution that provides consumer banking and lending products to individuals in northwest Ohio. Its offerings span savings accounts, multiple checking account tiers, consumer loans (auto, personal, credit cards, student, home equity), residential mortgages, and digital banking services supported by physical branches, mobile apps, shared branching, and a 24/7 telephone banking system.

Product overview

Millstream Area Credit Union is a financial cooperative offering a comprehensive suite of banking products organized into savings, checking, lending, and digital services. The core product portfolio includes Share Savings, Kids Club, Money Market, Certificates, and IRA accounts on the savings side; Primary Checking, Teen Checking, Senior Checking, and Fresh Start Checking for spending; and extensive lending products including auto loans, auto refinancing, motorcycle/RV/boat loans, personal signature loans, Visa credit cards, share secured loans, student loans (via Sallie Mae), draft lines of credit, credit builder loans, home mortgages, home equity lines of credit, and home equity loans. Digital banking services include online/mobile banking, bill pay, eStatements, mobile check deposit, mobile payments via Apple Pay/Samsung Pay/Google Pay, EarlyPay for early direct deposit, MessagePay for text-based payments, Shared Branching network access, overdraft protection, wire transfers, and financial calculators. The credit union also offers TruStage Insurance products. The product architecture follows a traditional credit union model where membership is established through a Share Savings Account and access to all services is provided through integrated digital and branch channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Savings Account Primary savings account that establishes credit union membership, offering competitive dividends on balances over $500 with no monthly fees or minimum balance requirements, and a $5 minimum opening deposit.
• Kids Club Account Savings account for children age 12 and younger featuring gifts for deposits, free online games, and competitive dividends to introduce children to saving.
• Money Market Account Tiered-rate savings account with direct check writing capabilities, requiring a $2,500 average daily balance to earn dividends with up to six free transactions per month.
• Certificates of Deposit Fixed-rate term savings products with terms ranging from 3 months to 5 years, $500 minimum deposit, quarterly dividend payments, and higher rates for longer terms.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings in Traditional and Roth options with $5 setup fee waived for deposits of $5,000+ and no annual fees for higher-balance accounts.
• Christmas Club Account Seasonal savings account for holiday expenses with automatic fund disbursement on November 1st and competitive dividends on balances over $100.
• Special Savings Accounts Customizable goal-based savings accounts for specific purposes such as tax season, school expenses, weddings, and vacations with automatic payment setup.
• Primary Checking Free checking account with no monthly fees and no minimum balance, providing simplified banking with essential features and instant debit card access.
• Teen Checking Starter checking account for teens ages 13-17 requiring a parent or legal guardian as joint owner and a linked Teen Savings account.
• Senior Checking Exclusive interest-bearing checking account for members age 60+ featuring free checks, certificate rate bumps for deposits of $5,000+, and competitive dividends on balances over $500.
• Fresh Start Checking Second-chance checking account for members rebuilding financial history with $10 monthly service fee, no minimum deposit, and free debit card and digital banking.
• Auto Loans Financing for new and used vehicles with free pre-approval and competitive rates, also available through a Carvana partnership.
• Auto Loan Refinancing Refinancing service that beats current auto loan rates by up to 1%, with e-signature capability and text updates during approval.
• Motorcycle, RV, and Boat Loans Financing for recreational vehicles including motorcycles, ATVs, motorhomes, travel trailers, boats, and personal watercraft with competitive rates and flexible terms.
• Personal Signature Loans Unsecured personal loans for various purposes including debt consolidation, with no application fees or prepayment penalties and competitive fixed or variable rates.
• Visa Rewards Credit Card Credit card with uChoose Rewards program, no cash advance fees, and mobile payment compatibility via Apple Pay, Samsung Pay, and Google Pay.
• Share Secured Loans Loans secured by existing savings or certificate accounts at the credit union's lowest available rates, allowing collateral to continue earning dividends.
• Student Loans Education loans offered in partnership with Sallie Mae for undergraduate, graduate, career training, MBA, medical, dental, and law school expenses.
• Draft Lines of Credit Overdraft protection line of credit up to $500 connected to checking accounts with $35 monthly payments and a 10-day grace period.
• Credit Builder Loans $750 loan designed for members building credit with automatic approval, no credit pull required, and funds released upon full repayment over 9 months.
• Home Mortgage Loans Mortgage products including first-time homebuyer programs (3% down), USDA/Rural Development loans, FHA loans, VA loans, and conventional loans with competitive rates.
• Home Equity Lines of Credit Revolving credit lines using home equity as collateral for ongoing financing needs with competitive rates and local processing.
• Home Equity Loans Fixed-rate lump-sum loans against home equity for any purpose with terms of 60, 84, 120, or 144 months and potentially tax-deductible interest.
• Digital Banking Online and mobile banking platform offering 24/7 account management, bill pay, eStatements, mobile check deposit, and fund transfers, with native iOS and Android apps.
• Visa Prepaid Cards Reloadable CUMONEY Everyday Spend prepaid cards accepted anywhere Visa is accepted, with mobile app controls and reload capability at branch or online.
• Mobile Payments Digital wallet integration enabling contactless payments via Apple Pay, Samsung Pay, and Google Pay with Millstream debit cards.
• EarlyPay Service allowing members to receive direct deposit funds up to two days early for a $5 self-service fee or $15 in-person/phone fee through online banking.
• MessagePay

Quantifiable outcome

• Nearly $2 billion saved by members collectively through Love My Credit Union Rewards program
• +5 more outcomes

Named customers14 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TruStage Insurance (CUNA Mutual Group)coreStrategic or Co-development PartnerTruStage Insurance, made available by CUNA Mutual Group, offers investment and insurance products exclusively to credit union members. TruStage has served the credit union movement for over 75 years, providing products including life, accident, health, and property insurance that align with the credit union mission of serving members.
• Love My Credit Union RewardsminorGTM or Marketing PartnerLove My Credit Union Rewards program provides members with discounts and savings opportunities including TurboTax deals and AMC Theatres discount movie tickets at $8.50 per ticket. Members have saved nearly $2 billion collectively through this program.
• CO-OP Shared BranchingcoreTechnology or IntegrationCO-OP Shared Branching network provides Millstream members access to over 5,000 credit union branches and over 2,000 self-service 24/7 locations across all 50 states. Members can conduct deposits, withdrawals, loan payments, and transfers at any member branch.
• Sallie MaeStrategic or Co-development PartnerSallie Mae provides student loan products (undergraduate, graduate, professional, MBA, medical, dental, law, bar exam, and residency loans) for Millstream members through a partnership. Millstream receives referral compensation for loan customer referrals. Loans are made by Sallie Mae Bank.
• CarvanaminorGTM or Marketing PartnerCarvana partnership offering members who purchase vehicles through Carvana a $100 cash incentive, providing an additional benefit for auto loan financing through Millstream.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Alliant Credit Union: Large digital credit union serving members nationwide with consumer banking, lending, and credit cards. Comparable as a cooperative peer competing for digitally-native consumer deposits.
• Huntington National Bank: Major Ohio-headquartered regional bank with statewide retail branch presence including Findlay. Comparable as the dominant incumbent competitor for consumer deposits, mortgages, and small-business banking in the same local market.
• Wright-Patt Credit Union: Ohio's largest credit union, headquartered in Beavercreek, with statewide membership and a much broader product portfolio including investment services. Comparable as an Ohio credit union peer but at substantially larger scale.
• Connexus Credit Union: Nationwide digital-first credit union offering high-yield deposits, lending, and digital banking. Comparable as a not-for-profit cooperative competing for the same digitally-engaged consumer base.
• Kemba Financial Credit Union: Central Ohio community credit union serving members across multiple counties with consumer banking, lending, and digital services. Comparable as an Ohio-anchored credit union but with broader geographic reach and larger scale.

Direct peers

• First Financial Federal Credit Union: Dayton, Ohio community credit union serving the Miami Valley region with similar consumer and mortgage products. Comparable as a mid-sized Ohio community credit union competing in overlapping value propositions.
• Sun Federal Credit Union: Credit union headquartered in Maumee (greater Toledo), serving northwest Ohio and southeast Michigan with full consumer banking, mortgage, and business services. Comparable community-cooperative model with similar regional member focus.
• Directions Credit Union: Toledo, Ohio-based community credit union offering checking, savings, lending, and digital banking to members across northwest Ohio. Directly comparable in geography, scale, and community-charter operating model.
• Superior Credit Union: Community credit union headquartered in Lima, Ohio serving northwest and west-central Ohio with a comparable product suite of consumer banking, lending, and digital services. Highly comparable as a similarly-sized, geographically-adjacent Ohio community credit union serving a similar member demographic.

Regional players

• Civista Bank: Ohio community bank with branches across northern and western Ohio, including Findlay-area presence. Comparable as a regional competitor in the same northwest Ohio deposit and small-business banking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/millstreamcu
• Facebookfacebook.com/millstreamcu
• Instagraminstagram.com/millstreamcu
• LinkedInlinkedin.com/company/1087-millstream-area-credit-union-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millstream Area Credit Union