MIMA

What MIMA does

MIMA (Modern Improvisational Music Appreciation) is an educational nonprofit founded in 2000 at Princeton University by Adam Nemett and relocated to Charlottesville, Virginia in 2016. The organization builds community through collaborative music-making, delivering group improvisation and songwriting programs to underserved communities worldwide. Programs are operationalized through a proprietary methodology called the MIMA Method, a collaborative songwriting and musical improvisation curriculum developed from work with communities in 40 countries across 5 continents.

MIMA's product surface comprises four core programs: Band Together, the flagship semester-long collaborative songwriting program for 3rd-12th grade students; MIMA Remix, a studio production experience where participants write, record, edit, mix and master tracks using professional software such as Reaper, BandLab, Ableton and ProTools; On The Spot, a musical improvisation program that introduces young musicians to a shared improvisatory language; and MIMA Ad Lib, one-day community workshops designed for low-commitment, wide-reach engagement. Programs are delivered on-site by 41+ Teaching Artists, who are performing and recording musicians residing in the communities they serve, certified through MIMA's Teaching Artist Training Program. Program delivery runs through partnerships with schools, community centers, residential facilities, and youth-service providers, with recurring host venues including the Music Resource Center, Charlottesville public housing communities (e.g., Crescent Halls), Explore More Discovery Museum, and Innisfree Village.

MIMA's business model is grant-dependent. Primary revenue sources are donations and grants from public arts agencies and community foundations, including the Virginia Commission for the Arts (VCA), National Endowment for the Arts, City of Charlottesville's Vibrant Community Fund, Stranahan Foundation, Community Foundation of Central Blue Ridge, Charlottesville Area Community Foundation, and Nelson County Community Fund. Secondary revenue streams include nominal program registration fees (e.g., MIMA Remix summer camp at $100) and event proceeds from concerts such as MIMA Presents and TuneNight shows. The organization is governed by a Board of Trustees chaired by Caleb Dance (Professor of Classics, Washington and Lee University) with Trace Feng serving as Executive Director and Bernard Hankins as Education Director. MIMA is one of a few music education organizations inducted into the Virginia Commission for the Arts Teaching Artist Roster.

Name

MIMA

Legal name

MIMA (Modern Improvisational Music Appreciation)

Website

https://mimamusic.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MIMA is a Charlottesville-based educational nonprofit founded in 2000 that builds community through collaborative music-making programs — including band, improvisation, and studio production — delivered globally by 41+ certified Teaching Artists to underserved communities, schools, and partner organizations.

Ownership category

akta.pro rank

Product category

Community Music Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Songwriting, Composition & Arranging (EDAMANAG), Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ)

Keywords

• Music education programs
• Collaborative songwriting
• Musical improvisation workshops
• Community music programs
• Music teacher training

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: MIMA operates as an educational nonprofit relying on donations and grants from public arts agencies and community foundations. The organization has received support from Virginia Commission for the Arts, National Endowment for the Arts, City of Charlottesville's Vibrant Community Fund, Community Foundation of Central Blue Ridge, Charlottesville Area Community Foundation, Nelson County Community Fund, Stranahan Foundation, Bama Works Fund, and Journey Group.
2. Program Registration Fees: Some programs such as MIMA Remix summer camp charge registration fees ($100 including 1-year membership to Music Resource Center). Scholarships are available for these programs.
3. Event Proceeds: MIMA hosts fundraising events such as concerts and celebrations where ticket proceeds and donations support music programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

MIMA (Modern Improvisational Music Appreciation) is an educational nonprofit that delivers community music-making programs centered on group improvisation and collaborative songwriting. It offers four core programs—Band Together (semester-long collaborative songwriting for 3rd-12th graders), On The Spot (musical improvisation), MIMA Remix (studio production), and MIMA Ad Lib (one-day community workshops)—delivered by trained Teaching Artists in schools, community centers, residential facilities and public events, primarily serving underserved communities.

Product overview

MIMA (Modern Improvisational Music Appreciation) is an educational nonprofit offering four distinct music programs: Band Together (flagship semester-long collaborative songwriting program), MIMA Remix (studio production experience), MIMA Ad Lib (one-day community workshops), and On The Spot (musical improvisation exploration). The programs emphasize group improvisation and songwriting for underserved communities and are designed to teach basic music concepts (rhythm, melody, lyrics) while cultivating social and emotional skills.

