MediLodge of Traverse City

What MediLodge of Traverse City does

MediLodge of Traverse City is a single-site skilled nursing and rehabilitation facility located at 2585 LaFranier Road in Traverse City, Michigan, operating as part of the broader MediLodge chain (corporate headquarters in Washington, MI). The facility provides a full continuum of care anchored by 24-hour skilled nursing and short-term rehabilitation, with extended service lines covering outpatient therapy, 24/7 respiratory therapy, post-operative recovery, infusion therapies, comprehensive wound care, palliative care, renal disease services, cancer recovery support, digestive disease support, and respite care. The clinical offering is complemented by on-site amenities including a medical director, podiatrist, dentist, salon/barber, religious services, state-of-the-art therapy equipment, private and semi-private rooms, gourmet dining, manicured gardens, outdoor courtyard, family lounges, and transportation services.

The facility serves adults and seniors requiring post-acute recovery, chronic condition management, or long-term custodial care, with primary demand driven by hospital discharge referrals, physician referrals, and direct family inquiries. GTM is direct-to-consumer: prospective residents and families engage through the website, phone, Yelp, and Facebook, with a contact form routing tour, employment, and service inquiries to the facility. The underlying "technology" is a healthcare services delivery platform built around on-site therapy equipment, integrated clinical staffing, and back-office systems (including a UKG Pro recruiting portal); there are no disclosed digital health, telehealth, or AI capabilities.

Revenue is generated through a mixed-payer model billed per stay, per day, or per therapy episode across Medicare, Medicaid, private insurance, and private pay. Long-term skilled nursing operates on a recurring monthly billing cadence, while short-term rehabilitation and respite care are usage- or stay-based. Pricing is quote-based and not publicly disclosed, varying by room selection and care intensity. The facility is privately held, with no disclosed funding history, M&A activity, parent-company ownership, or financial reporting.

Name

MediLodge of Traverse City

Legal name

MediLodge of Traverse City

Website

https://medilodgeoftraversecity.com

Company type

Private

Operating status

Operating

Short description

MediLodge of Traverse City is a single-site skilled nursing and rehabilitation facility in Traverse City, Michigan, providing 24-hour nursing care, short-term rehab, and specialized therapies to adults and seniors recovering from illness, surgery, or managing chronic conditions, as part of the multi-location MediLodge chain.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Hospice & Palliative Care Care Coordination / Navigation (HLADAHAK)

Keywords

• Skilled nursing care
• Short-term rehabilitation
• Long-term care
• Respiratory therapy services
• Wound care therapy

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Skilled Nursing Care Services: Revenue generated from providing 24-hour skilled nursing care to residents requiring long-term care or post-acute rehabilitation services. Services are billed through Medicare, Medicaid, private insurance, and private pay arrangements.
2. Rehabilitation Therapy Services: Revenue from short-term rehabilitation services including outpatient therapy, respiratory therapy, and specialized wound care therapies. These may be billed per episode of care or through recurring therapy sessions.
3. Respite Care Services: Revenue from temporary care services that provide relief for primary caregivers, typically billed on a per-stay or per-day basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MediLodge of Traverse City is a skilled nursing and rehabilitation facility that delivers 24-hour skilled nursing care, short-term and long-term residential care, and outpatient therapy. It offers a full continuum of clinical services including respiratory therapy, infusion therapies, wound care, palliative care, renal disease, cancer recovery, and post-operative recovery, supported by on-site medical director oversight and specialized therapy equipment.

Product overview

MediLodge of Traverse City is a skilled nursing and rehabilitation facility offering a comprehensive continuum of healthcare services. The facility operates as a single-site care provider offering both long-term residential care and short-term rehabilitation services. Core clinical services include 24-hour skilled nursing care, various therapy modalities (respiratory, outpatient, rehabilitation), specialized care programs (wound care, palliative care, renal disease, cancer recovery), and post-operative recovery services. The facility complements clinical care with amenities including on-site medical director, podiatry and dental services, salon/barber services, religious services, state-of-the-art therapy equipment, WiFi accessibility, varied room options with cable and phone service, manicured gardens, outdoor courtyard, family lounges, and transportation services. All services are coordinated on-site to provide a full-circle care experience for residents and short-term patients.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-hour Skilled Nursing Care Round-the-clock skilled nursing care providing continuous medical supervision and support for residents requiring constant healthcare attention.
• Outpatient Therapy Rehabilitation therapy services provided to patients who do not require overnight hospitalization, allowing individuals to receive treatment and return home the same day.
• 24/7 Respiratory Therapy Continuous respiratory therapy services available around the clock for patients requiring breathing treatments, oxygen therapy, or ventilator support.
• Traditional/Long-Term Care Extended residential care services for individuals who need ongoing assistance with daily activities and medical management over an extended period.
• Short-Term Care Temporary care services designed for patients recovering from surgery, illness, or injury who need intensive rehabilitation before returning home.
• Post-Operative Care Specialized care services for patients recovering from surgical procedures, including pain management, wound care, and mobility rehabilitation.
• Infusion Therapies Intravenous administration of medications, nutrients, or fluids under medical supervision for patients requiring specialized treatment protocols.
• Comprehensive Wound Care Therapies Specialized treatment programs for complex wounds including pressure ulcers, surgical wounds, and diabetic ulcers using evidence-based protocols.
• Palliative Care Services Comfort-focused care services aimed at relieving symptoms and improving quality of life for patients with serious or life-limiting illnesses.
• Renal Disease Services Specialized care and monitoring for patients with kidney disease, including coordination with dialysis services and management of related complications.
• Cancer Recovery Services Supportive care services for cancer patients including treatment side effect management, rehabilitation, and recovery assistance during and after oncology treatments.
• Digestive Disease Support Specialized nutritional and medical support services for patients with gastrointestinal conditions requiring dietary management and therapeutic interventions.
• Respite Care Temporary care services providing relief for primary caregivers while ensuring continuous quality care for their loved ones.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• The Ensign Group: Publicly traded operator of skilled nursing, post-acute, and assisted living facilities across the U.S. Highly comparable to MediLodge of Traverse City in clinical service mix, payer mix, and multi-state SNF operating model.
• Genesis Healthcare: Major skilled nursing and post-acute care operator with facilities across the U.S. Comparable in offering skilled nursing, rehabilitation therapy, and specialty clinical services to a similar resident population.
• National HealthCare Corporation: Publicly traded operator of skilled nursing facilities, assisted living, home health, and hospice services. Comparable to MediLodge of Traverse City in delivering skilled nursing and rehabilitation across a network of facilities.
• Life Care Centers of America: Privately held operator of skilled nursing and rehabilitation facilities nationwide. Comparable to MediLodge of Traverse City in operating model, clinical scope, and Medicare/Medicaid-dependent payer mix.

Broad incumbents

• Trinity Health: Large Catholic health system with significant Michigan presence and senior/post-acute service offerings. Comparable as a regional incumbent serving the same Michigan elderly population and competing for the same post-acute referral relationships.
• Corewell Health: Large Michigan-based health system (formerly Spectrum Health and Beaumont Health) offering a broad continuum including post-acute and senior services. Comparable as a major Michigan competitor influencing skilled nursing referral flow.
• Brookdale Senior Living: Publicly traded senior living provider offering assisted living, memory care, and senior housing. Comparable to MediLodge of Traverse City in serving the same elderly demographic, though focused on lower-acuity residential care rather than skilled nursing.
• ProMedica: Large nonprofit health system with operations across the Midwest, historically including skilled nursing and senior care services. Broadly comparable as a multi-state provider of post-acute and elder care.

Regional players

• Munson Healthcare: Regional health system headquartered in Traverse City, MI, with affiliated post-acute and skilled nursing services in northern Michigan. The most locally comparable organization, sharing the same service geography and patient referral ecosystem.
• McLaren Health Care: Integrated Michigan health system with hospital, ambulatory, and post-acute care services. Comparable to MediLodge of Traverse City in serving Michigan seniors with post-acute and rehabilitation needs within the same statewide referral network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MediLodgeofTraverseCity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediLodge of Traverse City