Moris

What Moris does

Moris (legal entity Allevamento Moris S.S. Agricola di Morisiasco Franco e Figli) is a privately held, family-owned Italian agricultural company headquartered in Caraglio, in the province of Cuneo, Piedmont. It operates a vertically integrated buffalo dairy and meat operation built on a herd of approximately 1,200 Mediterranean Italian buffaloes and 200 hectares of cultivated land that supplies the animals' forage. The Morisiasco family controls the entire chain from cultivation and animal husbandry through to processing and retail, under a "short, controlled supply chain" model with no antibiotics, hormones, or industrial feed.

The product portfolio spans twelve categories centered on buffalo-milk mozzarella and including fresh cheeses (ricotta, stracciatella, burrata), aged stretched-curd and aged buffalo cheeses, fresh and processed buffalo meat, salamis, jarred cooked-meat sauces, buffalo milk and butter, hazelnut desserts, buffalo-milk gelato, and agricultural beer. Distribution is entirely direct-to-consumer through nine company-owned retail stores across Piedmont and Liguria (Caraglio, Trinità, Cuneo, Torino, Rivalta, Nichelino, Sanremo, Savona, Genova) plus an on-site farm store at headquarters. Marketing is conducted via the fattoriamoris.it website, Facebook, Instagram, and an email newsletter offering a 10% discount coupon.

The business model is a single one-time-purchase transaction stream across dairy, meat, and ancillary specialty goods, sold predominantly at retail price points with no disclosed subscription, wholesale, or HORECA revenue. The company is family-controlled with 1–10 employees, no external institutional investors, no funding rounds, no disclosed revenue, and no patents, trademarks, certifications, or partnerships on record. Its stated differentiators are 100% Piedmontese production, full vertical integration, and a self-described "holistic agricultural method" that treats the farm as a self-sufficient ecosystem.

Name

Moris

Legal name

Allevamento Moris S.S. Agricola di Morisiasco Franco e Figli

Website

https://caseificiomoris.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Moris is a family-owned Italian agricultural company in Piedmont that breeds 1,200 Mediterranean Italian buffaloes to produce and retail buffalo-milk dairy, meat, salamis, gelato, and beer through nine owned stores in Piedmont and Liguria.

Ownership category

akta.pro rank

Product category

Artisanal Buffalo Dairy and Meat Products

NAICS

Dairy Product Manufacturing (3115), Dairy Cattle and Milk Production (112120)

SIC

Dairy Products (2020), Sausages & Other Prepared Meat Products (2013), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)

akta.pro secondary industry

Milk Production (Raw Milk) (AFAEACAA)

Keywords

• Buffalo dairy products
• Buffalo mozzarella cheese
• Aged italian cheeses
• Buffalo meat products
• Artisanal salumi

Headquarters

HQ city

Cuneo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Dairy Products Sales: Revenue from selling buffalo milk mozzarella, fresh cheeses, aged cheeses, ricotta, stracciatella, and other dairy products made from their own buffalo milk.
2. Buffalo Meat Products: Revenue from selling buffalo meat products including cuts, ground meat, sausages, cured meats, and prepared meat products in jars with sauces.
3. Agricultural Beer and Other Products: Revenue from agricultural beer, sweets with hazelnuts, and other specialty products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moris breeds Mediterranean Italian buffaloes on its own farm in Piedmont and transforms the milk and meat into a range of dairy and meat products. Its core offering is Mozzarella Moris, made from 100% Piedmontese buffalo milk from the company's own herd, alongside fresh cheeses (ricotta, stracciatella, burrata), aged stretched-curd and aged buffalo cheeses, buffalo meat cuts, artisanal salamis, jarred meat sauces, buffalo milk and butter, gelato, hazelnut desserts, and agricultural beer.