Differentiator

Problem solved

Functional benefit

Brands

• Band Together: Flagship collaborative songwriting program for 3rd-12th grade students that teaches basic musical concepts while encouraging creativity, confidence and collaboration through group creation of original songs.
• On the Spot
• MIMA Remix
• MIMA Ad Lib

Products and services

• Band Together Semester-long collaborative songwriting program for 3rd-12th grade students that teaches basic musical concepts while encouraging creativity, confidence and collaboration through the group creation of original songs using the MIMA Method. Students produce rhythms, melodies and lyrics that are stitched into original compositions, with outputs including studio recordings, music videos and live performances.
• On The Spot Exploration of musical improvisation that introduces young musicians to different practices of improvisation and guides them to develop a shared musical language with which to hold improvisatory performances. Combines hand signals, foot stomps and conducting techniques for real-time group performance.
• MIMA Remix Studio production experience where participants step into the roles of composer, producer, audio technician and session musician. They write, record, edit, mix and master professional-quality tracks using studio software such as Reaper, BandLab, Ableton and ProTools.
• MIMA Ad Lib One-day music workshops offered throughout communities, designed as a low-commitment, open-to-all format to reach the widest possible audience with MIMA's musical approach. Free to attend, with Ad Lib events at Explore More Discovery Museum including museum access.
• Teaching Artist Training Program Training program for prospective Teaching Artists that prepares them with classroom management skills and understanding of the MIMA curriculum. Successful completion leads to certification to teach in MIMA classrooms. Free to attend for selected applicants; also open to educators in the arts and musicians interested in collaborative songwriting approaches.

Quantifiable outcome

• 336 individual contributions to a single collaborative song at 2016 LOCKN' Festival

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Virginia Commission for the Arts (VCA)coreStrategic or Co-development PartnerVCA is a public arts agency that has supported much of MIMA's work over the past decade through grants. MIMA is one of few music education organizations inducted to the VCA Teaching Artist Roster.
• Music Resource CentercoreStrategic or Co-development PartnerOngoing partnership for On The Spot improvisation programs held year-round. MRC provides studio facilities and recording support for MIMA Remix sessions. Joint collaboration on events like MIMA Presents AMPLIFY and other fundraising concerts.
• HeadCountminorStrategic or Co-development PartnerSponsored MIMA's collaborative songwriting experience at 2016 LOCKN' Festival's Participation Row, where original song was composed with 336 individual contributions.
• Innisfree VillageminorStrategic or Co-development PartnerLifesharing community for adults with intellectual disabilities where MIMA facilitates collaborative songwriting experiences. Residents perform original compositions at annual Family Day celebration.
• Front PorchminorStrategic or Co-development PartnerCollaboration on Summer Vibes Tour series bringing music enrichment to public housing residents.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Little Kids Rock (Music Will): Nonprofit providing free music education and instruments to underserved public school students across the U.S. Highly comparable mission (music access for underserved youth), similar grant/donation funding model, and similar delivery through trained teaching artists in partner schools.
• VH1 Save The Music Foundation: Nonprofit that donates instruments and supports music programs in public schools. Matches MIMA's education-via-music focus and its grant-funded approach to expanding access, though it concentrates on in-school instrumental music rather than songwriting.
• Midori & Friends: Nonprofit providing free music education programs to underserved NYC public school children. Directly comparable target population, free delivery model, and reliance on individual donors and institutional funders.
• Mr. Holland's Opus Foundation: Nonprofit that supports music education in under-funded schools through instrument grants and program funding. Directly comparable as a music education nonprofit serving underserved youth with a similar donor/foundation revenue model.
• Community MusicWorks: Providence-based nonprofit providing free, long-term music education to underserved youth through teaching-artist residencies. Directly comparable teaching-artist-in-the-community delivery model and equity-focused mission.
• Silkroad (Silkroad Ensemble / Silk Road Project): Nonprofit founded by Yo-Yo Ma that creates music programming engaging diverse communities and emphasizing cross-cultural collaboration. Comparable international reach, mission of community-building through collaborative music-making, and nonprofit structure.

Emerging players

• Notes for Education: Smaller nonprofit funding music education access in schools. Comparable focus on music education funding for underserved communities but at a smaller scale than MIMA.

Broad incumbents

• Berklee City Music Network: College-affiliated network of nonprofit music education programs for underserved youth. Comparable youth-focused mission and trained-instructor model, but anchored to an institutionally backed program (Berklee College) rather than operating independently.
• Carnegie Hall Weill Music Institute: Educational arm of Carnegie Hall providing music education programs nationwide including for underserved communities. Comparable mission and school-based delivery model, but as part of a much larger institutional venue and foundation rather than a standalone community nonprofit.

Others

• Virginia Commission for the Arts Roster Teaching Artists: Other teaching artists and organizations on the same VCA Roster where MIMA is inducted. They share the same funding channel and quality-validated pedagogical category though they operate as individual artists or smaller boutique programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mimamusic
• Facebookfacebook.com/madebymima
• LinkedInlinkedin.com/company/mimamusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIMA