ITW Spraytec

What ITW Spraytec does

ITW Spraytec is a French subsidiary of Illinois Tool Works (ITW), a Fortune 500 industrial conglomerate, that manufactures specialty chemicals and maintenance aerosols under the JELT (France/Europe) and ROCOL (UK/global) brands. The entity was created in 1994 and operates a production facility in Vireux-Molhain, France producing over 3 million aerosols annually, alongside the ROCOL manufacturing site in Leeds, United Kingdom. Its product portfolio spans cutting fluids (RTD range, market leader for 60+ years), food-grade lubricants (FOODLUBE, PUROL), cold galvanization coatings (GALVA series), cleaning and disinfection products (SCRUBS, BACTONET, DESINFECTONET), floor marking systems (TraitVite Précision), and specialty maintenance aerosols featuring the proprietary Cobra² double spray diffuser. Headcount is 51–100 employees at the standalone subsidiary level, though it operates within ITW's broader global footprint of 60,000+ employees across 52 countries.

The company's go-to-market is a B2B distributor-led model targeting professional industrial customers across manufacturing, food processing, electronics/IT, marine/offshore, aerospace, and facility management. Sales are transacted primarily through authorized distributor networks in France, Europe, and export markets (DOM-TOM and international), with direct relationships maintained for technical support and large customers. Order minimums (€500 HT mainland France, €1,000 HT export) and a free-delivery threshold of €1,000 HT point to a high-volume, low-ticket transaction profile. Pricing is not publicly disclosed and is set at order acceptance.

ITW Spraytec's competitive position is anchored by an unusually dense stack of regulatory certifications — ISO 9001:2015, NSF H1/3H/A1/E4/K2/R2 for food safety, ISO 21469 for hygienic design, AS/EN 9100 for aerospace, European Ecolabel, plus defense approvals (NATO, RAF, Royal Navy) and WRAS potable water approval. These certifications, combined with six decades of brand equity in the RTD cutting lubricant line and the JELT/ROCOL dual-brand structure, create meaningful qualification barriers for competitors in food-grade and aerospace maintenance chemicals. The company operates under ITW's decentralized business model and benefits from the parent's global scale, R&D resources, and cross-subsidiary brand leverage.

Name

ITW Spraytec

Legal name

ITW Spraytec

Website

https://itwpc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

ITW Spraytec is a French subsidiary of Illinois Tool Works (ITW) that manufactures industrial maintenance aerosols, lubricants, cleaning, and corrosion protection chemicals under the JELT (France/Europe) and ROCOL (UK/global) brands for industrial, food processing, aerospace, and marine customers.

Ownership category

akta.pro rank

Product category

Industrial Maintenance Chemicals

NAICS

Chemical Manufacturing (325), Paint, Coating, and Adhesive Manufacturing (3255), Soap and Cleaning Compound Manufacturing (32561)

SIC

Miscellaneous Chemical Products (2890), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Aerosol & Pressurized Packaging (Cans, Valves, Actuators) (IMALAJAD)

Keywords

• Industrial maintenance aerosols
• Cutting fluids
• Corrosion protection coatings
• Food-grade lubricants
• Floor marking systems

Headquarters

HQ city

Aisey-sur-seine

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Maintenance Products B2B Sales: Sale of professional-grade aerosols, lubricants, cleaning products, and maintenance chemicals to industrial customers through distributor network. Products sold directly or via authorized distributors across France, Europe, and export markets. Minimum order quantities and pricing structures defined in general terms and conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ITW Spraytec develops and manufactures specialty chemicals and aerosols for industrial equipment maintenance, including cutting fluids, corrosion protection coatings, food-grade lubricants, cleaners, disinfectants, wire cable lubricants, and floor marking systems. Products are sold under the JELT brand (France and Europe) and the ROCOL brand (UK and global markets) primarily to professional industrial customers through authorized distributors and direct B2B channels.

Product overview

ITW Spraytec manufactures industrial maintenance, cleaning, and protection products under JELT (France) and ROCOL (UK) brands. The product portfolio includes: (1) JELT brand maintenance aerosols with Cobra² double spray diffuser for industrial lubrication, degreasing, and corrosion protection; (2) ROCOL brand precision lubricants including RTD cutting fluids, FOODLUBE food-safe lubricants, and BIOGEN wire cable lubricants; (3) TraitVite Précision line marking system with epoxy paints, applicators, and stencils; (4) Cleaning products including SCRUBS hand wipes, BACTONET/BACTI'CLIM disinfectants, and BOOSTAIR electronics dust removers; (5) Anti-corrosion coatings including GALVA zinc coatings and ANTICO primers. The company operates ISO 9001:2015 certified quality systems with production facilities in France and UK.