Product overview

Moris is an agricultural company that produces a comprehensive portfolio of buffalo and dairy products through a vertically integrated, short supply chain. The core offering centers on Mozzarella Moris, made from 100% Piedmontese buffalo milk from the company's own herd of 1,200 buffaloes. The product range spans fresh buffalo dairy products (mozzarella, ricotta, stracciatella, burrata), aged cheeses (Castelbufalo, Blu Bufalo, Supremo varieties), fresh and processed buffalo meat, artisanal salamis, cooked meats and sauces in jars, buffalo milk and butter, desserts, buffalo milk ice cream, and agricultural beer. All products are produced from raw materials cultivated or raised on the company's 200 hectares of farmland in the Cuneo area of Piedmont, ensuring full control over the production chain from cultivation to transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mozzarella Moris Mozzarella made from 100% Piedmontese buffalo milk produced from the company's own buffalo herd; rich in protein, with a creamy texture and fresh, enveloping flavor, intended for caprese salads, pizza, aperitivo boards, gourmet sandwiches, and refrigerator centerpiece use.
• Stagionati a pasta filata Aged stretched-curd cheeses made from buffalo or cow milk, including provolone and scamorza varieties.
• Freschi di bufala Fresh buffalo dairy products including ricotta, stracciatella, and burrata made from the company's own fresh buffalo milk.
• Stagionati di bufala Aged buffalo cheeses including Castelbufalo, Blu Bufalo, and Supremo, offered in flavor profiles such as pepper and passito wine.
• Stagionati di vacca e misti Aged cow's milk cheeses and mixed milk cheeses, including Supremo and Blu Bufalo varieties.
• Carne di bufalo Fresh buffalo meat including cuts such as ribeye, tenderloin, roast beef, and ground meat varieties, intended for grilling, roasting, and traditional Italian dishes.
• Salumi e Affettati di Bufalo Artisanal buffalo salamis and sliced cured meats including mocetta, smoked products, and sausages.
• Carne e Sughi in vaso Slow-cooked buffalo meat and sauces packaged in jars, prepared with traditional methods.
• Latte e Burro Fresh buffalo milk and buffalo butter produced from the company's own dairy herd.
• Dolci e Nocciole Traditional desserts and hazelnut-based specialty products made with quality ingredients.
• Il Gelato Artisanal ice cream made from buffalo milk, offering a unique taste of Piedmontese dairy tradition.
• La Birra Agricultural beer produced from farm ingredients, along with wines and other beverages.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Latteria Sorrentina: Campanian buffalo mozzarella and pasta filata producer based on the Sorrento peninsula. Comparable artisanal buffalo-dairy peer serving Italian premium retail and HoReca.
• Fattoria La Vialla: Tuscan organic family farm producing wine, olive oil, cheese, and other foods and selling direct via farm shop and DTC channels. Highly comparable family-run, vertically integrated Italian farm-to-consumer model.
• Il Fiorino: Tuscan producer specializing in buffalo milk mozzarella and pasta filata cheeses from its own herd. Directly comparable as a small-batch Italian buffalo dairy specialist in a different region.
• Tenuta Vannulo: Italian buffalo dairy and mozzarella estate in Campania operating its own farm, dairy, and farm shop. Directly comparable as a vertically integrated Mediterranean Italian buffalo producer with DTC retail.

Broad incumbents

• Parmalat: Lactalis-owned Italian dairy giant covering milk, mozzarella, and other dairy categories across mass and premium channels. A broad incumbent competing in the same Italian dairy market Moris serves.
• Eataly: Global Italian artisanal food retailer and restaurant operator. Comparable as a channel that both competes for and amplifies premium Italian food brands, with overlapping customer segments.
• Granarolo: Italy's largest dairy company with a broad portfolio across fresh milk, cheese, mozzarella, and yogurt. Comparable as a large-scale Italian dairy incumbent whose mozzarella and cheese lines overlap with Moris's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fattoriamoris
• Instagraminstagram.com/fattoriamoris
• Xx.com/caseificiomoris
• LinkedInlinkedin.com/company/caseificio-moris

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moris