Soul Purpose

Soul Purpose is a Chicago-based, privately held health and wellness company founded in 2008 that offers nature-based personal care products. It operates at micro-scale with 1-10 employees and minimal publicly disclosed operational detail.

Company typePrivate
Founded2008
HeadquartersChicago, United States
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

Soul Purpose firmographics

Firmographics

Name: Soul Purpose
Website: https://soulpurpose.net
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 1–10 employees
Short description: Soul Purpose is a Chicago-based, privately held health and wellness company founded in 2008 that offers nature-based personal care products. It operates at micro-scale with 1-10 employees and minimal publicly disclosed operational detail.
Ownership category
akta.pro rank

Soul Purpose industry classification

Industry

Product category: Natural Personal Care
SIC: Medicinal Chemicals & Botanical Products (2833)
akta.pro industry: PRIMARYHSADAGAG
Mind-Body Wellness Coaching (Holistic/Integrative)
Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

Natural personal care
Health wellness products
Nature based skincare
Botanical personal care
Organic beauty products

Where Soul Purpose is headquartered

Location

Headquarters

HQ city: Chicago
HQ country: United States
HQ region: North America

Markets served

Soul Purpose business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Personnel, Supply Chain, Marketing or Sales, Operations

Soul Purpose product offering

Product offering

Core offering

Soul Purpose is a health and wellness company that develops and sells nature-based personal care products. The company focuses on botanical and naturally-derived personal care offerings positioned for consumers seeking natural alternatives in their daily personal care routine.

Differentiator

Problem solved

Functional benefit

Products and services

Nature-Based Personal Care Products Health and wellness personal care products formulated using nature-based and botanical ingredients, sold to individual consumers for daily personal care use.

Companies that use Soul Purpose

Customer profile

Ideal customer profiles1 record

Soul Purpose technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Soul Purpose competitors and assessment

Company assessment

Broad incumbents

Weleda: Weleda is a long-established natural and biodynamic personal care brand offering body care, skin care, and holistic wellness products—an analog to Soul Purpose's nature-based positioning.
Dr. Bronner's: Dr. Bronner's is a heritage family-owned brand specializing in organic, natural personal care products including soaps, lotions, and balms—directly comparable category overlap with nature-based personal care.
Burt's Bees: Burt's Bees (owned by Clorox) is a leading nature-based personal care brand spanning lip care, skin care, and body care with botanically derived ingredients—a scaled incumbent in the exact category Soul Purpose targets.
Dr. Hauschka: Dr. Hauschka (WALA Heilmittel) produces natural, certified botanical skin and body care products with a holistic wellness brand identity directly comparable to Soul Purpose's described positioning.
The Honest Company: The Honest Company markets clean, naturally derived personal care and beauty products, representing a publicly-traded scaled peer in the natural wellness product category.
Sundial Brands / SheaMoisture: Sundial Brands (Unilever) operates SheaMoisture, a heritage natural personal care line built on botanical and ethically sourced ingredients—comparable category and brand-heritage profile to Soul Purpose.

Direct peers

Drunk Elephant: Drunk Elephant (Shiseido) is a clean, biocompatible skincare brand built around naturally derived ingredients—an indie-to-mid-market natural personal care peer.
100% Pure: 100% Pure is a natural and organic cosmetics and personal care brand emphasizing fruit- and plant-based formulations—a closely comparable indie positioning.
Herbivore Botanicals: Herbivore Botanicals is a small, nature-based clean beauty brand focused on botanical, naturally derived skin care—a direct peer for an indie brand in the natural personal care category.

Emerging players

Moon Juice: Moon Juice is a wellness brand bridging ingestible beauty and natural personal care with a holistic/spiritual brand identity—comparable to Soul Purpose's wellness-oriented nature-based positioning.

Market position

Customer concentration

Soul Purpose financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Soul Purpose leadership team

Management profile

Number of profiles

Soul Purpose funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Soul Purpose M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Purpose

What does Soul Purpose do?

When was Soul Purpose founded?

Soul Purpose was founded in 2008. It employs 1 to 10 people.

Where is Soul Purpose based?

Soul Purpose is headquartered in Chicago, United States, in the North America region.

Who are Soul Purpose's main competitors?

Broad incumbents on record are Weleda, Dr. Bronner's, Burt's Bees, Dr. Hauschka, The Honest Company and Sundial Brands / SheaMoisture. Direct peers are Drunk Elephant, 100% Pure and Herbivore Botanicals. Moon Juice is listed as an emerging player.

Does Soul Purpose have an API?

No public API is recorded for Soul Purpose.

What industry is Soul Purpose in?

Soul Purpose's product category is Natural Personal Care. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its SIC code is 2833.