Differentiator

Problem solved

Functional benefit

Brands

• JELT: French aerosol maintenance brand covering industrial maintenance, electronics, and office cleaning products. JELT products include RTD cutting lubricants, anticorrosion sprays (GALVA series), degreasers, disinfectants, and the Cobra/Cobra² double spray aerosol system.
• ROCOL

Products and services

• TraitVite Précision Line Marking System High-definition line marking and tracing system comprising epoxy paint aerosols, 4-wheel and hand applicators, and polypropylene stencils (letters, numbers, arrows, disabled access symbols) for floor marking in factories, warehouses, parking lots, and sports facilities.
• SCRUBS Hand Cleaning Wipes Pre-impregnated hand cleaning wipes with a natural citrus-based solution and textured, non-abrasive, highly absorbent cloth. NSF E4 registered for food industry use and Halal certified, intended for difficult hand cleaning in industrial environments.
• RTD Range Metal Cutting Lubricants

Quantifiable outcome

• RTD cutting lubricants double tool life
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• BRC Global StandardscoreStrategic or Co-development PartnerROCOL partnership with BRC Global Standards for food safety certification and compliance support to food processing customers.
• TTS SyncroliftcoreStrategic or Co-development PartnerROCOL designated as recommended lubricant manufacturer for TTS Syncrolift marine positioning systems.
• ITW (Illinois Tool Works)coreOthersITW Spraytec is a subsidiary of ITW, a Fortune 500 industrial manufacturing company founded in 1912, employing over 60,000 people in 52 countries. ITW Spraytec operates under ITW's decentralized business model.
• Bureau VeritassupportingImplementation/ SI/ Consulting PartnerThird-party emissions verification and control testing at production facility, both at individual workstations and factory-wide levels.
• ERM (Environmental Resources Management)supportingImplementation/ SI/ Consulting PartnerEnvironmental consulting firm engaged for soil and groundwater remediation at Asnières site (former steel industry location).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henkel (Loctite brand): Global adhesives, sealants and functional coatings giant; Loctite competes with ITW Spraytec in industrial lubricants, anti-seize, threadlockers, and surface protection across overlapping industrial MRO customers.
• Fuchs Petrolub: Global specialty lubricants leader including food-grade and industrial maintenance lubricants, directly comparable to ROCOL's FOODLUBE and cutting fluid ranges and the broader JELT/ROCOL lubricant portfolio.
• Klüber Lubrication: Specialty industrial lubricants manufacturer (part of Freudenberg) serving food processing, aerospace, and heavy industry - direct adjacency to ROCOL's food-grade and aerospace-certified lubricant ranges.
• Castrol Industrial: Industrial lubricants arm of BP with a strong presence in metalworking fluids and maintenance lubricants sold through industrial distributors across Europe; competes with RTD, ULTRACUT, and ROCOL ranges.
• 3M Industrial Adhesives & Tapes: Diversified industrial manufacturer with a large maintenance chemicals and aerosol specialty product line serving factory maintenance, comparable in scale and breadth but with a much wider portfolio than ITW Spraytec.

Direct peers

• Sprayon (Sherwin-Williams): Industrial aerosol coatings and maintenance chemicals brand owned by Sherwin-Williams, with overlapping categories in lubricants, cleaners, and anti-corrosion sprays for industrial buyers via distributors.
• CRC Industries: US-based manufacturer of specialty chemicals and maintenance aerosols (cutting fluids, penetrants, cleaners, corrosion protection) sold through industrial distributors; the closest direct competitor to ITW Spraytec's core maintenance aerosol portfolio.
• WD-40 Company: Iconic specialty maintenance products company best known for its multi-use maintenance aerosol; competes head-to-head with ITW Spraytec's JELT and ROCOL maintenance aerosols in the same industrial and consumer-overlap channels.
• CRC Europe (sub-brand): European arm of CRC Industries focused on industrial MRO aerosols in the same geographies where ITW Spraytec sells JELT products, making it a meaningful head-to-head channel competitor in France and broader EU distribution.

Regional players

• Industrias Quimicas Löwen (Löwen): Spanish specialty chemical manufacturer of industrial maintenance aerosols (lubricants, cleaners, corrosion protection) sold across Southern Europe - a comparable niche player outside ITW Spraytec's primary distribution territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itw_spraytec
• LinkedInlinkedin.com/company/itw-spraytec

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITW Spraytec