The Bethany Law Center

What The Bethany Law Center does

The Bethany Law Center, LLP is a privately held, Oklahoma-based professional services law firm founded in 2011 by Rick and Susan Martin and headquartered in a renovated 1922 historic bank building on Route 66 in Bethany, within the Oklahoma City metropolitan area. The firm delivers legal services across seven practice areas: Estate Planning (wills, trusts, powers of attorney, healthcare directives), Probate & Trust Administration, Guardianships, Commercial & Business Transactions, Formation of Business Organizations, Real Estate, and Elder Law — including Medicaid planning and special needs trusts. It serves primarily individuals and families, older adults and seniors needing long-term care planning, small business owners requiring formation and transactional counsel, and local business organizations. The firm's operations are delivered through a 10-person team of 5 attorneys (Rick Martin, Ryan Owens, Mark Price, Brianna Tipton, Jessica Goetzinger) and 5 staff/support personnel, with attorney specialization across elder law, healthcare/Stark law, oil-and-gas title examination, and business/real estate development.

The firm's business model is sales-led professional services with a flat-fee quoting structure on estate planning engagements issued after a complimentary initial consultation; pricing is otherwise not publicly disclosed. Customer acquisition runs through community presence, local reputation, referrals, downloadable worksheets (Estate Plan and Medicaid Planning intake forms published in 2025–2026), and direct outreach — including phone-driven intake and Microsoft Outlook-integrated online appointment booking with individual attorney phone lines. Distribution is single-office / single-state, with a stated service area covering Oklahoma and the broader Midwest region. Operational technology is limited to legal practice management software and Outlook-based scheduling; there is no proprietary SaaS platform, no public API, no app, and no AI/ML capabilities disclosed.

Headcount is stated at 10 with throughput cited at approximately 90 contested and uncontested probate matters per year. The firm holds no external institutional capital, has no parent company, and has not engaged in M&A; ownership rests with the founding Martins following the 2024 elevation of Ryan Owens to the firm's first-ever partner role.

Name

The Bethany Law Center

Legal name

The Bethany Law Center, LLP

Website

https://bethanylaw.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bethany Law Center is a Bethany, Oklahoma-based law firm with five attorneys providing estate planning, probate, guardianship, business formation, commercial transactions, real estate, and elder law services to individuals, families, seniors, and small businesses in the Oklahoma City metropolitan area.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Estate, Gift & Trust Valuation (BPAHANAL)

Keywords

• Estate planning services
• Probate and trust administration
• Elder law services
• Business formation law
• Real estate legal services

Headquarters

HQ city

Bethany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Professional Services: Law firm providing legal services including estate planning, probate, guardianship, business transactions, real estate, and elder law. Offers flat fee quotes for estate planning services and complimentary initial consultations to assess client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Bethany Law Center is a full-service Oklahoma law firm that advises individuals, families, older adults, and small business owners on estate planning, probate and trust administration, guardianships, elder law, formation of business organizations, commercial and business transactions, and real estate matters. The firm delivers these legal services through office-based attorney consultations, supported by flat-fee pricing for estate planning and hourly or quoted fees for other practice areas.

Product overview

The Bethany Law Center is a traditional law firm offering a unified portfolio of legal services rather than a software product. The core offerings span seven interconnected practice areas: Estate Planning (wills, trusts, powers of attorney), Probate & Trust Administration, Guardianships, Formation of Business Organizations (LLCs, corporations, partnerships), Commercial & Business Transactions, Real Estate, and Elder Law. These services are delivered through individual attorneys and paralegals, with specialization among team members (e.g., Ryan Owens handles Elder Law with Elder Law College certification; Jessica Goetzinger covers business planning and real estate development; Mark Price focuses on healthcare and corporate law). The firm does not offer a software platform, SaaS product, or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning
• Probate and Trust Administration
• Guardianships
• Elder Law

Quantifiable outcome

• Average of 90 Contested and Uncontested Probates handled per year

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Premedium DesignminorOthersWebsite development and design partner credited for the firm's website at bethanylaw.com. Standard vendor relationship for web presence maintenance.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• GableGotwals: Oklahoma City-based full-service firm with a Private Wealth and Estate Planning practice serving high-net-worth individuals and business owners. Comparable to The Bethany Law Center in estate and business planning offerings with stronger reach into larger estates and corporate clients.
• Hall Estill: Oklahoma-rooted law firm with offices in Oklahoma City and Tulsa offering estate planning, probate, and business law services. Directly comparable to The Bethany Law Center in target customer base and core practice areas, with a deeper specialty bench.
• McAfee & Taft: Oklahoma's largest law firm, based in Oklahoma City, with a full-service Trusts & Estates practice including estate planning, probate, and elder law. Directly comparable to The Bethany Law Center in core service lines but with substantially deeper bench and broader geographic reach.
• Crowe & Dunlevy: Oklahoma City-based full-service firm with a dedicated Private Wealth & Estate Planning practice group serving individuals, families, and small businesses. Comparable to The Bethany Law Center in client profile (individuals, families, closely-held businesses) and practice mix.
• Fellers Snider: Oklahoma City-based firm with an Estate Planning and Probate practice serving individuals, families, and small businesses. Comparable to The Bethany Law Center in service mix and target client segments within the same OKC metropolitan market.
• Phillips Murrah: Oklahoma City-based law firm with an Estate Planning, Probate and Trust practice and an active business transactions group. Directly comparable to The Bethany Law Center across estate planning, probate, and small-business client work in the OKC market.
• Doerner, Saunders, Daniel & Anderson: Oklahoma City-based full-service firm with a private client/estate planning practice and significant business transactions work. Comparable to The Bethany Law Center in offering breadth across estate planning and business law in the OKC market.

Broad incumbents

• LegalZoom: Nationally recognized online legal services platform offering do-it-yourself wills, trusts, LLC formation, and other routine legal documents. Competes with The Bethany Law Center's flat-fee estate planning and business formation services at the entry-level consumer end of the market.

Emerging players

• Trust & Will: Online estate planning platform providing wills, trusts, and related documents directly to consumers. Competes with the firm's core estate planning offering on price and convenience for simpler estates, pushing the firm toward more complex planning work.
• Wealth.com: Estate planning technology platform serving financial advisors and legal professionals with digital wills, trusts, and estate documents. Relevant peer for The Bethany Law Center as it represents the technology-enabled direction of estate planning that small firms must either adopt or differentiate against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bethanylawok
• LinkedInlinkedin.com/company/the-bethany-law-center-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bethany Law Center